Use Content Marketing to Attract Customers

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Days for library researching became inconvenient for most of us these days and yes internet surfing became the best option for always on the go people. We cannot tell who among the internet users might need your small business offers but because of so many features being introduced daily the more convenient it is to find what we need.  If you have a business and would want to establish good reputation over online customers then make use of content marketing. Believe it or not, with credible but interesting contents it will help your business attract customers. How?

 

Understanding What Content Marketing is

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Content marketing is actually a media engagement that aims to be written in a way that potential customers would appreciate it. This comes when a reader found your article or posts to be shareable and filled with interesting points. If you provide information that a reader needs will give him an impression to look more with what your business offers by following all your posts on a regular basis.

 

Platforms where you can implement Content Marketing

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There are various ways where you can do content marketing and this must be written in your business plan for documentation. Your platform for marketing must always aim to target your clients. Remember that some ways may be effective for your business and some are not so broad studies are still very important.

  • Blogging – Perhaps this is the most used content marketing strategy these days and most read about by internet browsers. The content here is usually fresh and brief and that what is written here comes in a light tone so most readers can digest it.
  • eBooks – You can offer this for free and it can as well be sold.  Many readers and aspiring online businessmen find it very useful for their own venture. You can attract not only customers for your own business but also buyers for your ebook.
  • Article Posting – This differs with blogging such that contents written here are in-depth but can be exposed in so many media outlets. So the more outlet you can distribute your articles all the more your business can be seen.

 

Generating Leads and so many other Possibilities!

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Having the above mentioned platforms will open you with limitless opportunities. This will help grow your business by bringing leads through your post.  It may take some time to fully understand content marketing if you are a beginner and writing your posts can somewhat need handful amount of knowledge not only for your firm but similar topics that can build it.

The very reason why we do online researching is because we want to find solutions to our problems and seek answers to our questions in the most convenient way.  If you successfully added this to your marketing plan, it will be easier for you to lift your business far beyond the standards.

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

GET YOUR FREE EBOOK HERE

 

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What experts have to say about setting your Business Plan for a Profitable Outcome

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Many of those businessmen who would want to start their firm the soonest may seem to have an allergy for business plan. This is normal most especially that the excitement seems to overcome the right track for business taking.  But if you just take time to analyze and do personal research to its advantages, you will see how incredible the power of planning. Bouncing from one step to the next is as well a common mistake when it comes to planning so I found it very convenient to simply refer to what experts have to say.

 

Know you Mission

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The title may seem direct but it’s not, mission should be focused on the market – specifically their response to your business offers. Quality products and services for queries or shipment options are two factors that can determine your mission.

  • Place in your marketing and business plan how you commit to your mission with excellence. Some fail on this since that they tend to drive for the first phase for planning and never did become consistent to their mission.

 

Reserve a Room for Creativity

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Planning matters and so is a room or allowance for creativity. To simplify this concept you can basically offer the standard and soon enough when the market’s respond became overwhelming then you can add creativity to it.

  • For instance, new variations of your products for more options you can offer to the market. You can as well extend your services such as going global and not just relay on local marketing. With this creativity addition, you can pretty make a good impression towards your consumers and they will look after it in the coming days.

 

Experts Include Planning Ahead – Marketing Calendar

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Make a list of events that your followers and loyal consumers are looking after. Add to your business plan some doable offers and list them down in your marketing plan so you wouldn’t miss a thing for follow ups and updates.

  • You can post over your online accounts these upcoming events so that your customers will spare such time to look over it on due time.
  • Marking events can be done on known occasions like Christmas offers or holiday treats.

 

 

Target Expansion – plan for growth

 

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Lastly, when you have reached the point where your small business became a profitable firm then it is time to plan for an expansion. There are many options for this such as franchising, distributors and new branch opening – this depends on your business type.

  • The profitable outcome of your business will become twice or more with target expansion so as early as possible include it in your business plan.

