Local Marketing – Applying Valuable tips for a Successful Business

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Most of us would want to take a business that can ideally increase revenues. A sustainable small business would mean a livable future and so we badly needed a good amount of tips we can use. It may sound repetitive but doing online research can help you with that and reading blogs like this is fairly important. If you happen to decide to implement strategies for your small business within your base location then likely it is about local marketing.

 

There are hundreds of different approaches from which your market can relate such that you can see it through online researching.

 

  • Do local listing – an online marketing Concept

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This has been a prime online marketing concept since the virtual world was introduced. With local listings, you can be able to let your small business be seen even under a cave and if it was just recently opened.

 

The basic mission here is to make sure that necessary information must be written accurately especially under the contact details. Google+ is an ideal medium where you can perform local listing alongside with other businesses within your area.

 

  • Marketing plan 101 – Social Media Implementations

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There are plentiful of local search platform you could possibly use via online researching, be sure again to encode data with accuracy. Duplication is a big no when it comes to local marketing; since that it may not direct you to the right prospects with such mistake.

 

It may be very necessary to consider the following popular social media sites:

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  1. Facebook – This possibly is the largest platform for social media marketing as everyone knows that most internet users these days have account signed up in this website. The widest possibility you can do as a marketer within this website makes it a reason why more and more subscribe to it.
  • Creating small business personal account or direct it with your personal account for convenience by creating a Facebook page for your small business.
  • Key in necessary details like small business’ description including products and services. Contact information like base location of your small business and contact numbers.
  • Updating your small business’ offers like posting photos of your products along with its description and pricing.

 

  1. Twitter and Instagram, although these two are not as broad as Facebook, still many prospects can be found here. Since that there are limited sharing possibilities here, a good way to perform social media marketing here is to post brief information of your firm and then always add up the Facebook page wherein they can view complete details of your offers.

 

 

Joining local chambers for your small business has never been a new strategy for active marketers and owners. When successfully implemented to your business and marketing plans, local marketing will help to achieve business growth and potentials.

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

How Important it is to Know the Different Marketing Strategies to Increase Customers

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There are lots of firms that successfully execute ways to catch customers’ attention through seeking competitive advances. One good example for this is innovative strategies that do one thing in common which pursuit long term business success. The customer must serve as the primary reason for every action about to be taken in such firm. From planning to accounting and everything in between must be considered. When you are a beginner to any business then now is the perfect time to know how important it is to know the different marketing strategies.

 

 

 

Marketing Plan as a way to get advantage from the competition

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Oftentimes, successful businessmen knew from the start that they have an advantage over bigger companies. The way we see this picture then there will be increasing ideas till we meet creativity at it. Marketing strategies have the capability to anticipate clients’ present and future demands. However some business starters find better convenience in considering marketing plan made by experts. They will ask effective plans from experts in the industry so as they can come up with ideal information about common clients to serve for the future.

 

 

Relating to market through Analysis Plan

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A good advice you can take is that most basically large companies often focused on wider market coverage as their target. Therefore, do not go this way instead make your customers feel special through attending to them for both needs and demands. Find out how essential it is to take time in getting to know your potential customers and everything about them. This is a part of your analysis plan wherein you need to think as if you are the customer and what are the things you might want to be offered with.

 

 

Successful marketing strategies idea must encompass keys in answering business queries. The first one is what are the kind of products could meet the needs of your customers. This goes the same thing with the services you have.

Next, as to how you can effectively distribute these products and services efficiently to generate more clients.

Lastly, how you can come up with sales and marketing strategies through sending out promotional messages to maximize your business potentials.

 

 

Contact us today for small biz packages, such Business & Marketing plan, Website creation & Logo Creation.

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

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How to Find a Reliable Branding Consultant for your Small Business Start up Plans

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Every business taker whether new to the industry or an expert would search the world for the most reliable employees to work for them. If you are deciding to hire someone who is a branding consultant then you need not to forget important aspects to be followed.  It must be clear that the earlier you pursue on business the more experience you can gain and for the years to come. Marketing strategies relating to the finest and latest innovations are made possible by effective new business consulting.  This will article will give you some brief yet effective details on what to look after in a reliable branding consultant for your small business start up plans.

