Social media has a very real presence that can make a huge impact on your small business. Social media is expanding far beyond any marketers expectations. Unlike traditional marketing, social media needs presence, interactions and engagement. Although companies have different social media policies, they all share the same goals when it comes to online visibility through social media. Here are some ways you can manage all your social media accounts without having to stress out about it.
Social media risk
At time there can come some risks in social media marketing, by simply blocking their employees from using these sites at work. As time progressed, companies began to realize how valuable social media can be in marketing their brand; therefore most companies organize a group of marketers to handle their social media sites. What are the risks when letting employees handle social media marketing.
- It is important to understand that the public can interact with one another and provide a negative feedback about your Small Business for anyone to see.
The best way to address to this type of situation is, you can apologize when applicable and follow it up with a solution. If you have employees handling these types of issues, review it first as company owner and discuss with your social media handler what solutions can be given, it is important that you set your rules about social media and your employees.
- An employee can post information about your Small Business that can harm the image of your organization.
If this happens, the action to resolve such issues should be immediately and re-establish social media guidelines to be reviewed by everyone in your business.
Too much postings on social media by employees can post problem for the organization, therefore it is important to define a schedule and social media marketing plan.
Construct a social media confidentiality statement so all employees know what is and is not appropriate to post about work online, may it be on their personal social media accounts or the company’s. Evaluate company’s policy to make sure it includes safeguards against social media risks.
Legal and employment risks
Lots of companies have been known to use social media marketing as a way of attracting potential clients and employees as well. Legal risks include discrimination and litigation cases, social media platforms can contain an array of information about clients and candidates for employment which should be considered thoroughly.
Some people use social media for their job tasks, employees can directly correlate lack of productivity to their employees social media use at work. If you want to cut back on social media usage on your employees you can suggest 15 minutes in the morning and 15 minutes in the afternoon for their personal social media usage, other times can be for work purpose to address to clients and potential clients inquiries.
It is important that your employees know how to cautiously share information on social media when you are connected to your co-worker or using your company’s social media account and to know when to use both.
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