How to plan and repurpose your content

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Many marketers and business owners struggle to create enough compelling contents to fill the entire content marketing plan. But content marketing does not have to be a struggle if you are planning ahead and organizing your content marketing strategy.

How to strategically repurpose your content

content-marketing-plan-Lower-Costs

Steps of repurposing your content:

  1. Build a team

You can build team content marketers from your employees; you need to define bandwidth, visibility and expertise. Who understand your products and services the most, who has the time to create and research contents and who is your recognized leader. You need define your audience and why you are creating content for them. Define the rules of your content team, you need an editorial board, managing editor and content producers. You will need a team of 4.

ACES – has responsibilities over Topic and how many contents to produce for a certain topic

MANGING EDITOR – is responsible for creating the editorial calendar, manage projects, brand guidelines, ensures content meets objective.

CHIEF – is responsible for setting strategic direction

CONTENT PRODUCER – is responsible for creating contents (possible external)

  1. Build a theme

Look for area of expertise, passion, pain and even controversy.

  1. Develop a schedule

Develop a deadline for each content topic and campaign.

  1. Create content

Contents are not just about blogging about certain topic, you need to recognize all areas of content marketing. Blog posts can turn into webinar and event Q&A.

 

Reuse everything and turn them into big ideas

The most important thing to remember when formulating content marketing strategy is that everything changes often.  Make sure to check your industry news daily and use that as resources to create contents. It is about paying attention to the world around you and turn events into contents, questions into guidelines for your customers.  It is about reusing everything and turning them into ideas.

 

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Graphic Design for Small Business to increase sales

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

A small business owner, you may not have the enough funds to get a professional website design for your business. Not alone the budget but the time to make your own website for your Small Business success, but we small business owners cannot deny the fact that having a website leads to more sales in the long run.

Choosing the right Graphic designer team

Slide2

We have heard the stories of Small Business owners who invested a lot to get a website for their services and products as expensive as buying a car. However has gotten the worst results you can imagine. So how do you know you have the right team to handle or deliver the website you have in mind.

  1. 1.       Plan your website

The website design should really come from you, who owns it and who wants it presented to your consumers. So it is your part to plan or even sketch your website design. What are the things you want on your website, what should your website deliver, how much is your budget, how many pages and how much graphic does your website need? These are the basic questions you need to answer when you are planning to make a website for your Small Business. The clearer your goal regarding your website, the more your Graphic designer team will understand your plan and needs.

  1. 2.       Provide the needed information

Look at your competitor’s website, list down the good and the bad sides of their website. Let your graphic designer team look it over as they have something to compare your design with. Here are the list of information a typical Graphic designer team will need from you:

 

  • Company Information
  • Contact information
  • Personal success stories
  • Logo and color theme
  • Images
  • Fonts you want to use
  • Call to action messages
  • Blog page

 

Why Graphic design is part of the Success in Small business

Slide1

If you ask any small business owners who has a website, about the important factor of a successful business, we are 99% sure the answer is “Unique Graphic design and branding”. But most newly started small business, have a finalized mindset “that is out of our budget”. This mind set can often lead to failure in business, because if you are not willing to invest in your business, you will be out of business sooner or later. With the high rate of Internet usage today, who can afford not having their business found online?

A winning Website design to make money

The main goal on having a Professional website design, is to increase sales, so it is not enough to build a rich graphic design website. Your website should also showcase your products, services and consumer needs. Here are some few tips on how to get a winning website.

  1. Artistically engaging
  2. Easy to navigate
  3. Domain name that is easy to remember
  4. Compatible with all mobile devices
  5. Integrated with Social media
  6. Has informative contents
  7. Has contact details
  8. Has call to action buttons
  9. Search engine optimized
  10. Always  up to date

Consider contacting a website designer team to look at your current website if you already have one, let them provide your insight on how you can improve your website.

Hiring us for your website creation:

Slide3

Even though you have heard myths of how expensive Website creation or Graphic design package can be, we can prove you this is not true. As a Small Business ourselves, we provide quality and low rates over our Small business packages that is including Graphic design package and website creation package. Because we understand the needs of a small Business to compete with the rest out there, therefore we offer you website design for the most affordable rate + you get a free mobile website to suit your mobile users.

Why we offer such a low rate? It is because our team works from the comfort of their own homes, where we do not need to pay office rent, office electricity and other office expenses. Although with the low rate on graphic design package that we offer, we can also guarantee quality over our projects. We have had several happy clients, therefore we know we have something to be proud of.

