It pays to promote your brand on social media, read on!

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Social media has been aggressively used b business owners to promote their brand, it is valuable and free. Further if you are not using social media you are risking your own potential clients/customers, to those smart business owners who are using social media.

social-media-guy-680x300

Social media is cost effective marketing tool

The current most popular social media platforms are Twitter, Facebook, LinkedIn Google+ and Pinterest. This is today called relationship marketing, where you use social media marketing to build a trusting and long term relationship with your potential clients. Social media is definitely FREE and cost effective, however needs dedication and commitment, this means you need to engage and interact with your potential and current clients as much as you can. That would not be a problem for small business owners who have smart phones where they have the possibility to interact with their customers anywhere and at any time.

Reach globally with social media

The World is your global market place, and then why not reach out to them? Most of small business owners with online store or business try to reach out to their potential clients from all over the world. Therefore Twitter, Facebook and Google+ has a magnificent feature to support your needs in accordance to your target market.

Target your group, age and location through social media

social-media-icons-jumble-02

Social media enables you to join a group, community and network with the same interest and goals, on LinkedIn and Facebook you can join groups varies from Book writers, artists to Marketers. If you choose group based on your niche, you will be putting yourself in front of people you want to reach out as potential customers, this can increase your sales and call it Return on Investment, although you have not invested a dime on social media.

Use social media to establish your expertise

People like to do business with people they know, like and trust. By sharing your knowledge online with your social media group, you can easily establish yourself as an expert in your field. You can do so by inviting your group to your blog, webinars and more.

Use social media to cross- promotion

In the world of social media, people would like to consider competitors in the off-line world are teaming up to provide products and services to their combined clients. This cross- promotion is often called Joint-venture, and clients are very responsive to this action, especially when introduced to second expert from a first expert. You and your cross-promotion partner can each get access to other person’s lists of clients, and creatively support each other’s business.

Use social media to announce updates, deals and promos

4199282-36195-mobile-phone-and-tablet-pc-with-colorful-icons-vector

Use your Twitter, Facebook and other social media accounts to announce to your followers what you are offering or what you are interested or on trend at the current moment.

There are even online applications that allow you to update your status across several social media accounts at one time.

Conclusion

Once you have become active on social media, you will find many more reasons to promote your brand. You just need to be creative with your social media marketing plan, you need to define your goals and you need to establish policies if you have employees handling social media and how you can always improve your customer service.

 

Social media risks for Small Business

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Social media has a very real presence that can make a huge impact on your small business. Social media is expanding far beyond any marketers expectations. Unlike traditional marketing, social media needs presence, interactions and engagement. Although companies have different social media policies, they all share the same goals when it comes to online visibility through social media. Here are some ways you can manage all your social media accounts without having to stress out about it.

sbc

Social media risk

 

At time there can come some risks in social media marketing, by simply blocking their employees from using these sites at work. As time progressed, companies began to realize how valuable social media can be in marketing their brand; therefore most companies organize a group of marketers to handle their social media sites.  What are the risks when letting employees handle social media marketing.

Reputation risks

  1. It is important to understand that the public can interact with one another and provide a negative feedback about your Small Business for anyone to see.

Solution:

The best way to address to this type of situation is, you can apologize when applicable and follow it up with a solution. If you have employees handling these types of issues, review it first as company owner and discuss with your social media handler what solutions can be given, it is important that you set your rules about social media and your employees.

 

  1. An employee can post information about your Small Business that can harm the image of your organization.

Solution:

If this happens, the action to resolve such issues should be immediately and re-establish social media guidelines to be reviewed by everyone in your business.

Information risks

Too much postings on social media by employees can post problem for the organization, therefore it is important to define a schedule and social media marketing plan.

Solution:

Construct a social media confidentiality statement so all employees know what is and is not appropriate to post about work online, may it be on their personal social media accounts or the company’s. Evaluate company’s policy to make sure it includes safeguards against social media risks.

Legal and employment risks

 

Lots of companies have been known to use social media marketing as a way of attracting potential clients and employees as well. Legal risks include discrimination and litigation cases, social media platforms can contain an array of information about clients and candidates for employment which should be considered thoroughly.

