Social media marketing – evaluate your costumers and your market

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One of the biggest misconceptions of social media marketing is that you think it is only for big businesses.  If every small business do not have social media accounts and interact on social media, their business will end up in the trash bin. Small businesses today are great in sharing their knowledge as well as products online. So are you ready to update your small business social media marketing today?


Dedication – Does your business passion venture so far ahead of time?

Launching a small business is tough enough, and to think you need to market this business as well.  Dedication to your goals is very important factor to which you should consider marketing plan package, to help you with your business marketing.

Once you have established your goals, it is important you measure every aspect of your marketing plan. There are some great analytic tools online which are free, take good use them to know where you stand in your keywords, websites and audience.


Know your audience and market – Does your idea fit in the marketplace at the moment?

It is easy to forget that targeting clients/prospects can be difficult without the proper engagement with current clients.  Know more about your clients needs and ask for their opinion, where you can be better in serving their needs.

One of the easiest way to track your audience and business is to monitor online conversation about your business or services per say. You can either start your own discussion or take control of those discussions.


Optimize your content and share – a great and effective Page rank strategy for every small business


Yes! Your clients want to read about your services, about your products and mostly your knowledge around your niche. Not only your clients are interested reading your blog but bloggers alike are very interested in sharing new contents to their social accounts. Optimize your content with proper and relevant search terms, keywords and back links.





Which social media is best for small business?

Competitive analysis will tell which social media you should use, because your competitors are using them as well. Create social accounts; be on twitter, facebook, Google+, LinkedIn and YouTube, because that’s where everybody is.

Consider the audience you want to reach and where you can find them. Social media today sent out a statistical data which shows that facebook is still the most popular social media platform, sharing photos and contents, followed by twitter and Pinterest.

Each platform is different, and that’s the beauty of social media marketing. Take a look at facebook, Social Media today says that you will find teenagers spend more time on Facebook than twitter, while twitter is best for short messages such as Qand A and content sharing.

Linkedin is best for Business to Business interactions, where you have the opportunity to record your skills and educational background. Create a group on linkedin and invite people to join the group and discuss business details there. You will be surprised how much you can learn from other business owners.

Pinterest, Instagram and Youtube, gives you more visual marketing strategies, where you can share images of your products.


Use social media marketing effectively

Now you know your target audience, it is time to plan your posts, you can begin to connect and interact with your network.

Bu t be warned – lots of small business tend to get the social media wrong. Do not treat social media platforms as a way of advertising your business, and do not broadcast to people in your network to follow you because you follow back. Try as much as possible to interact by retweeting/reposting interesting contents, answer direct messages, comments and always greet with respect.

Start slowly on twitter and facebook, do not over like and promote the first few days, follow the social media marketing plan that you have. Get a social media tool such as hootsuite to schedule your posts, and do not forget to mention people on your posts, you may want to share others blog content and let them know by adding name tag e.g @rwhunni. Shorten the link to the blog post, and try to use hashtags as well, if you should be posting this post you can hashtag #socialmediamarketing.

Start a conversation on pages such as Google+, Facebook, linkedin, and twitter. Listen to what your followers have to say and try to answer their questions honestly. There is nothing more irritating than answering to robots.

Create advocate – be helpful, be informative and most of all be friendly.

Share relevant content – as mentioned above paragraph make sure to share others contents, look for your followers blog, make sure you comment there as well, and share the interesting newest post.

Do not post too much – Let your social media strategies be slow but effective. You do not need to be always on social media, give your posts some rest. And importantly find out the best time to posts, recognize when your network are mostly on social media, what time of the day.


There is no magic to social media success, you need to work it out, keep it running through sharing contents, sharing links and interacting. You must learn to approach social media marketing challenge with open mind, acceptance of constant change. Find out what other businesses are doing and differentiate your business from theirs, the thing is to stand out from the crowd. 



Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689

B2b Marketing – What is the most effective marketing

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It has been known for years and counting that the very heart of business success is marketing. Oftentimes, the concepts being included and how you stand to do it with efficiency is a core reason for successful marketing. Marketing ideas increase as time lapses, from advertising down to public relations just to promote sales. And now it has ever evolved by adding business to business marketing or B2B marketing. Although still its objective is to offer the company’s products and services but it further develops a different way to interact. Let us unveil what is the most effective marketing.