So inquire today

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

You don’t see this kind of offer everyday!

Top Strategies for Social Media Marketing in 2014

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

For current small business takers they often came to realize how important social media marketing for their venture. Jolt fact actually says that the number one daily activity of internet users is going to social media websites. This is the reason in itself why most businesses nowadays have their official social media account that is active every day. In fact the social media activities became bigger as day goes by. If you as a small business owner did not yet tried to market on these tools then you have now been missing a large chunk of opportunities. Thanks to Mark – the creator of Facebook who made so many complexities and possibilities not only for regular users but as well as to small business owners. Indeed, it is exciting to jump directly on the track of doing social media marketing and strategies. Let us find out the top strategies for 2014 and how you can apply this.

 

Providing a Game Plan for career Taking

 

Slide1

 

Remember that lack of implementation strategies will put all your efforts into waste. Your game plan here is to set limitation on your posts or tweets to be published on a daily basis. Mark the scheduling on your marketing plan and decide what time should these posts will likely be seen by your target clients.

  • Note: For starters, it is wise to do personal research relating to your competitors strategies. Take note of how often or the amount of posts they make on a day.
  • Not being overly active will keep your accounts updated and at the same time on the safe side. Failure to so will result to receiving notifications to stop using the account because of spammed actions they have seen in your account.

 

Strategy #2 Give Fair Importance to Each Account

 

Each created account is valuable in its own entity because they obviously differ on trends and mode of usage. There are contents that are shareable on one channel but not on the other so give time to know what are the leading topics on each channel. Adjust your social media marketing strategy according to the covered audience of the account.

  • Some websites are attracted to informative contents and it is worth sharing by subscribers. On the other hand, some focus on limited content like in Twitter while Instagram is more on photo sharing and hashtags.

 

Strategy #3 Meet Beyond the Usual Customer Service

Slide2

It is very important to show politeness especially if you gain new followers. Send them out messages or tweet them back saying thank you for the follow. If by chance you tag someone with a question and they would never reply this means that trust is not yet established. So know the ways around tagging and tweeting to which they would respond.

 

Evaluate your strategies time after time and look upon these which are effective and which do not seem to work well. Remember that current research tools will get you in the right updates.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Put your Business Globally with this Strategic Marketing

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

 

Opening a business for all we know can be daunting most especially for first time takers. Although internet accessibility can help these newbie to be acquainted with the tasks beforehand still some find it doubtful. The easiest way to deal with the said workloads is to simply learn a step at a time. It can be overwhelming to understand all the aspects completing a successful business startup. Let us find out how you can put your business globally with strategic marketing written below.

 

Is Killer Marketing strategy needed?

Presentation1

It is sure is very confusing to which of the hundreds listed marketing strategies advised by experts online. We might have bumped in to a subject topic like killer marketing strategy. How can it help on promoting a small business into its progress? There are wide arrays of strategies you can consider to this but the main idea is to always relate on your business type.

 

Spare time to work at Home

homebased

As they say you can fully understand a subject if you study it under your own comfort. And when it comes to the most comfortable place to do it, home is a priority. There are times when we can’t think aloud and that online researching may seem to steal so much time for you.

  • Contact outsourcing employees where you can ask for technical tasks. You can decide whether they have to be a regular employee or some tasks are for freelancers to do.
  • Bookmark websites that updates great business startup blogs from time to time. Make use of search tools and choose the latest post. This will assure you that you will get the freshest strategic marketing for your business type.

 

Target Market Competitors

target clients

This is under competitive analysis and must be included in your company marketing plan.  Feel the need of your market by seeing what your competitors has to which the market valued.

  • Social networking sites are also ideal mediums to target your market competitors. There you can view more precisely how they are able to perform social engagement towards their followers and clients.
  • Strategic marketing before it can be globally effective includes contemporary approaches such as considering social media marketing.
  • Biggest opportunity nowadays can be seen actively engaging in social media sites and it is because of convenience.

 

Marketing your Products and Services

market your business

Although this last phase is a priority to any strategic marketing there is but still it has to be updated. If you are selling something it has to be understood that your services must meet the quality as well. This means to say that you will not solely focus on your products but how clients would see great points once they will deal with your small business.

