Search Engine Optimization – How to rank higher on search engine pages

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local seo socratic sbc

 

SEO or Search Engine Optimization refers to optimizing ones website to rank highly on search engines, for users to easily find a certain business. Local SEO is for optimizing local business for local searches. For example if you focus on South Beach Miami means that whenever a user search for particular business in South Beach Miami, your business’ website will be on the top page of search engines pages.

 

Content marketing and Search engine optimization

Content marketing on the other hand, is one of the most essential part of Search Engine Optimization or SEO, it is essential to create valuable content that will lead back to your website and business niche, content that is designed and attract users ultimately generate leads and sales.

Blogging is important

Keeping a blog is very important for business to be found and for users to engage. Most businesses have a strong online presence on a regular or even daily basis. Search engines identify unique and valuable contents and blog is the weapon to get seen online and even be a trend on social media. Keeping a blog and regularly update the contents will optimize your website for search engines.

Create a quality video and image

Content is not just words, instead content should be about everything that is written and posted or even displayed about a business or website. Image and videos are also an important part of content but most businesses tend to forget about this or at least prioritize it. However with the new technology, video and image tends to attract more readers and a larger audience along with a great title tag, Meta tags and description. Remember great keywords and local focus, both can improve search engine rankings.

Local business needs to cultivate online reviews

If you want to focus on attracting local clients, you need to focus on cultivating online (local) reviews. You can either hire SEO companies to handle your submission on local listings sites such as Yelp, Google Local, Yahoo Local and many more. You can add your business to these sites and ask your current clients to add a review on your business listing. The reviews you garner, the higher your business will rank when users search for your products and services in your area.

Social media is a must

When a business have a blog with great and valuable contents, the greatest way to promote your content is through social media sites, if your business is not on social media or active on social media sites, you are already losing 70 % of your potential customers to your competitors. Social media is a great tool to connect and engage with your potential clients or social media can be the key to building a brand and enhancing your local SEO effort.

According to Forbes magazine published in January 2015 written by Jason Demens, the biggest problem with local SEO efforts is inconsistency. This article is not referring to inconsistency of posting schedule or branding, rather the inconsistency of your business down on terms of local SEO is inconsistency of your NAP, Name, Address, Phone. Search engines such as Google are very detailed and accurate with it comes to the business’ NAP to categorize business, in which helps the Search Engines find its similar products, services or business name is searched. When there is inconsistency in Business NAP, the ranking can dramatically decrease. 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

Social media strategy: Word of mouth worthy

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The best marketing for a brand is word of mouth marketing, once you have established your business online and have gotten a good reputation. You still need to go thoroughly with your posts, tweets and branding strategy. Word of mouth marketing can spread faster than any marketing techniques in social media. Which means that word of mouth marketing can either break or make your business?

What is word of mouth marketing

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Word of mouth marketing is using your happy customers to promote your business, the aim in word of mouth marketing is to provide customers with such amazing and life affirming products and services that they can’t help but share with their friends, family and co-workers. Imagine how it will boost your visibility is one client share your brand to their friends and their friends share it to their friends and so the cycle goes on. Word of mouth marketing can be found in:

  • Facebook
  • Twitter
  • Online reviews
  • Blog posts
  • Brand mentions
  • Forums
  • Old school Chatter

Word of mouth marketing statistics

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These numbers are pretty solid case for word of mouth marketing and it’s kind of cornerstone of every marketing strategies out there.

  • 20 to 50% are results of word of mouth marketing
  • 92% of consumers trust recommendations from friends, family and co-workers
  • Only 10% of consumers trusts brands without reviews
  • 70% of consumers read reviews online
  • 80% of consumers are influenced by friends social share about a brand

5 steps to improve your word of mouth marketing

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Word of mouth marketing isn’t magic, begin your journey with these simple 5 steps to improve your word of mouth marketing.