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Get your FREE eBook here

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Local Marketing – Applying Valuable tips for a Successful Business

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Most of us would want to take a business that can ideally increase revenues. A sustainable small business would mean a livable future and so we badly needed a good amount of tips we can use. It may sound repetitive but doing online research can help you with that and reading blogs like this is fairly important. If you happen to decide to implement strategies for your small business within your base location then likely it is about local marketing.

 

There are hundreds of different approaches from which your market can relate such that you can see it through online researching.

 

  • Do local listing – an online marketing Concept

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This has been a prime online marketing concept since the virtual world was introduced. With local listings, you can be able to let your small business be seen even under a cave and if it was just recently opened.

 

The basic mission here is to make sure that necessary information must be written accurately especially under the contact details. Google+ is an ideal medium where you can perform local listing alongside with other businesses within your area.

 

  • Marketing plan 101 – Social Media Implementations

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There are plentiful of local search platform you could possibly use via online researching, be sure again to encode data with accuracy. Duplication is a big no when it comes to local marketing; since that it may not direct you to the right prospects with such mistake.

 

It may be very necessary to consider the following popular social media sites:

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  1. Facebook – This possibly is the largest platform for social media marketing as everyone knows that most internet users these days have account signed up in this website. The widest possibility you can do as a marketer within this website makes it a reason why more and more subscribe to it.
  • Creating small business personal account or direct it with your personal account for convenience by creating a Facebook page for your small business.
  • Key in necessary details like small business’ description including products and services. Contact information like base location of your small business and contact numbers.
  • Updating your small business’ offers like posting photos of your products along with its description and pricing.

 

  1. Twitter and Instagram, although these two are not as broad as Facebook, still many prospects can be found here. Since that there are limited sharing possibilities here, a good way to perform social media marketing here is to post brief information of your firm and then always add up the Facebook page wherein they can view complete details of your offers.

 

 

Joining local chambers for your small business has never been a new strategy for active marketers and owners. When successfully implemented to your business and marketing plans, local marketing will help to achieve business growth and potentials.

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Simple to follow Marketing Strategies when starting a Small Business

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It is important to understand how to market your small business for it is a core ingredient for success. Planning to compete in today’s fast trading against all other small businesses with same niche takes effective online strategies and media marketing. Here are some simple to follow marketing strategies that can be your guide to that future small business success.

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•             First, without much budget to go for huge venture then perhaps getting a company website will be a good startup. It must be clear that this is not only the prime purpose but to create a company website setup for full optimization. This is to make use of keywords and phrases so that potential customers can find your business easier. It will never get profits when there are no people aware it exists.

•             You need to imagine what to expect from a website visitor, what they might need from you and what you can offer them. You can catch their attention by giving simple yet precise details of your services and products. Sign up for email list which should be posted in the query section of your website so that you can develop good business relationship with your customers with constant communication.

•             Another inexpensive way to perform marketing campaign strategies for your small business is through social media. The world was able to benefit from this innovative feature since that you can reach out to prospects anytime of the day. Google is the most important site when it comes to increasing website visitors but nowadays social networking does too. Think on where does your target customers spend most of their time in surfing the net. Perhaps Facebook is on top therefore creating a page of your small business there would help a lot in your marketing strategies. Update your products and services by consistently sharing photos, product description and services to offer. It is important to let them know the full details of your small business venture so that they will not doubt your reliability and to avoid too much questioning.

•             Exert extra effort in building your media presence when media marketing was executed properly then valuable and profitable return will be expected. However, if you are quite busy with your business to handle time consuming online updates then perhaps hiring an in-house employee will do.  There are massive online consultants that cannot just post updates to you company website but as well help drive more audience to it.

Attending grand events like bazaars will help you increase product users too. This is a good opportunity when going for the ideas of marketing campaign strategies to your small business. Aside from getting additional profits, it can effectively make your business popular day after day.

 

 

How Important it is to Know the Different Marketing Strategies to Increase Customers

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There are lots of firms that successfully execute ways to catch customers’ attention through seeking competitive advances. One good example for this is innovative strategies that do one thing in common which pursuit long term business success. The customer must serve as the primary reason for every action about to be taken in such firm. From planning to accounting and everything in between must be considered. When you are a beginner to any business then now is the perfect time to know how important it is to know the different marketing strategies.

