Guide to social media branding for small business

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Social media is no longer what it was a year ago; Facebook, Twitter and LinkedIn were the top of our minds when we say social media. Then came Instagram, Google+, Pinterest and many other to keep your business socialize.

Strategic guide-social-media Social media marketing for Small business

With more social media to cater to different target clients and posting different things, you have to choose your social media carefully. On this blog you will find how to choose the right social media platform for your small business Which social media platform fits your business.

How to make these top social media work for your business

Facebook

Facts:

Facebook was founded in year 2004, today there are more than 802 million users daily, and approximately 82% of daily active users are outside Canada and US.

Small and large businesses are fighting their place on Facebook to get the target clients they need, with all the features’ that Facebook presents to businesses it is essential that you should also explore the opportunities you have on this social site.

Create a fan page that will serve as your customer service, where you can interact and answer inquiries from your clients. The best part of advertising on Facebook is that you can choose your budget rate to gain the visibility you need.

Facebook is ideally for B2C companies, Businesses offering deals, non profit sharing, photo sharing of your products and services.

 

Twitter

Facts: Founded in 2007 with approximately 255 million active users and 500 million tweets per day. 77% active users are from Outside US.

Twitter and Facebook is great rival, but with their collaboration feature of post sharing twitter is one of the most in demand social media site to have for businesses. Twitter is a great place where you can share events, short messages about your business, interact with relevant businesses and share your contents to drive traffic to your website or blog.

Ideally for : Sharing content, events, webinars, products and links. Suited for any type of businesses.

LinkedIn

Facts: Founded in 2003 with 300 million users over 200 countries territories and 67% of Linkedin users are located out United States. 300 million users are students or newly college graduates, Linkedin is the fastest growing network demographically.

LinkedIn are best for B2B businesses, employee recruitment and seeking for professionals.

LinkedIn is a site where you Business can add their skills, and complete description of themselves as a business owner and their network can add recommendation which is a great way to prove to your potential client you are reliable and trust worthy.

You can also grow your network through LinkedIn by joining communities or add contents.

Pinterest

Facts: Founded in 2003, today there are 70 million users and 80% of them are women.

Pinterest is ideally for businesses which h target clients are female, this network requires as well a woman to handle as men does not have the right patience to go over and over and start building boards and followers where most of the shared items are images of either products, ideas of DIY, recipes, fashion tips, make up tips and more.

Ideally for business to consumer reaching females from 25 above, Pinterest is highly visual on topics such as mentioned above.

Google +

Google + is founded in 2011,today Google+ is one of the most active social media on the internet where there are more than 540 million users most of them have a business or part of a business related community. Google+ is essential for your small business where you can collaborate your blog, website and Google profile.

Content marketing works well with Google+ as well, posting your content on Google+ will more likely increase your website traffic than other social media sites.

 

Construct your social media strategy based on your audience and the social media sites, here on this blog; How to build relationship with your customers. You will learn on how you can build relationship with your clients and new potential clients using social media.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

How to improve our brand awareness through email marketing

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Any successful business has a great team of marketers behind them; they invest in such to get their business on top notch on the world of internet. It is the tough marketing efforts that make business successful brand awareness. The boost of brand awareness ultimately improves sales and profit level.  However lost of successful business still battling with email marketing, how they can initially catch their readers attention as a matter of fact according to campaignmonitor.com effective email marketing has returned $42 dollars to every dollar spent. So in the long run with the correct calculation that is a uge amount on your revenue in the long term.

 

sbc blog

How essential is email marketing?

Regardless the type of business you run email marketing is essential part of your brand awareness. Consumer would like to connect with you privately through email; consumers would like to have your personal advice regarding your products. Some buyers do not feel comfortable discussing such matter through social media so email marketing is the ultimate solution. According to studies people are checking their email more than twice during the day for product and services updates.

Understanding email marketing

Sending out promotional email can sometimes end up in Spam or junk folder, therefore it is essential to understand the links to use and the introduction as well as the subject line to use when sending out emails.

