Social media plan
Locate your consumers, access their activities online, this strategy is called Customer research. Listening to your consumers needs is one important factor that you should include in your marketing plan.
– Define your business objectives
How can you handle your brand online, that it will not be overseen by other brands that are exactly like yours?
This is called the competitive analysis. And what is exactly competitive analysis?
It is when you look at your competitor’s behavior online and take note where they fail and where they succeed in their marketing strategies.
You have to take note what to avoid and what to do on social media for your own small business marketing plan.
Social media marketing is cost effective, free and easy access for you and your clients.
Lots of newly started small business owners do not necessarily have the budget yet to market their business, this is why social media marketing is one of the easiest way to market your business without causing too much action from your bank account.
Social media sites are easy to sign up, which means it does not take much time and effort make an account online, you just have to make sure that picking your username online should also be done with precaution as some social medias do not allow changes on usernames later on.
Social media serves as your virtual assistant or customer service tool too
The top social media sites that business owners should have presence in include:
Social media marketing tools
Tools that can help you manage your posts, schedule posts and answer queries
Other important tools for you brand
1. Google alerts
Pros and cons of social media management tools
Social media management tools are great to use. It makes it easier for marketers to do your social media campaigns, post to multiple social media accounts at once. The best part is when you are away on the weekends or on a vacation you can schedule your posts, but these features should not be used far ahead in the future as your posts can no longer is relevant to the trending topic.
These tools are made to make your social media marketing easy, but a tool is as god as its user, regardless the options and useful features that these tools can assist your marketing campaign. Proper and consistent use of those features is still the key toward a successful marketing
Important note when using social media management tools
These tools cannot be stand alone tools; you need to connect these tools with your CRM systems. If you already have a marketing plan package which you have purchased for your marketing purpose or any solid marketing plan by other means these tools are not the used for company branding, or anyway connected to your public relation problems.