 

 

 

Marketing Plan as a way to get advantage from the competition

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Oftentimes, successful businessmen knew from the start that they have an advantage over bigger companies. The way we see this picture then there will be increasing ideas till we meet creativity at it. Marketing strategies have the capability to anticipate clients’ present and future demands. However some business starters find better convenience in considering marketing plan made by experts. They will ask effective plans from experts in the industry so as they can come up with ideal information about common clients to serve for the future.

 

 

Relating to market through Analysis Plan

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A good advice you can take is that most basically large companies often focused on wider market coverage as their target. Therefore, do not go this way instead make your customers feel special through attending to them for both needs and demands. Find out how essential it is to take time in getting to know your potential customers and everything about them. This is a part of your analysis plan wherein you need to think as if you are the customer and what are the things you might want to be offered with.

 

 

Successful marketing strategies idea must encompass keys in answering business queries. The first one is what are the kind of products could meet the needs of your customers. This goes the same thing with the services you have.

Next, as to how you can effectively distribute these products and services efficiently to generate more clients.

Lastly, how you can come up with sales and marketing strategies through sending out promotional messages to maximize your business potentials.

 

 

Contact us today for small biz packages, such Business & Marketing plan, Website creation & Logo Creation.

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

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How to Find a Reliable Branding Consultant for your Small Business Start up Plans

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Every business taker whether new to the industry or an expert would search the world for the most reliable employees to work for them. If you are deciding to hire someone who is a branding consultant then you need not to forget important aspects to be followed.  It must be clear that the earlier you pursue on business the more experience you can gain and for the years to come. Marketing strategies relating to the finest and latest innovations are made possible by effective new business consulting.  This will article will give you some brief yet effective details on what to look after in a reliable branding consultant for your small business start up plans.

 

The need to Established Organization Structure through a Company Website 

 

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A way to well facilitate your company website is when a branding consultant include the idea of increasing public relations so as you can reach for more space that may give you additional earning capabilities. One popular option is when you promote through social media advertising especially if you have long had a social networking site with friends and acquaintances as this plays high visibility for your potential customers. Aside from giving information to future clients through your website, you can as well earn if you will ask other products to be advertised on your own website. Organization structure is an effective tool to execute business to business marketing strategies. There can be various revenues that can be as good as alternatives if you make use of your spare time like during weekends or non working hours to be involved with these people.

 

Branding Consultant: On picking for your Company Website Designs 

 

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On the other hand, those who can personally pick  company website designs attest that the site does not solely offer effective publishing but as well as full customer services met visually. Aside from this they want to settle on a company long been running in success with its good reputation. Company website designs can truly contribute to this marketing impact. Any promoting website can get the most out of a free charge services from a hired branding consultant.

 

 

 

Provide alternatives if you cannot offer their demands

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Going about the idea of choosing your design, one thing must be remembered is to what you are the aspects to deal with. Evaluate the market’s needs through competitive analysis and provide alternatives if you cannot offer their demands. Outline your company’s products and services so as it can well feature everything it takes simply through creative designs. What is nice about company website designs offered by a branding consultant is that it can provide you samples you can refer to or else use. There are specific niche that will best describe in a way that it can be more appealing in most search engines.

Marketing Strategies: Making your Facebook Page Appealing to Potential Customers

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Are you a business owner struggling to increase your firm’s popularity and you have thought that perhaps social media sites could help a lot then this blog is for you. There is no easiest way to get business advantage than to be in popular social media sites such as Facebook. It is no longer a shock to us that most of the world’s population have a Facebook account others have multiple accounts and even engage into page creation. For business owners having an official Facebook page could help them increase business popularity or else constantly gain customers. However, millions of others have tried their luck on this which is it can be frustrating to reach fans effectively. There can be limitless interests to share about but  we cannot tell how would actually react to these. So here are marketing strategies to make you Facebook page appealing to potential customers.

