How to avoid SEO mistakes on your Website

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With the Google updates coming out, it is no wonder why there are many marketers and small business owners get their SEO wrong. It seems that it becomes more of a game of luck instead of a clear goal to be on the top of Search engines. Here are some ways to avoid common SEO mistakes, which we have noticed everyday on evaluating different websites.

2 different types of websites

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There are 2 different types of websites, the one with WWW and the other without? Now you ask what the difference is. The problem with many hosting site, is when a website is developed and uploaded they do not take account the fact that some people prefer a www into their prefix to their site or not. A great portion of website actually works by typing the www or not. This can mean a lot for your SEO, some web developers do not take this as a mistake, but it actually is. If you website has been uploaded without the WWW, it means that you will have duplicate website like this: www.example.com and example.com. it is then very important that your website will be uploaded as www.example.com and not example.com

What you need to do:

Add a quick redirect script to your http.access file to redirect the www and non-www, this will mean that all your visitors, backlinks and search engines to the correct version of your website. Do not forget to update your Google webmaster tool account to set your preferred version of your website.

Reciprocal links are bad and should not be used

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This is a fairly old tactic, which means nothing to the new Google algorithm. Reciprocal links engaging in links exchange, which is not highly favored by Google. This will not help your SEO rankings, and this is one of the most common and biggest mistakes of most marketers today.

If you should link out to another website in reciprocal nature, you should always make sure that you make it a nofollow link , This will tell the Search engines not to follow the link and you have no responsibilities of people wanting to follow exchanged link.

Old fashioned Black hat SEO

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Old fashion black hat is also not favored by Google anymore or any other major Search engine sites. Black hat SEO is, using 3rd party software like automatic link software to generate links, social likes, blog comments and other SEO bits into your website. The type of SEO found in Black Hat is very poor quality SEO trying to trick Google into thinking that the links or back links are natural. The problem here is that Google is smart enough to know that and will rank your website down or even worse penalize it, ban it and de-index it. These penalizations are time consuming and often very costly to resolve.

Conclusion

With technology advancing so quickly and internet is upgrading to load heavy websites, but do not forget your own website which is probably in your browsing history and cache so it loads quicker for you but how about your visitors browsing experience? While it may unnoticeable delay for some people, your website might be suffering in rankings due to being split second slower than your competitors. So check your website from Google PageSpeed if it scores on average, and see what improvements you can make for your website.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Guide to social media branding for small business

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Social media is no longer what it was a year ago; Facebook, Twitter and LinkedIn were the top of our minds when we say social media. Then came Instagram, Google+, Pinterest and many other to keep your business socialize.

Strategic guide-social-media Social media marketing for Small business

With more social media to cater to different target clients and posting different things, you have to choose your social media carefully. On this blog you will find how to choose the right social media platform for your small business Which social media platform fits your business.

How to make these top social media work for your business

Facebook

Facts:

Facebook was founded in year 2004, today there are more than 802 million users daily, and approximately 82% of daily active users are outside Canada and US.

Small and large businesses are fighting their place on Facebook to get the target clients they need, with all the features’ that Facebook presents to businesses it is essential that you should also explore the opportunities you have on this social site.

Create a fan page that will serve as your customer service, where you can interact and answer inquiries from your clients. The best part of advertising on Facebook is that you can choose your budget rate to gain the visibility you need.

Facebook is ideally for B2C companies, Businesses offering deals, non profit sharing, photo sharing of your products and services.

 

Twitter

Facts: Founded in 2007 with approximately 255 million active users and 500 million tweets per day. 77% active users are from Outside US.

Twitter and Facebook is great rival, but with their collaboration feature of post sharing twitter is one of the most in demand social media site to have for businesses. Twitter is a great place where you can share events, short messages about your business, interact with relevant businesses and share your contents to drive traffic to your website or blog.

Ideally for : Sharing content, events, webinars, products and links. Suited for any type of businesses.

LinkedIn

Facts: Founded in 2003 with 300 million users over 200 countries territories and 67% of Linkedin users are located out United States. 300 million users are students or newly college graduates, Linkedin is the fastest growing network demographically.

LinkedIn are best for B2B businesses, employee recruitment and seeking for professionals.

LinkedIn is a site where you Business can add their skills, and complete description of themselves as a business owner and their network can add recommendation which is a great way to prove to your potential client you are reliable and trust worthy.

You can also grow your network through LinkedIn by joining communities or add contents.

Pinterest

Facts: Founded in 2003, today there are 70 million users and 80% of them are women.