  • Find time to possibly offer future users some vouchers, trials, ebook and tasters depending on your offers. This will help prospective clients decide on what they liked about your company and then allow them to talk about you effortlessly worldwide.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

,

Create an Identity: The Importance of Logo Creation for your Small Business

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

It is no longer arguable these days that company logo is as important as giving a name to a baby. This is the sole visible presentation of your small business and it has to be remarkable. The visual indicator there is in your company logo fully represents the public and anyone could interpret it as how they see it. As an owner, you can’t be in many places at one time to voice out your small business’ means so the logo represents in behalf of you. To top it all, it is an identity that is inevitable! Therefore, logo creation must be taken seriously as a core element for small business success.

 

Topics can be dreadful when repetitive but for all we know, Logo is for Brand Identity

logo_brand-570x427

Never underestimate the benefits you can get from considering logo creation, time and money are reasonably important to invest on this.

  • It makes no sense to find the cheapest services for logo creation out there. It may owe you more in the future if you can’t figure out the importance of quality service.
  • Finding a company that truly cares and understand this matter is what you need most. A company that does not only offer graphic design package but more importantly how they can extend to this means.
  • A substandard company logo could reflect the visions and missions of your small business. This will somewhat make your prospective clients doubtful about your professionalism.

 

Company Logo Assures Return on your Investment – never settle for less!

logo creation sbc

As you have started your small business you therefore hope for its fast growth. This by far can be determined through the impact of the market.

  • An efficient logo will stand on its own and does not require various interpretations. Even with its limited medium for visual purpose it has to be insightful and reliable. Furthermore, it should fairly serve online marketing and local marketing.

Remember: Your goal is excellence against competitors so never settle for less.

 

Study about the Proper Positioning of your Company Logo

grpahicdesign

It is easier said than done but the positioning of your company logo must be coherent with the aspects that compose your company’s offers. It has to be studied not only by your hired team of professionals for graphic designing but as well as you – the owner. This will avoid regrets in the future, since that you can impart some of your ideas the way you want logo creation has to be.

 

Why you should not choose complicated designs?

Harmony – this has to be included in logo creation. If you consider a complicated design it will draw confusion to the market, and likely it will become irrelevant. Repetition of strokes, designs and angles are never boring, hence it will build recognition. That is why every detail must be precisely added.

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

Get your free ebook here

laptop

How Important it is to Know the Different Marketing Strategies to Increase Customers

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

There are lots of firms that successfully execute ways to catch customers’ attention through seeking competitive advances. One good example for this is innovative strategies that do one thing in common which pursuit long term business success. The customer must serve as the primary reason for every action about to be taken in such firm. From planning to accounting and everything in between must be considered. When you are a beginner to any business then now is the perfect time to know how important it is to know the different marketing strategies.

 

 

 

Marketing Plan as a way to get advantage from the competition

  images

Oftentimes, successful businessmen knew from the start that they have an advantage over bigger companies. The way we see this picture then there will be increasing ideas till we meet creativity at it. Marketing strategies have the capability to anticipate clients’ present and future demands. However some business starters find better convenience in considering marketing plan made by experts. They will ask effective plans from experts in the industry so as they can come up with ideal information about common clients to serve for the future.

 

 

Relating to market through Analysis Plan

tumblr_m2mtri33Ad1r7ub2p

A good advice you can take is that most basically large companies often focused on wider market coverage as their target. Therefore, do not go this way instead make your customers feel special through attending to them for both needs and demands. Find out how essential it is to take time in getting to know your potential customers and everything about them. This is a part of your analysis plan wherein you need to think as if you are the customer and what are the things you might want to be offered with.

 

 

Successful marketing strategies idea must encompass keys in answering business queries. The first one is what are the kind of products could meet the needs of your customers. This goes the same thing with the services you have.

Next, as to how you can effectively distribute these products and services efficiently to generate more clients.

Lastly, how you can come up with sales and marketing strategies through sending out promotional messages to maximize your business potentials.

 

 

Contact us today for small biz packages, such Business & Marketing plan, Website creation & Logo Creation.

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

webmodel2

 

Influencer plan to help you with your content personalization

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Influencers are defined as bloggers, competitors and organizations that create contents based on interests of target audiences. Initially influencers track keywords, authors in trade industry and online marketers. Small business fail because they oversee the part where they need to influence their target audience, here are some few tips on how you can become an influencer through blogging and other online marketing strategies.

What is influence marketing?

 

Marketers define influence marketing as an overall marketing campaign of your small business and how you influence your target audience online. You want to influence your audience through proper research of content sharing and creation as well as media marketing along with social media marketing. Influencers do possess the key to business success, as they are already gone through most of the challenges online and has mark a status online that is hard to achieve.

To become an influencer you must create a personality and business branding online that will be hard for your target audience to ignore and for your competitors to compete with.