 

The need to Established Organization Structure through a Company Website 

 

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A way to well facilitate your company website is when a branding consultant include the idea of increasing public relations so as you can reach for more space that may give you additional earning capabilities. One popular option is when you promote through social media advertising especially if you have long had a social networking site with friends and acquaintances as this plays high visibility for your potential customers. Aside from giving information to future clients through your website, you can as well earn if you will ask other products to be advertised on your own website. Organization structure is an effective tool to execute business to business marketing strategies. There can be various revenues that can be as good as alternatives if you make use of your spare time like during weekends or non working hours to be involved with these people.

 

Branding Consultant: On picking for your Company Website Designs 

 

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On the other hand, those who can personally pick  company website designs attest that the site does not solely offer effective publishing but as well as full customer services met visually. Aside from this they want to settle on a company long been running in success with its good reputation. Company website designs can truly contribute to this marketing impact. Any promoting website can get the most out of a free charge services from a hired branding consultant.

 

 

 

Provide alternatives if you cannot offer their demands

Business word cloud for business concept, Competitor analysis

Going about the idea of choosing your design, one thing must be remembered is to what you are the aspects to deal with. Evaluate the market’s needs through competitive analysis and provide alternatives if you cannot offer their demands. Outline your company’s products and services so as it can well feature everything it takes simply through creative designs. What is nice about company website designs offered by a branding consultant is that it can provide you samples you can refer to or else use. There are specific niche that will best describe in a way that it can be more appealing in most search engines.

Christmas marketing ideas for small business

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The next big event is almost at the door, the Christmas. There are lots of businesses who has already started their seasonal marketing campaign. If you have not planned your marketing campaign for Christmas yet, this is the great time to start doing so. Here are 10 basic Christmas Marketing tips for small business:

Advertise online and offline and get ahead of the game

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Offline advertising might still be available, but due to lots of advertisements in the month of December some already reserve their space for December magazine/newspaper issue. For offline advertisements there are still lots of tactics you can do to get your business noticed, like Radio, TV advertisements or even local newspaper and banners as well as Christmas theme business cards.

Online Christmas advertisements can already be done as early as November, but do not forget the Black Friday sale, if you really into shopping yourself, you look for the Black Friday sales from your favorite companies.

Other online advertisements can be done through:

  1. Editing your website to have Christmas template
  2. Social media headers/cover photo
  3. Christmas sale promotions through social media, blogs and email
  4. CRM system – your Customer Relationship Management, can do more for you this season, categorize your clients based on gender age or whatever appropriate for your marketing tactics. You cannot sell to all this time. You must focus on certain crowd to purchase your products, for example mainly your products are for men, this time focus on selling your products to women. Why? Because it will be a gift for their husbands. You get the point!
  5. Loyalty award – do not forget Christmas is about giving, so take this opportunity to give back or reward your loyal clients through coupons, discount cards or 50% off on certain items.

Great marketing ideas for Christmas

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The festive countdown has already begun believe it or not. With the Christmas purchases, it is important to prepare your marketing strategies as soon as you can. According to Google users have already started being festive with using search words “Gifts for Christmas”, this is even better idea for your when you want to start your Christmas marketing campaign. Here are some great marketing ideas for Christmas:

  1. Do not forget the Black Friday – When the Black Friday has started that is when you start selling your Christmas products/services and discounts.
  2. Time to personalized your products – this is a great time to be creative, personalized your products to relevance of the Holiday season. Re-organizing your products like “Gifts for Dads”, “Secret Santa Gift” for loyal customers, “Personalized package deals as gifts, use words to attract gift buyers and it will also at the same time benefit your SEO.
  3. Festive Images – Once you have categorized or re-organized your products, you can add images of your products with festive Christmas themes and colors. These small changes are effective for your sales.
  4. Print out cards with Company Logo – You can get your greetings card personalized by adding your Logo, you can send this out through email or post to your loyal customers, along with a Christmas magazines of the products you offer that might be a gift for their loved ones.
  5. Special services – Christmas is time for giving and sharing, make sure that your customers get special services and take home something that is valuable from you that they will remember even when the Christmas season is over.

Use the power of Social media

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Great ways to get your Christmas promotions heard is through social media, but first you must enjoy the ride.

  1. Update your Profile give it Merry Merry Christmas theme
  2. Prepare personalized images of Christmas, Santa and gifts, do not forget to attach your Logo to the image
  3. Sharing if fun, once again share some interesting posts about Christmas
  4. Ask Christmas questions like are you prepared for your Christmas eve, Last minute Christmas shopping guilty or not?
  5. And off course get your blog posts merrier too.

