Business growth – The Impact of communication

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Customer satisfaction is essential to maintaining the revenue and growth of a business, when a company has a poor customer communication methods, the company can be missing out on consumer feedback. The better the business owner and employees the importance of customer communication the more likely the company will able to assist the customers and repair the negative customer communication policies or practices.

Proactive customer communication

There are several stages to customer communication; those stages include initial purchase, retention and marketing existing clients. To get proactive communication in place that follows up after initial purchase to ensure customer satisfaction and to maintain contact with clients. Poor customer service after a purchase cannot lead to repeat purchase or recommendation.

Retention

Customer retention means that when customers call your company prompt and courteous service must be in place. Poor customer service and communication system where customers does allow to speak with a person will get frustrated and buy their products elsewhere.

Source of your revenue

Your customers are your source of revenue, if you do not ask your customers for opinion you cannot make your products better or get improvements or upgrades so you can you can increase sales. Poor communication does not allow the customers to input feedback.

Brand message of your company

In the mind of your customers, you get only to be one thing! That one matters the most in your company, that one thing is not found on your website, your online presence nor your employees, but your way on handling your customers questions and feedback. Your customers can help you with your business branding by spreading the good experience they have had with your company from products to customer service.

Rewarding your customers

Offering free goods, discounts and buying opportunities to regular customers shows that you value them and welcomes them. Giving out discounts on their next purchase is also a great way to make your customers come for more products. You can reward your customers in the most creative ways you can think of to make it more exciting for your customers.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

Marketing plan for Small Business start-up

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Promotion seem to be a struggle for every Small business start-up, you are competing with a tons of others including major corporations. There are few things you need to do before you start your big promotion either online or offline. Here are some few tips on how to get you started on your marketing plan.

Know your products and services first

small_business_products_services_marketing

Off course you know your business well and you products and services. But there is more into knowing your product and how you can deliver the best marketing strategy to gain more clients your way. A big part of promotional campaign needs a big preparation. Lots of business owners plan and prepare their field before they even start their campaign.  Know your products by delivering the best images, description and keywords, you cannot jump right ahead on your campaign without preparing the tools to get the job done.

  1. Prepare your text and product image
  2. Test out your images on different browsers or ad campaigns
  3. Gather at least 3 testimonials from your current clients

Narrow down your target client and find your niche

design-market02

Know your brand and know what makes you different and special from the rest, you should have an official website with professional photos, image and design. You also need to narrow down your target clients and find your niche, think of all the options that you could offer them that they do not get from your competitors.

By each marketing campaign you need to define your target clients, for each product you promote your need to find your target clients. When creating content for promotion you also need to define your target audience and stick to your niche.

Make sure to have a consistent branding point

3362696

Consistent branding means that you need to dress up for your brand, not physically but with your website, image, color scheme etc. You need to be consistent to claim the brand that you promote. You will make more impact on your target client if you are consistent with your brand color, fonts and images. Consistent branding also means, updating your website, have professional photos on your site, biography, current events, social media info, mailing list and blog. These are the basic of consistent branding, it makes you look professional and your target clients need to have a place to bring traffic back to you.

Create goals and budget for your marketing

It is very important that you create goals and budget for your marketing campaign, how many clients do you want to reach within a month? How many products do you want to sell in a month? The next thing you might want to look at is how much is your budget for your marketing. Here are some  few questions you need to ask yourself before starting your big promotion:

  1. Number of sales
  2. Number of new clients
  3. Material costs
  4. Budget promo services
  5. Research budget
  6. Website and logo budget
  7. Offline advertising budget
  8. Budget on PR ( Press Release)
  9. Budget on Marketing or SEO outsourcing
  10. Budget on Digital distribution

Conclusion

These are the most important part of starting marketing for your small business, the key is to plan ahead and define your goals. You need more than just campaign for your small business and more than just branding tools, you need to always set goal on every marketing campaign you want to run.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Why Content and social media marketing go hand in hand

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

The virtual age for business taking give importance to true social media engagement by using credible contents. This step enables target audiences to be hooked with your post and make them feel your post is relevant to their lives. For instance, those who are fond of buying shoes and most likely they have a favorite store to do shopping for it. The place where they feel comfortable and well suits their needs. But despite buying the shoes there is something about the brand or its place why they frequently go there. Just as though, readers have websites bookmarked because they want to be updated in such blog site. This is why through the years, content marketing and strategies evolve and it became a social influencer. Let us get to know more details why content marketing go hand in hand with social media marketing.

