Many marketers and business owners struggle to create enough compelling contents to fill the entire content marketing plan. But content marketing does not have to be a struggle if you are planning ahead and organizing your content marketing strategy.
How to strategically repurpose your content
Steps of repurposing your content:
- Build a team
You can build team content marketers from your employees; you need to define bandwidth, visibility and expertise. Who understand your products and services the most, who has the time to create and research contents and who is your recognized leader. You need define your audience and why you are creating content for them. Define the rules of your content team, you need an editorial board, managing editor and content producers. You will need a team of 4.
ACES – has responsibilities over Topic and how many contents to produce for a certain topic
MANGING EDITOR – is responsible for creating the editorial calendar, manage projects, brand guidelines, ensures content meets objective.
CHIEF – is responsible for setting strategic direction
CONTENT PRODUCER – is responsible for creating contents (possible external)
- Build a theme
Look for area of expertise, passion, pain and even controversy.
- Develop a schedule
Develop a deadline for each content topic and campaign.
- Create content
Contents are not just about blogging about certain topic, you need to recognize all areas of content marketing. Blog posts can turn into webinar and event Q&A.
Reuse everything and turn them into big ideas
The most important thing to remember when formulating content marketing strategy is that everything changes often. Make sure to check your industry news daily and use that as resources to create contents. It is about paying attention to the world around you and turn events into contents, questions into guidelines for your customers. It is about reusing everything and turning them into ideas.
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