What is a business to business marketing


B2B marketing is ideally used to relate and influence with other built businesses within your niche. It can be done in two ways:

  1.  Looking up to a business for their marketing strategies. Whether they have established a good reputation or not in the business world. With these marketing strategies from them you get to assess whether it can be tried on to your business through creating twists making it unique. Or you can put in these marketing strategies as actions to avoid.
  2. Another is if you become the influencer to another business or businesses. This means to say that they do you a favor in sharing your thoughts and posts about your business is all about. Other businesses will see your business as a model. Moreover, when there is healthy and smooth sharing and re-sharing of business potentials than both parties benefit from B2B marketing.


Does b2b marketing included in marketing package that you purchase?



How is it important to include the concept of B2B marketing in your marketing package? This is when you know that the service provider company you have set deals with offers complete start up package. An efficient business plan must have all the coverage in marketing so as for it to be updated. Both old and new ways for building your career in entrepreneurship must be written on your marketing plan. This further assures that you won’t be missing any idea that may or may not contribute to success. Marketing plan package is offered widely these days and researching online won’t hurt a bit.


What type of business can use b2b marketing?


I must say that there is no specific type of business that has the exclusive rights for using b2b marketing. If you’re a business owner who sees the opportunities there is in public relations then b2b marketing is just right for you. Apart from the advantages like generating leads through business to business workforce you get to learn wider too.

  • Apparently, online businesses often use b2b marketing since that the virtual concepts can help them achieve it with convenience.




Will I be able to reach my consumers needs with b2b marketing?


With good amount of effort and tools (like social media marketing and websites) you can used of then rest assure you can attend to their needs even before they finally ask one from you. Whatever is in stored in your stages in business taking must be put on your marketing plan. B2B marketing does not guarantee a sure perfect success when using it. Just as all other marketing strategies it requires constant studying and updating.



For Business consulting


Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689

It is all about quality marketing rather than quantity

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Do you always have good plans for your business but doubt if it works? Are there some factors that prevent you to market your products and services? Have you ever thought of taking step at a time? Then maybe all you ever need is a marketing plan that is concise and up to date. The biggest challenge facing business takers is to deliver excessive information to their client that it might turn out to be unnecessary. This is the core reason why creating marketing plan has to be about quality and not just by quantity.


So you have a business, but do you have a business plan and marketing plan to support your brand


In the search to find the best deals in town perhaps business branding is prioritized by entrepreneurs for this. Write down on your marketing plan how to make some noise so that you can support your brand and be recognized by the market.  By creating your voice it will be easier to integrate marketing. However, in some point businessmen fail on this when they have put too much unnecessary wordings that the market would eventually doubt.

  • Put in your business plan how you can execute strategic marketing that will catch the interest of your audience.
  • What is the exact message you need to tell them that is brief but complete enough for them to understand and appreciate your niche.


What are the common mistakes in marketing?



The most common mistake in marketing is when you tend to become good hearted and bargaining is so easy for you to offer. Apart from allowing people to bargain the cost of your products too often you are also very open for freebies.  In real life give and take is very important but in business world it is not!

  • Part of your marketing plan is to offer annual sales and promos. Remember that there is a perfect time to do this like on special occasions and holidays. But when you do this too often you will eventually lose a huge sum of profit.
  • Remember quality matters and not quantity so if your products and services are great enough then your customers wouldn’t mind paying in without discount.


Social marketing means quality too


Social media marketing is a modernized tool that helps entrepreneurs extends the company’s means. Gone are the days that marketing can only be done in nearby places or local market. This is a quality and yet affordable way to get connected with your clients and prospects. Also, here is where you can update for future events and offers that many would be willing to wait for.






Content marketing – Stay positive and own up to your mistakes


This is the time when you need to deliberate the things you need to discuss with the market.  Quality contents and posts are what your prospects are looking for. Here is where marketing strategies can be executed through the right message. Techniques for content marketing may vary on your niche and mind you it is ever changing so researching and updating will help you achieve quality contents.



Easy steps for small business marketing plan

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Have you ever struggle to get that best marketing ideas for your small business? Does it seem hard to compete in the online and offline competition? Marketing becomes broader as time lapses and that goes out to all built businesses and about to establish ones. Writing down your marketing plan is a vital key towards that chance of keeping up in this face business taking. Here is where you need to list down objectives, tools to use, marketing campaign, branding ideas, competitive analysis and even problem solving. All marketers have to get the best help guard with regards to completing marketing plan. One can simply research on for ideas, but strategies may vary and it often depends on your chosen niche. Here are some easy steps for small business marketing plan.