  1. Regular emails – If you send out emails regularly like for example daily emails to your existing and potential consumers will most likely they will mark your emails as spam. To reduce the risk of ending up in a junk or spam folder. You need to send out to them regularly BUT on a limited basis, let say monthly or twice a month.
  2. Links to use – Consumer wants to know what you are selling, not only that but they want to know more relevant topics from you. For this reason your email you should send out to your current and potential clients should include links to direct them to your product page or website.
  3. Offering discounts – There is no use of sending mass email to your all your potential clients, if the content is spammy or more likely too promotional. Instead through your newsletter, you can offer 25% DISCOUNT or buy and get 1 free promo
  4. The use of image in an email – Some businesses use embed image or large graphics through email, this can be very heavy to load when the receiver get the email and might just end up deleting the email before it finishes loading its image. So be careful in choosing your image.
  5. The right time to send emails – There isn’t really a right time to do that, with the different time zones your potential consumers might have, all you can do is hope that they will have the time to read and respond to your email. You can take a look at your social media reports and find categorize the number of visitors and your contacts as well you can send an automated email to 1 category for a certain of time and the second email would be for the second category etc.

Conclusion

Email marketing is one of the toughest marketing techniques out there, there are studies shown on how to attract your customers through email marketing and with a proper study and research you will in time learn to handle your email marketing strategies.

 

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Why Content and social media marketing go hand in hand

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The virtual age for business taking give importance to true social media engagement by using credible contents. This step enables target audiences to be hooked with your post and make them feel your post is relevant to their lives. For instance, those who are fond of buying shoes and most likely they have a favorite store to do shopping for it. The place where they feel comfortable and well suits their needs. But despite buying the shoes there is something about the brand or its place why they frequently go there. Just as though, readers have websites bookmarked because they want to be updated in such blog site. This is why through the years, content marketing and strategies evolve and it became a social influencer. Let us get to know more details why content marketing go hand in hand with social media marketing.

 

Secures Online Presence

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Successful contents brought the crowd in to its base as they see such posts as worthy to read about. Online companies focus on its presence to either catch up with long term businesses or outperform them. Big social media accounts are your contents other spot to be seen by target clients. People nowadays want something that is fresh, with real kick and informative.

  • Providing strong media presence through content marketing enables your online business a talk about most especially if your readers are dying to know more about its offers.

 

Social Media Matters!

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Although most users are actively involve with socializing over social media accounts and not totally in to an important matter still it’s a crucial tool for online success. .For that alone old and new techniques are being used by social media influencers to help pull out large number of audience.

  • Write down in your marketing plan to who, where, when and how you can publicize your contents. This means to say that you need to undergo target client research from which you’d be sure as a marketer that you give your thoughts to the right persons.
  • Now decide where you should post the created content. Research on top visited blog or content sites and orient yourself on how things go with each site.
  • There is always a perfect timing to post and share your contents to improve online presence. Of course timings vary upon the place so go back to target client research and post on time when your target clients can view it.

 

Include Brand Awareness

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Lastly, remember that your blacks must be related to your offers – both products and services. Content marketing is valuable once it is done according to research-focused approach. You aim to educate your readers and at the same time linger their interest. Visual representations can add colors, value and excitement towards your readers.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Top Strategies for Social Media Marketing in 2014

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For current small business takers they often came to realize how important social media marketing for their venture. Jolt fact actually says that the number one daily activity of internet users is going to social media websites. This is the reason in itself why most businesses nowadays have their official social media account that is active every day. In fact the social media activities became bigger as day goes by. If you as a small business owner did not yet tried to market on these tools then you have now been missing a large chunk of opportunities. Thanks to Mark – the creator of Facebook who made so many complexities and possibilities not only for regular users but as well as to small business owners. Indeed, it is exciting to jump directly on the track of doing social media marketing and strategies. Let us find out the top strategies for 2014 and how you can apply this.

