Social media as your marketing tool

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Social media plan

– listen

 

Locate your consumers, access their activities online, this strategy is called Customer research. Listening to your consumers needs is one important factor that you should include in your marketing plan.

 

– Define your business objectives

 

How can you handle your brand online, that it will not be overseen by other brands that are exactly like yours?

 

This is called the competitive analysis. And what is exactly competitive analysis?

 

It is when you look at your competitor’s behavior online and take note where they fail and where they succeed in their marketing strategies.

 

You have to take note what to avoid and what to do on social media for your own small business marketing plan.

 

 

 

Social media marketing is cost effective, free and easy access for you and your clients.

 

Lots of newly started small business owners do not necessarily have the budget yet to market their business, this is why social media marketing is one of the easiest way to market your business without causing too much action from your bank account.

 

Social media sites are easy to sign up, which means it does not take much time and effort make an account online, you just have to make sure that picking your username online should also be done with precaution as some social medias do not allow changes on usernames later on.

 

 

 

Social media serves as your virtual assistant or customer service tool too

 

The top social media sites that business owners should have presence in include:

 

Facebook

Twitter

Tumbler

Pinterest

YouTube

Foursquare

LinkedIn

Instagram

Google+

Digg

 

 

Social media marketing tools

 

 

Tools that can help you manage your posts, schedule posts and answer queries

 

 

1. HootSuite

2.TweetDeck

3. SproutSocial

 

Other important tools for you brand

 

1. Google alerts

2. Socialmention

3. TalkWalker

 

Pros and cons of social media management tools

 

 

 

 

Social media management tools are great to use. It makes it easier for marketers to do your social media campaigns, post to multiple social media accounts at once. The best part is when you are away on the weekends or on a vacation you can schedule your posts, but these features should not be used far ahead in the future as your posts can no longer is relevant to the trending topic.

 

 

 

These tools are made to make your social media marketing easy, but a tool is as god as its user, regardless the options and useful features that these tools can assist your marketing campaign. Proper and consistent use of those features is still the key toward a successful marketing

 

 

Important note when using social media management tools

These tools cannot be stand alone tools; you need to connect these tools with your CRM systems. If you already have a marketing plan package which you have purchased for your marketing purpose or any solid marketing plan by other means these tools are not the used for company branding, or anyway connected to your public relation problems.

 

 

Creating your marketing plan

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Not only that you need to understand your market’s demands as well as the competitors and everything else must be documented. Targeting your competitive strategy wouldn’t be easy but with enough gathered resources to conduct studies then you are sure to go. There are so many considerations when it comes to creating your marketing plan and it is often with accordance to your enterprises. In some point expert would go after market investigation like conducting surveys, assessing the market, relating to large numbers of customers for demands and further rational tools.

 

Where to start with all these marketing strategy ideas from here and there?

 

 

Marketing plan is a prerequisite for your business success and which therefore needs to study both online and offline market. Through market analysis, you get to see a clearer picture about the advantages and disadvantages of a certain idea in your marketing strategy. Opportunities are equal to all however one could get advantage when such opportunities became bigger or stronger.

  • ·         Firstly, you have to do business positioning by setting your sales goals and income daily, monthly or annually –whichever is convenient for you.
  • ·         Create a competitive analysis where in you set market dynamics in order to stand out against businesses within your niche.
  • ·         Planning for your marketing strategy – Now, this can be tricky as there are over hundreds to think about! This is the reason why most business enthusiast call upon the help of business plan consulting services.

 

What is the best marketing? The secret is there is NONE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As mentioned getting into a business expects you to have opportunities waiting but the truth is how you can able to generate leads making these opportunities grow. Best marketing plan for your business is when you see yourself as a client and would want to be served with only the best.

 

Quality content vs. quantity – when is “too much” and “enough”

 

It was never important to offer more than seeing to it that you have the greatest offers. Just like in creating your marketing plan, your main objective is not to simply promote and tell the world you have more than enough products and services but to assure them that it is the best!