Ideas for blog posts for Christmas season:

  • Christmas gift guide for your family
  • How to prepare the best Christmas dinner
  • How to make Christmas extra special

Or anything like above that is relevant to your niche.

 

Conclusion

For instance, Socratic SBC | Small Business Consulting, offers great package for Christmas, such as Business and Marketing plan package, Graphic website design package, Logo creation package, Website design package, if you should also be interested in editing your website them for the Christmas, that can also be served by Socratic SBC.

Let us know what you need and we will see through it before the season ends. Grab your discounts now. Just copy the link of this blog and email (admin@socraticsbc.com) it to us with your business info or tasks needed to be done. We promise to be competitive and give some extra gifts for you too!

Hope that sounds merry 

SocraticSBC_christmas

Social media marketing: Focus on providing quality posts

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You should expand your business growth, by taking advantage of easy accessibility of social media sites today. There is nothing more enticing than free social media accounts, where you can market your business, share your stories and get quality results. But the thing is there are too many people on social media sites, and knowing where you stand in the crowd could be the greatest challenge in your marketing strategies. Below are few tips of how to focus on providing your audience the quality posts that they are looking for.

How do social media sites work for your small business marketing strategies?

The thing with social media is that you can do want you want within a certain limit. Social media is a great way to build personal and business relationship with your current clients and prospects. Thus, quality posts are essential!

  • Consideration of all possible channels – This requires a high level strategy, the important thing about social media marketing is to find out where your audience are, and focus on getting their attention by interacting and engaging yourself with their discussions through like and comment, retweet and favorite, g+ and share.
  • Attract specific viewers to your website – Your audience want to know if you are interested in their discussion, you can connect with them through agreeing or suggesting something related to their concerns. This way you can know what your audience needs are. Then you can narrow down your audience by categorizing them on your list of prospects.

Creating your social media posts

 

With so many messages flooding into social media feed section there is no way to secure that your audience will take notice of your posts. To attract the readers to either like or retweet, favorite your posts you need to compost a very attractive and mind tricking posts.

You can follow these guidelines

  1. Deliver a short and exact message
  2. Ask a question
  3. Each post should deliver a benefit for the reader
  4. Powerful attention getting words are How to , Why, Free, Quick, easy, great bargain, last chance, guarantee, results, and save
  5. Arouse curiosity, ask question or make a provocative statement

 

How to get more followers

Sharing your tweets is great way to get people to notice your small business, but have you noticed their small business? So how can you exactly get more followers?

  • Positive aura – stay positive when doing social media marketing, results may take a while but building relationship always do.
  • Provide information – share the blogs of your followers and don’t forget to inform that you shared your blog by adding their name to your posts. Make sure that you are aware of their social media accounts
  • Provide a link to your post – sharing links to your audiences’ blogs are great way to show them that you appreciate their content
  • Be available – do not spend your money on social media management tools, the word social means you need to socialize and when you decide to do social media marketing you made a decision to commit yourself to engage with real people online.

 

Know the difference between the social media sites

Facebook – you must know that the most appealing updates on facebook are the ones with, image, URL and the ones that offer something to the audience

Twitter – Give the audience a clear Call to Action tweets, make sure to use the mention feature on twitter, the favorite button and the retweet. On twitter you have limited words to tweet so make sure it is appealing to the twitter community

Pinterest – Images with no profile picture is big failure on pinterest, according to research accounts without profile image only get 26% shares. Use compelling background, as you have noticed Pinterest is about visual marketing, so make your background interesting!

Google+  – get involved on the most trending topics, make sure to click the +1 button if you like a post. When posting, it is important that you tag brands or people and making use of hashtags.

Instagram – mostly for smart phones! although you can check your updates on your desktop, but when you share your image it should be from your smart phone. Tip for you when using Instagram, is to put only 2/3 of the image to make it more interesting for the audience. Here you can create the curiosity method as mentioned above.

LinkedIn – Your business resume, here is where people look at your professional background. Make sure to make it professional as much as you can. Add the details you are asked upon signing up. Generate leads through LinkedIn is tough, this is a business 2 business community. Make sure to join communities that are relevant to your own.

 

 

DO you have a clear marketing plan for your business or do you need help?

If the answer is YES we can provide a clear marketing plan for your small business for the most affordable price ever seen online.