 

Secures Online Presence

Slide1

Successful contents brought the crowd in to its base as they see such posts as worthy to read about. Online companies focus on its presence to either catch up with long term businesses or outperform them. Big social media accounts are your contents other spot to be seen by target clients. People nowadays want something that is fresh, with real kick and informative.

  • Providing strong media presence through content marketing enables your online business a talk about most especially if your readers are dying to know more about its offers.

 

Social Media Matters!

Slide2

Although most users are actively involve with socializing over social media accounts and not totally in to an important matter still it’s a crucial tool for online success. .For that alone old and new techniques are being used by social media influencers to help pull out large number of audience.

  • Write down in your marketing plan to who, where, when and how you can publicize your contents. This means to say that you need to undergo target client research from which you’d be sure as a marketer that you give your thoughts to the right persons.
  • Now decide where you should post the created content. Research on top visited blog or content sites and orient yourself on how things go with each site.
  • There is always a perfect timing to post and share your contents to improve online presence. Of course timings vary upon the place so go back to target client research and post on time when your target clients can view it.

 

Include Brand Awareness

Slide3

Lastly, remember that your blacks must be related to your offers – both products and services. Content marketing is valuable once it is done according to research-focused approach. You aim to educate your readers and at the same time linger their interest. Visual representations can add colors, value and excitement towards your readers.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Top Strategies for Social Media Marketing in 2014

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

For current small business takers they often came to realize how important social media marketing for their venture. Jolt fact actually says that the number one daily activity of internet users is going to social media websites. This is the reason in itself why most businesses nowadays have their official social media account that is active every day. In fact the social media activities became bigger as day goes by. If you as a small business owner did not yet tried to market on these tools then you have now been missing a large chunk of opportunities. Thanks to Mark – the creator of Facebook who made so many complexities and possibilities not only for regular users but as well as to small business owners. Indeed, it is exciting to jump directly on the track of doing social media marketing and strategies. Let us find out the top strategies for 2014 and how you can apply this.

 

Providing a Game Plan for career Taking

 

Slide1

 

Remember that lack of implementation strategies will put all your efforts into waste. Your game plan here is to set limitation on your posts or tweets to be published on a daily basis. Mark the scheduling on your marketing plan and decide what time should these posts will likely be seen by your target clients.

  • Note: For starters, it is wise to do personal research relating to your competitors strategies. Take note of how often or the amount of posts they make on a day.
  • Not being overly active will keep your accounts updated and at the same time on the safe side. Failure to so will result to receiving notifications to stop using the account because of spammed actions they have seen in your account.

 

Strategy #2 Give Fair Importance to Each Account

 

Each created account is valuable in its own entity because they obviously differ on trends and mode of usage. There are contents that are shareable on one channel but not on the other so give time to know what are the leading topics on each channel. Adjust your social media marketing strategy according to the covered audience of the account.

  • Some websites are attracted to informative contents and it is worth sharing by subscribers. On the other hand, some focus on limited content like in Twitter while Instagram is more on photo sharing and hashtags.

 

Strategy #3 Meet Beyond the Usual Customer Service

Slide2

It is very important to show politeness especially if you gain new followers. Send them out messages or tweet them back saying thank you for the follow. If by chance you tag someone with a question and they would never reply this means that trust is not yet established. So know the ways around tagging and tweeting to which they would respond.

 

Evaluate your strategies time after time and look upon these which are effective and which do not seem to work well. Remember that current research tools will get you in the right updates.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

The Exciting ways to take Small Business Achievements

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Small business nowadays are made big worldwide these days simply because everyone seems to be interested to start one right away. In fact, in progressive countries large percentage of documented companies are actually small businesses. This is because they see this as a profitable option but does not require huge sum for starting up. Also, internet accessibility opens new ideas for those who want to become an entrepreneur. Innovative ideas that certainly the market would love to try out. For this alone people are excited as ever to take small business and expect great achievements in to it.