Some people use social media for their job tasks, employees can directly correlate lack of productivity to their employees social media use at work.  If you want to cut back on social media usage on your employees you can suggest 15 minutes in the morning and 15 minutes in the afternoon for their personal social media usage, other times can be for work purpose to address to clients and potential clients inquiries.

It is important that your employees know how to cautiously share information on social media when you are connected to your co-worker or using your company’s social media account and to know when to use both.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Social media strategy: Word of mouth worthy

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

The best marketing for a brand is word of mouth marketing, once you have established your business online and have gotten a good reputation. You still need to go thoroughly with your posts, tweets and branding strategy. Word of mouth marketing can spread faster than any marketing techniques in social media. Which means that word of mouth marketing can either break or make your business?

What is word of mouth marketing

logo-header2

Word of mouth marketing is using your happy customers to promote your business, the aim in word of mouth marketing is to provide customers with such amazing and life affirming products and services that they can’t help but share with their friends, family and co-workers. Imagine how it will boost your visibility is one client share your brand to their friends and their friends share it to their friends and so the cycle goes on. Word of mouth marketing can be found in:

  • Facebook
  • Twitter
  • Online reviews
  • Blog posts
  • Brand mentions
  • Forums
  • Old school Chatter

Word of mouth marketing statistics

womgraphics

These numbers are pretty solid case for word of mouth marketing and it’s kind of cornerstone of every marketing strategies out there.

  • 20 to 50% are results of word of mouth marketing
  • 92% of consumers trust recommendations from friends, family and co-workers
  • Only 10% of consumers trusts brands without reviews
  • 70% of consumers read reviews online
  • 80% of consumers are influenced by friends social share about a brand

5 steps to improve your word of mouth marketing

Social network

Word of mouth marketing isn’t magic, begin your journey with these simple 5 steps to improve your word of mouth marketing.

  1. Give people reasons to brag about your service and friendly staff

Word of mouth is about customers promoting your business to their set of social network, which means that you need to give your customers something interesting to share, might it be an informative article that you write on your blog or simply a product that that have changed their lives. With this obviously your products needs to be strong, and it is important that your staff interacting with your customers and clients is on top-notch.

  1. Be unique

One way to generate word of mouth marketing is to be unique and different from your competitors, you can do this in such a number of ways, and here are some examples:

–          One of a kind product

–          Happy staff

–          Unique company culture

–          Creative marketing ideas

People appreciate what is out of ordinary, if you have a bizarre brand identity you need to be proud of it.

  1. Be an industry expert

It is important for people to trust is you first establish yourself as industry expert through articles, podcasts, webinars and video tutorials. Being an expert requires a lot of effort from you as the business owner.

  1. Create a good name for yourself and your brand

People appreciate a business that is honest and fair, grow your reputation by being respectful of your customers and treating them right.

  1. Be active and engage on social media

Your business, brand, products and services may be well known on social media, but what people really appreciate is having the owner of the company to be seen on social media as well. You can develop a community by:

–          Encourage dialogue

–          Host contents

–          Host webinars

–          Organize events offline and online

–          Loyalty programs

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

How to avoid SEO mistakes on your Website

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

With the Google updates coming out, it is no wonder why there are many marketers and small business owners get their SEO wrong. It seems that it becomes more of a game of luck instead of a clear goal to be on the top of Search engines. Here are some ways to avoid common SEO mistakes, which we have noticed everyday on evaluating different websites.

2 different types of websites

website_field_options

There are 2 different types of websites, the one with WWW and the other without? Now you ask what the difference is. The problem with many hosting site, is when a website is developed and uploaded they do not take account the fact that some people prefer a www into their prefix to their site or not. A great portion of website actually works by typing the www or not. This can mean a lot for your SEO, some web developers do not take this as a mistake, but it actually is. If you website has been uploaded without the WWW, it means that you will have duplicate website like this: www.example.com and example.com. it is then very important that your website will be uploaded as www.example.com and not example.com

What you need to do:

Add a quick redirect script to your http.access file to redirect the www and non-www, this will mean that all your visitors, backlinks and search engines to the correct version of your website. Do not forget to update your Google webmaster tool account to set your preferred version of your website.