  1. Give people reasons to brag about your service and friendly staff

Word of mouth is about customers promoting your business to their set of social network, which means that you need to give your customers something interesting to share, might it be an informative article that you write on your blog or simply a product that that have changed their lives. With this obviously your products needs to be strong, and it is important that your staff interacting with your customers and clients is on top-notch.

  1. Be unique

One way to generate word of mouth marketing is to be unique and different from your competitors, you can do this in such a number of ways, and here are some examples:

–          One of a kind product

–          Happy staff

–          Unique company culture

–          Creative marketing ideas

People appreciate what is out of ordinary, if you have a bizarre brand identity you need to be proud of it.

  1. Be an industry expert

It is important for people to trust is you first establish yourself as industry expert through articles, podcasts, webinars and video tutorials. Being an expert requires a lot of effort from you as the business owner.

  1. Create a good name for yourself and your brand

People appreciate a business that is honest and fair, grow your reputation by being respectful of your customers and treating them right.

  1. Be active and engage on social media

Your business, brand, products and services may be well known on social media, but what people really appreciate is having the owner of the company to be seen on social media as well. You can develop a community by:

–          Encourage dialogue

–          Host contents

–          Host webinars

–          Organize events offline and online

–          Loyalty programs

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Be organized with your content marketing

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When you are planning your content marketing strategy, it is essential that you become organized with your marketing plan. Whether you have your content in house or outsourcing it, you need to create an organized plan including Keywords research, Meta tags and description and you need to include, how to’s, press release, comparison guide and other content marketing techniques to remain in the competitive ranking.

Content marketing deadlines and content marketing calendar

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Having a calendar that documents content is a great way to ensure timely content creation; this strategy is always overlooked by marketers. Content marketing is about deadline, because there are peak times where certain contents and topics should be published. Small Business owners say that content marketing’s biggest challenge is content creation is taking too much time. Putting together a calendar and setting on goals and deadlines could be the end of your content creation stress.

Content marketing and native advertising are 2 of the most demand in the marketing and advertising industry. Marketers agree that content to be really effective is to connect with consumer’s interest and this will drive business’s objectives such as brand awareness, favorability and visibility.

How to stay ahead of the curve

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You can create your own content by writing your contents yourself or assigning blog topics to one of your most trusted employee. There is also another option of hiring a ghost writer or if you are on a really tight budget you can you just keep your content in-house. Spend a few minutes a day to gather all your resources and find the newest and trendiest topic online. You can also use RSS feeds to gather content ideas or look at social media trending topics. This way you are always ahead of the curve, when you create in advance it allows you to miss a day or 2 if there is something else in your business that needs full attention.

Planning always gets you ahead of your schedule; making time to create daily content does not mean you just write about anything and everything. You need to focus on your niche and target audience, it only takes up 30 to 40 minutes a day to create a content if you have your content marketing plan organized.

Create value for your content

Quality over quantity also applies for content marketing, creating amazing contents for your website visitors to find valuable they will immediately appreciate your company but trust it as well and word of mouth marketing is the greatest marketing of all marketing campaign out there.

 

Social media marketing – Prioritize it

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Most small business excuse is not having enough time to handle their social media marketing, running a small business takes more than 100 hours a week and just taking everything from products, services, employees and clients. When do you ever get a pause time to engage on your social media? There are only 2 options to handle your social media marketing, wither do it yourself or hire someone else.

Outsourcing your social media marketing

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It is not a bad idea to outsource SM Marketing at all, in fact this can even bring you more success in social media. But choosing a 3rd party to do your Social media campaign, if not hired the professional marketing service can harm your business online. So how do you manage your social media without losing your sleep?

Prioritize it

Social media is a commitment that should be a daily routine for you, social media is important so you need to prioritize it. You can either set a time of the day morning and evening to simply just be social.

Take notes

Is there are particular article that you read and want to share to your social network? Make a personal note why it is worth sharing and then you can schedule your posts through social media management tools such as Hootsuite. Curating contents means finding relevant topic on the internet that will catch your networks attention. We recommend using evernote to capture your notes and websites for later publishing.

