Build content marketing that is trust worthy and worth sharing

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As many of us wanting to be in top of online marketing tapping into social networks is known to be the best way to be noticed by search engines. But it is never an easy task because you need to assure that what you are telling the world about your offers must be convincing and engaging enough to be it shareable. Building content marketing that is trust worth and worth sharing have some common to complex tips. And if you are an active writer who wants to do more for your writing skills then here are some tips that could refuel your content impact.

 

Trust your content and know your audience

 

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Anything made out of fast and overwhelming ideas can be put into waste without content marketing plan. You know that your contents are worth sharing if you have proofread it and you as a reader is satisfied with what was written on it. Knowing your audience usually starts in answering frequently asked question and for high chances common questions are being thrown. This is the reason why you need to understand the full context of your topic so that you can be ready answering all probable questions and write it down as smooth flowing contents. Also, it is no longer new to us that common people these days do online researching on things they are interested about. So feeding those with complete contents are good head start towards generating leads for whatever offers you have.

 

Quality is Key – Listen and Talk, Talk and Listen

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When you are able to catch your audience’s interest then tendency is that they would love to hear more from you. This is where reviews should go as readers will definitely find something that is written with sincerity. Content creation requires either listening before talking or talking before listening. There should be interaction between your contents and your readers and for that you will know that your content marketing strategies are done right on its half phase.

 

 Simple steps to create successful article

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– Step One – read the newest blogs to get the trend of this week, not last month but this week

 

-Step two – the niche, the clients and the competitors!

All 3 mentioned above are important factors when you start writing your content,. First mentioned is your niche, don’t go outside your niche; write something that you know about.

2nd clients, what are your clients interested reading from you. What can you share that will benefit your clients. Always look at your competitor’s mistakes and try to avoid them as much as possible.

 

Step 3 – Data gathering – research facts that can support your content! It helps your readers to trust your content.

 

Step 4 – Distribution – share your content wherever you can, make sure that you do not copy paste your content to article directories, this is a BIG no to Google panda. Share the link to your content instead

 

Step 5 – manage your post through SEO – How exactly is this going happen? Well, most marketers are aware that it is a tough spot out there when it comes to sharing contents, so what can you do? Use your social media accounts, again sharing is great way to let people know your content is a MUST read content.

 

 

Content marketing strategies – how often should you do this?

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Just by reading on the above mentioned of the importance of content marketing and how you can effectively construct one then you are off to your last phase. You then have to assess how often should you do this? It has to be done on a daily basis and with random bloggers out there you need to be pretty specific in sharing your posts. Depending on your target audience set a timeframe to which you know there will be large numbers of potential clients that might read it. Base your timeframe with accordance to your market’s age, location, trends and even their interests.

 

 

 

 

 

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Strategic Marketing through social media and content marketing

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Companies these days tend to work with social media and content marketing because of its social platforms that is efficient and can be free of charge. One can easily put into link directing to the website you would want to promote. Aside from that, it is easy to publish too so your insights can be heard. The challenge however is if you can be able to build a consistent community by retaining audience. This is where you need to find a good position online to attract the market at all times. Here are some good points about strategic marketing through social media and content marketing.

 

Strategic Marketing has many sides some of them are advantages some does not really benefit your website rank

In the past years strategic marketing is observed and followed by enthusiastic online marketers. This becomes a global need in order to manage the ever rising competition. The somewhat advantage of this is to be updated by relating to the trends within your industry and niche. However, this can be disadvantageous in a way that it might either make or break your website ranking. If you do not know how to pull out best suited marketing campaign for your firm then it will become misleading for your website.

 

Social media marketing must be done correctly in the right time Strategic Marketing through social media and content marketing

As mentioned, there are conditions required to execute strategic marketing just as social media marketing is. Topics to discuss in your social media sites should be chosen wisely too.

  • There are topics that seem untimely and might not be relatable to the market. Once this happens you can create social media community wherein people and similar businesses can share some insights too.
  • Introducing business topics that are not yet been known for many. This will give doubts to your audience therefore your marketing plan here should start from finding topics that could open new wave for marketers and then share it.

 

Content marketing with the sharing sense brand_story1

Sharing sense does not only include topics relatable for many people but as well considering analysis plan. This means to say that you have to make it readable by producing friendly contents. There are quite lots of techniques when it comes to the ideal contents to write about. This is why content marketing should take place and shareable buttons like RSS can make this task done conveniently.