 

Providing a Game Plan for career Taking

 

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Remember that lack of implementation strategies will put all your efforts into waste. Your game plan here is to set limitation on your posts or tweets to be published on a daily basis. Mark the scheduling on your marketing plan and decide what time should these posts will likely be seen by your target clients.

  • Note: For starters, it is wise to do personal research relating to your competitors strategies. Take note of how often or the amount of posts they make on a day.
  • Not being overly active will keep your accounts updated and at the same time on the safe side. Failure to so will result to receiving notifications to stop using the account because of spammed actions they have seen in your account.

 

Strategy #2 Give Fair Importance to Each Account

 

Each created account is valuable in its own entity because they obviously differ on trends and mode of usage. There are contents that are shareable on one channel but not on the other so give time to know what are the leading topics on each channel. Adjust your social media marketing strategy according to the covered audience of the account.

  • Some websites are attracted to informative contents and it is worth sharing by subscribers. On the other hand, some focus on limited content like in Twitter while Instagram is more on photo sharing and hashtags.

 

Strategy #3 Meet Beyond the Usual Customer Service

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It is very important to show politeness especially if you gain new followers. Send them out messages or tweet them back saying thank you for the follow. If by chance you tag someone with a question and they would never reply this means that trust is not yet established. So know the ways around tagging and tweeting to which they would respond.

 

Evaluate your strategies time after time and look upon these which are effective and which do not seem to work well. Remember that current research tools will get you in the right updates.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

The Exciting ways to take Small Business Achievements

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Small business nowadays are made big worldwide these days simply because everyone seems to be interested to start one right away. In fact, in progressive countries large percentage of documented companies are actually small businesses. This is because they see this as a profitable option but does not require huge sum for starting up. Also, internet accessibility opens new ideas for those who want to become an entrepreneur. Innovative ideas that certainly the market would love to try out. For this alone people are excited as ever to take small business and expect great achievements in to it.

Why planning is still Important

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In the age of technology some starters disregard the idea for business plan creation. They thought that having to read so many write ups before the actual implementation of small business tasks are enough to achieve all things.

  • Business is an engine that drives record to an economy therefore for every successful venture comes a stronger economy to be offered. The economy rises and doors of opportunities open as well so everything should jive accordingly.
  • In your business plan create divisions for your business goals, implementations, strategic marketing, alternatives, feedback and reports. These elements will help build a manageable small business taking making it an achievement for days to come.

 

Find Inspiration and let this be your Motivation

business planning

Small business achievements do not solely happen simply because of marketing efforts. As an owner, you have to be consistently motivated so that you wouldn’t turn on the wrong track. This means to say that you have to find your own pulse and so as inspiration. Dreams are achievable but never stop dreaming.

  • Inspirations come in many forms like built similar businesses that are successful and why they kept good reputation over time. Also, aiming for expansion is a credible inspiration wherein you voice out your company’s means to those who might see it as an opportunity. Faster small business achievements can happen if others would help out like going over possible franchising and new branch openings.

 

Current and future Problem Solving

legal services

Now this phase must be prepared before the onset of the problem. It is identifiable according to your business type and again research tools will help you prepare for this.

  • As part of legal establishment, complying for documents and permits for strong small business foundation is an achievement you shouldn’t miss. This step does not aim to owe you a lot but to get things done right and on time. Furthermore, it will protect your business like trademark advantage and other commercial rights.

Providing alternatives is the last thing to do wherein you presume what crises your small business could encounter. Alternatives are readily available in case some points in your business plan fail.

 

 
Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Put your Business Globally with this Strategic Marketing

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Opening a business for all we know can be daunting most especially for first time takers. Although internet accessibility can help these newbie to be acquainted with the tasks beforehand still some find it doubtful. The easiest way to deal with the said workloads is to simply learn a step at a time. It can be overwhelming to understand all the aspects completing a successful business startup. Let us find out how you can put your business globally with strategic marketing written below.

 

Is Killer Marketing strategy needed?

