Top Strategies for Social Media Marketing in 2014

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

For current small business takers they often came to realize how important social media marketing for their venture. Jolt fact actually says that the number one daily activity of internet users is going to social media websites. This is the reason in itself why most businesses nowadays have their official social media account that is active every day. In fact the social media activities became bigger as day goes by. If you as a small business owner did not yet tried to market on these tools then you have now been missing a large chunk of opportunities. Thanks to Mark – the creator of Facebook who made so many complexities and possibilities not only for regular users but as well as to small business owners. Indeed, it is exciting to jump directly on the track of doing social media marketing and strategies. Let us find out the top strategies for 2014 and how you can apply this.

 

Providing a Game Plan for career Taking

 

Slide1

 

Remember that lack of implementation strategies will put all your efforts into waste. Your game plan here is to set limitation on your posts or tweets to be published on a daily basis. Mark the scheduling on your marketing plan and decide what time should these posts will likely be seen by your target clients.

  • Note: For starters, it is wise to do personal research relating to your competitors strategies. Take note of how often or the amount of posts they make on a day.
  • Not being overly active will keep your accounts updated and at the same time on the safe side. Failure to so will result to receiving notifications to stop using the account because of spammed actions they have seen in your account.

 

Strategy #2 Give Fair Importance to Each Account

 

Each created account is valuable in its own entity because they obviously differ on trends and mode of usage. There are contents that are shareable on one channel but not on the other so give time to know what are the leading topics on each channel. Adjust your social media marketing strategy according to the covered audience of the account.

  • Some websites are attracted to informative contents and it is worth sharing by subscribers. On the other hand, some focus on limited content like in Twitter while Instagram is more on photo sharing and hashtags.

 

Strategy #3 Meet Beyond the Usual Customer Service

Slide2

It is very important to show politeness especially if you gain new followers. Send them out messages or tweet them back saying thank you for the follow. If by chance you tag someone with a question and they would never reply this means that trust is not yet established. So know the ways around tagging and tweeting to which they would respond.

 

Evaluate your strategies time after time and look upon these which are effective and which do not seem to work well. Remember that current research tools will get you in the right updates.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Marketing Tips that will lead your Customers to your Firm: Become a Business Advisor?

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

It seems so easy for us to discuss about tactics, marketing concepts for both local and online consumers and some technical tasks. But if you were in a small business owner’s shoes you’d know that the best element for a successful business with satisfied customers is the love for the craft.  There are so many claimed marketing tips but it rarely gives importance to actually loving what you are doing. So it’s time now to write down to your marketing plan some of the most practical  tips that will lead your customers to your business.

 

Become a Credible Leader

leadership

Make sure to exert extra effort to encourage your employees in giving a more personalized approach making your customers patronize your business services. To whatever business type you want to pursue customer service must be prioritized because it is a huge determining factor to increase repeat customers.

  • Become a business advisor and not just a boss by encouraging your employees to never miss out the effort of simple greetings. Addressing your customers some simple yet noticeable greetings like asking them “how’s your day” could lift their moods.
  • In terms of online businesses, make sure that your website is filled with friendly approaches such as starting out a post with a greeting. Furthermore, simple to navigate websites are appreciated by online prospects too.

 

Find time to Reward your Customers

rewards

This perhaps is the most common yet practical tips that should be included in your marketing plan. There are hundreds to thousands of ways you can give back to your customers which they would love to go for.

  • Posting to which you offer free item after every 10 purchased transaction. Or a 10% discount for the next item after you have bought items with minimum amount paid.
  • Another advice for business and marketing plans is that holidays should be meant special to your business and to your clients. Special holidays like Christmas and New Year wherein you offer good discounts and throw freebies.

 

Sharing Personal Stories and Business Success

business

Being personal to your customers is something that is usual these days. People would want to be extra sure that who they want to deal with are trustworthy and credible. This is why you have to create an “About Us” tab on your website so you can extend your reach to your customers wherever they are.

  • Common social media marketing tip is to include creating a Facebook account wherein you constantly update your followers of your hard work and milestones. This can further make your business relatable to your present customers and even to prospective clients.

 

One does not have to an expert business advisor to let these all happen for their business. Just as long as you have a marketing plan with a big portion for customer care then you are sure to go.