 

 

Creating interesting content increases your social network

Social awareness starts from easy to swallow posts. These are contents that seem to be written for all or very interesting. Lingering one’s interest is not hard at all; you simply have to put yourself into this. Ask, what are the things you would like to know if in case you do not own your business?  Start from being an audience and research about the topics that first pop out your mind out of curiosity. Make sure that this is pretty well relevant to your business topic.

 

Keep your content moving around the internet images

This one boils all other above mentioned aspects for strategic marketing. Create an official blog spot where you update your blogs and with good keywords, link in the website best to direct your topic for the day. It should not sound like you are promoting because the moment a reader felt like one they would not stay for more than four seconds. When you have contents that are moving rest assure to obtain ideal website ranking.

Social is for building customer relationships

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Looking at major facts online when it comes to social media marketing, experts says 70% American up to age 60 years old uses social media to connect to local businesses. So therefore marketers tend to go to the trap of thinking that they will find customers through social media marketing. This can be true half of the time, but if you are a real smart business owner, you will simply use social media to build relationship with your customers.

Why use social media to build customers trust?

As given above factor from experts, yes it is true a remarkable 70% Americans use social media, from teens to senior citizens are active on social media. This is a great advantage for the small businesses to take notice of, and try to get their potential or target audience to notice their small business, products and services.

But, social media is full of other small businesses like yours and to stand out from the crowd you really have to build the right kind of foundation for your business branding. How can you do this?

  1. Lure your customers to add you to their social media accounts, talk about your business to their friends and family. Build the true and reliable trust from your customers.
  2. Use social media to connect with your customers the easiest and fastest way. Your social media accounts could serve as your free customer support tool.
  3. Always posts interesting and relevant posts that is useful for your target audience.

 

Measure your social media presence

Measure your social media presence to get an idea of where you can improve your campaign, things included for measuring social media presence are:

  • Tracking URLs
  • Customer database
  • Identify customer behavior
  • Mentions
  • Follow backs

Drive sales with collaboration of social media marketing and content marketing

 

Content creates leadership in your niche, content is where your target audience look for answers and valuable information. Your content is the key and your social media is your car, without the key, you will be able to drive the right amount traffic to your website. For many years content and social have worked closely together and has brought more awareness to people about their interest business, services, products etc.

 

Positioning your online brand

Establish offline and online presence is as important for your small business, old traditional way of advertising small business through local newspaper, radio and business cards will also help you to get more customers. But whether you like it or not, your online presence is the juice of your business, without online presence with the technology growth today, you might as well say goodbye to your small business.

 

Conclusion

If you are planning your marketing strategies focused on social media, you must be prepared to dedicate time and effort to consistently show up on social media sites. Consistently posting status will not get you where you want to be, you need to build relationship and trust, getting to know your clients personally and business related will make your business grow before you even know it.

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

 

Top 10 small business tools every small business must have

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As your small business grows, you will need to have more tools to handle your work efficiently. By all means finding new tools to manage your marketing, file sharing and employee interactions as well as client engagement. There are lots of small business tools online that are free and some are highly affordable that will make your tasks more efficient. Here below are the most common and highly used by small business owners, which is also highly recommended for those who hasn’t started using management tools before.

Tools for clients, employees and projects

 

  • Clients and employees – WAVE is one of the most efficient tools for invoices, payable accounts, payments received and payroll. WAVE is a great solution if you want to keep the entire above mentioned in one place. This software will work just fine for small business owners who are running their business as a sole proprietor.
  • Meeting with clients – Google calendar work just fine which most business owner’s use, but SCHEDULICITY allows your client to visit a site to see which days and time you have for meeting availability.  If you have business that offer one-on-one meeting/coaching, you can easily let your client know to go to the site to book an appointment with you. You and your client will then receive an email confirmation of the chosen date and time of your meeting. You will also get a reminder before the meeting takes place. Very efficient and easy to use, your clients will find it amusing to use such software.
  • Projects, file sharing and calendar – as mentioned above Google Drive will also be excellent to use for tasks such as file sharing, document sharing, reminders and project sharing. This is also a really great tool for employees to share and edit a certain document in real time manner.
  • Time management – If you want to keep track of your online outsourcing team efficiently, TOGGL is one of the most common tools to manage and track your employees working hours and projects. Another useful tool for tracking working progress of your employees is RESCUETIME, where you can monitor every movement from website visited, time efficiency etc.