Pinterest is ideally for businesses which h target clients are female, this network requires as well a woman to handle as men does not have the right patience to go over and over and start building boards and followers where most of the shared items are images of either products, ideas of DIY, recipes, fashion tips, make up tips and more.

Ideally for business to consumer reaching females from 25 above, Pinterest is highly visual on topics such as mentioned above.

Google +

Google + is founded in 2011,today Google+ is one of the most active social media on the internet where there are more than 540 million users most of them have a business or part of a business related community. Google+ is essential for your small business where you can collaborate your blog, website and Google profile.

Content marketing works well with Google+ as well, posting your content on Google+ will more likely increase your website traffic than other social media sites.

 

Construct your social media strategy based on your audience and the social media sites, here on this blog; How to build relationship with your customers. You will learn on how you can build relationship with your clients and new potential clients using social media.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

What does the new Panda means for your marketing?

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What does the new Google Panda means for the marketers? The new Google Panda 4.0 is a major update to the algorithm against date refresh. The new Panda 4.0 is changing how Panda identify sites. So the question is how will that affect you and your business website page rank? What are the ways or new strategies to implement on your marketing campaign?

Panda and SEO industry

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With the new Panda 4.0 worries the SEO industry, how it will affect their sites and their clients sites, with panda affecting  7.5% of English search queries and 0.2% of English searches, what are some of the more permanent strategies that SEO can begin to implement.

View from the experts:

The same strategies still is recommended and it still holds true even with the new Panda update, the focus on content which provides value for the searcher and the user friendly sites are still top priority to rank higher on search engines.

You need to look at your site with an objective eye, part of your SEO strategy should include audit. Get rid of duplicate or thin content and review your back link profile and bad links.

Panda update and mix of 2 components

The most interesting about Panda 4.0 is the mix of 2 components:

  1. Content – Panda 4.0 has improved finding thin contents online and reports said many sites has been hit.
  2. Site performance – The site with low performance has panda made a move to lessen and or decrease traffic back to the site.

Creating unique site experience is going to be a challenge for SEO and business owners, Panda are focused on increasing website rank for Website with great unique and high quality website. If you have not updated your website yet, this is the time to do so.

 

Clutter free web

One of first observation with the new Panda 4.0, is a clustering effect. This means lower ranked site of similar domain IP block. Panda updates reducing the value of quality content.  It takes days for Panda 4.0 to hit of all the data, it may take weeks before the valid analysis to come through.

 

Conclusion

With the new Google Panda update, it is time for marketers and business owners to be really creative with their marketing strategies to only give quality sites and contents to searchers.  This is a new innovation for most businesses where they can start up new with their marketing strategies that did not work before might come with greater and more unique way to market their products and services.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Our Goal
SocraticSBC’s staff provides quality business building solutions to individuals who are trying to start a new business or are just updating an existing one. We provide you and your business with a great selection of online services that will help you streamline your startup time, budget, and take your business to the next level. You may not have the time or expertise to perform all of the one off task that are needed to get your business up and running. SocraticSBC is here to help you. We have a number of affordable services that are designed to help you start or grow your business, depending on your specific needs. You can see a few of our services on the right

The Exciting ways to take Small Business Achievements

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Small business nowadays are made big worldwide these days simply because everyone seems to be interested to start one right away. In fact, in progressive countries large percentage of documented companies are actually small businesses. This is because they see this as a profitable option but does not require huge sum for starting up. Also, internet accessibility opens new ideas for those who want to become an entrepreneur. Innovative ideas that certainly the market would love to try out. For this alone people are excited as ever to take small business and expect great achievements in to it.

Why planning is still Important

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In the age of technology some starters disregard the idea for business plan creation. They thought that having to read so many write ups before the actual implementation of small business tasks are enough to achieve all things.

  • Business is an engine that drives record to an economy therefore for every successful venture comes a stronger economy to be offered. The economy rises and doors of opportunities open as well so everything should jive accordingly.
  • In your business plan create divisions for your business goals, implementations, strategic marketing, alternatives, feedback and reports. These elements will help build a manageable small business taking making it an achievement for days to come.

 

Find Inspiration and let this be your Motivation

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Small business achievements do not solely happen simply because of marketing efforts. As an owner, you have to be consistently motivated so that you wouldn’t turn on the wrong track. This means to say that you have to find your own pulse and so as inspiration. Dreams are achievable but never stop dreaming.