Here are the basic elements you need to create influence marketing

Combine old marketing and new marketing methods together and follow these 4 M to create your influence marketing plan.

  • Make

Build personas and profiles based on your target audience and place your customer at the heart of your influence marketing effort. You will need to research your audience information and their awareness in your products or services like yours and also look at their purchase history. These stages need different tactics and outreach but identifying where your target audience is and who they talk, can build up your potential client list.

  • Manage

Once you have identified your market and target audience, you need to move towards manage stage of your small business. This can take many routes; the actions could be identified through these stages

-Did you cause a positive or negative view of your products?

– did you make the clients move to purchase stage?

– how can you guide the consumer to final purchase stage?

-did the consumers understand your brand message and how can you improve this.

These are just some few samples of how you can manage your influence marketing through question and answer that will affect the consumer’s movements.

  • Monitor

If you ask someone about social media monitoring today, most marketers would probably reply with a software or program to use. When monitoring your influence marketing campaign, you need to go deeper into the results that o certain program gives you.

Negative and Positive sentiment still play an important role, monitoring and categorizing your consumer relationship into small core group of people, it will be easier for you to monitor their actions.

  • Measure

When it comes to influence marketing it is important to have the ability to measure, who is responsible for your ROI.

Here are some few business objectives

–          Who drove the desired action the most

–          How many messages that your certain personas need to move the next stage

–          How close are to you to reach your online visibility goals

–          Do you have new improved product reviews

–          How effective was your targeting

–          What is the sum effect on your brand and your competitors

Again these are just some of the questions that you need to include on your measuring stage

 

The 4 Ms to your content personalization

When you get the hang of the 4 Ms for your influence marketing, you will automatically also bring that your content marketing strategies and you will create a more personalized content to share to your social media marketing. Once you have stabilized the reputation online by being an online influencer around your business niche, traffic will then increase and sales will become continuous.

Influence marketing is today defined as today’s need to change and amplified messages that will affect your audience buying moves. With influence marketing, without actions being taken that goes beyond your old marketing strategies on social shares and blog post that drives the consumers to make the purchase will all be in vain.

 

B2b Marketing – What is the most effective marketing

Facebooktwittergoogle_plusredditpinterestlinkedinby feather
It has been known for years and counting that the very heart of business success is marketing. Oftentimes, the concepts being included and how you stand to do it with efficiency is a core reason for successful marketing. Marketing ideas increase as time lapses, from advertising down to public relations just to promote sales. And now it has ever evolved by adding business to business marketing or B2B marketing. Although still its objective is to offer the company’s products and services but it further develops a different way to interact. Let us unveil what is the most effective marketing.

 

What is a business to business marketing

 

B2B marketing is ideally used to relate and influence with other built businesses within your niche. It can be done in two ways:

  1.  Looking up to a business for their marketing strategies. Whether they have established a good reputation or not in the business world. With these marketing strategies from them you get to assess whether it can be tried on to your business through creating twists making it unique. Or you can put in these marketing strategies as actions to avoid.
  2. Another is if you become the influencer to another business or businesses. This means to say that they do you a favor in sharing your thoughts and posts about your business is all about. Other businesses will see your business as a model. Moreover, when there is healthy and smooth sharing and re-sharing of business potentials than both parties benefit from B2B marketing.

 

Does b2b marketing included in marketing package that you purchase?

 

 

How is it important to include the concept of B2B marketing in your marketing package? This is when you know that the service provider company you have set deals with offers complete start up package. An efficient business plan must have all the coverage in marketing so as for it to be updated. Both old and new ways for building your career in entrepreneurship must be written on your marketing plan. This further assures that you won’t be missing any idea that may or may not contribute to success. Marketing plan package is offered widely these days and researching online won’t hurt a bit.

 

What type of business can use b2b marketing?

 

I must say that there is no specific type of business that has the exclusive rights for using b2b marketing. If you’re a business owner who sees the opportunities there is in public relations then b2b marketing is just right for you. Apart from the advantages like generating leads through business to business workforce you get to learn wider too.

  • Apparently, online businesses often use b2b marketing since that the virtual concepts can help them achieve it with convenience.

 

 

 

Will I be able to reach my consumers needs with b2b marketing?

 

With good amount of effort and tools (like social media marketing and websites) you can used of then rest assure you can attend to their needs even before they finally ask one from you. Whatever is in stored in your stages in business taking must be put on your marketing plan. B2B marketing does not guarantee a sure perfect success when using it. Just as all other marketing strategies it requires constant studying and updating.

