It is all about quality marketing rather than quantity

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Do you always have good plans for your business but doubt if it works? Are there some factors that prevent you to market your products and services? Have you ever thought of taking step at a time? Then maybe all you ever need is a marketing plan that is concise and up to date. The biggest challenge facing business takers is to deliver excessive information to their client that it might turn out to be unnecessary. This is the core reason why creating marketing plan has to be about quality and not just by quantity.

 

So you have a business, but do you have a business plan and marketing plan to support your brand

 

In the search to find the best deals in town perhaps business branding is prioritized by entrepreneurs for this. Write down on your marketing plan how to make some noise so that you can support your brand and be recognized by the market.  By creating your voice it will be easier to integrate marketing. However, in some point businessmen fail on this when they have put too much unnecessary wordings that the market would eventually doubt.

  • Put in your business plan how you can execute strategic marketing that will catch the interest of your audience.
  • What is the exact message you need to tell them that is brief but complete enough for them to understand and appreciate your niche.

 

What are the common mistakes in marketing?

 

 

The most common mistake in marketing is when you tend to become good hearted and bargaining is so easy for you to offer. Apart from allowing people to bargain the cost of your products too often you are also very open for freebies.  In real life give and take is very important but in business world it is not!

  • Part of your marketing plan is to offer annual sales and promos. Remember that there is a perfect time to do this like on special occasions and holidays. But when you do this too often you will eventually lose a huge sum of profit.
  • Remember quality matters and not quantity so if your products and services are great enough then your customers wouldn’t mind paying in without discount.

 

Social marketing means quality too

 

Social media marketing is a modernized tool that helps entrepreneurs extends the company’s means. Gone are the days that marketing can only be done in nearby places or local market. This is a quality and yet affordable way to get connected with your clients and prospects. Also, here is where you can update for future events and offers that many would be willing to wait for.

 

 

 

 

 

Content marketing – Stay positive and own up to your mistakes

 

This is the time when you need to deliberate the things you need to discuss with the market.  Quality contents and posts are what your prospects are looking for. Here is where marketing strategies can be executed through the right message. Techniques for content marketing may vary on your niche and mind you it is ever changing so researching and updating will help you achieve quality contents.

 

 

What is the difference between content marketing and internet marketing?

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What is content marketing?

By this time it could be clear for many that the business concept changed beyond the wildest imagination. Yes it is! Gone are the days when an aspiring businessman would make use of manual writing, too much workloads for advertising and promotional ideas too expensive. The birth of internet marketing has introduced so many other contributing factors that can help business owners achieve both offline and online social media success. It can be overwhelming to tackle all ideas in one reading. So let us simplify learning and find out what is the difference between content marketing and internet marketing.

 

What is content strategy?

 

Since we already have discussed content marketing let us go deeper with content strategy.

Remember: Your main goal in making contents is to engage communication with your audience which can also be your potential clients. With increasing traffic to your blog it will be easier to assist them towards visiting your website and wallah efficient internet marketing strategy was done!

 

 

 

 

 

 

 

 

 

What you need to know about content creation before making a content marketing plan

 

 

Content marketing plan is way different nowadays because by then simple written article is enough. Today, to expect leads you do not only share the contents you originally created but share others’ too. This means to say that you get to involve with social media marketing wherein you exchange thoughts with some businesses through content sharing.

  • Efficient content creation must include topics that are up to date so that many can relate to it.
  • Simple information that won’t be necessary must be avoided. Good example is talking about something that whole world might already know about.

When you have handful of ideas of what content creation is all about you will be surprised that ideas fall into your content marketing plan easier.

 

Why popular blog posts are important to review

 

When getting ideas for your content marketing plan it is best to grasp information from popular blogs. Why? This is because more followers are convinced by these contents and there is increasing chance of not wrongful information with these. Also, here are some advantages when you relate on popular blog posts:

  • Increase brand awareness by keying the appropriate words you would want to know about and is something related to your business.
  • Content creation plan can be divided into major and minor points basing on other blogs’ presentation.

 

Hire experts or do it yourself- that is the question

These two options will always depend on how you assess you capacity as a marketer. Internet marketing and content marketing go hand in hand together. You cannot drive audience in to your main website if in first place you cannot convince them enough to try on it. That is why some find it better to consult expert in internet marketing and content marketing.

 

 

 

Creating your marketing plan

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Not only that you need to understand your market’s demands as well as the competitors and everything else must be documented. Targeting your competitive strategy wouldn’t be easy but with enough gathered resources to conduct studies then you are sure to go. There are so many considerations when it comes to creating your marketing plan and it is often with accordance to your enterprises. In some point expert would go after market investigation like conducting surveys, assessing the market, relating to large numbers of customers for demands and further rational tools.