 

Picture sharing – conveys message that is interesting for many

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Business pages are now having great insight sharing just by pictures conveying message. These pictures draw fans in most especially if it is relatable and within today’s trending. It is an analysis plan wherein you get to consider plentiful of feeds to consistently get their attention. Graphic representations with little humor are top photo sharing concepts nowadays. If someone has clicked on the like button and shared it with friends then it will drive page visitors. They will search for other pictures that are as interesting as the ones you have shared.

 

Good branding through Timeline updates

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If you are an active Facebook user you know then what people crave for in terms of idea sharing. Your marketing plan here would have to be in allowing images as parts of words which people would not want to hear or read. It will be easier for others to look into your shared images as is it voices out business branding without too much wordings.

 

Problems and Issues solving as strategic Marketing

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Other great marketing strategies using Facebook is when you get involved with current issues. You can either give advices or give an opinion into some topics currently on hot issues. This strategic marketing will open good conversations and people sharing ideas with which a good chance for your Facebook page to be noticed. Setting up positive attitude will create an impact to your fans making you more reliable for them.

 

 

 

 

Conclusion

First of all decide the reasons why you created a Facebook page, just like any marketing methods, it is important to understand the reasons why you are marketing at all. Like Facebook marketing, what are your goals and develop a strategy around those goals. Your target audience will appreciate updated facebook page with quality posts and content sharing. The best way to get your audience to interact on your facebook is to make your facebook shareable and turning the fan activity into advertising.

 

Get a chance to start your business with a reliable marketing and business plan, Socratic SBC | Small Business Consulting now offers 30% discount on all packages, grab the offer today and start your business well in 2014

 

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

Christmas marketing ideas for small business

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The next big event is almost at the door, the Christmas. There are lots of businesses who has already started their seasonal marketing campaign. If you have not planned your marketing campaign for Christmas yet, this is the great time to start doing so. Here are 10 basic Christmas Marketing tips for small business:

Advertise online and offline and get ahead of the game

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Offline advertising might still be available, but due to lots of advertisements in the month of December some already reserve their space for December magazine/newspaper issue. For offline advertisements there are still lots of tactics you can do to get your business noticed, like Radio, TV advertisements or even local newspaper and banners as well as Christmas theme business cards.

Online Christmas advertisements can already be done as early as November, but do not forget the Black Friday sale, if you really into shopping yourself, you look for the Black Friday sales from your favorite companies.

Other online advertisements can be done through:

  1. Editing your website to have Christmas template
  2. Social media headers/cover photo
  3. Christmas sale promotions through social media, blogs and email
  4. CRM system – your Customer Relationship Management, can do more for you this season, categorize your clients based on gender age or whatever appropriate for your marketing tactics. You cannot sell to all this time. You must focus on certain crowd to purchase your products, for example mainly your products are for men, this time focus on selling your products to women. Why? Because it will be a gift for their husbands. You get the point!
  5. Loyalty award – do not forget Christmas is about giving, so take this opportunity to give back or reward your loyal clients through coupons, discount cards or 50% off on certain items.

Great marketing ideas for Christmas

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The festive countdown has already begun believe it or not. With the Christmas purchases, it is important to prepare your marketing strategies as soon as you can. According to Google users have already started being festive with using search words “Gifts for Christmas”, this is even better idea for your when you want to start your Christmas marketing campaign. Here are some great marketing ideas for Christmas:

  1. Do not forget the Black Friday – When the Black Friday has started that is when you start selling your Christmas products/services and discounts.
  2. Time to personalized your products – this is a great time to be creative, personalized your products to relevance of the Holiday season. Re-organizing your products like “Gifts for Dads”, “Secret Santa Gift” for loyal customers, “Personalized package deals as gifts, use words to attract gift buyers and it will also at the same time benefit your SEO.
  3. Festive Images – Once you have categorized or re-organized your products, you can add images of your products with festive Christmas themes and colors. These small changes are effective for your sales.
  4. Print out cards with Company Logo – You can get your greetings card personalized by adding your Logo, you can send this out through email or post to your loyal customers, along with a Christmas magazines of the products you offer that might be a gift for their loved ones.
  5. Special services – Christmas is time for giving and sharing, make sure that your customers get special services and take home something that is valuable from you that they will remember even when the Christmas season is over.