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It is sure is very confusing to which of the hundreds listed marketing strategies advised by experts online. We might have bumped in to a subject topic like killer marketing strategy. How can it help on promoting a small business into its progress? There are wide arrays of strategies you can consider to this but the main idea is to always relate on your business type.

 

Spare time to work at Home

homebased

As they say you can fully understand a subject if you study it under your own comfort. And when it comes to the most comfortable place to do it, home is a priority. There are times when we can’t think aloud and that online researching may seem to steal so much time for you.

  • Contact outsourcing employees where you can ask for technical tasks. You can decide whether they have to be a regular employee or some tasks are for freelancers to do.
  • Bookmark websites that updates great business startup blogs from time to time. Make use of search tools and choose the latest post. This will assure you that you will get the freshest strategic marketing for your business type.

 

Target Market Competitors

target clients

This is under competitive analysis and must be included in your company marketing plan.  Feel the need of your market by seeing what your competitors has to which the market valued.

  • Social networking sites are also ideal mediums to target your market competitors. There you can view more precisely how they are able to perform social engagement towards their followers and clients.
  • Strategic marketing before it can be globally effective includes contemporary approaches such as considering social media marketing.
  • Biggest opportunity nowadays can be seen actively engaging in social media sites and it is because of convenience.

 

Marketing your Products and Services

market your business

Although this last phase is a priority to any strategic marketing there is but still it has to be updated. If you are selling something it has to be understood that your services must meet the quality as well. This means to say that you will not solely focus on your products but how clients would see great points once they will deal with your small business.

  • Find time to possibly offer future users some vouchers, trials, ebook and tasters depending on your offers. This will help prospective clients decide on what they liked about your company and then allow them to talk about you effortlessly worldwide.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

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Practical yet Efficient ways to Start a Business after Retirement

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The possibility has gone underway these days and researches conducted had confirmed that most retirements are bound to open small businesses. Why? Practically speaking, retired individuals find it to be most interesting to venture on something especially if they will love doing it. Another is that they are afraid that the money would sweep away if they will never find ways to make it profitable even after years to come.

 

Small business consulting services are often offered to these aspiring businessmen. It is a safe ground to circulate the money and make it even more profitable. The goal is that practical and efficient advices to start a business after retirement must be done properly. Backing up these baby boomers is the prime goal of a company offering small business consulting.

 

Avoid Becoming an Unprepared Entrepreneur

Small business legal package

Fulfillment of a dream by taking in a small business after retirement is promising but risky at the same time. How possible risks may occur? Starting out a venture without being mentally, physically and financially prepared is way too dangerous. Therefore a handful amount of information should be grabbed using online tools.

  • Find credible tips from small business owners themselves who are as well started out the venture after retirement. They are the ones who you can perfectly relate to especially if they have it their way to success.
  • All the possible approaches they have posted online are of course good but apply it in a realistic perspective for you.

 

Finding A Reliable Consulting Company

Business consultants

If you have the gut feeling that things could turn out wrong simply because you do not have ideas coming in your mind then perhaps hiring a reliable company would help. Doing online research again will direct you to the best of the best.

  • It is important to set your budget for the said service prior to finding a company. Make sure the budget is reasonable enough to cover for your demands and needs.
  • Lookout for a company that offers small business starter package. This will assure that they’ll have it cover up for the business type you want to pursue.

 

Expecting the Unexpected

Legal Services

You have to be prepared for contingencies like possible overspending. Even if you have set forth the divisions to where will you spend your money, still everything might go wrong. Not having money to face difficulties in the future will leave you nothing. The company you have hired to render small business consulting and services must include a professional accountant. He or she will be the one to assess and weigh in the financial usage before, during and after business startup.

 

 

Understanding the mounting finances in starting off a business after retirement is daunting. Oftentimes it can turn out to become a frustration for new entrepreneurs but with a legit company that will walk with you then everything will be fine.

 

 

Get you Small Business Start up Package today!