 

Where to start with all these marketing strategy ideas from here and there?

 

 

Marketing plan is a prerequisite for your business success and which therefore needs to study both online and offline market. Through market analysis, you get to see a clearer picture about the advantages and disadvantages of a certain idea in your marketing strategy. Opportunities are equal to all however one could get advantage when such opportunities became bigger or stronger.

  • ·         Firstly, you have to do business positioning by setting your sales goals and income daily, monthly or annually –whichever is convenient for you.
  • ·         Create a competitive analysis where in you set market dynamics in order to stand out against businesses within your niche.
  • ·         Planning for your marketing strategy – Now, this can be tricky as there are over hundreds to think about! This is the reason why most business enthusiast call upon the help of business plan consulting services.

 

What is the best marketing? The secret is there is NONE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As mentioned getting into a business expects you to have opportunities waiting but the truth is how you can able to generate leads making these opportunities grow. Best marketing plan for your business is when you see yourself as a client and would want to be served with only the best.

 

Quality content vs. quantity – when is “too much” and “enough”

 

It was never important to offer more than seeing to it that you have the greatest offers. Just like in creating your marketing plan, your main objective is not to simply promote and tell the world you have more than enough products and services but to assure them that it is the best!

 

Just like in content creation for advertising purposes, no one said that if you come up with lengthy wordings it meant success! Delivering the best suited messages even with brief words used is quality over quantity.

 

 Social, social, get social – I Am introvert how do I get social with my BRAND?

 

 

Building your business branding and marketing strategy is not as simple as it may sound. When in terms of modern marketing campaign getting social influenced for your business can help you achieve efficient marketing campaign. Business communication through social networks as your medium can create virtual identity which will attract more opportunities. Composing posts, shares and blogs without sounding like you are selling is a great way to start a conversation with the public. And soon enough you will be surprised how simple it is to open up with the public.

 

 

Do you need help in creating your marketing plan?

Consult

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

http://www.socraticsbc.com

 

How much time should you be spending on your social media marketing?

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Getting into a business requires huge time to cover all projects at a given time frame. Why you need to set a time to accomplish of these? It is simple because you need to always assure that your needs are met before deadline so you will have spare time for other essentials tasks. However we find it very overwhelming to rush things up because failures might occur. It is therefore important to study every detail there are in managing a successful business. So this article will help you get through this dilemma by knowing how much time you should be spending on your social marketing goals.

 

Focus on your blog sharing

 

Social media is of inclined with social awareness and interaction which requires broadcasting. This means that you have to start off a conversation that does not necessarily have to be promotional. Blogging has been popularized around online marketing for almost a decade now. Within that long time frame still it is proven to be efficient in terms of sharing insights that would catch the market’s interest. Focusing on what you have to share should be subjected to what your prospective clients are looking for.

 

Create a network of social marketers

 

Social media marketing wouldn’t be possible without the important mediums to where you must execute this. These are none other than social media sites like Facebook, Twitter and all other known websites engaging in social platforms. These sites will help your business generate leads since that most people nowadays have accounts from such websites. Creating a social marketing network thereby obligate your company website to share, be heard and be opened with comments.

 

How much time should you spend on social networking sites.

 

Always remember to start by doing one at a time. How is this possible? This means to say that you have to focus first on one site and make such account popular by interest posts. Get used of this account until such time that you are ready to add another. The purpose of this is to enable you to perform social management well. A good advice is to start off with a Facebook account since it is the easiest for you to manage as you may already have an existing personal account.

 

Plan and organize your marketing strategy on these sites

 

Marketing plan should still be considered since that you cannot outsource business relationship. Furthermore, you cannot fake how things should be done impromptu.

  • Twitter for blog sharing – if needed you can ask someone or a website you can schedule a content-type with. For this sense some make use of published blogs related to your niche and then share it for others to see. This is part of an effective B2B marketing, wherein you help your company and even the others’.
  • Linkedin for B2b marketing just like Twitter this is as well a good place to interact with your competitors. Both of you can benefit from it.
  • Google plus for your clients – This is to make your task easier to manage such that your clients are reachable through this account.

 

 

Remember that your marketing sucks without proper strategic marketing plan and all good businesses that were able to pull out challenges are managed by a thoroughly studied marketing plan.