 

Just like in content creation for advertising purposes, no one said that if you come up with lengthy wordings it meant success! Delivering the best suited messages even with brief words used is quality over quantity.

 

 Social, social, get social – I Am introvert how do I get social with my BRAND?

 

 

Building your business branding and marketing strategy is not as simple as it may sound. When in terms of modern marketing campaign getting social influenced for your business can help you achieve efficient marketing campaign. Business communication through social networks as your medium can create virtual identity which will attract more opportunities. Composing posts, shares and blogs without sounding like you are selling is a great way to start a conversation with the public. And soon enough you will be surprised how simple it is to open up with the public.

 

 

Do you need help in creating your marketing plan?

Consult

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

http://www.socraticsbc.com

 

Easy steps for small business marketing plan

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Have you ever struggle to get that best marketing ideas for your small business? Does it seem hard to compete in the online and offline competition? Marketing becomes broader as time lapses and that goes out to all built businesses and about to establish ones. Writing down your marketing plan is a vital key towards that chance of keeping up in this face business taking. Here is where you need to list down objectives, tools to use, marketing campaign, branding ideas, competitive analysis and even problem solving. All marketers have to get the best help guard with regards to completing marketing plan. One can simply research on for ideas, but strategies may vary and it often depends on your chosen niche. Here are some easy steps for small business marketing plan.

 

First level of connection matter

 

 

If you are going to do online business exposure this marketing plan is crucial in increasing leads. How is this possible? First up you will be able to introduce your products and services to people close to your heart. This includes family, friends, colleagues and even acquaintances. This is your first level connection or the ones you have to prioritize first. It is achievable through these easy to follow steps:

  1. For online marketing tips: create official social network accounts from Facebook, Twitter, Linkedin and Pinterest.
  2. Add your friends, relatives and common friends to such accounts.
  3. Post updates and do tagging if possible.

 

Social Media Facts – Why it’s important for your small business

 

After successfully creating accounts from popular social media accounts, you need to understand the importance of doing so. Firstly, social networks ever increase and there is no way that number of active users from these could lower down. It simply means that if your small business is active then there are more chances of interacting to your potential clients. Although this is a common strategic marketing but social networks will live for as long as we could imagine. When you have established good online reputation then your online marketing plan is considered effective.

 

Local listings – Get found locally by getting listed on local search

 

For beginners, this could sound too complicated. This is why most online business starters go for professional consulting services specifically those who render SEO or Search Engine Optimization. They are the ones who are capable of putting your online small business in its ideal ranking. Local business listings enable your small business to be seen by potential local clients.

 

  • When doing free ad for your business stating its products and services including complete business address and contact information.

 

Content Marketing –  reach out to your costumers through sharing ideas, tips and content

 

 

Lastly, you wouldn’t want to forget content marketing in your marketing plan. This is a way to reach out to your costumers through sharing ideas, tips and content. Why is it called content marketing even if it simply means writing down an article or a blog? Because there should still be executed marketing strategies so you know potential clients will read it out. It starts from choosing the keywords to be added in your contents. This is based on the most research keywords within your niche. Create a title that is complete enough to let readers become aware of what the content is all about.

 

 

Are you interested in marketing plan package you may contact us below

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

http://www.socraticsbc.com

 

Mix your marketing campaign with the latest marketing ideas

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For business creativeness there are process that requires inventing for your marketing campaign. It can be tough as it may sound but worth it once you are able to get the support from your targeted market. But then again once a businessman has the perfect marketing ideas the fun begins and the more there should be fresh ideas to come. Marketing campaign is usually launched for the evaluation of your business status. Some marketing ideas are necessary while some should be studied more because it might not contribute at all in the future. Here is where you need to mix your marketing campaign with the latest marketing ideas. This will enable your business to be recognized at all times even when  the niche is ever changing.

