So you think online marketing is promising? Then think again because you might be included in the lists of business website failures. However, do not let worries conquer your aim to become successful in this kind of venture. Creating a business website does not guarantee profitable returns. Apparently, content marketing these days is the reason why some businesses maintain to increase leads. What is content marketing? This is a modernized marketing tool used over virtual practices for engagement. Most likely tips and advice are shared over social media websites and through blogging to get things done right.
How to get started on your content marketing
Jumble up ideas can be overwhelming there for find time to study content strategy. You need to organize the topics to write about and how to catch the interest of random online readers. Same topics written in one notion is definitely boring! Content marketing requires techniques to follow in order for it to become efficient.
- In content creation it is wise to take keyword research. These are words and phrases that are likely researched in search engines. The higher its ranking is the better. Remember when doing keyword research it has to be best fitted to our business website and niche.
What you should you include in your content marketing
Contents like blogging is more appreciated if it is socially inclined. It has to be relevant and that it is essential to choose words that are easy to digest.
Tip in writing content or a blog: Big words and mind boggling ideas will only sound too impressive. No one would be interested to read on the entire content if they are off from a bad introduction.
* Costumer research – what does your customer need? Ask your clients; ask for a review on your services and products. How can you make it better and where should you focus more
* Competitor research – read learns and listens to your competitors failure and success
* Sharing is good – your business is your niche it is your treasure, but this treasure needs to be shared so it can grow.
Share your knowledge about your business that can be useful for your clients or potential clients
Small Business websites need a blog
Yes! Social media sites are not the only medium for content marketing! Content strategy is more pleasing and formal if you have a blog site. If you are active in blogging and you were able to analyze and make use of the conditions in content creation then it wouldn’t be hard to gain followers. From one interested reader comes referrals which make it easier for your main business website to be noticed.
Why a business blog is important to have
The main goal why you use content marketing is to deliver your message in a more friendly tone (the image to the right indicates a sexy tone which is one of the most used for getting attention). That is the technique! Contents that are engaging and seem like concern with the reader can be done through striking tips and advice. Quality content is distinguished when you know you have captured the hearts of your readers.
When do you find the time and how often should you write your posts?
To be able to generate leads you have to be consistent about sharing your posts. Writing at least one or two contents in a day is very important to let your followers be updated. Make sure that topics go in sequence and thoughts should not be repetitive.
So what if you do not have the time to blog?
If you are too busy doing what you do with your business, you can always outsource your content creation. Discuss with a writer what your content marketing is, and also get the writer to know your business inside out by providing some service and product info.
Also provide an admin access to your blog so your writer can easily access the posts and schedule posts as well. Make sure that your writer meets the content marketing plan that you have.
Outsourcing can be very efficient for you, but off course you still need to have your hands dirty with the contents that are delivered to you. This means that before your content creator publish them to your business blog you need to proof read the content and make the changes if necessary.
Ask your content creator to create a 1 week content plan that can be updated from both sides, the best thing about outsourcing your content is that most content creator do their research such as competitors content strategies, keyword research, meta tags and description. You save a lot of time but this by all means that you need to invest in a great content creator and you need to make sure that the contents are 100% unique.
We at Socratic SBC | Small Business Consulting, offer and guarantee you content creation with the best and most professional quality, as we only hire the most experienced writers from all over the world.
We can also offer package deal, which will be more efficient for you and your business budget. Let say you need marketing plan and business plan as well as content creation, we can make a package that will cover your needs.
Talk to us about your business desire and lets make a successful plan together and bring to action