Why planning is still Important

1

In the age of technology some starters disregard the idea for business plan creation. They thought that having to read so many write ups before the actual implementation of small business tasks are enough to achieve all things.

  • Business is an engine that drives record to an economy therefore for every successful venture comes a stronger economy to be offered. The economy rises and doors of opportunities open as well so everything should jive accordingly.
  • In your business plan create divisions for your business goals, implementations, strategic marketing, alternatives, feedback and reports. These elements will help build a manageable small business taking making it an achievement for days to come.

 

Find Inspiration and let this be your Motivation

business planning

Small business achievements do not solely happen simply because of marketing efforts. As an owner, you have to be consistently motivated so that you wouldn’t turn on the wrong track. This means to say that you have to find your own pulse and so as inspiration. Dreams are achievable but never stop dreaming.

  • Inspirations come in many forms like built similar businesses that are successful and why they kept good reputation over time. Also, aiming for expansion is a credible inspiration wherein you voice out your company’s means to those who might see it as an opportunity. Faster small business achievements can happen if others would help out like going over possible franchising and new branch openings.

 

Current and future Problem Solving

legal services

Now this phase must be prepared before the onset of the problem. It is identifiable according to your business type and again research tools will help you prepare for this.

  • As part of legal establishment, complying for documents and permits for strong small business foundation is an achievement you shouldn’t miss. This step does not aim to owe you a lot but to get things done right and on time. Furthermore, it will protect your business like trademark advantage and other commercial rights.

Providing alternatives is the last thing to do wherein you presume what crises your small business could encounter. Alternatives are readily available in case some points in your business plan fail.

 

 
Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Put your Business Globally with this Strategic Marketing

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

 

Opening a business for all we know can be daunting most especially for first time takers. Although internet accessibility can help these newbie to be acquainted with the tasks beforehand still some find it doubtful. The easiest way to deal with the said workloads is to simply learn a step at a time. It can be overwhelming to understand all the aspects completing a successful business startup. Let us find out how you can put your business globally with strategic marketing written below.

 

Is Killer Marketing strategy needed?

Presentation1

It is sure is very confusing to which of the hundreds listed marketing strategies advised by experts online. We might have bumped in to a subject topic like killer marketing strategy. How can it help on promoting a small business into its progress? There are wide arrays of strategies you can consider to this but the main idea is to always relate on your business type.

 

Spare time to work at Home

homebased

As they say you can fully understand a subject if you study it under your own comfort. And when it comes to the most comfortable place to do it, home is a priority. There are times when we can’t think aloud and that online researching may seem to steal so much time for you.

  • Contact outsourcing employees where you can ask for technical tasks. You can decide whether they have to be a regular employee or some tasks are for freelancers to do.
  • Bookmark websites that updates great business startup blogs from time to time. Make use of search tools and choose the latest post. This will assure you that you will get the freshest strategic marketing for your business type.

 

Target Market Competitors

target clients

This is under competitive analysis and must be included in your company marketing plan.  Feel the need of your market by seeing what your competitors has to which the market valued.

  • Social networking sites are also ideal mediums to target your market competitors. There you can view more precisely how they are able to perform social engagement towards their followers and clients.
  • Strategic marketing before it can be globally effective includes contemporary approaches such as considering social media marketing.
  • Biggest opportunity nowadays can be seen actively engaging in social media sites and it is because of convenience.

 

Marketing your Products and Services

market your business

Although this last phase is a priority to any strategic marketing there is but still it has to be updated. If you are selling something it has to be understood that your services must meet the quality as well. This means to say that you will not solely focus on your products but how clients would see great points once they will deal with your small business.

  • Find time to possibly offer future users some vouchers, trials, ebook and tasters depending on your offers. This will help prospective clients decide on what they liked about your company and then allow them to talk about you effortlessly worldwide.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

,

Reasons why Businessmen Became Social Media Believers

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Using strategies for your business correctly involves much more than just creating online profiles. Remember that every business has their own missions and visions even an objective to pursue that is why social media marketing must follow a consistent updating. Businesses open for changes are businesses that are worth fighting for since that an owner can assure that the firm could combat possible crisis in the future. So why does businessmen these days became social media believers?