 

How to build relationship through social media

Social media sites nowadays create loud buzz as to compare with the old ways of advertising. Why so? It is simple, more and more people tend to create accounts from these websites leading to the chance of increasing prospective clients too!

  • After setting your marketing campaign export metrics to assess if it works well against competitors.
  • Join online forums from these social media sites. This will even increase your business offers to be seen by others.
  • Pick the popular sites such as Facebook,Twitter, Pinterest and Linkedin because there are larger cases that there are many businesses of your same niche.

 

Humor can change the whole marketing strategies

 

If your brand is the only thing to put in your marketing campaign then there will be less buzz. Create a marketing plan that would suggest humor for some time.

  • Humor is very much interesting for many people. Posts with twists of humor can create a big impact to your audience. They will see your business as something worth trying for since that they develop a sense of friendly approach using humor.

 

List of social media and how to use it properly

Twitter – most business owners use social media for their blogshare and personal business affairs

Pinterst – is mostly used to give the followers a more visual ideas on your business

Linkedin – linked is mostly used for b2b meaning business to business attraction, here you can find your possible business partner through skill search, etc

Facebook – facebook is one of the most known social media used today and here you have the opportunity to gain more clients or enter your info such services you offer products to use, here you can easily share ideas, and the best part is people are always on facebook no matter what time of the day

 

  • Top posts on your social media profiles should go hand in hand with publishing content to your social networks. Look into each post and find out which of these had most success or applause. This can be determined through LIKES, Re-Tweets, comments and shares.

 

Analyzing your target audience their needs and their wants

 

When the above mentioned marketing campaign was done it will be a lot easier to offer for your audience without even conducting surveys. The impact resulted from the marketing strategies will describe your business progress over online marketing.

 

 

 

 

 

So are you in need of all these above? Let’s create your marketing plan together and take it into action.

Contact us now!

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

 

Business Consulting – future success lies in your marketing plan

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Starting a business might give you some expectations like the thought of having a sustainable income. Your business success will always depend on your marketing plan and your pursuit to meet these goals for your business. Let us find out the importance of business consulting in achieving your dreams and the points to take not in your marketing plan.

 

 

 

What can you expect when starting a business?

It may seem to be a never ending task but with good listings of your marketing plan then there will be smooth management. There are various service provider companies you can turn to when it comes to starting a business. A professional business consultant will discuss and elaborate the efficient and legal requirements for this. Here are some of the packages that are included in an effective business consulting.

 

  • Legal Package – Part of this package includes consulting services and legal establishment. Consulting services are given to those aspiring businessmen who have ideas but do not know how to execute them well. Furthermore, it is also given even for long term businessmen who are vying for a new business type. Legal establishment and the requirements when establishing one. Usually starting a business must past location registration and brand name application for trade industry.
  • Business plan package – Here is where business plan objectives are discussed such as about marketing strategies for both online and offline transactions. Another is the plotting of competitive analysis plan wherein your business has to relate with other similar businesses not for competition but to raise level of experience. These experiences are not always have to be personally encountered but learning from other’s success and failures.
  • Small business start up package – Here are the customized aspect from which you can consider as a business starter. This will help you to advance steps forward against other new to the business.

Make your business legal before announcing your business officially

 

Making your business be heard is a step that requires not too much cost. Here you need to voice out your business means through referring it to friends and them to theirs. It is like a message relay wherein you might need online marketing strategies to it.

 

Graphic design package

– once your business has been legalized you can start promoting your business through your own website. Here you will present portions that will attract your prospects. Graphic designers are the people to turn with this task. They have the say on the tactics that will create an effective company website. Some business branding concepts are included here such as logo creation and ideas for professional logos.

 

Once the website is ready and has run some tests you can then start promoting your website through simple or organic SEO this means that you need to outsource these types of marketing as this will consume your time! It is best that you focus on how you can gain back the expenses that you have invested on your small business.

 

Professional business consultants are great when it comes to marketing plan, business plan and financial plan as well.