 

 
Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

SBC_424x283_easterbanner

Marketing plan with a great success planning

Facebooktwittergoogle_plusredditpinterestlinkedinby feather
If you ever thought that online marketing has offered vast success for the past years then yes you are right! It had beaten the odds where normal business taking was never the same as it was before. And so taking in the importance of marketing plan is what most aspiring businessmen would do. Firstly, it offers great success since that this will serve as your guide towards success. Citing down the objectives up to its point when you assess if it is met or not.

 

Marketing plan with a success planning

 

 

It is all about researching, it is very important that you find time reading on marketing tips. Make sure to choose the most recent ones because strategies may vary on time. Marketing plan with a success planning is not all about good ideas but how you can be able to provide tools to make these ideas happen. Marketing expert suggests that B2B marketing should be considered too wherein you relate to other businesses in your niche. This action will open opportunity for you to see clearer which strategies are good and which are not. Taking in their great strategies and make up on your own will give you an edge. On the other hand, when you see their failures you will learn from them too.

 

Become a social media marketing guru

 

 

When you feed good amount of information that is at the same time interesting and trendy others’ see you then as a guru. There are posts that can be share as random thoughts that may linger readers’ interest. What are these?

  1. Current events wherein you can strategically relate to your marketing concepts. Events that are popular within the area of your targeted audiences. You can research through what topics are highly relatable to your audience. Also, social media marketing will be more efficient if it involves interaction to your audience. Provide a comment box wherein readers can express their thoughts to your shared posts. This is how you can become a social media marketing guru when you reply on their comments or suggestion.

 

Become an expert in your business niche

 

 

Now this one shouldn’t be a threat for beginners and again marketing plan will take you to successful techniques to it. Becoming an expert require you to research on your business niche.

  • What are the factors that can contribute to success in your chosen niche?
  • Writing down to your business plan the common failures encountered by entrepreneurs in your niche.
  • What are the closest alternatives in your marketing strategies for that certain type of business?

If you are able to information as much as you can then fully understand each of those concepts then you are sure to go.

 

DO not believe in the saying “old dogs can never learn new tricks”

 

 

This is definitely a good reason why there is a failure in business taking because failure itself is a fear. Exploring and updating your marketing plan time to time will not only assure you to become an active entrepreneur but wise enough to take on options for the best.

 

 

 

 

 

Marketing Package is introduced to help you become an aspiring entrepreneur, mostly business consulting is offered as well. Most of the small business owners rely their marketing strategies to the professionals such as SEO companies who mostly handle or make sure that you get back links to your business website. But without your own proper planning yourself, success can be hard to achieve in this area.

 

We at Socratic SBC | Small Business Consulting offer both business plan package as well as marketing plan package that will suit your business and your budget. Let us plan your success together, we can assure you the Business Package is worth it.

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

 

 

 

 

Social media as your marketing tool

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Social media plan

– listen

 

Locate your consumers, access their activities online, this strategy is called Customer research. Listening to your consumers needs is one important factor that you should include in your marketing plan.

 

– Define your business objectives

 

How can you handle your brand online, that it will not be overseen by other brands that are exactly like yours?

 

This is called the competitive analysis. And what is exactly competitive analysis?

 

It is when you look at your competitor’s behavior online and take note where they fail and where they succeed in their marketing strategies.

 

You have to take note what to avoid and what to do on social media for your own small business marketing plan.

 

 

 

Social media marketing is cost effective, free and easy access for you and your clients.

 

Lots of newly started small business owners do not necessarily have the budget yet to market their business, this is why social media marketing is one of the easiest way to market your business without causing too much action from your bank account.

 

Social media sites are easy to sign up, which means it does not take much time and effort make an account online, you just have to make sure that picking your username online should also be done with precaution as some social medias do not allow changes on usernames later on.

 

 

 

Social media serves as your virtual assistant or customer service tool too

 

The top social media sites that business owners should have presence in include:

 

Facebook

Twitter

Tumbler

Pinterest

YouTube

Foursquare

LinkedIn

Instagram

Google+

Digg

 

 

Social media marketing tools

 

 

Tools that can help you manage your posts, schedule posts and answer queries

 

 

1. HootSuite

2.TweetDeck

3. SproutSocial

 

Other important tools for you brand

 

1. Google alerts

2. Socialmention

3. TalkWalker

 

Pros and cons of social media management tools

 

 

 

 

Social media management tools are great to use. It makes it easier for marketers to do your social media campaigns, post to multiple social media accounts at once. The best part is when you are away on the weekends or on a vacation you can schedule your posts, but these features should not be used far ahead in the future as your posts can no longer is relevant to the trending topic.