Contact a Professional Business Consultant

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

Social media marketing – Brand awareness and social media visibility

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Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

 

 

Having a small business is tough enough, along with marketing plan that will lead to your business success. Social media marketing has been one of the most used marketing strategy by small and big businesses. Big sites such as SEO moz, tech crunch and Mashable, has been living by their ads and affiliate marketing. And you wonder how can you manage to compete with such sites as these. The secret is you can’t, and there aren’t enough time to do so. What you must focus on when planning your social media marketing is that you need to know your target audience and the message you want to send out.

 

 

How is your social media strategy?

 

 

Social media marketing differs from the type of business you are running. As this blog is about small business tips and ideas, I would not go deeper with how the bigger companies do their social media marketing.

So the question is how is your social media strategy? Do you feel like you are not visible enough on your social media accounts? Then perhaps it is time to change your strategies.

Tip 1 – Special mentions – There is no need to over promote your website on social media sites. What I rather suggest is that you follow interesting people on your social media accounts, and share their blogs as well. Never forget to name tag them so they are aware that you just shared their precious blog post. I can promise you a follow back for each name tag you make on your posts.

Tip 2 – Why all the blog share? – well the secret to social media is that you can easily share your blog posts, but I would highly suggest that you have a business blog with interesting contents that might be helpful for your audience.

Tip 3 – Plan ahead of time – what are your goals when it comes to social media marketing? What type of messages do you want to send out? Take time to plan your social media strategies, start making a week plan what are your intentions this week, as for example this week I like to share more about social media marketing, strategies and tips. Find then blogs about these certain topics and share them. Again do not forget to follow the blog owner, hash tags and name tag.

 

Are you social media visible?

 

Let me explain further how you can gain visibility through social media

Here are some social media sites that needs to be on your top priority list when it comes to marketing plan

Twitter – Write interesting tweets, support your tweets by adding links that is related to your topic or otherwise add your own blog post.  Second is send tweets that are interesting, informative and relevant to your business

Facebook – we all know what facebook can do. But not everyone knows that facebook can generate leads and get more readers to your blog. Again post something interesting, the best part of facebook is that you can add image along with your posts, facebook users like that. So share photos, blogs and interesting facts on your facebook wall.

Linkedin – Linkedin is where you have your professional background recorded,  your business success and where you can reach out to other small business owners. Linkedin can be more like facebook. But here you need to be more caution when posting topics from different blogs. You need to be consistent on what you post on linkedin as not to confuse your community.

Google+ – all 3 in 1. What I love about google+ is that you can easily share whatever you are doing now on your research, on facebook, on youtube, any sites that is associated with Google.

The secret to gain visibility ton social media sites is to be there, be on time, spend the time and most of all be active at all times.

There are people who would love to know what you are doing beside your small business venture. Most people do have their social apps on their smart phones, just to connect with their followers as much as possible. By all means, answering tweets, comments and posts is one way to gain the visibility you want.

 

Earning links through social media marketing

 

 

Earning links through social media can be tough task sometimes. If you just simply follow the tips above mentioned you won’t have problem with your back links. People will have to check your posts and your business website, when they find you interesting. So be interesting.

 

 

How to generate more clients through social media

 

The most common question, that small business owners ask themselves when they are planning their social media marketing.

The best way to answer that is you need to give your audience something they lack, like information, sites, services, products. Take a look at your competitors marketing strategies and learn from them, you do not need to copy the strategy; you can improvise your own. Lots of people visit the social media sites for different reason, the point is do you get their pattern.

Online freebies are great way to catch people’s attention, who doesn’t like free stuff right?  Offering free items are common ways to bring more costumers to your business.

 

Social media marketing and content marketing must go hand in hand

 

The magic is here – Content marketing or business blog with interesting posts. These 2 go hand in hand through marketing, you can never have a social media account with a blog, and you cannot have a blog without social media accounts to share it to.

 

 

Without fresh and valuable contents on your blog, you cannot share anything to your social media accounts. The secret is you need to share, interesting, unique, well written and most of all non-promotional contents.

B2b Marketing – What is the most effective marketing

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It has been known for years and counting that the very heart of business success is marketing. Oftentimes, the concepts being included and how you stand to do it with efficiency is a core reason for successful marketing. Marketing ideas increase as time lapses, from advertising down to public relations just to promote sales. And now it has ever evolved by adding business to business marketing or B2B marketing. Although still its objective is to offer the company’s products and services but it further develops a different way to interact. Let us unveil what is the most effective marketing.

