Marketing Tips that will lead your Customers to your Firm: Become a Business Advisor?

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It seems so easy for us to discuss about tactics, marketing concepts for both local and online consumers and some technical tasks. But if you were in a small business owner’s shoes you’d know that the best element for a successful business with satisfied customers is the love for the craft.  There are so many claimed marketing tips but it rarely gives importance to actually loving what you are doing. So it’s time now to write down to your marketing plan some of the most practical  tips that will lead your customers to your business.

 

Become a Credible Leader

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Make sure to exert extra effort to encourage your employees in giving a more personalized approach making your customers patronize your business services. To whatever business type you want to pursue customer service must be prioritized because it is a huge determining factor to increase repeat customers.

  • Become a business advisor and not just a boss by encouraging your employees to never miss out the effort of simple greetings. Addressing your customers some simple yet noticeable greetings like asking them “how’s your day” could lift their moods.
  • In terms of online businesses, make sure that your website is filled with friendly approaches such as starting out a post with a greeting. Furthermore, simple to navigate websites are appreciated by online prospects too.

 

Find time to Reward your Customers

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This perhaps is the most common yet practical tips that should be included in your marketing plan. There are hundreds to thousands of ways you can give back to your customers which they would love to go for.

  • Posting to which you offer free item after every 10 purchased transaction. Or a 10% discount for the next item after you have bought items with minimum amount paid.
  • Another advice for business and marketing plans is that holidays should be meant special to your business and to your clients. Special holidays like Christmas and New Year wherein you offer good discounts and throw freebies.

 

Sharing Personal Stories and Business Success

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Being personal to your customers is something that is usual these days. People would want to be extra sure that who they want to deal with are trustworthy and credible. This is why you have to create an “About Us” tab on your website so you can extend your reach to your customers wherever they are.

  • Common social media marketing tip is to include creating a Facebook account wherein you constantly update your followers of your hard work and milestones. This can further make your business relatable to your present customers and even to prospective clients.

 

One does not have to an expert business advisor to let these all happen for their business. Just as long as you have a marketing plan with a big portion for customer care then you are sure to go.

 

 
Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

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How to Find a Reliable Branding Consultant for your Small Business Start up Plans

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Every business taker whether new to the industry or an expert would search the world for the most reliable employees to work for them. If you are deciding to hire someone who is a branding consultant then you need not to forget important aspects to be followed.  It must be clear that the earlier you pursue on business the more experience you can gain and for the years to come. Marketing strategies relating to the finest and latest innovations are made possible by effective new business consulting.  This will article will give you some brief yet effective details on what to look after in a reliable branding consultant for your small business start up plans.

 

The need to Established Organization Structure through a Company Website 

 

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A way to well facilitate your company website is when a branding consultant include the idea of increasing public relations so as you can reach for more space that may give you additional earning capabilities. One popular option is when you promote through social media advertising especially if you have long had a social networking site with friends and acquaintances as this plays high visibility for your potential customers. Aside from giving information to future clients through your website, you can as well earn if you will ask other products to be advertised on your own website. Organization structure is an effective tool to execute business to business marketing strategies. There can be various revenues that can be as good as alternatives if you make use of your spare time like during weekends or non working hours to be involved with these people.

 

Branding Consultant: On picking for your Company Website Designs 

 

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On the other hand, those who can personally pick  company website designs attest that the site does not solely offer effective publishing but as well as full customer services met visually. Aside from this they want to settle on a company long been running in success with its good reputation. Company website designs can truly contribute to this marketing impact. Any promoting website can get the most out of a free charge services from a hired branding consultant.

 

 

 

Provide alternatives if you cannot offer their demands

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Going about the idea of choosing your design, one thing must be remembered is to what you are the aspects to deal with. Evaluate the market’s needs through competitive analysis and provide alternatives if you cannot offer their demands. Outline your company’s products and services so as it can well feature everything it takes simply through creative designs. What is nice about company website designs offered by a branding consultant is that it can provide you samples you can refer to or else use. There are specific niche that will best describe in a way that it can be more appealing in most search engines.

Social media marketing – evaluate your costumers and your market

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One of the biggest misconceptions of social media marketing is that you think it is only for big businesses.  If every small business do not have social media accounts and interact on social media, their business will end up in the trash bin. Small businesses today are great in sharing their knowledge as well as products online. So are you ready to update your small business social media marketing today?

 

Dedication – Does your business passion venture so far ahead of time?