 

 

 

These tools are made to make your social media marketing easy, but a tool is as god as its user, regardless the options and useful features that these tools can assist your marketing campaign. Proper and consistent use of those features is still the key toward a successful marketing

 

 

Important note when using social media management tools

These tools cannot be stand alone tools; you need to connect these tools with your CRM systems. If you already have a marketing plan package which you have purchased for your marketing purpose or any solid marketing plan by other means these tools are not the used for company branding, or anyway connected to your public relation problems.

 

 

How much time should you be spending on your social media marketing?

Facebooktwittergoogle_plusredditpinterestlinkedinby feather
Getting into a business requires huge time to cover all projects at a given time frame. Why you need to set a time to accomplish of these? It is simple because you need to always assure that your needs are met before deadline so you will have spare time for other essentials tasks. However we find it very overwhelming to rush things up because failures might occur. It is therefore important to study every detail there are in managing a successful business. So this article will help you get through this dilemma by knowing how much time you should be spending on your social marketing goals.

 

Focus on your blog sharing

 

Social media is of inclined with social awareness and interaction which requires broadcasting. This means that you have to start off a conversation that does not necessarily have to be promotional. Blogging has been popularized around online marketing for almost a decade now. Within that long time frame still it is proven to be efficient in terms of sharing insights that would catch the market’s interest. Focusing on what you have to share should be subjected to what your prospective clients are looking for.

 

Create a network of social marketers

 

Social media marketing wouldn’t be possible without the important mediums to where you must execute this. These are none other than social media sites like Facebook, Twitter and all other known websites engaging in social platforms. These sites will help your business generate leads since that most people nowadays have accounts from such websites. Creating a social marketing network thereby obligate your company website to share, be heard and be opened with comments.

 

How much time should you spend on social networking sites.

 

Always remember to start by doing one at a time. How is this possible? This means to say that you have to focus first on one site and make such account popular by interest posts. Get used of this account until such time that you are ready to add another. The purpose of this is to enable you to perform social management well. A good advice is to start off with a Facebook account since it is the easiest for you to manage as you may already have an existing personal account.

 

Plan and organize your marketing strategy on these sites

 

Marketing plan should still be considered since that you cannot outsource business relationship. Furthermore, you cannot fake how things should be done impromptu.

  • Twitter for blog sharing – if needed you can ask someone or a website you can schedule a content-type with. For this sense some make use of published blogs related to your niche and then share it for others to see. This is part of an effective B2B marketing, wherein you help your company and even the others’.
  • Linkedin for B2b marketing just like Twitter this is as well a good place to interact with your competitors. Both of you can benefit from it.
  • Google plus for your clients – This is to make your task easier to manage such that your clients are reachable through this account.

 

 

Remember that your marketing sucks without proper strategic marketing plan and all good businesses that were able to pull out challenges are managed by a thoroughly studied marketing plan.

 

 

Business Consulting – future success lies in your marketing plan

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Starting a business might give you some expectations like the thought of having a sustainable income. Your business success will always depend on your marketing plan and your pursuit to meet these goals for your business. Let us find out the importance of business consulting in achieving your dreams and the points to take not in your marketing plan.

 

 

 

What can you expect when starting a business?

It may seem to be a never ending task but with good listings of your marketing plan then there will be smooth management. There are various service provider companies you can turn to when it comes to starting a business. A professional business consultant will discuss and elaborate the efficient and legal requirements for this. Here are some of the packages that are included in an effective business consulting.

 

  • Legal Package – Part of this package includes consulting services and legal establishment. Consulting services are given to those aspiring businessmen who have ideas but do not know how to execute them well. Furthermore, it is also given even for long term businessmen who are vying for a new business type. Legal establishment and the requirements when establishing one. Usually starting a business must past location registration and brand name application for trade industry.
  • Business plan package – Here is where business plan objectives are discussed such as about marketing strategies for both online and offline transactions. Another is the plotting of competitive analysis plan wherein your business has to relate with other similar businesses not for competition but to raise level of experience. These experiences are not always have to be personally encountered but learning from other’s success and failures.
  • Small business start up package – Here are the customized aspect from which you can consider as a business starter. This will help you to advance steps forward against other new to the business.