  • Inspirations come in many forms like built similar businesses that are successful and why they kept good reputation over time. Also, aiming for expansion is a credible inspiration wherein you voice out your company’s means to those who might see it as an opportunity. Faster small business achievements can happen if others would help out like going over possible franchising and new branch openings.

 

Current and future Problem Solving

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Now this phase must be prepared before the onset of the problem. It is identifiable according to your business type and again research tools will help you prepare for this.

  • As part of legal establishment, complying for documents and permits for strong small business foundation is an achievement you shouldn’t miss. This step does not aim to owe you a lot but to get things done right and on time. Furthermore, it will protect your business like trademark advantage and other commercial rights.

Providing alternatives is the last thing to do wherein you presume what crises your small business could encounter. Alternatives are readily available in case some points in your business plan fail.

 

 
Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Graphic Design – How Important is it?

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Strong visual balance is a gift that maybe few could actually have in their lifetime. Some of us would leave with great awe as to how graphic designers can able to pull out perfect harmony of contrast, theme, emphasis and communication towards their subject. However not all artists can be efficient when it comes to the best visual representation to ones business. Graphic design package is one of the most in demand outsourcing job today and to further understand why here are some reasons below.

 

Business Owners are not Designers

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This is definitely an obvious reason and that hiring graphic designers will make things easier to achieve. Business owners will be given enough time to focus on their personal errands especially if they have hired credible designers.

 

Graphic Designers understand Visual Balance

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As mentioned, there should be visual balance as it will contribute to viewer’s eyes and perception. The best image is the ones that speak for it and that is a prime goal why hiring professional graphic design team will help on your business trademark.

  • Distributing the elements of design and maintain good harmony on it would make a light appeal to viewers. This means to say that just by looking on your visual representations they know then that your company is worthy of trust.

 

On Trademark Use – Be on the safe side!

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Starting up a business whether for local and online base requires permits that should be strictly followed. One of the known requirements is the trademark use. There are so many points that would best fit in good trademark such as:

  • The uniqueness of your company logo. This does not have to be overly designed logo but meant that it has to be yours and yours only. Businesses of the same niche often have similar company logo but all of which are unique because if not then it could lead to violating trademark policies.

 

Low Cost Services when Outsourcing

Graphic design package can be outsourced these days which help a business owner to save good amount of fee for the services.

  • First, you do not have to provide an office for your graphic design team and let them work on a limited timing. This will further save you for general billing such as light, water and other office expenses.
  • Outsourcing benefits you in a way that they could meet your needs the soonest possible.
  • Graphic design have deadline and you do not have to keep your employees long enough and let them be paid even without projects.

 

Graphic design plays vital role in a successful business but it does not have to owe you mounting fees. Double checking the background of a company will ensure how credible and reliable they are for your business’ graphical needs.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Marketing Tips that will lead your Customers to your Firm: Become a Business Advisor?

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It seems so easy for us to discuss about tactics, marketing concepts for both local and online consumers and some technical tasks. But if you were in a small business owner’s shoes you’d know that the best element for a successful business with satisfied customers is the love for the craft.  There are so many claimed marketing tips but it rarely gives importance to actually loving what you are doing. So it’s time now to write down to your marketing plan some of the most practical  tips that will lead your customers to your business.

 

Become a Credible Leader

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Make sure to exert extra effort to encourage your employees in giving a more personalized approach making your customers patronize your business services. To whatever business type you want to pursue customer service must be prioritized because it is a huge determining factor to increase repeat customers.

  • Become a business advisor and not just a boss by encouraging your employees to never miss out the effort of simple greetings. Addressing your customers some simple yet noticeable greetings like asking them “how’s your day” could lift their moods.
  • In terms of online businesses, make sure that your website is filled with friendly approaches such as starting out a post with a greeting. Furthermore, simple to navigate websites are appreciated by online prospects too.

 

Find time to Reward your Customers

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This perhaps is the most common yet practical tips that should be included in your marketing plan. There are hundreds to thousands of ways you can give back to your customers which they would love to go for.

  • Posting to which you offer free item after every 10 purchased transaction. Or a 10% discount for the next item after you have bought items with minimum amount paid.
  • Another advice for business and marketing plans is that holidays should be meant special to your business and to your clients. Special holidays like Christmas and New Year wherein you offer good discounts and throw freebies.

 

Sharing Personal Stories and Business Success

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Being personal to your customers is something that is usual these days. People would want to be extra sure that who they want to deal with are trustworthy and credible. This is why you have to create an “About Us” tab on your website so you can extend your reach to your customers wherever they are.