 

 

Keep yourself and your business updated when it comes to online marketing

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How much time and effort you might have spent for your online marketing? And how many of these ideas are actually effective? Have you given more than enough just to assure it will be something productive? These questions can be both exciting and disappointing especially that not all objectives are assured to be met. Marketing your business could take an effort after another and it is at times consuming. With so many promising facets it can be difficult to organize in keeping this all up. This is the core reason why wiser entrepreneurs go for the idea in keeping yourself and your business updated when it comes to online marketing. Here are some valuable points that you might like to reflect on and to avoid too much time spent in your online marketing efforts.

 

What is strategic marketing?

 

This is commonly defined as a process to expand limited resources through valuable marketing ideas. It requires an organization to live up into a healthy and sustainable completion wherein the prime objective is to meet the market’s demands. This could actually work for your business if you can keep track of everything. Updating which of your steps taken has contributed to positive results so that you can do more of them.

  • Competitive analysis is often implied in strategic marketing as it aims to correct your marketing strategies. Finding ways through data researching and assessing the market flow of other businesses within your industry.

 

Marketing plan at its best – updated and flexible

 

 

Setting goals is the top priority included in a flexible and updated marketing plan. Preventing to work on failure steps can be easily tracked down when you full understood your market.

  • Set some time like an hour or two of your week to list down tasks with sequence.
  • This time should give focus on planning so you will free your mind from other objectives and opens up into a clearer vision.
  • Having a task list in your marketing plan will never leave you some time sitting and counting sheep figuring it out what are the best things to do.
  • Your marketing plan is the first thing you look into each day so you will live up to an organized day.

 

How to stay updated with competitive analysis plan

 

 

Tracking down the performance of your marketing campaign is included in your competitive analysis plan. One of which is studying your online networks’ traffic. If it increases as time passes or was it able to receive good feedbacks.

 

 

 

 

 

Content is king of internet marketing – must be shareable blog posts

 

This is why it is called content marketing because it should considerably attract the market. You know you have written up-to-date contents if it is shareable by readers. Another is if it has evident market response through social media sites by retweets, comments, likes and shares.

 

 

 

 

 

 

 

 

 

Are you interested in online marketing? Or do you need to update your marketing plan but don’t have time to do it?

Let us help you contact us

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

http://www.socraticsbc.com

Easy steps for small business marketing plan

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Have you ever struggle to get that best marketing ideas for your small business? Does it seem hard to compete in the online and offline competition? Marketing becomes broader as time lapses and that goes out to all built businesses and about to establish ones. Writing down your marketing plan is a vital key towards that chance of keeping up in this face business taking. Here is where you need to list down objectives, tools to use, marketing campaign, branding ideas, competitive analysis and even problem solving. All marketers have to get the best help guard with regards to completing marketing plan. One can simply research on for ideas, but strategies may vary and it often depends on your chosen niche. Here are some easy steps for small business marketing plan.

 

First level of connection matter

 

 

If you are going to do online business exposure this marketing plan is crucial in increasing leads. How is this possible? First up you will be able to introduce your products and services to people close to your heart. This includes family, friends, colleagues and even acquaintances. This is your first level connection or the ones you have to prioritize first. It is achievable through these easy to follow steps:

  1. For online marketing tips: create official social network accounts from Facebook, Twitter, Linkedin and Pinterest.
  2. Add your friends, relatives and common friends to such accounts.
  3. Post updates and do tagging if possible.

 

Social Media Facts – Why it’s important for your small business

 

After successfully creating accounts from popular social media accounts, you need to understand the importance of doing so. Firstly, social networks ever increase and there is no way that number of active users from these could lower down. It simply means that if your small business is active then there are more chances of interacting to your potential clients. Although this is a common strategic marketing but social networks will live for as long as we could imagine. When you have established good online reputation then your online marketing plan is considered effective.

 

Local listings – Get found locally by getting listed on local search

 

For beginners, this could sound too complicated. This is why most online business starters go for professional consulting services specifically those who render SEO or Search Engine Optimization. They are the ones who are capable of putting your online small business in its ideal ranking. Local business listings enable your small business to be seen by potential local clients.

 

  • When doing free ad for your business stating its products and services including complete business address and contact information.

 

Content Marketing –  reach out to your costumers through sharing ideas, tips and content

 

 

Lastly, you wouldn’t want to forget content marketing in your marketing plan. This is a way to reach out to your costumers through sharing ideas, tips and content. Why is it called content marketing even if it simply means writing down an article or a blog? Because there should still be executed marketing strategies so you know potential clients will read it out. It starts from choosing the keywords to be added in your contents. This is based on the most research keywords within your niche. Create a title that is complete enough to let readers become aware of what the content is all about.