Launching a small business is tough enough, and to think you need to market this business as well.  Dedication to your goals is very important factor to which you should consider marketing plan package, to help you with your business marketing.

Once you have established your goals, it is important you measure every aspect of your marketing plan. There are some great analytic tools online which are free, take good use them to know where you stand in your keywords, websites and audience.

 

Know your audience and market – Does your idea fit in the marketplace at the moment?

It is easy to forget that targeting clients/prospects can be difficult without the proper engagement with current clients.  Know more about your clients needs and ask for their opinion, where you can be better in serving their needs.

One of the easiest way to track your audience and business is to monitor online conversation about your business or services per say. You can either start your own discussion or take control of those discussions.

 

Optimize your content and share – a great and effective Page rank strategy for every small business

 

Yes! Your clients want to read about your services, about your products and mostly your knowledge around your niche. Not only your clients are interested reading your blog but bloggers alike are very interested in sharing new contents to their social accounts. Optimize your content with proper and relevant search terms, keywords and back links.

 

 

 

 

Which social media is best for small business?

Competitive analysis will tell which social media you should use, because your competitors are using them as well. Create social accounts; be on twitter, facebook, Google+, LinkedIn and YouTube, because that’s where everybody is.

Consider the audience you want to reach and where you can find them. Social media today sent out a statistical data which shows that facebook is still the most popular social media platform, sharing photos and contents, followed by twitter and Pinterest.

Each platform is different, and that’s the beauty of social media marketing. Take a look at facebook, Social Media today says that you will find teenagers spend more time on Facebook than twitter, while twitter is best for short messages such as Qand A and content sharing.

Linkedin is best for Business to Business interactions, where you have the opportunity to record your skills and educational background. Create a group on linkedin and invite people to join the group and discuss business details there. You will be surprised how much you can learn from other business owners.

Pinterest, Instagram and Youtube, gives you more visual marketing strategies, where you can share images of your products.

 

Use social media marketing effectively

Now you know your target audience, it is time to plan your posts, you can begin to connect and interact with your network.

Bu t be warned – lots of small business tend to get the social media wrong. Do not treat social media platforms as a way of advertising your business, and do not broadcast to people in your network to follow you because you follow back. Try as much as possible to interact by retweeting/reposting interesting contents, answer direct messages, comments and always greet with respect.

Start slowly on twitter and facebook, do not over like and promote the first few days, follow the social media marketing plan that you have. Get a social media tool such as hootsuite to schedule your posts, and do not forget to mention people on your posts, you may want to share others blog content and let them know by adding name tag e.g @rwhunni. Shorten the link to the blog post, and try to use hashtags as well, if you should be posting this post you can hashtag #socialmediamarketing.

Start a conversation on pages such as Google+, Facebook, linkedin, and twitter. Listen to what your followers have to say and try to answer their questions honestly. There is nothing more irritating than answering to robots.

Create advocate – be helpful, be informative and most of all be friendly.

Share relevant content – as mentioned above paragraph make sure to share others contents, look for your followers blog, make sure you comment there as well, and share the interesting newest post.

Do not post too much – Let your social media strategies be slow but effective. You do not need to be always on social media, give your posts some rest. And importantly find out the best time to posts, recognize when your network are mostly on social media, what time of the day.

 

There is no magic to social media success, you need to work it out, keep it running through sharing contents, sharing links and interacting. You must learn to approach social media marketing challenge with open mind, acceptance of constant change. Find out what other businesses are doing and differentiate your business from theirs, the thing is to stand out from the crowd. 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

Creating your marketing plan

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Not only that you need to understand your market’s demands as well as the competitors and everything else must be documented. Targeting your competitive strategy wouldn’t be easy but with enough gathered resources to conduct studies then you are sure to go. There are so many considerations when it comes to creating your marketing plan and it is often with accordance to your enterprises. In some point expert would go after market investigation like conducting surveys, assessing the market, relating to large numbers of customers for demands and further rational tools.

 

Where to start with all these marketing strategy ideas from here and there?

 

 

Marketing plan is a prerequisite for your business success and which therefore needs to study both online and offline market. Through market analysis, you get to see a clearer picture about the advantages and disadvantages of a certain idea in your marketing strategy. Opportunities are equal to all however one could get advantage when such opportunities became bigger or stronger.

  • ·         Firstly, you have to do business positioning by setting your sales goals and income daily, monthly or annually –whichever is convenient for you.
  • ·         Create a competitive analysis where in you set market dynamics in order to stand out against businesses within your niche.
  • ·         Planning for your marketing strategy – Now, this can be tricky as there are over hundreds to think about! This is the reason why most business enthusiast call upon the help of business plan consulting services.

