What are your mobile marketing strategies for Holidays?

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Business all over the world has already unleashed their Holidays marketing campaign, what are your marketing strategies for these Holidays? While mobile is the main media for the moment, every small business simply must have mobile marketing strategies for the Holidays. Here are some few recommendations which will help you get the most of this big yearly event.

Engage mobile media solutions for Christmas season

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With the display of season, Christmas is just right at the corner and mobile is on the midst of brand and consumers. Marketers therefore need to know the latest mobile trend for them to make their mobile marketing campaign ready.

More and more consumers rely on mobile purchase, where turning to their smart phones and tablets to search for products showcased by mobile ads. With the newest technology of mobile payment it is obvious why consumers have little patient waiting in line to purchase their products.

So what does this mean for small business?

  1. You need to review your mobile website and give as much mobile web experience for your users as easy and effectively as possible.
  2. Create an app for your small business if it is relevant for your small business services.
  3. Do you own an online store? Then you need to get paid ads for mobile to get your products out in public.
  4. Socialize and interact through mobile – you need to download your social media app on your smart phone to interact anytime and anywhere with your consumers, especially in times like Christmas where shoppers are focused on getting every little thing on their wish lists.
  5. Get Passbook and Google wallet to get your consumer to purchase your products easily.
  6. Plan your sms marketing campaign well
  7. If you have an online store, purchase a in-store wifi, these are very popular now a days where consumers like to “Check-in” wherever they go, this way your business will be on location services and people will easily find your store.
  8. Get a mobile check out
  9. Specialized Christmas mobile app
  10. Holiday theme QRcode

Jump in with the rest of small business holiday marketing strategies, with the latest mobile marketing trends, where you can also provide a more integrated marketing campaign. During the holidays make sure to test several options and later decide which is best for your mobile consumers to use.

Push your revenue to the top this holiday

mobile-marketing-boost-holiday-sales

Here are the 10 reasons why your local small business must embrace the mobile marketing campaign this Christmas:

  • 90% of mobile shoppers use their devices to purchase items, whether they are looking for directions to this particular store or hours and promos, this searches will bring traffic to your website.
  • 84% of mobile users use their devices to purchase products even when they are in store.
  • Mobile shoppers are great at searching for coupons and discounts using their devices therefore it is important to reward your loyal customers with coupons and Holidays discounts.
  • 33% of mobile users read reviews and turn to online product descriptions instead of asking help from store employees.
  • Mobile users usually gives the reason for mobile shopping is that it saves them time, effort and energy

 

Conclusion

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The first thing you need to have is a responsive website, before you get started on your mobile marketing. Second thing is that you need to have mobile apps to support your mobile marketing campaign. Third is you need to create a short term plan for Christmas marketing strategies. These 3 fundamentals for your mobile marketing is important or else your effort and investment on mobile marketing will all be in vain.

 

 

 

 

 

For responsive website, get in touch with Socratic SBC | Small Business Consulting, we  can deliver your Christmas website and FREE mobile website just in time for your Holiday marketing campaign. 

Why most business website fail

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So you think online marketing is promising? Then think again because you might be included in the lists of business website failures. However, do not let worries conquer your aim to become successful in this kind of venture. Creating a business website does not guarantee profitable returns. Apparently, content marketing these days is the reason why some businesses maintain to increase leads. What is content marketing? This is a modernized marketing tool used over virtual practices for engagement. Most likely tips and advice are shared over social media websites and through blogging to get things done right.

 

How to get started on your content marketing

 

Jumble up ideas can be overwhelming there for find time to study content strategy. You need to organize the topics to write about and how to catch the interest of random online readers. Same topics written in one notion is definitely boring! Content marketing requires techniques to follow in order for it to become efficient.

  • In content creation it is wise to take keyword research. These are words and phrases that are likely researched in search engines. The higher its ranking is the better. Remember when doing keyword research it has to be best fitted to our business website and niche.

 

What you should you include in your content marketing

Contents like blogging is more appreciated if it is socially inclined. It has to be relevant and that it is essential to choose words that are easy to digest.

Tip in writing content or a blog: Big words and mind boggling ideas will only sound too impressive. No one would be interested to read on the entire content if they are off from a bad introduction.

 

* Costumer research – what does your customer need? Ask your clients; ask for a review on your services and products. How can you make it better and where should you focus more

* Competitor research – read learns and listens to your competitors failure and success

 

* Sharing is good – your business is your niche it is your treasure, but this treasure needs to be shared so it can grow.