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Business Start-up – Legal package for your small business

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What you need to know before starting a business
You can find out more about such regulations from your state business resource offices.

Always start it out by learning, What is a Proprietorship? If you want to get in to any business type then you are entitled as a proprietor. Any person who owns a business structure with legality is defined to be someone who is involved in proprietorship.

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The concept has to be understood well by an aspiring businessman for the sake that he or she’d know what to do and what the business legal requirements are.

Although as aforementioned that there are agencies that can render legal consultation with these matters still you as an owner must be equipped with the right amount of knowledge. Not only that you know what to do but one can as well avoid other unnecessary start up actions.

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Next create a business plan template as this will serve as a roadmap towards achieving success. Building partnership requires person to person work efforts combined to get only the best.

Business plan template should be shared by the officers of a company or partners.

It has to be planned with the presence of each and that is how a healthy partnership has to be. This business plan template is a step by step guide which will give the advantage of a company to be organized well and will be managed easier.

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Any beginner to a business is eager to know how to register a business. It is simple, all you have to do is to check on your state office for business registration.

Make sure that you will apply for your business name, one that is not been used yet by other established businesses.

Then go to state engineer’s office for the contract of your business location and to comply for the requirements to make it legalized.

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Lastly, comply the requirements in registering your business at health office if your business is related to food and drugs servicing.

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COO / Director of Security & Investigations
Opsec International,LLC
carrla@opsecintl.com | www.opsecintl.com
Office: 704-930-6778
Cell: 704-281-6583
Fax: 704-573-9628

Achieving Success through Building Partnerships

What is real time B2B marketing and how does it affect your business

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If you ever get into business taking just recently you might have found B2B marketing to be a top option when it comes to efficiency. However there are too many things needed to be considered prior to actually make use of B2B marketing advantage. The said advantage is to put your business into globally competitive. As B2B marketing has the ability to get a business type into its leads whether small or large-size enterprise you have. So what is real time B2B marketing and how does it affect your business?

 

Defining B2B Marketing

Curious enough to know what B2B marketing actually means, it is a practice of an individual or owners of a firm. This is to develop good working relationship on firms of same niche. Thus, approaches that will be used for B2B marketing may vary depending on the business needs and requirements.  Also, business types, location and trends should contribute to the tools in achieving this.

 

 

 

The Difference between B2B Marketing and B2C

 

Although without doubt, these two are actually different by approach which business package is all about and the name itself can be identifiable. B2B marketing which stands for Business to Business Marketing while B2C stands for Business to Community. B2B marketing covers larger and more complicate sales cycle.

This is because it can be done for both online and offline servicing while B2C focuses on traditional firms of those businesses requiring location and perhaps close contact with the market. B2B marketing include social media options to which they can post and interact through social networking sites for another way to be heard and to market. It is important to generate more leads as this will offer success and stability for a business. This is the core reason why B2B marketing and B2C are used in different ways.

Managing B2B marketing and which should be done first

There are various companies offering consulting services and one of the said services they have is to smoothly manage B2B marketing. B2B marketing actually focuses on answering the question of What do customers really need and want? This is to provide them ahead of time by relating to other similar business without copying their strategies. It is being discussed in business plan consulting and professional consultants know exactly how to manage this.  This should be done first so as to provide other options you need to take for a business in the days to come.

 

Professional consultant can help you out with the common to complex marketing ideas for your niche. They are important especially on term of beating against online competition more importantly if you do not have enough knowledge for B2B online marketing.

 

 

For all of this professional business consulting

will help you solve marketing start ups without hassles at all.

They are the people to turn to if you need to spare more time with

other important things like for completion of legal requirements.