 

What is the best marketing? The secret is there is NONE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As mentioned getting into a business expects you to have opportunities waiting but the truth is how you can able to generate leads making these opportunities grow. Best marketing plan for your business is when you see yourself as a client and would want to be served with only the best.

 

Quality content vs. quantity – when is “too much” and “enough”

 

It was never important to offer more than seeing to it that you have the greatest offers. Just like in creating your marketing plan, your main objective is not to simply promote and tell the world you have more than enough products and services but to assure them that it is the best!

 

Just like in content creation for advertising purposes, no one said that if you come up with lengthy wordings it meant success! Delivering the best suited messages even with brief words used is quality over quantity.

 

 Social, social, get social – I Am introvert how do I get social with my BRAND?

 

 

Building your business branding and marketing strategy is not as simple as it may sound. When in terms of modern marketing campaign getting social influenced for your business can help you achieve efficient marketing campaign. Business communication through social networks as your medium can create virtual identity which will attract more opportunities. Composing posts, shares and blogs without sounding like you are selling is a great way to start a conversation with the public. And soon enough you will be surprised how simple it is to open up with the public.

 

 

Do you need help in creating your marketing plan?

Consult

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

http://www.socraticsbc.com

 

How much time should you be spending on your social media marketing?

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Getting into a business requires huge time to cover all projects at a given time frame. Why you need to set a time to accomplish of these? It is simple because you need to always assure that your needs are met before deadline so you will have spare time for other essentials tasks. However we find it very overwhelming to rush things up because failures might occur. It is therefore important to study every detail there are in managing a successful business. So this article will help you get through this dilemma by knowing how much time you should be spending on your social marketing goals.

 

Focus on your blog sharing

 

Social media is of inclined with social awareness and interaction which requires broadcasting. This means that you have to start off a conversation that does not necessarily have to be promotional. Blogging has been popularized around online marketing for almost a decade now. Within that long time frame still it is proven to be efficient in terms of sharing insights that would catch the market’s interest. Focusing on what you have to share should be subjected to what your prospective clients are looking for.

 

Create a network of social marketers

 

Social media marketing wouldn’t be possible without the important mediums to where you must execute this. These are none other than social media sites like Facebook, Twitter and all other known websites engaging in social platforms. These sites will help your business generate leads since that most people nowadays have accounts from such websites. Creating a social marketing network thereby obligate your company website to share, be heard and be opened with comments.

 

How much time should you spend on social networking sites.

 

Always remember to start by doing one at a time. How is this possible? This means to say that you have to focus first on one site and make such account popular by interest posts. Get used of this account until such time that you are ready to add another. The purpose of this is to enable you to perform social management well. A good advice is to start off with a Facebook account since it is the easiest for you to manage as you may already have an existing personal account.

 

Plan and organize your marketing strategy on these sites

 

Marketing plan should still be considered since that you cannot outsource business relationship. Furthermore, you cannot fake how things should be done impromptu.

  • Twitter for blog sharing – if needed you can ask someone or a website you can schedule a content-type with. For this sense some make use of published blogs related to your niche and then share it for others to see. This is part of an effective B2B marketing, wherein you help your company and even the others’.
  • Linkedin for B2b marketing just like Twitter this is as well a good place to interact with your competitors. Both of you can benefit from it.
  • Google plus for your clients – This is to make your task easier to manage such that your clients are reachable through this account.

 

 

Remember that your marketing sucks without proper strategic marketing plan and all good businesses that were able to pull out challenges are managed by a thoroughly studied marketing plan.

 

 

Mix your marketing campaign with the latest marketing ideas

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For business creativeness there are process that requires inventing for your marketing campaign. It can be tough as it may sound but worth it once you are able to get the support from your targeted market. But then again once a businessman has the perfect marketing ideas the fun begins and the more there should be fresh ideas to come. Marketing campaign is usually launched for the evaluation of your business status. Some marketing ideas are necessary while some should be studied more because it might not contribute at all in the future. Here is where you need to mix your marketing campaign with the latest marketing ideas. This will enable your business to be recognized at all times even when  the niche is ever changing.

 

How to build relationship through social media

Social media sites nowadays create loud buzz as to compare with the old ways of advertising. Why so? It is simple, more and more people tend to create accounts from these websites leading to the chance of increasing prospective clients too!