Use the power of Social media

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Great ways to get your Christmas promotions heard is through social media, but first you must enjoy the ride.

  1. Update your Profile give it Merry Merry Christmas theme
  2. Prepare personalized images of Christmas, Santa and gifts, do not forget to attach your Logo to the image
  3. Sharing if fun, once again share some interesting posts about Christmas
  4. Ask Christmas questions like are you prepared for your Christmas eve, Last minute Christmas shopping guilty or not?
  5. And off course get your blog posts merrier too.

Ideas for blog posts for Christmas season:

  • Christmas gift guide for your family
  • How to prepare the best Christmas dinner
  • How to make Christmas extra special

Or anything like above that is relevant to your niche.

 

Conclusion

For instance, Socratic SBC | Small Business Consulting, offers great package for Christmas, such as Business and Marketing plan package, Graphic website design package, Logo creation package, Website design package, if you should also be interested in editing your website them for the Christmas, that can also be served by Socratic SBC.

Let us know what you need and we will see through it before the season ends. Grab your discounts now. Just copy the link of this blog and email (admin@socraticsbc.com) it to us with your business info or tasks needed to be done. We promise to be competitive and give some extra gifts for you too!

Hope that sounds merry 

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Influencer plan to help you with your content personalization

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Influencers are defined as bloggers, competitors and organizations that create contents based on interests of target audiences. Initially influencers track keywords, authors in trade industry and online marketers. Small business fail because they oversee the part where they need to influence their target audience, here are some few tips on how you can become an influencer through blogging and other online marketing strategies.

What is influence marketing?

 

Marketers define influence marketing as an overall marketing campaign of your small business and how you influence your target audience online. You want to influence your audience through proper research of content sharing and creation as well as media marketing along with social media marketing. Influencers do possess the key to business success, as they are already gone through most of the challenges online and has mark a status online that is hard to achieve.

To become an influencer you must create a personality and business branding online that will be hard for your target audience to ignore and for your competitors to compete with.

Here are the basic elements you need to create influence marketing

Combine old marketing and new marketing methods together and follow these 4 M to create your influence marketing plan.

  • Make

Build personas and profiles based on your target audience and place your customer at the heart of your influence marketing effort. You will need to research your audience information and their awareness in your products or services like yours and also look at their purchase history. These stages need different tactics and outreach but identifying where your target audience is and who they talk, can build up your potential client list.

  • Manage

Once you have identified your market and target audience, you need to move towards manage stage of your small business. This can take many routes; the actions could be identified through these stages

-Did you cause a positive or negative view of your products?

– did you make the clients move to purchase stage?

– how can you guide the consumer to final purchase stage?

-did the consumers understand your brand message and how can you improve this.

These are just some few samples of how you can manage your influence marketing through question and answer that will affect the consumer’s movements.

  • Monitor

If you ask someone about social media monitoring today, most marketers would probably reply with a software or program to use. When monitoring your influence marketing campaign, you need to go deeper into the results that o certain program gives you.

Negative and Positive sentiment still play an important role, monitoring and categorizing your consumer relationship into small core group of people, it will be easier for you to monitor their actions.

  • Measure

When it comes to influence marketing it is important to have the ability to measure, who is responsible for your ROI.

Here are some few business objectives

–          Who drove the desired action the most

–          How many messages that your certain personas need to move the next stage

–          How close are to you to reach your online visibility goals

–          Do you have new improved product reviews

–          How effective was your targeting

–          What is the sum effect on your brand and your competitors

Again these are just some of the questions that you need to include on your measuring stage

 

The 4 Ms to your content personalization

When you get the hang of the 4 Ms for your influence marketing, you will automatically also bring that your content marketing strategies and you will create a more personalized content to share to your social media marketing. Once you have stabilized the reputation online by being an online influencer around your business niche, traffic will then increase and sales will become continuous.

Influence marketing is today defined as today’s need to change and amplified messages that will affect your audience buying moves. With influence marketing, without actions being taken that goes beyond your old marketing strategies on social shares and blog post that drives the consumers to make the purchase will all be in vain.