Social media is no longer what it was a year ago; Facebook, Twitter and LinkedIn were the top of our minds when we say social media. Then came Instagram, Google+, Pinterest and many other to keep your business socialize.
With more social media to cater to different target clients and posting different things, you have to choose your social media carefully. On this blog you will find how to choose the right social media platform for your small business Which social media platform fits your business.
How to make these top social media work for your business
Facebook was founded in year 2004, today there are more than 802 million users daily, and approximately 82% of daily active users are outside Canada and US.
Small and large businesses are fighting their place on Facebook to get the target clients they need, with all the features’ that Facebook presents to businesses it is essential that you should also explore the opportunities you have on this social site.
Create a fan page that will serve as your customer service, where you can interact and answer inquiries from your clients. The best part of advertising on Facebook is that you can choose your budget rate to gain the visibility you need.
Facebook is ideally for B2C companies, Businesses offering deals, non profit sharing, photo sharing of your products and services.
Facts: Founded in 2007 with approximately 255 million active users and 500 million tweets per day. 77% active users are from Outside US.
Twitter and Facebook is great rival, but with their collaboration feature of post sharing twitter is one of the most in demand social media site to have for businesses. Twitter is a great place where you can share events, short messages about your business, interact with relevant businesses and share your contents to drive traffic to your website or blog.
Ideally for : Sharing content, events, webinars, products and links. Suited for any type of businesses.
Facts: Founded in 2003 with 300 million users over 200 countries territories and 67% of Linkedin users are located out United States. 300 million users are students or newly college graduates, Linkedin is the fastest growing network demographically.
LinkedIn are best for B2B businesses, employee recruitment and seeking for professionals.
LinkedIn is a site where you Business can add their skills, and complete description of themselves as a business owner and their network can add recommendation which is a great way to prove to your potential client you are reliable and trust worthy.
You can also grow your network through LinkedIn by joining communities or add contents.
Facts: Founded in 2003, today there are 70 million users and 80% of them are women.
Pinterest is ideally for businesses which h target clients are female, this network requires as well a woman to handle as men does not have the right patience to go over and over and start building boards and followers where most of the shared items are images of either products, ideas of DIY, recipes, fashion tips, make up tips and more.
Ideally for business to consumer reaching females from 25 above, Pinterest is highly visual on topics such as mentioned above.
Google + is founded in 2011,today Google+ is one of the most active social media on the internet where there are more than 540 million users most of them have a business or part of a business related community. Google+ is essential for your small business where you can collaborate your blog, website and Google profile.
Content marketing works well with Google+ as well, posting your content on Google+ will more likely increase your website traffic than other social media sites.
Construct your social media strategy based on your audience and the social media sites, here on this blog; How to build relationship with your customers. You will learn on how you can build relationship with your clients and new potential clients using social media.
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