  • After setting your marketing campaign export metrics to assess if it works well against competitors.
  • Join online forums from these social media sites. This will even increase your business offers to be seen by others.
  • Pick the popular sites such as Facebook,Twitter, Pinterest and Linkedin because there are larger cases that there are many businesses of your same niche.

 

Humor can change the whole marketing strategies

 

If your brand is the only thing to put in your marketing campaign then there will be less buzz. Create a marketing plan that would suggest humor for some time.

  • Humor is very much interesting for many people. Posts with twists of humor can create a big impact to your audience. They will see your business as something worth trying for since that they develop a sense of friendly approach using humor.

 

List of social media and how to use it properly

Twitter – most business owners use social media for their blogshare and personal business affairs

Pinterst – is mostly used to give the followers a more visual ideas on your business

Linkedin – linked is mostly used for b2b meaning business to business attraction, here you can find your possible business partner through skill search, etc

Facebook – facebook is one of the most known social media used today and here you have the opportunity to gain more clients or enter your info such services you offer products to use, here you can easily share ideas, and the best part is people are always on facebook no matter what time of the day

 

  • Top posts on your social media profiles should go hand in hand with publishing content to your social networks. Look into each post and find out which of these had most success or applause. This can be determined through LIKES, Re-Tweets, comments and shares.

 

Analyzing your target audience their needs and their wants

 

When the above mentioned marketing campaign was done it will be a lot easier to offer for your audience without even conducting surveys. The impact resulted from the marketing strategies will describe your business progress over online marketing.

 

 

 

 

 

So are you in need of all these above? Let’s create your marketing plan together and take it into action.

Contact us now!

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

 

Business Start-up – Legal package for your small business

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What you need to know before starting a business
You can find out more about such regulations from your state business resource offices.

Always start it out by learning, What is a Proprietorship? If you want to get in to any business type then you are entitled as a proprietor. Any person who owns a business structure with legality is defined to be someone who is involved in proprietorship.

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The concept has to be understood well by an aspiring businessman for the sake that he or she’d know what to do and what the business legal requirements are.

Although as aforementioned that there are agencies that can render legal consultation with these matters still you as an owner must be equipped with the right amount of knowledge. Not only that you know what to do but one can as well avoid other unnecessary start up actions.

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Next create a business plan template as this will serve as a roadmap towards achieving success. Building partnership requires person to person work efforts combined to get only the best.

Business plan template should be shared by the officers of a company or partners.

It has to be planned with the presence of each and that is how a healthy partnership has to be. This business plan template is a step by step guide which will give the advantage of a company to be organized well and will be managed easier.

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Any beginner to a business is eager to know how to register a business. It is simple, all you have to do is to check on your state office for business registration.

Make sure that you will apply for your business name, one that is not been used yet by other established businesses.

Then go to state engineer’s office for the contract of your business location and to comply for the requirements to make it legalized.

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Lastly, comply the requirements in registering your business at health office if your business is related to food and drugs servicing.

Guest post from:
“Leon A. Carr II
COO / Director of Security & Investigations
Opsec International,LLC
carrla@opsecintl.com | www.opsecintl.com
Office: 704-930-6778
Cell: 704-281-6583
Fax: 704-573-9628

Achieving Success through Building Partnerships

What is real time B2B marketing and how does it affect your business

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If you ever get into business taking just recently you might have found B2B marketing to be a top option when it comes to efficiency. However there are too many things needed to be considered prior to actually make use of B2B marketing advantage. The said advantage is to put your business into globally competitive. As B2B marketing has the ability to get a business type into its leads whether small or large-size enterprise you have. So what is real time B2B marketing and how does it affect your business?

 

Defining B2B Marketing

Curious enough to know what B2B marketing actually means, it is a practice of an individual or owners of a firm. This is to develop good working relationship on firms of same niche. Thus, approaches that will be used for B2B marketing may vary depending on the business needs and requirements.  Also, business types, location and trends should contribute to the tools in achieving this.

 

 

 

The Difference between B2B Marketing and B2C

 

Although without doubt, these two are actually different by approach which business package is all about and the name itself can be identifiable. B2B marketing which stands for Business to Business Marketing while B2C stands for Business to Community. B2B marketing covers larger and more complicate sales cycle.

This is because it can be done for both online and offline servicing while B2C focuses on traditional firms of those businesses requiring location and perhaps close contact with the market. B2B marketing include social media options to which they can post and interact through social networking sites for another way to be heard and to market. It is important to generate more leads as this will offer success and stability for a business. This is the core reason why B2B marketing and B2C are used in different ways.