First level of connection matter



If you are going to do online business exposure this marketing plan is crucial in increasing leads. How is this possible? First up you will be able to introduce your products and services to people close to your heart. This includes family, friends, colleagues and even acquaintances. This is your first level connection or the ones you have to prioritize first. It is achievable through these easy to follow steps:

  1. For online marketing tips: create official social network accounts from Facebook, Twitter, Linkedin and Pinterest.
  2. Add your friends, relatives and common friends to such accounts.
  3. Post updates and do tagging if possible.


Social Media Facts – Why it’s important for your small business


After successfully creating accounts from popular social media accounts, you need to understand the importance of doing so. Firstly, social networks ever increase and there is no way that number of active users from these could lower down. It simply means that if your small business is active then there are more chances of interacting to your potential clients. Although this is a common strategic marketing but social networks will live for as long as we could imagine. When you have established good online reputation then your online marketing plan is considered effective.


Local listings – Get found locally by getting listed on local search


For beginners, this could sound too complicated. This is why most online business starters go for professional consulting services specifically those who render SEO or Search Engine Optimization. They are the ones who are capable of putting your online small business in its ideal ranking. Local business listings enable your small business to be seen by potential local clients.


  • When doing free ad for your business stating its products and services including complete business address and contact information.


Content Marketing –  reach out to your costumers through sharing ideas, tips and content



Lastly, you wouldn’t want to forget content marketing in your marketing plan. This is a way to reach out to your costumers through sharing ideas, tips and content. Why is it called content marketing even if it simply means writing down an article or a blog? Because there should still be executed marketing strategies so you know potential clients will read it out. It starts from choosing the keywords to be added in your contents. This is based on the most research keywords within your niche. Create a title that is complete enough to let readers become aware of what the content is all about.



Are you interested in marketing plan package you may contact us below

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689


Legal Structure – Simple steps to naming your business legally

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The one step we have ignored so far, but that is an integral part of your legal structure is what kind of business do you want to have? Your choices are a sole proprietorship, a business partnership, a limited liability company (LLC) or a corporation.

The legal structure you choose is not permanently binding, but there can be complications in changing so consider it carefully.


Choose a legal package that already has the needed requirements for starting a small business.

This package can be offered by a reliable service provider company who is expert in business start-up plans. Furthermore, this can be your legal help for business start-up most especially if you are a beginner to the industry.


You should firstly review the offers that a certain business package has. Remember that there are legal requirements to build a legal structure which can be necessary to your business type. Otherwise, there are also requirements that may not be considered first.

Business name and making it Legal

When choosing your business name and making it legal and copy right is part of the trademark aspect of your business legal structure.

Your business entity concept can be discussed to you by your branding consultant if in case you cannot deal with it yet independently.


Legal requirements are required here as well such that you need to protect your branding rights for your business name and professional logos. And for that your business has to undergo standard registrations for its future’s sake.

How to create website legally and copy right?

This solely depend on the state you intent to establish your new business over online shores. Rules and regulations may vary on the state and compliance of law in e-commerce.


This is why it is wiser to seek help from the experts and legitimate companies. Your legal package will speed these processes up for you in no time. This will not only assure legal rights to the total website legal structure of your business but to you as an aspiring online entrepreneur.

Guest post from;
Leon A. Carr II
COO / Director of Security & Investigations
Opsec International,LLC |
Office: 704-930-6778
Cell: 704-281-6583
Fax: 704-573-9628

Achieving Success through Building Partnerships

Effective New Business Consulting

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If you are deciding to hire someone who is a professional consultant then you need not to forget important aspects to be followed.  It must be clear that the earlier you pursue on business the more experience you can gain and apply in the years to come. Marketing strategies relating to the finest and latest innovations are made possible by effective new business consulting.  This will article will give you some brief yet effective details on what to look after in a reliable business consultant.



In the first phase of marketing in a new business consulting company you planned to ask for they would have to say learning beyond your business limits. Any consultant will not only be good adviser but as well as a good listener. Ideal give and take communication is a skill itself any approach will be executed ideally through shared business approaches. Once you give your fullest business plan to your consultant he/she can then throw relative recommendations you may used temporarily or for long term. Firms should be clear because transparency opens vision for your goal reaching. This is basically the reason why you need to hire someone worthy of your trust because in a way you are lending them some good business secrets.



Contract signing is very much important in order to avoid miscommunications. Let your consultant read and understand fully what the content of such contract is all about. Merits are often given when someone was able to give quality services. Furthermore, modernization obviously taking out the tradition business concepts we had then ask your consultant about features possible to be included.


Another thing you must consider is a confidentiality agreement. Whether how small your company stands to date, still you need to know that entrepreneurial policies must be observed for safety reasons. Oftentimes, consultants have every access present in your business goal setting and even financial limits. Keeping legal documents out of your consultants will become a hindrance to faster progress. If you are looking for a company that caters new business consulting then have a thorough background check. Reliability matters fairly as its expertise.