Make your business legal before announcing your business officially

 

Making your business be heard is a step that requires not too much cost. Here you need to voice out your business means through referring it to friends and them to theirs. It is like a message relay wherein you might need online marketing strategies to it.

 

Graphic design package

– once your business has been legalized you can start promoting your business through your own website. Here you will present portions that will attract your prospects. Graphic designers are the people to turn with this task. They have the say on the tactics that will create an effective company website. Some business branding concepts are included here such as logo creation and ideas for professional logos.

 

Once the website is ready and has run some tests you can then start promoting your website through simple or organic SEO this means that you need to outsource these types of marketing as this will consume your time! It is best that you focus on how you can gain back the expenses that you have invested on your small business.

 

Professional business consultants are great when it comes to marketing plan, business plan and financial plan as well.

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Business Start-up – Legal package for your small business

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

20130703-205104.jpg


What you need to know before starting a business
You can find out more about such regulations from your state business resource offices.

Always start it out by learning, What is a Proprietorship? If you want to get in to any business type then you are entitled as a proprietor. Any person who owns a business structure with legality is defined to be someone who is involved in proprietorship.

20130703-205242.jpg

The concept has to be understood well by an aspiring businessman for the sake that he or she’d know what to do and what the business legal requirements are.

Although as aforementioned that there are agencies that can render legal consultation with these matters still you as an owner must be equipped with the right amount of knowledge. Not only that you know what to do but one can as well avoid other unnecessary start up actions.

20130703-205358.jpg

Next create a business plan template as this will serve as a roadmap towards achieving success. Building partnership requires person to person work efforts combined to get only the best.

Business plan template should be shared by the officers of a company or partners.

It has to be planned with the presence of each and that is how a healthy partnership has to be. This business plan template is a step by step guide which will give the advantage of a company to be organized well and will be managed easier.

20130703-205509.jpg

Any beginner to a business is eager to know how to register a business. It is simple, all you have to do is to check on your state office for business registration.

Make sure that you will apply for your business name, one that is not been used yet by other established businesses.

Then go to state engineer’s office for the contract of your business location and to comply for the requirements to make it legalized.

20130703-205848.jpg

Lastly, comply the requirements in registering your business at health office if your business is related to food and drugs servicing.

Guest post from:
“Leon A. Carr II
COO / Director of Security & Investigations
Opsec International,LLC
carrla@opsecintl.com | www.opsecintl.com
Office: 704-930-6778
Cell: 704-281-6583
Fax: 704-573-9628

Achieving Success through Building Partnerships

How to Manage your Outsourcing for Business Needs

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

In need of more business ideas to get you through financial pressures then manpower outsourcing could answer quite huge part of this. Hiring people to manage particular job for your company is a standard procedure however there are still other tasks better be outsourced. This article will give listings about how to manage your outsourcing for business needs and be informed of expert supervision.

 

  1. This is a very sensitive role so it requires special training that can sharpen ones skills when it comes in handling activities. In-house employees are commonly considered nowadays to make easier transactions and functions like consulting services. It must be understood to clearly identify company’s position so as you can assume of where to place it in the future. Aside from this, you can as well easily categorize job requirements needed to fill in by present or possibly in the future.
  2. On the other hand, personal audit should be done in order to assess how an individual can perform on a particular job. Expertise is always identified on passing through skills test differently from past job experiences.
  3. Next is to identify type of personnel that can handle large manpower needs. In this way you know who to turn to in times of asking updates regarding general employee management.
  4. For example you already have ideas on kind of outsourcing companies you need then start researching on its background. Always go for a company that perfectly fit the question on how to manage your outsourcing because they exactly know the needs of your firms. Posting job ad can give you the chance to have multiple references. Most of these companies could have present clients already which normally happen in the virtual world but pick the most reliable one that won’t give you false hopes. Socratic Investments, LLC is a one stop service provide company website to do all possible business building tasks through highly skilled manpower.

Suitable firm suggested by your chosen outsourcing company must of course be checked so as it can go with today’s trending system. Always find time to check updates to prevent over compilation of workloads to be checked. In this way, you can have enough time to propose and ask tasks for the future purpose.