Content Marketing tools

  • Keyword research  – KEYWORD SPY is very great tool for content marketing, where you can easily monitor your competitors keyword usage online and it also offer an analysis feature that will let you know which keywords works best for your competitors, so you can monitor what they are doing.
  • Networking with other bloggers– INKYBEE keeps you socialize with other bloggers around your niche or interest, this is a great tool for telling other blogger about your blog. INKYBEE makes it easier for you to connect with other bloggers that shares the same interests as you. Growing your blogger network with surely increase traffic to your blog.

Marketing tools and social media marketing tools

Marketing your business can take a lot of time but with the right tools to handle your marketing efficiently will make your marketing campaign a lot easier.

  • Scheduling posts to social media and blog – While you do not have time to log in to all your social media accounts for update and postings, HOOTSUITE  is a great tool to keep all your social media accounts in one place, you can also schedule your social media posts on hootsuite and also see the feeds, interactions and mentions as well. You can also schedule blog posts from HOOTSUITE.
  • Email marketing  – while you want to send out newsletter to all your contacts this cannot be done without MAILCHIMP, this tool also offer premade template for you to use for your email marketing
  • App creation –  when you want to design your own app, APPY PIE is a great tool to use, this will be great for selling products through app and customers can easily download the app for their devices to get the latest news from your business.
  • Market place – MOJO HELPDESK, get ahead of the competition and get the MOJO HELPDESK to stay in touch with your customers and make sure that you are able to resolve issues right away. This tool can be used as a customer service app and cover everything else from SEO, good landing page and solid conversion.

 

Conclusion

These tools mentioned above are just the few of many small business tools that can be found online. When it comes to making small business efficiently invest in learning new tools to use for managing your business. If you have some great tools that are not mentioned on this post please share your experience with us.

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

Build your content marketing budget and get back links

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Producing a lot of quality contents is possible when you have the right content marketing plan. Lots of marketers won’t advice this for small business because the amount of time consumed creating content may take your focus away from your small business. So how do you budget for great contents?

Why should you even care about content marketing?

Content marketing is the king of all marketing, how else would you present your knowledge to your audience without having a high end blog with quality and informative contents?

Some marketers won’t even advice you to write content daily, because of the quality result may be negative. But hey you can do it, write articles per day about your interest in small business and most of all your business. If after a week it does not drive traffic to your blog then end it. You need to take chances.

Content Marketing in real world

You may want to take a look at this result of a daily content marketing, and how they pushed through 5 articles per day. Amazing results, although some were negative about it, but hey it drove traffic to their blogs right?

When you spend your time on social media sites, have you noticed the blog sharing? So are you sharing blogs as well, from your own blog and from other interesting small business blogs?

Content marketing is the king of all marketing campaign; yes I can keep saying that until you get it!

If you do not have the passion for writing, hire someone who does it for living. Outsource your content creation to someone who knows the content marketing in and out. Such as keyword research, headline creation, press release and someone who knows how to attract readers and share your content elsewhere.

 

Build natural links with success

It is essential that your content marketing work for you increase your content marketing efforts with quality content which at the same time consistent. Create a content marketing calendar with flexible marketing strategies. Increase your audience by sharing your content to social media sites, or invite people to comment on your blog posts, these simple tactics for building links naturally.

 

Conclusion

Do not settle for content creation alone when hiring a writer. Make sure that you can get these following services as well:

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

 

 

 

Social media marketing – Brand awareness and social media visibility

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Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

 

 

Having a small business is tough enough, along with marketing plan that will lead to your business success. Social media marketing has been one of the most used marketing strategy by small and big businesses. Big sites such as SEO moz, tech crunch and Mashable, has been living by their ads and affiliate marketing. And you wonder how can you manage to compete with such sites as these. The secret is you can’t, and there aren’t enough time to do so. What you must focus on when planning your social media marketing is that you need to know your target audience and the message you want to send out.

 

 

How is your social media strategy?

 

 

Social media marketing differs from the type of business you are running. As this blog is about small business tips and ideas, I would not go deeper with how the bigger companies do their social media marketing.

So the question is how is your social media strategy? Do you feel like you are not visible enough on your social media accounts? Then perhaps it is time to change your strategies.