New Business Consulting to Become Advantageous

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As business beginners starting your chosen career would perhaps be the most challenging and filled with excitement you can ever be. Some successful businessmen made it through their venture from self-taught and the drive to know more. However, the story isn’t about that side in fact most of them seeks help to overcome business challenges that may come and go untimely. With this fact alone within our modern era business starters should think of new business consulting to become advantageous.



It must be clear to those who consider a new business consulting that it must go beyond the basic business consultation. Regardless of the tools, information, advices and common solutions a reliable consultant must assure newly introduced techniques to be applied. Indeed, competition heats up day by day since that million other same business as yours are striving to get to the top. This is a concept you must not instill at all times, always remember that   having a booming business you loved to work around is more than enough as to be noted as the richest man.



Aside from difficult start up and exciting discoveries, one must keep themselves determined all throughout the venture. Time and effort are your major investment in building a strong venture. When you are able to practice the concepts day after day then soon enough goal meeting can be easier for you. And since advancement is widely known to all then search patiently for that best company website that can go over new business consulting ideas.



Lack of knowledge is a huge hindrance to your business success that is why whenever you doubt about certain business idea then do the manual researching. There are now convenient business write-ups you can turn to. Have as many references as possible because this will feed you more knowledge and draw you closer to the most realistic idea. Internet accessibility will give you long listings of online companies that offer services like new business consulting. And when you find one you seem to be reliable then do company background checking and authenticity.



Key points there is in a New Business Consulting

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Going about the vast ideas there is in investing money to settle one’s future surely given out a lot of confusions in mind. Aside from the overwhelming objectives one would want to pursue successfully, it is also a known reaction to face fear against probable risks which may lose your hard earned assets. This is basically the reason why an investor normally secures himself and the important people around him through seeking wide possibilities for safer investments just so they can keep up during global economic problems. Patience are essential key points there is in a new business consulting because it could involve a lot of positivity attracting to an investment, so here are other things that should remind you in every step of your venture.

Finding safer investment options require the proper understanding of several important factors like the risks, time, and the investment portfolio before you could come up to a new business consulting. Firstly, you have to list down the amount ranges you willingly decide to spend. The ranges should estimate the probable amount it can cover the entire venture before you will start generating it. The second one is determining the time with which you can adjust if it would be under what type of investment you are in and for either both short or large scale.


Lastly, provide a portfolio that is diversified by you. This will create a clearer venture to take since that you are able to distribute risks systematically for your new business consulting. You can then monitor your finances easier for every fund you have spent in meeting your objectives.


·         Observe ideal returns to an investment before you even decide on starting a venture on it. Oftentimes, successful investors worldwide relate on standard equations so that there will be a more precise proportion of the avenues in the investments. This is indeed safe to take because you can keep track of the current status of your investment using time management and formula to further contribute to your new business consulting. Such formula can be available in standard option or else you can formulate your very own. When you come up with personalized formula, it will be more distinct to view especially if you are solely responsible for it.


Things to Apply in New Business Consulting

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When planning to add a new business consulting firm that can be used to execute various business aspects then you must be fully aware of its qualifications and more! In any under develop business, it is important to set appointments to your applicants and have complete list of contacts for your reference. Read further to enhance skills and management when considering the things to apply in new business consulting.




  • When you thought of ideal marketing strategies then you must have new business consulting concepts ready to be unveiled. The mission here is to continually learn on business prospects that are closely related to your craft. This is of course made more possible with the reliability of your hired team and just so listening skills are huge factors for effective communication in business implementation. Cite down the approaches that all of you would apply to promote improvement and consider changes like the new business consulting strategies. Your task as the chief business owner is to educate your team the probable complexities necessarily present in your business field. The firm should be transparently expressed so as there will be prior notice in case failures and success get in.


  • Also, part time jobs do not solely focus on dry labor you can as well check on home based online companies who asks for this as well. This means to say that your workload will be twice lesser than what the regular employees do which then you can conduct new business consulting. If you cannot let go of your current and long term job then this idea best suits you or else become a freelance virtual worker.


  • Be open for any suggestion that is not have to be explorative; uniqueness is a good form of market attraction however don’t go over it by taking in risky ideas. Prior employee contract should be prepared so as you know who to trust and who knows greater in a specific task. Make it a point to keep a healthy communication within the workplace and when assigning be precise so as to effectively redirect new business consulting strategies well.