Reciprocal links are bad and should not be used

SEO-MISTAKES

This is a fairly old tactic, which means nothing to the new Google algorithm. Reciprocal links engaging in links exchange, which is not highly favored by Google. This will not help your SEO rankings, and this is one of the most common and biggest mistakes of most marketers today.

If you should link out to another website in reciprocal nature, you should always make sure that you make it a nofollow link , This will tell the Search engines not to follow the link and you have no responsibilities of people wanting to follow exchanged link.

Old fashioned Black hat SEO

images

Old fashion black hat is also not favored by Google anymore or any other major Search engine sites. Black hat SEO is, using 3rd party software like automatic link software to generate links, social likes, blog comments and other SEO bits into your website. The type of SEO found in Black Hat is very poor quality SEO trying to trick Google into thinking that the links or back links are natural. The problem here is that Google is smart enough to know that and will rank your website down or even worse penalize it, ban it and de-index it. These penalizations are time consuming and often very costly to resolve.

Conclusion

With technology advancing so quickly and internet is upgrading to load heavy websites, but do not forget your own website which is probably in your browsing history and cache so it loads quicker for you but how about your visitors browsing experience? While it may unnoticeable delay for some people, your website might be suffering in rankings due to being split second slower than your competitors. So check your website from Google PageSpeed if it scores on average, and see what improvements you can make for your website.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Guide to social media branding for small business

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Social media is no longer what it was a year ago; Facebook, Twitter and LinkedIn were the top of our minds when we say social media. Then came Instagram, Google+, Pinterest and many other to keep your business socialize.

Strategic guide-social-media Social media marketing for Small business

With more social media to cater to different target clients and posting different things, you have to choose your social media carefully. On this blog you will find how to choose the right social media platform for your small business Which social media platform fits your business.

How to make these top social media work for your business

Facebook

Facts:

Facebook was founded in year 2004, today there are more than 802 million users daily, and approximately 82% of daily active users are outside Canada and US.

Small and large businesses are fighting their place on Facebook to get the target clients they need, with all the features’ that Facebook presents to businesses it is essential that you should also explore the opportunities you have on this social site.

Create a fan page that will serve as your customer service, where you can interact and answer inquiries from your clients. The best part of advertising on Facebook is that you can choose your budget rate to gain the visibility you need.

Facebook is ideally for B2C companies, Businesses offering deals, non profit sharing, photo sharing of your products and services.

 

Twitter

Facts: Founded in 2007 with approximately 255 million active users and 500 million tweets per day. 77% active users are from Outside US.

Twitter and Facebook is great rival, but with their collaboration feature of post sharing twitter is one of the most in demand social media site to have for businesses. Twitter is a great place where you can share events, short messages about your business, interact with relevant businesses and share your contents to drive traffic to your website or blog.

Ideally for : Sharing content, events, webinars, products and links. Suited for any type of businesses.

LinkedIn

Facts: Founded in 2003 with 300 million users over 200 countries territories and 67% of Linkedin users are located out United States. 300 million users are students or newly college graduates, Linkedin is the fastest growing network demographically.

LinkedIn are best for B2B businesses, employee recruitment and seeking for professionals.

LinkedIn is a site where you Business can add their skills, and complete description of themselves as a business owner and their network can add recommendation which is a great way to prove to your potential client you are reliable and trust worthy.

You can also grow your network through LinkedIn by joining communities or add contents.

Pinterest

Facts: Founded in 2003, today there are 70 million users and 80% of them are women.

Pinterest is ideally for businesses which h target clients are female, this network requires as well a woman to handle as men does not have the right patience to go over and over and start building boards and followers where most of the shared items are images of either products, ideas of DIY, recipes, fashion tips, make up tips and more.

Ideally for business to consumer reaching females from 25 above, Pinterest is highly visual on topics such as mentioned above.

Google +

Google + is founded in 2011,today Google+ is one of the most active social media on the internet where there are more than 540 million users most of them have a business or part of a business related community. Google+ is essential for your small business where you can collaborate your blog, website and Google profile.