Tip 1 – Special mentions – There is no need to over promote your website on social media sites. What I rather suggest is that you follow interesting people on your social media accounts, and share their blogs as well. Never forget to name tag them so they are aware that you just shared their precious blog post. I can promise you a follow back for each name tag you make on your posts.

Tip 2 – Why all the blog share? – well the secret to social media is that you can easily share your blog posts, but I would highly suggest that you have a business blog with interesting contents that might be helpful for your audience.

Tip 3 – Plan ahead of time – what are your goals when it comes to social media marketing? What type of messages do you want to send out? Take time to plan your social media strategies, start making a week plan what are your intentions this week, as for example this week I like to share more about social media marketing, strategies and tips. Find then blogs about these certain topics and share them. Again do not forget to follow the blog owner, hash tags and name tag.

 

Are you social media visible?

 

Let me explain further how you can gain visibility through social media

Here are some social media sites that needs to be on your top priority list when it comes to marketing plan

Twitter – Write interesting tweets, support your tweets by adding links that is related to your topic or otherwise add your own blog post.  Second is send tweets that are interesting, informative and relevant to your business

Facebook – we all know what facebook can do. But not everyone knows that facebook can generate leads and get more readers to your blog. Again post something interesting, the best part of facebook is that you can add image along with your posts, facebook users like that. So share photos, blogs and interesting facts on your facebook wall.

Linkedin – Linkedin is where you have your professional background recorded,  your business success and where you can reach out to other small business owners. Linkedin can be more like facebook. But here you need to be more caution when posting topics from different blogs. You need to be consistent on what you post on linkedin as not to confuse your community.

Google+ – all 3 in 1. What I love about google+ is that you can easily share whatever you are doing now on your research, on facebook, on youtube, any sites that is associated with Google.

The secret to gain visibility ton social media sites is to be there, be on time, spend the time and most of all be active at all times.

There are people who would love to know what you are doing beside your small business venture. Most people do have their social apps on their smart phones, just to connect with their followers as much as possible. By all means, answering tweets, comments and posts is one way to gain the visibility you want.

 

Earning links through social media marketing

 

 

Earning links through social media can be tough task sometimes. If you just simply follow the tips above mentioned you won’t have problem with your back links. People will have to check your posts and your business website, when they find you interesting. So be interesting.

 

 

How to generate more clients through social media

 

The most common question, that small business owners ask themselves when they are planning their social media marketing.

The best way to answer that is you need to give your audience something they lack, like information, sites, services, products. Take a look at your competitors marketing strategies and learn from them, you do not need to copy the strategy; you can improvise your own. Lots of people visit the social media sites for different reason, the point is do you get their pattern.

Online freebies are great way to catch people’s attention, who doesn’t like free stuff right?  Offering free items are common ways to bring more costumers to your business.

 

Social media marketing and content marketing must go hand in hand

 

The magic is here – Content marketing or business blog with interesting posts. These 2 go hand in hand through marketing, you can never have a social media account with a blog, and you cannot have a blog without social media accounts to share it to.

 

 

Without fresh and valuable contents on your blog, you cannot share anything to your social media accounts. The secret is you need to share, interesting, unique, well written and most of all non-promotional contents.

B2b Marketing – What is the most effective marketing

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It has been known for years and counting that the very heart of business success is marketing. Oftentimes, the concepts being included and how you stand to do it with efficiency is a core reason for successful marketing. Marketing ideas increase as time lapses, from advertising down to public relations just to promote sales. And now it has ever evolved by adding business to business marketing or B2B marketing. Although still its objective is to offer the company’s products and services but it further develops a different way to interact. Let us unveil what is the most effective marketing.

 

What is a business to business marketing

 

B2B marketing is ideally used to relate and influence with other built businesses within your niche. It can be done in two ways:

  1.  Looking up to a business for their marketing strategies. Whether they have established a good reputation or not in the business world. With these marketing strategies from them you get to assess whether it can be tried on to your business through creating twists making it unique. Or you can put in these marketing strategies as actions to avoid.
  2. Another is if you become the influencer to another business or businesses. This means to say that they do you a favor in sharing your thoughts and posts about your business is all about. Other businesses will see your business as a model. Moreover, when there is healthy and smooth sharing and re-sharing of business potentials than both parties benefit from B2B marketing.

 

Does b2b marketing included in marketing package that you purchase?