 

What is a business to business marketing

 

B2B marketing is ideally used to relate and influence with other built businesses within your niche. It can be done in two ways:

  1.  Looking up to a business for their marketing strategies. Whether they have established a good reputation or not in the business world. With these marketing strategies from them you get to assess whether it can be tried on to your business through creating twists making it unique. Or you can put in these marketing strategies as actions to avoid.
  2. Another is if you become the influencer to another business or businesses. This means to say that they do you a favor in sharing your thoughts and posts about your business is all about. Other businesses will see your business as a model. Moreover, when there is healthy and smooth sharing and re-sharing of business potentials than both parties benefit from B2B marketing.

 

Does b2b marketing included in marketing package that you purchase?

 

 

How is it important to include the concept of B2B marketing in your marketing package? This is when you know that the service provider company you have set deals with offers complete start up package. An efficient business plan must have all the coverage in marketing so as for it to be updated. Both old and new ways for building your career in entrepreneurship must be written on your marketing plan. This further assures that you won’t be missing any idea that may or may not contribute to success. Marketing plan package is offered widely these days and researching online won’t hurt a bit.

 

What type of business can use b2b marketing?

 

I must say that there is no specific type of business that has the exclusive rights for using b2b marketing. If you’re a business owner who sees the opportunities there is in public relations then b2b marketing is just right for you. Apart from the advantages like generating leads through business to business workforce you get to learn wider too.

  • Apparently, online businesses often use b2b marketing since that the virtual concepts can help them achieve it with convenience.

 

 

 

Will I be able to reach my consumers needs with b2b marketing?

 

With good amount of effort and tools (like social media marketing and websites) you can used of then rest assure you can attend to their needs even before they finally ask one from you. Whatever is in stored in your stages in business taking must be put on your marketing plan. B2B marketing does not guarantee a sure perfect success when using it. Just as all other marketing strategies it requires constant studying and updating.

 

 

For Business consulting

Contact

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

How to link build with the implementation of Google panda and penguin

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Link building has been off since Google turned on the Google panda and Google penguin, where panda take actions over poor content generations such as spun article, poor press release and so on. Where Google penguin takes note of the links inside the articles and basically and immediately put it in their spam folder. The owner of these links can either start over or delete the accounts. These two steps can somewhat solve the fast changing online marketing and that it for a marketer to find out which suits best.

 

So what good would it be doing link building now?

 

Well there are still some link building strategies that even Matt Cutts advice the internet marketing to still continue doing. Why? Because linking in keywords to direct into your website from a well written content still works to gain website advantage.

 

Here below are some few advices from the experts. This article is based on facts from the most experienced and expert marketers online.

 

 

  • Quality and relevance – quality over quantity



    Do you sometimes feel this way?


Let us get direct to the point spammy links are now dead! This means to say that Google Panda do not recognize low quality works like these which active marketers nowadays are trying to battle over it every day. Links will only count into ranking if there is quality not just quantity! No matter how many links you send out if it is made out of spam still it will be gone to waste. This action avoids amateurs who tend to work too little effort will not be recognized as much as webmasters are. These webmasters who constantly research on link building updates and what Google would want to have so everyone works hard for it. Internet marketing apart from its broad world requires consistency for updating fresh techniques to obtain quality and again not just quantity.

 

If you can relate to the picture above and change the way you are doing your content marketing and relate to this picture below! How awesome would that feel?

 

 

Invest in content marketing – one blog or 2 is good but it should also be updated

It used to be all link building and that generating links are easier before through putting it in even for spun articles which can be hardly read. Gone are the days when this action is very efficient. Today, content marketing is considered by all those who wanted to be efficient in SEO tools execution. For this publishing a blog or two is not an issue but how well the content is written.

How is this possible?

Simply by composing articles that are not just relevant to your offers but with topics that are up to date. This means getting the freshest information there are about your chosen topic that will linger active readers’ interest. And again this is achievable if you research constantly with the latest published contents about your topic.

  • Make use of Google search tools and choose the most recent posts and key in the perfect keywords of topic you want to write about. That is content marketing these days!

 

Get social – expose yourself out there

 

 

 

 

After executing the above mentioned link building executions now comes to the point where you need to voice it all out! Sharing your contents over social media sites popular these days will make your job a lot easier to progress. Not only requiring you to post still there are techniques need to be considered. These techniques include time frame, recent topics, interaction to your audiences through questions and surveys, relating to other businesses and many more.