 

Social Media Sites are the best Medium to Gain Attention

get social

One of the core reason why there is social media marketing is because it offers limitless strategies. These strategies are not solely for advertising but to gain attention and respect towards prospective clients.

  • Avoid too much promotional postings thus, it must be valued and be useful to your general audiences. Providing informative posts to your audience will drive quick view for them and will certainly build large audience if the post is worth sharing.

 

Frequent Updates but Free of Charge

Social media update

Unlike the traditional mediums for advertising such as television, news publication and radio announcements – social networking sites are free of charge. Updating frequently can start off a strong online profile.

  • Come up with topics that you will be able to maintain which means you can post it in a sequential manner so that your audience will have something to look forward to.
  • Remember that the worst thing in social media posting is that when you are able to build audiences then suddenly stops posting tendency is that the social audiences would have to quickly disperse. So it has to be consistent or else they’ll find other brands to follow and engage with.

 

Convenience Rounding this Strategy

social tool

Social media marketing enables your online company to use plugging that can automatically post on your different social media accounts. This can be done through scheduling such posts on time you would like it to appear on the accounts.

  • Write down in your marketing plan the lists of posts and topics to be discussed on a specific date or period. This will further ensure that you can achieve sequential form of posts and that to avoid repetitions at the same time.
  • On each platform test different kinds of contents and approaches, since that there are trending topics on some platforms such as Facebook and Twitter.

 

Remember that social media marketing are built strategies for your company’s online presence. Therefore, it has to be planned ahead of time to avoid missed out information. Never let consumers slip away great offers and ideas that you can share up to because social networking sites are the fastest way to receive responses. You have to commit availability for inquiries and fast responses are again appreciated by prospects.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

DOWNLOAD OUR FREE EBOOK HERE AND GET A CHANCE TO WIN “RICH DAD, POOR DAD”

 

laptop

LIKE US ON FACEBOOK TO ENTER!

icontexto-inside-facebook

Marketing Tips that will lead your Customers to your Firm: Become a Business Advisor?

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

It seems so easy for us to discuss about tactics, marketing concepts for both local and online consumers and some technical tasks. But if you were in a small business owner’s shoes you’d know that the best element for a successful business with satisfied customers is the love for the craft.  There are so many claimed marketing tips but it rarely gives importance to actually loving what you are doing. So it’s time now to write down to your marketing plan some of the most practical  tips that will lead your customers to your business.

 

Become a Credible Leader

leadership

Make sure to exert extra effort to encourage your employees in giving a more personalized approach making your customers patronize your business services. To whatever business type you want to pursue customer service must be prioritized because it is a huge determining factor to increase repeat customers.

  • Become a business advisor and not just a boss by encouraging your employees to never miss out the effort of simple greetings. Addressing your customers some simple yet noticeable greetings like asking them “how’s your day” could lift their moods.
  • In terms of online businesses, make sure that your website is filled with friendly approaches such as starting out a post with a greeting. Furthermore, simple to navigate websites are appreciated by online prospects too.

 

Find time to Reward your Customers

rewards

This perhaps is the most common yet practical tips that should be included in your marketing plan. There are hundreds to thousands of ways you can give back to your customers which they would love to go for.

  • Posting to which you offer free item after every 10 purchased transaction. Or a 10% discount for the next item after you have bought items with minimum amount paid.
  • Another advice for business and marketing plans is that holidays should be meant special to your business and to your clients. Special holidays like Christmas and New Year wherein you offer good discounts and throw freebies.

 

Sharing Personal Stories and Business Success

business

Being personal to your customers is something that is usual these days. People would want to be extra sure that who they want to deal with are trustworthy and credible. This is why you have to create an “About Us” tab on your website so you can extend your reach to your customers wherever they are.

  • Common social media marketing tip is to include creating a Facebook account wherein you constantly update your followers of your hard work and milestones. This can further make your business relatable to your present customers and even to prospective clients.

 

One does not have to an expert business advisor to let these all happen for their business. Just as long as you have a marketing plan with a big portion for customer care then you are sure to go.