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

 

Business and Marketing Plans – You are a kind of Folks who live by their Dream

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Whether you are into small business or not, marketing has always been our outlet for the rest of the world. We cannot live by a day without marketing ourselves in the most basic manners. Without marketing we won’t be able to enjoy life’s pleasures and me to write about it now. Basically it is about how you stand out and be accepted just goes the same thing if you happen to decide on entering a small business venture. So how will you be able to perform business and marketing plans to the ever competitive and demanding world?

 

Stay updated and be Current!

business update

Businesses as with everything else is evolving so revamp. Gone were the days where stapled posters are all means of marketing. If your business still do this then you need a lot to learn about updating. We see hundreds of new TV advertisements every year and it’s hard to compete with that – well financially!

 

  • Business and marketing plans will help you expound your resources on hand without paying much. So how is this possible? Time for a change and online marketing is all we need now. Not only that it is current but limitless opportunities will knock on your door effortlessly.

 

Try to do personal Brainstorming

brain storm

This may sound absurd such that most small business startup actions require consulting and legal services from experts – yet this is still effective. By doing so, it will position you to consumers’ mindset. It will be easier for you to cite down ways on how you wanted to be remembered.

  • Spare some time to do market research; feeding yourself with rightful amount of information on a daily basis will help you grasp informative facts about your niche. When you constantly do researches and read it with full understanding a topic at a time then you will never feel obligated.

 

Create Emotions

Another idea should be added to your business and marketing plans is to create emotions. Be attentive to meet your clients’ needs just the way you wanted to be served too. Being able to associate your small business into best possible emotion will help you understand your customers far better. Constantly making them happy will help you generate more revenues.

 

Create Motivations for you and other People Involved

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Keeping your customers motivated is as important as keeping yourself and your employees motivated. Give special offers to make your clients excited about their next purchases to your small business. Just as so, provide occasional awarding for your employees to show your appreciation. And as for yourself, reward yourself once in awhile after hard but successful weeks in work. This will open up new ideas   that can be used in the future.

 

For all that matters, your business and marketing plan are not necessarily complicated. It has to be understood and appreciated so you’ll live with a satisfying but successful small business.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

How to Find a Reliable Branding Consultant for your Small Business Start up Plans

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Every business taker whether new to the industry or an expert would search the world for the most reliable employees to work for them. If you are deciding to hire someone who is a branding consultant then you need not to forget important aspects to be followed.  It must be clear that the earlier you pursue on business the more experience you can gain and for the years to come. Marketing strategies relating to the finest and latest innovations are made possible by effective new business consulting.  This will article will give you some brief yet effective details on what to look after in a reliable branding consultant for your small business start up plans.

 

The need to Established Organization Structure through a Company Website 

 

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A way to well facilitate your company website is when a branding consultant include the idea of increasing public relations so as you can reach for more space that may give you additional earning capabilities. One popular option is when you promote through social media advertising especially if you have long had a social networking site with friends and acquaintances as this plays high visibility for your potential customers. Aside from giving information to future clients through your website, you can as well earn if you will ask other products to be advertised on your own website. Organization structure is an effective tool to execute business to business marketing strategies. There can be various revenues that can be as good as alternatives if you make use of your spare time like during weekends or non working hours to be involved with these people.

 

Branding Consultant: On picking for your Company Website Designs 

 

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On the other hand, those who can personally pick  company website designs attest that the site does not solely offer effective publishing but as well as full customer services met visually. Aside from this they want to settle on a company long been running in success with its good reputation. Company website designs can truly contribute to this marketing impact. Any promoting website can get the most out of a free charge services from a hired branding consultant.

 

 

 

Provide alternatives if you cannot offer their demands

Business word cloud for business concept, Competitor analysis

Going about the idea of choosing your design, one thing must be remembered is to what you are the aspects to deal with. Evaluate the market’s needs through competitive analysis and provide alternatives if you cannot offer their demands. Outline your company’s products and services so as it can well feature everything it takes simply through creative designs. What is nice about company website designs offered by a branding consultant is that it can provide you samples you can refer to or else use. There are specific niche that will best describe in a way that it can be more appealing in most search engines.