Scheduling

You do not have the time to check or update your status many times a day, so what is important is that you let your clients or network think you are on constantly on social media by scheduling your posts and updates in advance. Again Hootsuite software allows you to have all your social media account into one platform, where you can also engage and comment from.

 

Multiple social media

Do not stick to just one social media platform, there are lots of social media sites out there which are worth having, such as Facebook, twitter, Google plus, Linkedin and pinterest. Pinterest is a must, with the growing amount of Small Businesses posting and updating their products and service on Pinterest, you cannot afford not having a Pinterest account.

Group or team effort

 

If you have a company where you have employees, let your employees be involved on the company’s Social media accounts. You can make sure that there are always someone from your company which are online and ready to take care of your clients inquiries. Schedule their time when they need to be on companys Social media, this is also a great way to take some of the Social media marketing load off your shoulder. You can advice that one person to take care of Products update, the other can take care of clients inquiries etc. Be organize and this will be your key to social media success.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

 

How important is Social Media for your business?

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Business owners does recognize the opportunity social media brings into their revenue, they have all seen other Businesses succeed on social media marketing.  But the social media strategy and techniques are not the same for each business. Therefore it is first and foremost important to determine your target audience interest and which platforms are most effective to reach out to them.

 

Efforts on social media is important

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Now that you have heard success stories from other business regarding their social media marketing, you have now signed up to all social media platforms out there. But what really makes a business successfully earn the visibility online is that the effort that they put into it.

Some Business owners takes a lot of effort on engaging with their customers on social media, some expose their personal life to their loyal customers and others simply use social media as form of customer service.

There is no best time to post or be online; the fact is that you need to reach out to your customers 24 hours a day. But how can you possibly do that? That is why there is social media management software that you can either purchase or have for free.

 

 

What to share on social media?

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Marketing with social media if done wisely, can give you a positive result or even increase in revenue. However how can you keep your audience interested in your posts?

Create a blog with topics around your niche, try to keep the content relevant and share other tips from business similar to yours. Self promotions are great but too much can be over whelming for your audience.  Therefore it is advised that you give your posts some variety, interest and humor. The most important part of marketing is to entice our audience to visit your website.

If you are running sales, promotions and events, that should also include in your blog and then promote it on social media.

 

Social media marketing plan

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Before you start marketing your products and services on social media, you need to create a flexible plan for your social media marketing. Determine who your target audiences are on different social media platforms. Whereof facebook has a great tool for you to use, when looking for your target clients. Geographically, gender and age, facebook ads are great way to reach out to your audience.

Here are some few tips on what to include on your social media marketing plan:

  • Get your website ready for social media, meaning add social media buttons to your website
  • Take out your calendar and list down all the holidays/season, which you can use for promotions such as 4th of July sale or promo, summer sale etc.
  • Plan your day,  spend at least 30 minutes on each social media platform everyday to engage with your customers
  • Share relevant contents from your own blog or news from other websites.
  • Offer discounts and freebies for example LIKE OUR PAGE AND GET A CHANCE TO WIN XXX
  • Study both positive and negative comments/feedbacks
  • Use customized banners or images to promote on social media, do not settle with Google images.

 

Your website is the main attraction

 

Our website should be the main focus, social media marketing should bring you more traffic to your website or else it will be a useless effort.

It is therefore important that your website design is customized and looks professional, with the right image and relevant topics.

Therefore we offer great deal on Graphic Design Package for small businesses like yours, with free MOBILE website to get your mobile users engaged on your website as well. We understand that the tight budget is on the play here, that is why we only offer the most competitive rates. If you should need a website creation package and logo creation we are the right team to do the project for you.