 

Share your knowledge about your business that can be useful for your clients or potential clients

 

Small Business websites need a blog

 

 

Yes! Social media sites are not the only medium for content marketing! Content strategy is more pleasing and formal if you have a blog site. If you are active in blogging and you were able to analyze and make use of the conditions in content creation then it wouldn’t be hard to gain followers. From one interested reader comes referrals which make it easier for your main business website to be noticed.

 

 

 

 

 

 

 Why a business blog is important to have

 

The main goal why you use content marketing is to deliver your message in a more friendly tone (the image to the right indicates a sexy tone which is one of the most used for getting attention). That is the technique! Contents that are engaging and seem like concern with the reader can be done through striking tips and advice. Quality content is distinguished when you know you have captured the hearts of your readers.

 

 

 

 

 

When do you find the time and how often should you  write your posts?

 

 

To be able to generate leads you have to be consistent about sharing your posts. Writing at least one or two contents in a day is very important to let your followers be updated. Make sure that topics go in sequence and thoughts should not be repetitive.

 

 

 

 

 

 

So what if you do not have the time to blog?

 

 

 

If you are too busy doing what you do with your business, you can always outsource your content creation. Discuss with a writer what your content marketing is, and also get the writer to know your business inside out by providing some service and product info.

 

Also provide an admin access to your blog so your writer can easily access the posts and schedule posts as well. Make sure that your writer meets the content marketing plan that you have.

Outsourcing can be very efficient for you, but off course you still need to have your hands dirty with the contents that are delivered to you. This means that before your content creator publish them to your business blog you need to proof read the content and make the changes if necessary.

Ask your content creator to create a 1 week content plan that can be updated from both sides, the best thing about outsourcing your content is that most content creator do their research such as competitors content strategies, keyword research, meta tags and description. You save a lot of time but this by all means that you need to invest in a great content creator and you need to make sure that the contents are 100% unique.

 

We at Socratic SBC | Small Business Consulting, offer and guarantee you content creation with the best and most professional quality, as we only hire the most experienced writers from all over the world.

 

We can also offer package deal, which will be more efficient for you and your business budget. Let say you need marketing plan and business plan as well as content creation, we can make a package that will cover your needs.

Talk to us about your business desire and lets make a successful plan together and bring to action

 

Why is it important to trademark your business through business name and logo

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Guest post by:
Leon A. Carr II
COO / Director of Security & Investigations
Opsec International,LLC
carrla@opsecintl.com | www.opsecintl.com
Office: 704-930-6778
Cell:    704-281-6583
Fax:    704-573-9628

 

If you want to become successful in your chosen career then it takes a lot of hard work and in fact even when choosing for a business name and logo requires thorough study too. In most cases a business success is an effect from a good business name and logo.

While picking the right name and logo can make your business popular easier, you might bump into some wrong prospects too. So it is important to plan this well and if this is not your thing then perhaps expert advice can help. There are two major options when choosing a business name it is whether you go for a descriptive name or you go for a creative name. Whatever you choose it is still best to know why it is important to trademark your business through business name and logo.

 

How to choose a name for your business 

 

It is not easy to name a business most especially if you are the owner because it excites you more than anyone. The name should convey close to perfection message that would generate the interest of the many. Trademark issues are considered to be an important ingredient towards success. One has to firstly need to develop the right marketing strategies for this task. If it seems hard for you to accomplish then work with experts such as a branding consultant.

 

Why is it important to have a business name?

As mentioned this is important since that this is a long term effect in your business identity. Choosing a lengthy and difficult to remember name should be avoided. Remember that you want a name that will fit the mood of your target audience. When you do this right then your business will be noted easier and new clients would want to try it because they have overheard it from someone.

How can you create business logo that will fit your business?

After you have successfully chosen the best business name for your firm the next thing to do is get a professional business logo. Just like creating a business name, your logo must be remarkable or easy to remember. The best possible way to do this is to have a logo that perfectly describes your business purpose. These purposes include the services and product you are offering.

 

How can you attract more customers through your logo

Everything boils down to the fact that you have to choose a logo that informs people about your business. This logo is capable enough to generate people’s interest making them want to find out more to your business. And again, picking the right combination of designs and colors that relevantly represent your firm is what makes a logo perfect.