 

 
Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

SBC_424x283_easterbanner

How to Find a Reliable Branding Consultant for your Small Business Start up Plans

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Every business taker whether new to the industry or an expert would search the world for the most reliable employees to work for them. If you are deciding to hire someone who is a branding consultant then you need not to forget important aspects to be followed.  It must be clear that the earlier you pursue on business the more experience you can gain and for the years to come. Marketing strategies relating to the finest and latest innovations are made possible by effective new business consulting.  This will article will give you some brief yet effective details on what to look after in a reliable branding consultant for your small business start up plans.

 

The need to Established Organization Structure through a Company Website 

 

PR4

A way to well facilitate your company website is when a branding consultant include the idea of increasing public relations so as you can reach for more space that may give you additional earning capabilities. One popular option is when you promote through social media advertising especially if you have long had a social networking site with friends and acquaintances as this plays high visibility for your potential customers. Aside from giving information to future clients through your website, you can as well earn if you will ask other products to be advertised on your own website. Organization structure is an effective tool to execute business to business marketing strategies. There can be various revenues that can be as good as alternatives if you make use of your spare time like during weekends or non working hours to be involved with these people.

 

Branding Consultant: On picking for your Company Website Designs 

 

2010-03-01-quiet_please_public_relations_person_at_work_tshirtp235129109376369567qmr8_400

On the other hand, those who can personally pick  company website designs attest that the site does not solely offer effective publishing but as well as full customer services met visually. Aside from this they want to settle on a company long been running in success with its good reputation. Company website designs can truly contribute to this marketing impact. Any promoting website can get the most out of a free charge services from a hired branding consultant.

 

 

 

Provide alternatives if you cannot offer their demands

Business word cloud for business concept, Competitor analysis

Going about the idea of choosing your design, one thing must be remembered is to what you are the aspects to deal with. Evaluate the market’s needs through competitive analysis and provide alternatives if you cannot offer their demands. Outline your company’s products and services so as it can well feature everything it takes simply through creative designs. What is nice about company website designs offered by a branding consultant is that it can provide you samples you can refer to or else use. There are specific niche that will best describe in a way that it can be more appealing in most search engines.

Professional consulting services are essential for you small business growth

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

When it comes to providing enough details on various considerations upon running a small business smoothly professional consulting services come on top. As they say “experience is your best teacher” however in this fast changing world we need to get ahead of everything in order to expect business success. A major advantage of this is to get more time in concentrating for the most important actions in your small business which makes you more productive each day. This article will further tackle on professional consulting services your small business needs.

 

The convenience you can Get out of Professional consulting services

  professionalAdvice

•             Oftentimes, professional consulting services not only cover short term venture ideas but as well as for the long term factors. When this is considered all the more you reach the fullest advantage basing on your competitive analysis. Furthermore, seeking professional consulting services will allow increase manpower productivity too. The reason for this is because there are certain tasks that can be necessarily performed without the need of your staff. It saves time and effort through expert advices, thus no need for permanent or consistent employee fees.

 

Business Plan Package to Suit your needs

business_consultant

•             Another thing being discussed on professional consulting services is that it gives you the privilege to be acquainted with various ideas mold into a convenient business plan package. The content of this package includes; sales and marketing strategies, online marketing, finance management and business alternatives. These business packages are highly needed to support a long term venture taking and if you are a beginner it will take years to learn these processes with which hiring professional consulting services would work for.

 

Targeting your Market

Small-Business-Consultants-300x280

•             Next, aside from offering well systematic business plan it helps small business reach its core goal even right from its starting point. This is because it never limits solely on startup plans but go beyond expansion especially for those who already have an existing business. Professional consulting services are designed to perfectly attract the market through trend setting enables your small business to be interesting for all prospective customers. Creative inputs can be added without further hassles in your part as a business owner.

 

 

As mentioned, part of the business plan package is the sales and marketing strategies that help you increase profits without much comprehensive marketing research. Highly trained professionals with years expertise will provide you the perfect marketing plan with regards to this matter. The market analysis will give you broad knowledge about how you can relate to the market by studying their behavior, buying types, competition, and growth factors. Therefore, when starting a small business you are very interested about professional consulting services will put you on the safest phase in running this chosen niche.

 

Socratic SBC | Small Business Consulting, is offering you Professional Business Consulting Package and Business plan package with 30 discount. Grab the discount today.

 

 

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com