You can contact us at;

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

 

Why Content and social media marketing go hand in hand

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The virtual age for business taking give importance to true social media engagement by using credible contents. This step enables target audiences to be hooked with your post and make them feel your post is relevant to their lives. For instance, those who are fond of buying shoes and most likely they have a favorite store to do shopping for it. The place where they feel comfortable and well suits their needs. But despite buying the shoes there is something about the brand or its place why they frequently go there. Just as though, readers have websites bookmarked because they want to be updated in such blog site. This is why through the years, content marketing and strategies evolve and it became a social influencer. Let us get to know more details why content marketing go hand in hand with social media marketing.

 

Secures Online Presence

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Successful contents brought the crowd in to its base as they see such posts as worthy to read about. Online companies focus on its presence to either catch up with long term businesses or outperform them. Big social media accounts are your contents other spot to be seen by target clients. People nowadays want something that is fresh, with real kick and informative.

  • Providing strong media presence through content marketing enables your online business a talk about most especially if your readers are dying to know more about its offers.

 

Social Media Matters!

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Although most users are actively involve with socializing over social media accounts and not totally in to an important matter still it’s a crucial tool for online success. .For that alone old and new techniques are being used by social media influencers to help pull out large number of audience.

  • Write down in your marketing plan to who, where, when and how you can publicize your contents. This means to say that you need to undergo target client research from which you’d be sure as a marketer that you give your thoughts to the right persons.
  • Now decide where you should post the created content. Research on top visited blog or content sites and orient yourself on how things go with each site.
  • There is always a perfect timing to post and share your contents to improve online presence. Of course timings vary upon the place so go back to target client research and post on time when your target clients can view it.

 

Include Brand Awareness

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Lastly, remember that your blacks must be related to your offers – both products and services. Content marketing is valuable once it is done according to research-focused approach. You aim to educate your readers and at the same time linger their interest. Visual representations can add colors, value and excitement towards your readers.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Improving Small Business Consulting – Become a Social Media Influencer

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We all know for a fact that the fast pace of social media was able to influenced many individuals worldwide. Becoming one would get you into every buzz circulating business branding. This is the core reason why you have to step out of the box and think big to become a social media influencer.  When you are able to set a good record online, it will be easier for you to implement small business consulting for other businesses.

 

How you can become an influencer?

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The prime step to answer this question is that think widely of the factors that a person should possess in order to see how influential he can be around a social sphere. Of course dealing with virtual industry is very hard so you need to develop content relevance. Such relevance will throw an impression to your reader that you professionally know what you are talking about. Another is how you can reach out to your target client and being able to consult their needs.

 

The Various Quality Services you can Offer

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For a small business consulting company to be credible, word of mouth isn’t just enough but quality services is a top must.

  • Consulting and legal services wherein the influencer aims to set your business with legitimacy. This will give your company a long and strong foundation as it followed the law of commerce and never did violations.
  • Consumers these days would want to be extra sure that who they turn the products and services to is the right company. Legal documents on the other hand are process for both online and offline concern.
  • Other consulting and legal services cover your business branding with protection for trademark use.  This means to say that everything you have registered on for branding will be a sole right of your company.

 

 

What are the common Samples for Social Influences with Legal Structure

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It is when you recognize the benefits of online brand awareness and how it could possibly lift your company’s status. The consulting and legal services implied that can amplify a marketing campaign.

  • If what you have shared are considered shareable and relatable to your audience. This further increases loyal followers and engage on a regular basis about what is in stored within your niche.
  • Active response to your posts with queries asking about more insight in your business means.
  • Testimonials of how credible your offers are and thus build a good reputation online.

 

Small business consulting is often misleading by business starters as they seem to feel that this would just owe them a lot. But if you have perfected the ways around becoming a social media influencer you will see the limitless benefits it can give to a business.

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Local Marketing – Applying Valuable tips for a Successful Business

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Most of us would want to take a business that can ideally increase revenues. A sustainable small business would mean a livable future and so we badly needed a good amount of tips we can use. It may sound repetitive but doing online research can help you with that and reading blogs like this is fairly important. If you happen to decide to implement strategies for your small business within your base location then likely it is about local marketing.