Managing B2B marketing and which should be done first

There are various companies offering consulting services and one of the said services they have is to smoothly manage B2B marketing. B2B marketing actually focuses on answering the question of What do customers really need and want? This is to provide them ahead of time by relating to other similar business without copying their strategies. It is being discussed in business plan consulting and professional consultants know exactly how to manage this.  This should be done first so as to provide other options you need to take for a business in the days to come.

 

Professional consultant can help you out with the common to complex marketing ideas for your niche. They are important especially on term of beating against online competition more importantly if you do not have enough knowledge for B2B online marketing.

 

 

For all of this professional business consulting

will help you solve marketing start ups without hassles at all.

They are the people to turn to if you need to spare more time with

other important things like for completion of legal requirements.

For more info you can visit our webpage Socratic SBC

 

 

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http://websuccessteam.com/WSTblog/2012/07/b2b-companies-leverage-social-media-marketing/

http://www.marketingprofs.com/chirp/2013/10924/the-state-of-b2b-content-marketing-infographic

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Why do business owners fail to update their social media accounts

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 Source Infograph: www.insideview.com 

 

 

 

There are various reports from online business communities stating that there is an overwhelming response to sales in this yea r

Locally, it starts from small business owners turning up on social media sites for their marketing strategy. However, even with this advantage there will still be failures no matter how much time you invest on this.

 

 

  The broad social media marketing does not guarantee return on investment such that there are important factors to consider

 

Social media sites are widely known as “trending” and it is no big surprise why business owners use it.  

Aside from affordability, it mainly offers wide media outlets with which advertising is made easier not like before. A good fact is that more and more individuals spend most of their time in a day for going about these sites large platforms go to Facebook and Twitter. But aside from these sales leads why some business owners fail to update their social media accounts?

The hope for a Promising Online Marketing

It is not a shock nowadays that established businesses are engaged in social media networking as it sounds really promising. With overwhelming thoughts of getting potential customers easier but little do they know that more than half of these business owners who use social media accounts actually fail. The best known cause of this failure is that it is hard for them to update on time for getting potential customers.

 

 

Too much Expectation leads to Nothing

Social media experts explain this as surprising one bit because these business owners expect too much than what really is right. They do not see the many potentials of using social media accounts; hence they simply see this as an open door to increase profits. Smart using of social media will therefore generate leads. They tend to rely on technology that they find it very hard for them to accomplish it for themselves. In short, business owners thought that having multiple social media accounts is enough to execute sales and marketing strategies. It has to be updated in a normal basis!

The Lack of Social Interaction

Social interaction as supposedly the purpose why internet gurus create social media accounts for people to enjoy. Business owners fail on this and instead they post about formal business discussion which everyone is not interested about. Think human and not as robot. Therefore, it is likable to tell something that is low-level because this is more likable to social media account users. 

Posts that may sound pitchy and promotional are no longer given attention to by people and that is how business owners fail on updates. 

 

 


 

 

 

 

 

 

 

 

Roderick Hunnicut
Email:admin@socraticsbc.com

Office:(410) 929-6395
Fax: (202) 3180689
Office Address:
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

www.socraticsbc.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Small Business Promotion through Online Marketing Campaign

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There are various ways to promote your current and future business via online marketing campaign for free. Exploring different approaches in the virtual industry that many businessmen now takes advantage with. Here are some practices that you might not be aware and could be helpful for your small business success.

• First you can consider SEO package if you can spare a reasonable amount for fast search engine ranking. This is where service provider companies expert in Search Engine Optimization or SEO can help you and your online business get into the top spot so as any customer could easily look out to your business. That is if you want to focus on the business proper and haven’t got enough information to learn the ways in the virtual market.

• Next is through website creation wherein you can reach out to limitless prospects without getting from one country to another. This is where you can post your company platform effortlessly to connect to them. This is a common way to do small business in the virtual world. You can share points, services and product description by updating through blogs and contents.

• Another free of charge strategic marketing is through video submission and the most popular port is Youtube. Many potential customers find best convenience in watching a company’s vision through video promotion. First they are entertained and second it is easier to get to know more about the company. Always make sure to include the link where a viewer will be directed to your company website. And make sure to cite down the benefits they can get if they will entrust your company and its offers. Remember that people usually gets bored in lengthy video about promotion so make it short and direct to the point.

• Lastly, a company logo will serve as an identification of your small business so find time in researching on what it takes to create the best logo for your firm.