 

 

How is it important to include the concept of B2B marketing in your marketing package? This is when you know that the service provider company you have set deals with offers complete start up package. An efficient business plan must have all the coverage in marketing so as for it to be updated. Both old and new ways for building your career in entrepreneurship must be written on your marketing plan. This further assures that you won’t be missing any idea that may or may not contribute to success. Marketing plan package is offered widely these days and researching online won’t hurt a bit.

 

What type of business can use b2b marketing?

 

I must say that there is no specific type of business that has the exclusive rights for using b2b marketing. If you’re a business owner who sees the opportunities there is in public relations then b2b marketing is just right for you. Apart from the advantages like generating leads through business to business workforce you get to learn wider too.

  • Apparently, online businesses often use b2b marketing since that the virtual concepts can help them achieve it with convenience.

 

 

 

Will I be able to reach my consumers needs with b2b marketing?

 

With good amount of effort and tools (like social media marketing and websites) you can used of then rest assure you can attend to their needs even before they finally ask one from you. Whatever is in stored in your stages in business taking must be put on your marketing plan. B2B marketing does not guarantee a sure perfect success when using it. Just as all other marketing strategies it requires constant studying and updating.

 

 

For Business consulting

Contact

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

How to link build with the implementation of Google panda and penguin

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Link building has been off since Google turned on the Google panda and Google penguin, where panda take actions over poor content generations such as spun article, poor press release and so on. Where Google penguin takes note of the links inside the articles and basically and immediately put it in their spam folder. The owner of these links can either start over or delete the accounts. These two steps can somewhat solve the fast changing online marketing and that it for a marketer to find out which suits best.

 

So what good would it be doing link building now?

 

Well there are still some link building strategies that even Matt Cutts advice the internet marketing to still continue doing. Why? Because linking in keywords to direct into your website from a well written content still works to gain website advantage.

 

Here below are some few advices from the experts. This article is based on facts from the most experienced and expert marketers online.

 

 

  • Quality and relevance – quality over quantity



    Do you sometimes feel this way?


Let us get direct to the point spammy links are now dead! This means to say that Google Panda do not recognize low quality works like these which active marketers nowadays are trying to battle over it every day. Links will only count into ranking if there is quality not just quantity! No matter how many links you send out if it is made out of spam still it will be gone to waste. This action avoids amateurs who tend to work too little effort will not be recognized as much as webmasters are. These webmasters who constantly research on link building updates and what Google would want to have so everyone works hard for it. Internet marketing apart from its broad world requires consistency for updating fresh techniques to obtain quality and again not just quantity.

 

If you can relate to the picture above and change the way you are doing your content marketing and relate to this picture below! How awesome would that feel?

 

 

Invest in content marketing – one blog or 2 is good but it should also be updated

It used to be all link building and that generating links are easier before through putting it in even for spun articles which can be hardly read. Gone are the days when this action is very efficient. Today, content marketing is considered by all those who wanted to be efficient in SEO tools execution. For this publishing a blog or two is not an issue but how well the content is written.

How is this possible?

Simply by composing articles that are not just relevant to your offers but with topics that are up to date. This means getting the freshest information there are about your chosen topic that will linger active readers’ interest. And again this is achievable if you research constantly with the latest published contents about your topic.

  • Make use of Google search tools and choose the most recent posts and key in the perfect keywords of topic you want to write about. That is content marketing these days!

 

Get social – expose yourself out there

 

 

 

 

After executing the above mentioned link building executions now comes to the point where you need to voice it all out! Sharing your contents over social media sites popular these days will make your job a lot easier to progress. Not only requiring you to post still there are techniques need to be considered. These techniques include time frame, recent topics, interaction to your audiences through questions and surveys, relating to other businesses and many more.

 

Marketing plan with a great success planning

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If you ever thought that online marketing has offered vast success for the past years then yes you are right! It had beaten the odds where normal business taking was never the same as it was before. And so taking in the importance of marketing plan is what most aspiring businessmen would do. Firstly, it offers great success since that this will serve as your guide towards success. Citing down the objectives up to its point when you assess if it is met or not.

 

Marketing plan with a success planning

 

 

It is all about researching, it is very important that you find time reading on marketing tips. Make sure to choose the most recent ones because strategies may vary on time. Marketing plan with a success planning is not all about good ideas but how you can be able to provide tools to make these ideas happen. Marketing expert suggests that B2B marketing should be considered too wherein you relate to other businesses in your niche. This action will open opportunity for you to see clearer which strategies are good and which are not. Taking in their great strategies and make up on your own will give you an edge. On the other hand, when you see their failures you will learn from them too.