 

There are hundreds of different approaches from which your market can relate such that you can see it through online researching.

 

  • Do local listing – an online marketing Concept

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This has been a prime online marketing concept since the virtual world was introduced. With local listings, you can be able to let your small business be seen even under a cave and if it was just recently opened.

 

The basic mission here is to make sure that necessary information must be written accurately especially under the contact details. Google+ is an ideal medium where you can perform local listing alongside with other businesses within your area.

 

  • Marketing plan 101 – Social Media Implementations

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There are plentiful of local search platform you could possibly use via online researching, be sure again to encode data with accuracy. Duplication is a big no when it comes to local marketing; since that it may not direct you to the right prospects with such mistake.

 

It may be very necessary to consider the following popular social media sites:

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  1. Facebook – This possibly is the largest platform for social media marketing as everyone knows that most internet users these days have account signed up in this website. The widest possibility you can do as a marketer within this website makes it a reason why more and more subscribe to it.
  • Creating small business personal account or direct it with your personal account for convenience by creating a Facebook page for your small business.
  • Key in necessary details like small business’ description including products and services. Contact information like base location of your small business and contact numbers.
  • Updating your small business’ offers like posting photos of your products along with its description and pricing.

 

  1. Twitter and Instagram, although these two are not as broad as Facebook, still many prospects can be found here. Since that there are limited sharing possibilities here, a good way to perform social media marketing here is to post brief information of your firm and then always add up the Facebook page wherein they can view complete details of your offers.

 

 

Joining local chambers for your small business has never been a new strategy for active marketers and owners. When successfully implemented to your business and marketing plans, local marketing will help to achieve business growth and potentials.

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Resolutions when Hiring a Credible Small Business Consulting Company

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There are various reasons why most small business starters turn to services offered by small business consulting company. For one, it may owe them a little for their limited financial resources but backs them up into the right track for business taking. Another reason is that it seems to be a little scary to deal with so many responsibilities for a starter.

 

What we fail to analyze as a small business starter is that we presume they’ll only offer good marketing ideas but never about resolutions. Here are some other things you would be happy to find out for the services offered by small business consulting company.

 

Capable of Creating Low cost but of high Quality Business Ideas

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As mentioned, this is basically what a credible company can offer and extends greater than the usual ideas. Creative small business consultants can think outside the box that can contribute to innovative approaches for venture taking. For instance, giving one idea for your food chain small business and then expands through strategic marketing implemented a step at a time.

 

  • Hiring creative business consultants will help your company establish developed competency.
  • It’s easier to offer new products and services because they can help your business be prepared for future challenges and in facing possible crisis.
  • Professional small business consultant can do much better job in solving clients’ problem.

 

Consulting and Legal Services – moves your small business for potentials

The primary function of consulting and legal service is that it helps individuals and small business takers acquire thinking skills. Not only that they will suggest ideas but allow business owners to have it implemented by themselves. With this step, it will engage good working relationship aiming to become competitive, effective, legitimate and essentially relevant for the market.

 

On suggesting to take over online Measures

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It is common again for a small business consulting company to provide project consultation. Furthermore, training services for business and management in need of innovations are also offered. Online shores are facilitated to the extent of getting benefits from local market and online market. What are the probable services?

  • Online marketing tasks such as creating a corporate website as online based company.
  • Meet local and international clients’ need through reachable queries location.
  • Always open for changes and website maintenance to continually meet expectations.
  • Develop social media marketing for a more social engagement of the company and for faster online reach.
  • Showcasing small business products and services through limitless medium available online.
  • Provide utmost convenience for prospects and current clients.
  • Being open for feedback for improvements and letting others know about your business credibility.

 

Small business for starters could be more interesting if innovation and creativity will be given emphasis to. On the other hand, tasks taking will be easier to achieve if you consult only with the credible company.