 

 

For Business consulting

Contact

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

Why is it important to trademark your business through business name and logo

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Guest post by:
Leon A. Carr II
COO / Director of Security & Investigations
Opsec International,LLC
carrla@opsecintl.com | www.opsecintl.com
Office: 704-930-6778
Cell:    704-281-6583
Fax:    704-573-9628

 

If you want to become successful in your chosen career then it takes a lot of hard work and in fact even when choosing for a business name and logo requires thorough study too. In most cases a business success is an effect from a good business name and logo.

While picking the right name and logo can make your business popular easier, you might bump into some wrong prospects too. So it is important to plan this well and if this is not your thing then perhaps expert advice can help. There are two major options when choosing a business name it is whether you go for a descriptive name or you go for a creative name. Whatever you choose it is still best to know why it is important to trademark your business through business name and logo.

 

How to choose a name for your business 

 

It is not easy to name a business most especially if you are the owner because it excites you more than anyone. The name should convey close to perfection message that would generate the interest of the many. Trademark issues are considered to be an important ingredient towards success. One has to firstly need to develop the right marketing strategies for this task. If it seems hard for you to accomplish then work with experts such as a branding consultant.

 

Why is it important to have a business name?

As mentioned this is important since that this is a long term effect in your business identity. Choosing a lengthy and difficult to remember name should be avoided. Remember that you want a name that will fit the mood of your target audience. When you do this right then your business will be noted easier and new clients would want to try it because they have overheard it from someone.

How can you create business logo that will fit your business?

After you have successfully chosen the best business name for your firm the next thing to do is get a professional business logo. Just like creating a business name, your logo must be remarkable or easy to remember. The best possible way to do this is to have a logo that perfectly describes your business purpose. These purposes include the services and product you are offering.

 

How can you attract more customers through your logo

Everything boils down to the fact that you have to choose a logo that informs people about your business. This logo is capable enough to generate people’s interest making them want to find out more to your business. And again, picking the right combination of designs and colors that relevantly represent your firm is what makes a logo perfect.

 

 

 

How can you register your business name and logo legally

 

For your business name always check first the availability of the chosen name. Although registering your name has not yet been established by law the main advantage here is to be able to get the rights for that name. It is an important trademark aspect you should not fail to remember. Just as though, your logo has to be checked before officially taking it as part of your business branding. Established businesses and competitors might have some features similar to your logo, so be cautious about it.

 

 

 

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

 

 

The Important Things to consider when choosing Graphic Design package

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

 

 

Roderick Hunnicut

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
ffice: (410) 929-6395
Fax: (202) 318-0689

 

 

 

 

 Creating a website and marketing impact for sales that is both professional and effective can be a tough challenge. Any online marketer that starts with zero experiences in professional web designs are going to accept difficult time carrying out this task.

 

 

 

Most people considered this aspect of the business start up methods to be the most intimidating and time consuming. Ultimately, it will leave a beginner in getting an option hiring a company offering graphic design package. Hiring a professional graphic designer is what can answer this concern

How can Graphic Design Package benefit for you as an Owner?

.

Learning all there is in business course taking is larger than life and it is a continuous processes. If you do not have an interest about artistry and something alike then it will be harder for you to understand it as to compare with those who are in to loving arts.

Thus, if you do not have knowledge in designing for business branding affiliations then it will be impossible for you in creating professional graphic designs. It may take your time and efforts which could make use of other tasks like sparing it to prepare for legal establishments.  Outsourcing design work is easier now with the help of internet accessibility for company website searching.

 

 Study on how you can Create a Budget

As with other major projects one has to first set a budget. There can be various graphic design company websites but they most likely differ on one thing and that is services. Aside from this, graphic design package is one of their major services but have price ranges too. This is why it will be wiser to set up a budget ahead of time so you will allow reaching your goals without losing a dime. Find companies that were able to fit into your ideal pricing. Once you do then look into their graphic designers for your needs. Given that you have met the ideal price range, then from there choose which of them qualifies for your needs. They do not have to be the best but more importantly they have to be reliable

Portfolio matters most!

.

Companies will claim to be the best and years of experience are another advantage. This is why before considering any offer graphic design package always assess them by looking at their portfolio. These are samples of their previous works from other clients. Your goal here is to see their potentials which you do not have to be an expert about. You know you can get professional graphic designs from them as their samples can speak to their quality. When you have hired a graphic designer or a service provider company before actually starting up your project with them make sure they can convey all your ideas into its best suited designs.