Content marketing works well with Google+ as well, posting your content on Google+ will more likely increase your website traffic than other social media sites.

 

Construct your social media strategy based on your audience and the social media sites, here on this blog; How to build relationship with your customers. You will learn on how you can build relationship with your clients and new potential clients using social media.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Track your social media marketing

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

We all love social media, its features and options to let us promote our brand and business in a fun and exciting way. The real challenge is to measure your success on Social media and how you can improve your social media marketing campaign. As much as you are having fun connecting with different people and trying to gain their trust to choose your products and services over your competitor, you still need to focus on your sole goal for your marketing campaign. One way to measure success on social media is metrics and ROI. Here are some few other things on how you can measure your success on your social media marketing campaign.

Social media is more than just strategy

statistics

Social media marketing is more than just a marketing strategy to promote your business and brand; it is more of interactions, engagement and information sharing. Do not forget this is the main goal of social media marketing; a good marketing will create integrated tools to support your overall business goals.

In order to have a successful and effective plan for your social media marketing, there should be more than just one person to handle your social media campaign.

How to track your success on social media

SocialMediaMetrics.0011

Some people call it metrics and others may call it measuring marketing efforts, whatever you call it, it is an important part of any type of marketing campaign. How do you start measuring your social media marketing?

  1. Goals – first of all you must understand your goal when running social media marketing, and how are these social media channels helping you grow your business.
  2. Increase visibility – Are you using your social media to gain more exposure? You can measure your exposure through mentions, hangouts discussion, tags etc. You want to make sure that you get positive feedbacks and impressions.
  3. Increase sales – Measure your sales through your social media marketing campaign.

Tools to track your social media marketing success

constant-analysis-of-brand-activity-on-Pinterest

There is lots of software to use when tracking your social media; most of these tools are expensive. If you want to track your success on social media manually here is the guide:

  1. Have a Google Ananlytics, log in to your google analytics every month and view your page views, Social vs. organic, your top content of the month, your top pages of the month, which social media channel has brought you most traffic for the month.
  2. Social site number – track down your social media sites, which of the social media has grown or lost fans, which posts or campaign has gain more attention than the other. Write down all these things so you later on can manage and rearrange your plan.
  3. Blog – track blog subscribers and email newsletter sign ups, this number are important and because this is where people are interested in have a deeper connection with you. This number is your big chance of converting into sales.

Conclusion

Social media is a powerful tool to use to attracting people into your business and improving your relationship with your current customers. The secret of social media is ENGAGEMENT, social media is not just another advertising board, If you approach social media this way success will rarely be yours.

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

Social media marketing: Stand out with these marketing tips

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

One of the most used marketing strategy to gain online visibility and brand awareness is social media marketing. But not everyone is making most of their social marketing strategy, this article will help you make the most out of your social media marketing if you just got started.

 

Promote your business on social media: The tricks

Toolbox-Social-Values

Twitter – use twitter to promote your business, products and services. Develop an effective twitter-based strategy, you could gain hundreds of potential customers. Determine your keywords, hashtag and learn how these can work you gain more visibility on twitter.

Next is add Twitter button and follow us box on your website or blog, you may also want to have a retweet button on the top of your blog post.

Tricks: If you are using a blog to promote your brand tweet number would be a great idea, so you can monitor how many shares you have on your certain blog post. The more shares the readers see the more likely they want to retweet your post.

Facebook – it is another thing that you have a facebook profile, but you must have a like page as well, where you are able to advertise your products and services and Facebook also has a great feature regarding targeting your niche market and your target audience, it is called Facebook Advert. Pretty easy slick to use as well, you can promote your business and get certain number of likes per day. Remember as well to have your Facebook page available on your blog.

Google+ and Page – One of the most popular social media channel these days is Google+, you must have one and learn to use it as this is a great way to have your place on the first page of Google when your potential look for your products and services. Make sure to personalize your Google+ profile and add the necessary information that could be useful for your target clients. You can also add your other Social media accounts under the tab ABOUT.

Tricks: make sure that you have your business information such as address, email, phone number and location on your Google+ page, the more detailed the  better. If you have a blog make sure that the images and blog post page can easily be shared to Google+.