For more info you can visit our webpage Socratic SBC

 

 

Image source:

http://www.g2msolutions.com.au/blog/?Tag=funnel%20planning

http://websuccessteam.com/WSTblog/2012/07/b2b-companies-leverage-social-media-marketing/

http://www.marketingprofs.com/chirp/2013/10924/the-state-of-b2b-content-marketing-infographic

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Why do business owners fail to update their social media accounts

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 Source Infograph: www.insideview.com 

 

 

 

There are various reports from online business communities stating that there is an overwhelming response to sales in this yea r

Locally, it starts from small business owners turning up on social media sites for their marketing strategy. However, even with this advantage there will still be failures no matter how much time you invest on this.

 

 

  The broad social media marketing does not guarantee return on investment such that there are important factors to consider

 

Social media sites are widely known as “trending” and it is no big surprise why business owners use it.  

Aside from affordability, it mainly offers wide media outlets with which advertising is made easier not like before. A good fact is that more and more individuals spend most of their time in a day for going about these sites large platforms go to Facebook and Twitter. But aside from these sales leads why some business owners fail to update their social media accounts?

The hope for a Promising Online Marketing

It is not a shock nowadays that established businesses are engaged in social media networking as it sounds really promising. With overwhelming thoughts of getting potential customers easier but little do they know that more than half of these business owners who use social media accounts actually fail. The best known cause of this failure is that it is hard for them to update on time for getting potential customers.

 

 

Too much Expectation leads to Nothing

Social media experts explain this as surprising one bit because these business owners expect too much than what really is right. They do not see the many potentials of using social media accounts; hence they simply see this as an open door to increase profits. Smart using of social media will therefore generate leads. They tend to rely on technology that they find it very hard for them to accomplish it for themselves. In short, business owners thought that having multiple social media accounts is enough to execute sales and marketing strategies. It has to be updated in a normal basis!

The Lack of Social Interaction

Social interaction as supposedly the purpose why internet gurus create social media accounts for people to enjoy. Business owners fail on this and instead they post about formal business discussion which everyone is not interested about. Think human and not as robot. Therefore, it is likable to tell something that is low-level because this is more likable to social media account users. 

Posts that may sound pitchy and promotional are no longer given attention to by people and that is how business owners fail on updates. 

 

 


 

 

 

 

 

 

 

 

Roderick Hunnicut
Email:admin@socraticsbc.com

Office:(410) 929-6395
Fax: (202) 3180689
Office Address:
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

www.socraticsbc.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How to Market your Business Online

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Wanting to increase profit was never an easy task to have, there are various strategies widely performed but still there is no perfect formula for all to avail. This is the reason why one vying entrepreneur has to study every detail there is on how to market your business online. Popularizing your chosen niche is a huge determining factor in setting fortune to your life so here are few important reminders to execute strategies properly.

 

  • When you have limited budget to be used in starting up an online business then you can simply turn to social media. Popular choices for these are; Facebook, Twitter, Linkedin, Pinterest and even Youtube. This step is very essential to reach out to thousands of potential customers without spending a lot from your budget. Creating personal accounts from these social sites with your business name on it can help you popularize the venture easier.
  • Now if you want fast business progress then establishing a company website is a smart marketing idea these days. This will be a good investment too for you since that you set your online business in formality giving potential clients the sense of trust. If you are not an expert in company website making, it is advised to hire professional online employees that virtual business building is a forte for them. You can find hundreds of these but always go for quality and affordability as starter. One thing being performed by service Providers Company is to get most from your website visitors through easy navigation. How is this possible? They need to be expert in search engine optimization, nothing more convenient than to let clients struggle to find the next page only to view the services and products they want from you.
  • Another way on how to market your business online is to upload enticing videos at Youtube. Some people may seem to be unconvinced reading with too much wording to promote instead they find it more sincere when they watch videos. Here you can create short videos just enough to include things your prospective customers need to know. Short films are ideal so that viewers will not get bored watching it and you can effectively address your business offers. There are sites that can offer free video making like Animoto.

 

There are other more ways to market your business online but the above mentioned are the widely used these days. Since more people subscribe here the more chances of increasing clients and profits too. Lastly, created social network accounts must be consistently updated and checked.