 

 

Are you interested in marketing plan package you may contact us below

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

http://www.socraticsbc.com

 

Mix your marketing campaign with the latest marketing ideas

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For business creativeness there are process that requires inventing for your marketing campaign. It can be tough as it may sound but worth it once you are able to get the support from your targeted market. But then again once a businessman has the perfect marketing ideas the fun begins and the more there should be fresh ideas to come. Marketing campaign is usually launched for the evaluation of your business status. Some marketing ideas are necessary while some should be studied more because it might not contribute at all in the future. Here is where you need to mix your marketing campaign with the latest marketing ideas. This will enable your business to be recognized at all times even when  the niche is ever changing.

 

How to build relationship through social media

Social media sites nowadays create loud buzz as to compare with the old ways of advertising. Why so? It is simple, more and more people tend to create accounts from these websites leading to the chance of increasing prospective clients too!

  • After setting your marketing campaign export metrics to assess if it works well against competitors.
  • Join online forums from these social media sites. This will even increase your business offers to be seen by others.
  • Pick the popular sites such as Facebook,Twitter, Pinterest and Linkedin because there are larger cases that there are many businesses of your same niche.

 

Humor can change the whole marketing strategies

 

If your brand is the only thing to put in your marketing campaign then there will be less buzz. Create a marketing plan that would suggest humor for some time.

  • Humor is very much interesting for many people. Posts with twists of humor can create a big impact to your audience. They will see your business as something worth trying for since that they develop a sense of friendly approach using humor.

 

List of social media and how to use it properly

Twitter – most business owners use social media for their blogshare and personal business affairs

Pinterst – is mostly used to give the followers a more visual ideas on your business

Linkedin – linked is mostly used for b2b meaning business to business attraction, here you can find your possible business partner through skill search, etc

Facebook – facebook is one of the most known social media used today and here you have the opportunity to gain more clients or enter your info such services you offer products to use, here you can easily share ideas, and the best part is people are always on facebook no matter what time of the day

 

  • Top posts on your social media profiles should go hand in hand with publishing content to your social networks. Look into each post and find out which of these had most success or applause. This can be determined through LIKES, Re-Tweets, comments and shares.

 

Analyzing your target audience their needs and their wants

 

When the above mentioned marketing campaign was done it will be a lot easier to offer for your audience without even conducting surveys. The impact resulted from the marketing strategies will describe your business progress over online marketing.

 

 

 

 

 

So are you in need of all these above? Let’s create your marketing plan together and take it into action.

Contact us now!

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

 

Strategic Marketing Plan – get your brand to stand out from the crowd

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A lot of aspiring businessmen thought that branding is for big companies only. But no matter how small a business may seem to be as long as you wish for it to be established well then branding must be prioritized. It is essential as it captures potential customers’ interest. It is a part of strategic marketing that without even trying on the products yet there is a sense of amazement. Establishing an identity that is recognizable will further help you increase crowd –curious crowds! So how can you get your brand to stand out from the crowd?

Strategic marketing: The best definition for your brand

Prior to any finalized plan, always see to it that your target should be your prospects. Part of your strategic marketing is to determine what you want your customers to think about your offers. Also, your brand stands out if in first place you clearly understand what it should be known for. How it differs to your probable competitors, these questions are your foundation in conveying message for your brand.

 

The message you want to partake regarding your brand

 

It must be understood that your graphical representation for branding might be hard to understand for some. In short, any branding featured whether as logo, theme and web pages look must already convey message without saying so. Remember that for most cases opening a business assures that you will offer convenience to your prospects. Therefore, it must be written in your marketing plan that branding must be simple and yet relevant.

 

Brand voice for social media marketing must be consistent!

 

Since that social media marketing is larger than it was before because of the increasing usage of such like Facebook and twitter then at least be consistent. You cannot expect a recognizable or remarkable business if you will not make use of brand voice. Whether you share it through photos, videos or even blogs there should be consistency. It must not have messages differ from your other posts to avoid confusions to your followers.

 

 

 

Updating is good and healthy for your branding

 

Lastly, strategic marketing will never be possible without consistent updates. Never assume that random customers and audience would automatically remember your business services and products. Updating can be done too in social media marketing by creating official accounts to these media sites. Company name and slogan are just the famous tools to use for when updating. Widely known companies even with new brands introduced still manage to be on top because of how well they go along with updating.

 

 

 

 

 

 

 

Contact Professional Business consultant -If you think it is expensive to hire a professional wait till you hire an amateur!