  • Common social media marketing tip is to include creating a Facebook account wherein you constantly update your followers of your hard work and milestones. This can further make your business relatable to your present customers and even to prospective clients.

 

One does not have to an expert business advisor to let these all happen for their business. Just as long as you have a marketing plan with a big portion for customer care then you are sure to go.

 

 
Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

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Important Tips you need to know when hiring a Branding Consultant

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Building a business with ideal market impact requires fresh ideas and insights to anticipate. Failure to provide business planning is like heading outside on heavy rain without bringing an umbrella. Nowadays it is a test of luck to be able to rise above your competition without considering creative thinking. This is a core reason why successful businessmen need expert assistance from a branding consultant. This person will serve as your protector when going further to your business and they will be the one to warn or else encourage you to take a particular action. These are just standard information when considering this level in your business career. Read further as this blog will give important tips you need to know when hiring a branding consultant.

 

 

Do not just settle for a consultant rather go for a creative business consultant

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Most businessmen fail on this part because they rather tend to be aggressive and be overwhelmed with things they are about to discover from a business consultant. What they never realized is that rushing things up would only create a mess than having a smooth flowing venture taking. It is still wise to find someone who you think is smarter than you are as they are purposely hired to give ideas out of the box. Creativity is not something learned overtime oftentimes it is a natural gift. It is a fact that some people no matter how hard they try to get this subject perfectly could still fail as this is somewhat a talent. Your branding consultant must know the ways around organization structure and can creatively respond to unexpected market changes.

 

 

 Test their skills in any branding needs

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As you can see ideas wouldn’t be all enough without implementation and as for your branding consultant he must have that confidence as edgy on this subject. Skills test usually assigned to them is how they will be able to come up with the best possible options you can pick with for your professional logos. The themes, colors and even shape selections must coincide with the business meaning, services and products offered. Colors apparently contribute to give that impact for potential customers it will give convincing powers to where people would be attracted and would want to try on your offers.

 

 

Business consultant on his stand with company website designs

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As mentioned these people are getting paid to stimulate the market’s senses and make them say “yes”. Company website designs are as important when executing content marketing. Visual representation can already convey words enough to let people feel the need to be involved with your company. Test skills is again required here, you can already idea whose got the best company website designs when you set up a trial task for each of your applicant with same conditions and time frame.

 

 

Get your Graphic Design Package from Socratic SBC| Small Business Consulting, and get a creative and affordable website and logo with 30% discount.

 

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

B2b Marketing – What is the most effective marketing

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It has been known for years and counting that the very heart of business success is marketing. Oftentimes, the concepts being included and how you stand to do it with efficiency is a core reason for successful marketing. Marketing ideas increase as time lapses, from advertising down to public relations just to promote sales. And now it has ever evolved by adding business to business marketing or B2B marketing. Although still its objective is to offer the company’s products and services but it further develops a different way to interact. Let us unveil what is the most effective marketing.

 

What is a business to business marketing

 

B2B marketing is ideally used to relate and influence with other built businesses within your niche. It can be done in two ways:

  1.  Looking up to a business for their marketing strategies. Whether they have established a good reputation or not in the business world. With these marketing strategies from them you get to assess whether it can be tried on to your business through creating twists making it unique. Or you can put in these marketing strategies as actions to avoid.
  2. Another is if you become the influencer to another business or businesses. This means to say that they do you a favor in sharing your thoughts and posts about your business is all about. Other businesses will see your business as a model. Moreover, when there is healthy and smooth sharing and re-sharing of business potentials than both parties benefit from B2B marketing.

 

Does b2b marketing included in marketing package that you purchase?

 

 

How is it important to include the concept of B2B marketing in your marketing package? This is when you know that the service provider company you have set deals with offers complete start up package. An efficient business plan must have all the coverage in marketing so as for it to be updated. Both old and new ways for building your career in entrepreneurship must be written on your marketing plan. This further assures that you won’t be missing any idea that may or may not contribute to success. Marketing plan package is offered widely these days and researching online won’t hurt a bit.

 

What type of business can use b2b marketing?

 

I must say that there is no specific type of business that has the exclusive rights for using b2b marketing. If you’re a business owner who sees the opportunities there is in public relations then b2b marketing is just right for you. Apart from the advantages like generating leads through business to business workforce you get to learn wider too.

  • Apparently, online businesses often use b2b marketing since that the virtual concepts can help them achieve it with convenience.

 

 

 

Will I be able to reach my consumers needs with b2b marketing?