 

Things to avoid

Do not go too half cocked and start Facebooking and twittering like mad, this will not lead you to more fans or more visibility. Establish a social media marketing plan and follow that, you need deadline when creating social media marketing campaign if you want to accomplish anything with your social media. Make sure to stick to your plan firmly.

Improvements

social-media-trends-thesavvysocialista

Social media is to improve your website rank and gain more online visibility and later on gain more clients. Avoid the hard sell of your products and services instead focus on giving your target audience resources to great tips and great values. Engage with your social media network and encourage them to voice out. The more interaction the better, you will sooner or later learn what your clients needs and you can easily deliver, so it is important that you learn to listen to discussion.

Tricks: To successfully market your products on social media, you need to draw others until you locate your own voice. Have a look at your competitors social media field until you figure out what works best for you.

 

Conclusion

Do not expect an overnight success with social media marketing, it takes time to develop a strategy that will work both for you and your clients. You will need to keep working on getting more followers before you can think of launching a strong social media campaign. You also need to take time to evaluate your progress.

 

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

SocraticSBC is 100% committed to creating solutions, and delivering quality content that improves the way you do business. We want to hear from loyal customers like you. Follow me on Twitter at @rwhunni or email me at rwhunni@socraticsbc.com and let me know what you think about our services. Your feedback makes us better.

Social media marketing – Prioritize it

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Most small business excuse is not having enough time to handle their social media marketing, running a small business takes more than 100 hours a week and just taking everything from products, services, employees and clients. When do you ever get a pause time to engage on your social media? There are only 2 options to handle your social media marketing, wither do it yourself or hire someone else.

Outsourcing your social media marketing

sbc blog

It is not a bad idea to outsource SM Marketing at all, in fact this can even bring you more success in social media. But choosing a 3rd party to do your Social media campaign, if not hired the professional marketing service can harm your business online. So how do you manage your social media without losing your sleep?

Prioritize it

Social media is a commitment that should be a daily routine for you, social media is important so you need to prioritize it. You can either set a time of the day morning and evening to simply just be social.

Take notes

Is there are particular article that you read and want to share to your social network? Make a personal note why it is worth sharing and then you can schedule your posts through social media management tools such as Hootsuite. Curating contents means finding relevant topic on the internet that will catch your networks attention. We recommend using evernote to capture your notes and websites for later publishing.

Scheduling

You do not have the time to check or update your status many times a day, so what is important is that you let your clients or network think you are on constantly on social media by scheduling your posts and updates in advance. Again Hootsuite software allows you to have all your social media account into one platform, where you can also engage and comment from.

 

Multiple social media

Do not stick to just one social media platform, there are lots of social media sites out there which are worth having, such as Facebook, twitter, Google plus, Linkedin and pinterest. Pinterest is a must, with the growing amount of Small Businesses posting and updating their products and service on Pinterest, you cannot afford not having a Pinterest account.

Group or team effort

 

If you have a company where you have employees, let your employees be involved on the company’s Social media accounts. You can make sure that there are always someone from your company which are online and ready to take care of your clients inquiries. Schedule their time when they need to be on companys Social media, this is also a great way to take some of the Social media marketing load off your shoulder. You can advice that one person to take care of Products update, the other can take care of clients inquiries etc. Be organize and this will be your key to social media success.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

 

Effectiveness on Social media marketing

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Just like every other marketing plan and campaign, social media has also its own unwritten rules. Everyone is demanded to follow these rules to be part of the game, however there are newbie to social media marketing and might have missed out on the basics of Social media marketing.

For effective social media campaign

Slide1

When starting Social media marketing, you assume there are some to dos and not to dos that are unwritten rules and only marketers are aware of. Just like in life there is no shortcuts, if you want great results you must follow rules step by step to achieve the online visibility you want for your Small business.

Here are some few rules that you might find helpful:

 

  1. 1.       There is no elevator to success

Social media marketing is all about investing time, efforts and energy and most importantly creativity. It is a commitment that cannot be avoided nor ignored.

