Search Engine Optimization – How to rank higher on search engine pages

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local seo socratic sbc

 

SEO or Search Engine Optimization refers to optimizing ones website to rank highly on search engines, for users to easily find a certain business. Local SEO is for optimizing local business for local searches. For example if you focus on South Beach Miami means that whenever a user search for particular business in South Beach Miami, your business’ website will be on the top page of search engines pages.

 

Content marketing and Search engine optimization

Content marketing on the other hand, is one of the most essential part of Search Engine Optimization or SEO, it is essential to create valuable content that will lead back to your website and business niche, content that is designed and attract users ultimately generate leads and sales.

Blogging is important

Keeping a blog is very important for business to be found and for users to engage. Most businesses have a strong online presence on a regular or even daily basis. Search engines identify unique and valuable contents and blog is the weapon to get seen online and even be a trend on social media. Keeping a blog and regularly update the contents will optimize your website for search engines.

Create a quality video and image

Content is not just words, instead content should be about everything that is written and posted or even displayed about a business or website. Image and videos are also an important part of content but most businesses tend to forget about this or at least prioritize it. However with the new technology, video and image tends to attract more readers and a larger audience along with a great title tag, Meta tags and description. Remember great keywords and local focus, both can improve search engine rankings.

Local business needs to cultivate online reviews

If you want to focus on attracting local clients, you need to focus on cultivating online (local) reviews. You can either hire SEO companies to handle your submission on local listings sites such as Yelp, Google Local, Yahoo Local and many more. You can add your business to these sites and ask your current clients to add a review on your business listing. The reviews you garner, the higher your business will rank when users search for your products and services in your area.

Social media is a must

When a business have a blog with great and valuable contents, the greatest way to promote your content is through social media sites, if your business is not on social media or active on social media sites, you are already losing 70 % of your potential customers to your competitors. Social media is a great tool to connect and engage with your potential clients or social media can be the key to building a brand and enhancing your local SEO effort.

According to Forbes magazine published in January 2015 written by Jason Demens, the biggest problem with local SEO efforts is inconsistency. This article is not referring to inconsistency of posting schedule or branding, rather the inconsistency of your business down on terms of local SEO is inconsistency of your NAP, Name, Address, Phone. Search engines such as Google are very detailed and accurate with it comes to the business’ NAP to categorize business, in which helps the Search Engines find its similar products, services or business name is searched. When there is inconsistency in Business NAP, the ranking can dramatically decrease. 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

Local SEO – Everything you need to know

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Local SEO is a great way for small business owners to boost their online visibility. Nowadays it is essential that your business can be found on local listings and directories. Google has been increasingly hard and expensive for website owners to optimize their rankings. This is the one of the many reasons why small business owners do not invest much on online marketing because they cannot afford it. Here are some simple ways on how you can improve your ranking through Local SEO.

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How to get started with your Local SEO

Local SEO is pretty similar to traditional SEO, where you optimize your website for your main keywords but for Local SEO your main focus is your business name, address and phone number. This is a good way to tell Google about your contact details by using tags.

How to build your online brand popularity

From some aspects Local SEO looks like traditional SEO the idea behind it is to increase the popularity of your local business not only in Google but in various websites and services. Like for instance Yelp is the most popular website, which generates over 100 million visitors monthly only in US, getting your business ranked and reviewed on Yelp can be one of the ways you can increase your brand popularity.

The best part of Local SEO is that there are millions of websites similar to Yelp, some covering nationwide area and while other websites are targeted against particular cities or states. Getting listed on Local listings or Local directories sites will increase your online visibility.

How to start building listings

Starting with your own blog is always the best way to go for many reasons, some which are; producing fresh contents, engaging visitors and ability to establish yourself as an authority and lots of new qualified leads. You need to continue building your authority through local communities, blogs, newspaper, and pretty much every other place you can think about. Another great way to establish brand visibility is to engage your brand on social media and generate strong presence online. You can get started with your social media less than an hour and complete your online profile with the detailed information about your business which you can use later on for your Local SEO as well.

 

Local SEO tools that are very helpful

Although Local SEO can be done yourself, it is essential that you have a tool for it as there are millions of Local listing sites and getting your business information there might take a while. Here are some tools that could be useful.

BrightLocal – BrightLocal is a company based in UK however their major clients are from US, from small to large businesses. Their tools are very affordable and this can a complete solution for your Local SEO and can help you analyze and optimize your website, your Google+ account, track your Local rankings and also find opportunities based on competitor research. BrightLocal has every Local listing site on their list and they can bring your business on Google search page.

WhiteSpark.ca – which also offer advance tool for finding business listings, and again based on researching the top competitors for the provided keywords.

Yext.com- You can run a free search with your business details where you are listed and also Yext can give you lists of other new site.

Local SEO is a great way for small and medium businesses to boost their online visibility and also get the opportunity to be known by locals.

 

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com