 

How important it is for your business to have marketing calendar

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Setting a strong marketing plan can mean a lot for a successful business. It is important since that you can attract new customers and at the same time hitting a plateau during the course taking. This is why a complete marketing plan would have to include a marketing calendar. This will help your business set apart sales and promos that you are going to offer for your prospects. Furthermore, this will develop other marketing strategies associated with this kind of promotion. Your vital role here upon creating a marketing calendar in your plan is to produce smart, well-researched and relevant ideas to put in.

 

 

Do you have a marketing plan already?

 

This should start your objective, depending on your goals – marketing plan should be flexible and updated every month. Why is it that it has to be updated monthly whereas before businesses used to do it only once a year? This is because the world rapidly changes and so does marketing strategy. Internet accessibility is the reason why the business world seems to move a little faster than it was yesterday.

 

 

How marketing calendar can help you organize your marketing strategies better

 

 

This is my own content marketing plan

 

 

 

 

 

 

 

 

Marketing calendar gives out best results in terms of organizing your business objectives including financial management. When there is a given time frame from a specific business goal then you will have spare time to be used for your strategic marketing plan. This will serve as your guidelines for the company so you won’t miss out any idea that might contribute to success. Before starting putting together in your marketing calendar check on it whenever you have time so that if there are necessary changes while reviewing it then you can align all other ideas.

 

 

Be up to date, share your ideas, read others blogs about same niche as yours, and create effective and reliable marketing strategies

 

 

This is termed as B2B or Business to Business marketing wherein you relate from other businesses. It is a part of competitive analysis wherein there is the presence of healthy competition. You get to learn from others through both their success and failures. Reading blogs can open up insightful contents that can be used for your marketing strategies. Update by keying search tools so that you get the freshest and relevant topics for your niche. Here is where you do not necessarily copy but you can be able to think outside the box!

 

 

Your marketing should always include content marketing, tell your success and failure stories and from time to time tell people why your products and services is what they really need

 

 

 

Not only that this serves as a sincere strategy but audiences would read the full context of your offers. So you will be delivering the right message to the right audiences. Keyword enriched contents will even organize your marketing goals in your marketing calendar.

 

 

Do you want to have reliable marketing plan package? Lets talk click here for more info

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

Social media as your marketing tool

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Social media plan

– listen

 

Locate your consumers, access their activities online, this strategy is called Customer research. Listening to your consumers needs is one important factor that you should include in your marketing plan.

 

– Define your business objectives

 

How can you handle your brand online, that it will not be overseen by other brands that are exactly like yours?

 

This is called the competitive analysis. And what is exactly competitive analysis?

 

It is when you look at your competitor’s behavior online and take note where they fail and where they succeed in their marketing strategies.

 

You have to take note what to avoid and what to do on social media for your own small business marketing plan.

 

 

 

Social media marketing is cost effective, free and easy access for you and your clients.

 

Lots of newly started small business owners do not necessarily have the budget yet to market their business, this is why social media marketing is one of the easiest way to market your business without causing too much action from your bank account.

 

Social media sites are easy to sign up, which means it does not take much time and effort make an account online, you just have to make sure that picking your username online should also be done with precaution as some social medias do not allow changes on usernames later on.

 

 

 

Social media serves as your virtual assistant or customer service tool too

 

The top social media sites that business owners should have presence in include:

 

Facebook

Twitter

Tumbler

Pinterest

YouTube

Foursquare

LinkedIn

Instagram

Google+

Digg

 

 

Social media marketing tools

 

 

Tools that can help you manage your posts, schedule posts and answer queries

 

 

1. HootSuite

2.TweetDeck

3. SproutSocial

 

Other important tools for you brand

 

1. Google alerts

2. Socialmention

3. TalkWalker

 

Pros and cons of social media management tools

 

 

 

 

Social media management tools are great to use. It makes it easier for marketers to do your social media campaigns, post to multiple social media accounts at once. The best part is when you are away on the weekends or on a vacation you can schedule your posts, but these features should not be used far ahead in the future as your posts can no longer is relevant to the trending topic.

 

 

 

These tools are made to make your social media marketing easy, but a tool is as god as its user, regardless the options and useful features that these tools can assist your marketing campaign. Proper and consistent use of those features is still the key toward a successful marketing

 

 

Important note when using social media management tools

These tools cannot be stand alone tools; you need to connect these tools with your CRM systems. If you already have a marketing plan package which you have purchased for your marketing purpose or any solid marketing plan by other means these tools are not the used for company branding, or anyway connected to your public relation problems.