 

Become a social media marketing guru

 

 

When you feed good amount of information that is at the same time interesting and trendy others’ see you then as a guru. There are posts that can be share as random thoughts that may linger readers’ interest. What are these?

  1. Current events wherein you can strategically relate to your marketing concepts. Events that are popular within the area of your targeted audiences. You can research through what topics are highly relatable to your audience. Also, social media marketing will be more efficient if it involves interaction to your audience. Provide a comment box wherein readers can express their thoughts to your shared posts. This is how you can become a social media marketing guru when you reply on their comments or suggestion.

 

Become an expert in your business niche

 

 

Now this one shouldn’t be a threat for beginners and again marketing plan will take you to successful techniques to it. Becoming an expert require you to research on your business niche.

  • What are the factors that can contribute to success in your chosen niche?
  • Writing down to your business plan the common failures encountered by entrepreneurs in your niche.
  • What are the closest alternatives in your marketing strategies for that certain type of business?

If you are able to information as much as you can then fully understand each of those concepts then you are sure to go.

 

DO not believe in the saying “old dogs can never learn new tricks”

 

 

This is definitely a good reason why there is a failure in business taking because failure itself is a fear. Exploring and updating your marketing plan time to time will not only assure you to become an active entrepreneur but wise enough to take on options for the best.

 

 

 

 

 

Marketing Package is introduced to help you become an aspiring entrepreneur, mostly business consulting is offered as well. Most of the small business owners rely their marketing strategies to the professionals such as SEO companies who mostly handle or make sure that you get back links to your business website. But without your own proper planning yourself, success can be hard to achieve in this area.

 

We at Socratic SBC | Small Business Consulting offer both business plan package as well as marketing plan package that will suit your business and your budget. Let us plan your success together, we can assure you the Business Package is worth it.

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

 

 

 

 

Social media as your marketing tool

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Social media plan

– listen

 

Locate your consumers, access their activities online, this strategy is called Customer research. Listening to your consumers needs is one important factor that you should include in your marketing plan.

 

– Define your business objectives

 

How can you handle your brand online, that it will not be overseen by other brands that are exactly like yours?

 

This is called the competitive analysis. And what is exactly competitive analysis?

 

It is when you look at your competitor’s behavior online and take note where they fail and where they succeed in their marketing strategies.

 

You have to take note what to avoid and what to do on social media for your own small business marketing plan.

 

 

 

Social media marketing is cost effective, free and easy access for you and your clients.

 

Lots of newly started small business owners do not necessarily have the budget yet to market their business, this is why social media marketing is one of the easiest way to market your business without causing too much action from your bank account.

 

Social media sites are easy to sign up, which means it does not take much time and effort make an account online, you just have to make sure that picking your username online should also be done with precaution as some social medias do not allow changes on usernames later on.

 

 

 

Social media serves as your virtual assistant or customer service tool too

 

The top social media sites that business owners should have presence in include:

 

Facebook

Twitter

Tumbler

Pinterest

YouTube

Foursquare

LinkedIn

Instagram

Google+

Digg

 

 

Social media marketing tools

 

 

Tools that can help you manage your posts, schedule posts and answer queries

 

 

1. HootSuite

2.TweetDeck

3. SproutSocial

 

Other important tools for you brand

 

1. Google alerts

2. Socialmention

3. TalkWalker

 

Pros and cons of social media management tools

 

 

 

 

Social media management tools are great to use. It makes it easier for marketers to do your social media campaigns, post to multiple social media accounts at once. The best part is when you are away on the weekends or on a vacation you can schedule your posts, but these features should not be used far ahead in the future as your posts can no longer is relevant to the trending topic.

 

 

 

These tools are made to make your social media marketing easy, but a tool is as god as its user, regardless the options and useful features that these tools can assist your marketing campaign. Proper and consistent use of those features is still the key toward a successful marketing

 

 

Important note when using social media management tools

These tools cannot be stand alone tools; you need to connect these tools with your CRM systems. If you already have a marketing plan package which you have purchased for your marketing purpose or any solid marketing plan by other means these tools are not the used for company branding, or anyway connected to your public relation problems.