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

 

Strategic Marketing – reward Free e-book for your loyal customers

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For any business taker we sure would want to include strategic marketing as an ideal concept to generate leads. It is not just marketing but simply allowing other old and new ideas that may boom your chosen niche. Mostly, the best way to execute strategic marketing is to sending out freebies subject for purchasing conditions to loyal clients. Others would give out freebies as first base attraction. If you are about to open a service provider company then perhaps a free e-book for loyal customers will be great. Listed below are some important points you should know about this one of the most popular modern-day marketing strategies.

Free eBook is also part of strategic marketing plan, Why?

We should see to it that when giving out freebies it must be appreciated by your customers. How will you assure this?

  • Make sure that it will be helpful for them.
  • It offers convenience for them.
  • Freebies should be valuable but not necessarily expensive.
  • Can be something relevant at present (so they can relate to it).

Since that you are into offering services to your clients, then e-book will help a lot for them as it will give them complete information. If not, an e-book will help feed them good overview on why should they take or not a particular service.

 

If you say free e-book they will be interested to know more about your offers and what is installed for them. A well-written e-book would make your marketing strategies easier to accomplish.

 

E-book considered as a Digital marketing

Getting digital influence these days are one of the hardest tasks of an active online marketer. Including free e-book to your marketing plan gives an advantage to your prospective audience. They will look up to your company as a digital influencer because of how enticing and at the same time sincere you write about various services you have.

 

 

You owe your customers big time because those who stayed and believed in your offers are the ones who make your career lived long. And with free e-book marketing strategy, rest assured that you know how to take care of your clients.

 

 

 

 

 

 

 

 

 

 

Here is a great way to show you how you can run a LOYALTY PROGRAM

 

 

 

 

 

 

 

 

 

We are excited to launch our e-book for our customers, loyal readers and off course followers on our social media accounts. 

Comment on this post if you want to be informed when the E-book from SBC is out. 

 

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Marketing Plan – What to do next after setting up your legal business

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So you have done all the legal duties for your small business, what are the next steps to take for your business grow and known offline and online? One knows well that it does not end there in fact getting into any business type requires persistence. This further means that you have to go beyond what are the basics. Here are some good lists on what to do next after setting up your legal business through plotting it down in your marketing plan

 

Legal establishment, localize your business by means of local listings as part of your marketing plan

 

This step is usually done over online practices such that your prospects will find it easier to locate your company. Local listing websites require sign up before posting your ad there. It has to be specific where your company is and the company website you have. This ensures your business to be seen by your targeted audience.

 

 

Strategic marketing, where does it start?

We could have thought of simply creating a marketing plan because we have good ideas in stored. But then we sometimes get stranded on the first phase or how to start this all up. Establishing of business legally is a concept itself and whatever you have set for the legal matters including branding then it should be your basis. All other things follow like themes, the probable sales and marketing strategies as it relevantly connect to your business type and offers.

 

 

 

 

What is social media marketing?

 

Why such gives importance in today’s business taking? Social networking sites play an important role to reach out to everyone. By using these sites with thousands of new subscribers each day it would be easier for you to grasp an edge in the industry.

 

 

 

 

 

 

 

What is content marketing?

 

How will this contribute to the goals in your marketing plan? Marketing as it always means to produce offers that are relatable to your market for the hope of getting return on investment. Content marketing enables to catch readers’ interest making them believe in such product. The more good contents to post all the more readers will be directed to your main site.

 

 

 

 

What is b2b marketing?

Business to Business marketing or B2B marketing is newly introduced in the world of ecommerce. This is to particularly get advancements on what your prospective clients expect from your products and services. Relating to other built businesses within your niche help you decide on further marketing strategies.

 

 

 

 

 

 

 

 

 

What is b2c marketing

On the other hand, Business to Community or B2C differs from B2B marketing as it has particular approach to marketing. This may or may not effective to a certain business type.

 

 

 

 

 

 

 

 

 

 

Learning what is email marketing

This concept although predictable by its name email marketing has opened doors of opportunity for online marketers who have tried their luck on this. The idea is to send out valuable email message to people and organization. Oftentimes the entire content is overpowered by the subject line so it is important to get the first phase on this or else everything will be gone to waste.

 

 

 

 

 

 

 

 

Just as the above mentioned, it justifies that creating marketing plan extends even to the extremes. Although the key terms being mentioned are just an overview, still a successful business is products of persistence which means you have to update time to time.

 

 

For getting an affordable Marketing Plan for your small business

You can talk to us

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com