  1. 2.       Be an expert in your filed and contribute

If you cannot contribute something valuable to your community, no one will be interested in following you or worst trusting our business.

  1. 3.       Engage and have a meaningful conversation

If you do not give meaningful feedback to your network do not say anything at all, remember first impression lasts.

  1. 4.       Avoid too  much self promotions

Constant self promotion isn’t interesting it is annoying; you are a needy business man.

  1. 5.       Keep it unique

Be true, be yourself and draw your crowd by our interesting knowledge.

What is trending today, might no longer be of interest tomorrow

 

If you are measuring your social media efforts through conversion, it is pointless. Measure your efforts and make the adjustments whenever needed. Engagement through social media should not only lead to sales but enrichment. Patience is a virtue, and you will need to wait to get into a business to business relationship with your crowd before you head on with your sales pitch.

Use trending topics to engage with your social network. Look for the most popular topic or discussions and add insight to that.

If you cannot describe it by word, use an image

Slide2

As the saying goes “ a picture is worth a thousand words”, it is not enough to just tell  use the features you have on social media, add photos to your status updates. Do not ignore fans and followers who tries to make a connection with you with their comments or likes. Always follow up with your followers and make them feel special. Tag your friends on relevant and interesting images.

Conclusion

Social media marketing can and may lead to sales success if this is done with the right manner, if you are not enjoying yourself then you are on the wrong track. Social interactions should be fun and interesting.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

How important is Social Media for your business?

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Business owners does recognize the opportunity social media brings into their revenue, they have all seen other Businesses succeed on social media marketing.  But the social media strategy and techniques are not the same for each business. Therefore it is first and foremost important to determine your target audience interest and which platforms are most effective to reach out to them.

 

Efforts on social media is important

Slide1

Now that you have heard success stories from other business regarding their social media marketing, you have now signed up to all social media platforms out there. But what really makes a business successfully earn the visibility online is that the effort that they put into it.

Some Business owners takes a lot of effort on engaging with their customers on social media, some expose their personal life to their loyal customers and others simply use social media as form of customer service.

There is no best time to post or be online; the fact is that you need to reach out to your customers 24 hours a day. But how can you possibly do that? That is why there is social media management software that you can either purchase or have for free.

 

 

What to share on social media?

Slide2

Marketing with social media if done wisely, can give you a positive result or even increase in revenue. However how can you keep your audience interested in your posts?

Create a blog with topics around your niche, try to keep the content relevant and share other tips from business similar to yours. Self promotions are great but too much can be over whelming for your audience.  Therefore it is advised that you give your posts some variety, interest and humor. The most important part of marketing is to entice our audience to visit your website.

If you are running sales, promotions and events, that should also include in your blog and then promote it on social media.

 

Social media marketing plan

Slide3

Before you start marketing your products and services on social media, you need to create a flexible plan for your social media marketing. Determine who your target audiences are on different social media platforms. Whereof facebook has a great tool for you to use, when looking for your target clients. Geographically, gender and age, facebook ads are great way to reach out to your audience.

Here are some few tips on what to include on your social media marketing plan:

  • Get your website ready for social media, meaning add social media buttons to your website
  • Take out your calendar and list down all the holidays/season, which you can use for promotions such as 4th of July sale or promo, summer sale etc.
  • Plan your day,  spend at least 30 minutes on each social media platform everyday to engage with your customers
  • Share relevant contents from your own blog or news from other websites.
  • Offer discounts and freebies for example LIKE OUR PAGE AND GET A CHANCE TO WIN XXX
  • Study both positive and negative comments/feedbacks
  • Use customized banners or images to promote on social media, do not settle with Google images.

 

Your website is the main attraction

 

Our website should be the main focus, social media marketing should bring you more traffic to your website or else it will be a useless effort.

It is therefore important that your website design is customized and looks professional, with the right image and relevant topics.

Therefore we offer great deal on Graphic Design Package for small businesses like yours, with free MOBILE website to get your mobile users engaged on your website as well. We understand that the tight budget is on the play here, that is why we only offer the most competitive rates. If you should need a website creation package and logo creation we are the right team to do the project for you.

You can contact us at;

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com