 

 

 

How can you register your business name and logo legally

 

For your business name always check first the availability of the chosen name. Although registering your name has not yet been established by law the main advantage here is to be able to get the rights for that name. It is an important trademark aspect you should not fail to remember. Just as though, your logo has to be checked before officially taking it as part of your business branding. Established businesses and competitors might have some features similar to your logo, so be cautious about it.

 

 

 

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

 

 

What is real time B2B marketing and how does it affect your business

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If you ever get into business taking just recently you might have found B2B marketing to be a top option when it comes to efficiency. However there are too many things needed to be considered prior to actually make use of B2B marketing advantage. The said advantage is to put your business into globally competitive. As B2B marketing has the ability to get a business type into its leads whether small or large-size enterprise you have. So what is real time B2B marketing and how does it affect your business?

 

Defining B2B Marketing

Curious enough to know what B2B marketing actually means, it is a practice of an individual or owners of a firm. This is to develop good working relationship on firms of same niche. Thus, approaches that will be used for B2B marketing may vary depending on the business needs and requirements.  Also, business types, location and trends should contribute to the tools in achieving this.

 

 

 

The Difference between B2B Marketing and B2C

 

Although without doubt, these two are actually different by approach which business package is all about and the name itself can be identifiable. B2B marketing which stands for Business to Business Marketing while B2C stands for Business to Community. B2B marketing covers larger and more complicate sales cycle.

This is because it can be done for both online and offline servicing while B2C focuses on traditional firms of those businesses requiring location and perhaps close contact with the market. B2B marketing include social media options to which they can post and interact through social networking sites for another way to be heard and to market. It is important to generate more leads as this will offer success and stability for a business. This is the core reason why B2B marketing and B2C are used in different ways.

Managing B2B marketing and which should be done first

There are various companies offering consulting services and one of the said services they have is to smoothly manage B2B marketing. B2B marketing actually focuses on answering the question of What do customers really need and want? This is to provide them ahead of time by relating to other similar business without copying their strategies. It is being discussed in business plan consulting and professional consultants know exactly how to manage this.  This should be done first so as to provide other options you need to take for a business in the days to come.

 

Professional consultant can help you out with the common to complex marketing ideas for your niche. They are important especially on term of beating against online competition more importantly if you do not have enough knowledge for B2B online marketing.

 

 

For all of this professional business consulting

will help you solve marketing start ups without hassles at all.

They are the people to turn to if you need to spare more time with

other important things like for completion of legal requirements.

For more info you can visit our webpage Socratic SBC

 

 

Image source:

http://www.g2msolutions.com.au/blog/?Tag=funnel%20planning

http://websuccessteam.com/WSTblog/2012/07/b2b-companies-leverage-social-media-marketing/

http://www.marketingprofs.com/chirp/2013/10924/the-state-of-b2b-content-marketing-infographic

http://pinterest.com/search/pins/?q=b2b%20marketing

 

Consider Company Website for fast Expansion

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In our world today, the internet access has been a full way for free money making possibilities because of the massive deals you can utilize its service. Thousands of people have feed their hungry stomachs way too dramatically with the opportunities they have seek and found with even increasing profits with two or more jobs online. The said internet marketing advantage is definitely one of the most effective medium to give out quality job for many people which they can even consider as a success. Aside from having regular income, you could as well build your dream investment and business through learning about the plentiful virtual marketing options such as when you consider company website for fast expansion. If you’re for a fact looking for improvements in your life then producing money online can be the answer.

 

·         Signing up for online marketing forums to keep you updated of the status and changes in the virtual market is your first step towards right venture. One can overlook future possibilities when you ask for important techniques that are well applicable in today’s company website possibilities. You need to start learning the earliest possible to expect a much fruitful early retirement. There are massive approaches that will depend on the online marketing field you have chosen, so if you start now then there will be a lot of time to correct any wrongful actions if in case an approach fails then proceed to other waiting to be revealed approaches.

 

·         Although the company website is in much advancement as to compare with traditional business, still there is no harm when you begin by applying the standards. Just like local business that you might have built long before trying on company website, advertising is the most basic way to promote your services and or products. Since there are marketers in this field long before you came in, then make them as your preference by seeing through their concepts.

 

·          Traditional advertising includes banner and fliers but when in terms of online businesses you can promote through hiring people that are good in Search Engine Optimization. The services they offer may vary on your preference, but they will focus mainly on making your company website known to the public most especially for your target market.