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Christmas marketing ideas for small business

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The next big event is almost at the door, the Christmas. There are lots of businesses who has already started their seasonal marketing campaign. If you have not planned your marketing campaign for Christmas yet, this is the great time to start doing so. Here are 10 basic Christmas Marketing tips for small business:

Advertise online and offline and get ahead of the game

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Offline advertising might still be available, but due to lots of advertisements in the month of December some already reserve their space for December magazine/newspaper issue. For offline advertisements there are still lots of tactics you can do to get your business noticed, like Radio, TV advertisements or even local newspaper and banners as well as Christmas theme business cards.

Online Christmas advertisements can already be done as early as November, but do not forget the Black Friday sale, if you really into shopping yourself, you look for the Black Friday sales from your favorite companies.

Other online advertisements can be done through:

  1. Editing your website to have Christmas template
  2. Social media headers/cover photo
  3. Christmas sale promotions through social media, blogs and email
  4. CRM system – your Customer Relationship Management, can do more for you this season, categorize your clients based on gender age or whatever appropriate for your marketing tactics. You cannot sell to all this time. You must focus on certain crowd to purchase your products, for example mainly your products are for men, this time focus on selling your products to women. Why? Because it will be a gift for their husbands. You get the point!
  5. Loyalty award – do not forget Christmas is about giving, so take this opportunity to give back or reward your loyal clients through coupons, discount cards or 50% off on certain items.

Great marketing ideas for Christmas

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The festive countdown has already begun believe it or not. With the Christmas purchases, it is important to prepare your marketing strategies as soon as you can. According to Google users have already started being festive with using search words “Gifts for Christmas”, this is even better idea for your when you want to start your Christmas marketing campaign. Here are some great marketing ideas for Christmas:

  1. Do not forget the Black Friday – When the Black Friday has started that is when you start selling your Christmas products/services and discounts.
  2. Time to personalized your products – this is a great time to be creative, personalized your products to relevance of the Holiday season. Re-organizing your products like “Gifts for Dads”, “Secret Santa Gift” for loyal customers, “Personalized package deals as gifts, use words to attract gift buyers and it will also at the same time benefit your SEO.
  3. Festive Images – Once you have categorized or re-organized your products, you can add images of your products with festive Christmas themes and colors. These small changes are effective for your sales.
  4. Print out cards with Company Logo – You can get your greetings card personalized by adding your Logo, you can send this out through email or post to your loyal customers, along with a Christmas magazines of the products you offer that might be a gift for their loved ones.
  5. Special services – Christmas is time for giving and sharing, make sure that your customers get special services and take home something that is valuable from you that they will remember even when the Christmas season is over.

Use the power of Social media

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Great ways to get your Christmas promotions heard is through social media, but first you must enjoy the ride.

  1. Update your Profile give it Merry Merry Christmas theme
  2. Prepare personalized images of Christmas, Santa and gifts, do not forget to attach your Logo to the image
  3. Sharing if fun, once again share some interesting posts about Christmas
  4. Ask Christmas questions like are you prepared for your Christmas eve, Last minute Christmas shopping guilty or not?
  5. And off course get your blog posts merrier too.

Ideas for blog posts for Christmas season:

  • Christmas gift guide for your family
  • How to prepare the best Christmas dinner
  • How to make Christmas extra special

Or anything like above that is relevant to your niche.

 

Conclusion

For instance, Socratic SBC | Small Business Consulting, offers great package for Christmas, such as Business and Marketing plan package, Graphic website design package, Logo creation package, Website design package, if you should also be interested in editing your website them for the Christmas, that can also be served by Socratic SBC.

Let us know what you need and we will see through it before the season ends. Grab your discounts now. Just copy the link of this blog and email (admin@socraticsbc.com) it to us with your business info or tasks needed to be done. We promise to be competitive and give some extra gifts for you too!

Hope that sounds merry 

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