 

With good amount of effort and tools (like social media marketing and websites) you can used of then rest assure you can attend to their needs even before they finally ask one from you. Whatever is in stored in your stages in business taking must be put on your marketing plan. B2B marketing does not guarantee a sure perfect success when using it. Just as all other marketing strategies it requires constant studying and updating.

 

 

For Business consulting

Contact

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

How much time should you be spending on your social media marketing?

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Getting into a business requires huge time to cover all projects at a given time frame. Why you need to set a time to accomplish of these? It is simple because you need to always assure that your needs are met before deadline so you will have spare time for other essentials tasks. However we find it very overwhelming to rush things up because failures might occur. It is therefore important to study every detail there are in managing a successful business. So this article will help you get through this dilemma by knowing how much time you should be spending on your social marketing goals.

 

Focus on your blog sharing

 

Social media is of inclined with social awareness and interaction which requires broadcasting. This means that you have to start off a conversation that does not necessarily have to be promotional. Blogging has been popularized around online marketing for almost a decade now. Within that long time frame still it is proven to be efficient in terms of sharing insights that would catch the market’s interest. Focusing on what you have to share should be subjected to what your prospective clients are looking for.

 

Create a network of social marketers

 

Social media marketing wouldn’t be possible without the important mediums to where you must execute this. These are none other than social media sites like Facebook, Twitter and all other known websites engaging in social platforms. These sites will help your business generate leads since that most people nowadays have accounts from such websites. Creating a social marketing network thereby obligate your company website to share, be heard and be opened with comments.

 

How much time should you spend on social networking sites.

 

Always remember to start by doing one at a time. How is this possible? This means to say that you have to focus first on one site and make such account popular by interest posts. Get used of this account until such time that you are ready to add another. The purpose of this is to enable you to perform social management well. A good advice is to start off with a Facebook account since it is the easiest for you to manage as you may already have an existing personal account.

 

Plan and organize your marketing strategy on these sites

 

Marketing plan should still be considered since that you cannot outsource business relationship. Furthermore, you cannot fake how things should be done impromptu.

  • Twitter for blog sharing – if needed you can ask someone or a website you can schedule a content-type with. For this sense some make use of published blogs related to your niche and then share it for others to see. This is part of an effective B2B marketing, wherein you help your company and even the others’.
  • Linkedin for B2b marketing just like Twitter this is as well a good place to interact with your competitors. Both of you can benefit from it.
  • Google plus for your clients – This is to make your task easier to manage such that your clients are reachable through this account.

 

 

Remember that your marketing sucks without proper strategic marketing plan and all good businesses that were able to pull out challenges are managed by a thoroughly studied marketing plan.

 

 

Strategic Marketing Plan – get your brand to stand out from the crowd

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A lot of aspiring businessmen thought that branding is for big companies only. But no matter how small a business may seem to be as long as you wish for it to be established well then branding must be prioritized. It is essential as it captures potential customers’ interest. It is a part of strategic marketing that without even trying on the products yet there is a sense of amazement. Establishing an identity that is recognizable will further help you increase crowd –curious crowds! So how can you get your brand to stand out from the crowd?

Strategic marketing: The best definition for your brand

Prior to any finalized plan, always see to it that your target should be your prospects. Part of your strategic marketing is to determine what you want your customers to think about your offers. Also, your brand stands out if in first place you clearly understand what it should be known for. How it differs to your probable competitors, these questions are your foundation in conveying message for your brand.

 

The message you want to partake regarding your brand

 

It must be understood that your graphical representation for branding might be hard to understand for some. In short, any branding featured whether as logo, theme and web pages look must already convey message without saying so. Remember that for most cases opening a business assures that you will offer convenience to your prospects. Therefore, it must be written in your marketing plan that branding must be simple and yet relevant.

 

Brand voice for social media marketing must be consistent!

 

Since that social media marketing is larger than it was before because of the increasing usage of such like Facebook and twitter then at least be consistent. You cannot expect a recognizable or remarkable business if you will not make use of brand voice. Whether you share it through photos, videos or even blogs there should be consistency. It must not have messages differ from your other posts to avoid confusions to your followers.

 

 

 

Updating is good and healthy for your branding

 

Lastly, strategic marketing will never be possible without consistent updates. Never assume that random customers and audience would automatically remember your business services and products. Updating can be done too in social media marketing by creating official accounts to these media sites. Company name and slogan are just the famous tools to use for when updating. Widely known companies even with new brands introduced still manage to be on top because of how well they go along with updating.

 

 

 

 

 

 

 

Contact Professional Business consultant -If you think it is expensive to hire a professional wait till you hire an amateur!

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com