Why most business website fail

Facebooktwittergoogle_plusredditpinterestlinkedinby feather
So you think online marketing is promising? Then think again because you might be included in the lists of business website failures. However, do not let worries conquer your aim to become successful in this kind of venture. Creating a business website does not guarantee profitable returns. Apparently, content marketing these days is the reason why some businesses maintain to increase leads. What is content marketing? This is a modernized marketing tool used over virtual practices for engagement. Most likely tips and advice are shared over social media websites and through blogging to get things done right.

 

How to get started on your content marketing

 

Jumble up ideas can be overwhelming there for find time to study content strategy. You need to organize the topics to write about and how to catch the interest of random online readers. Same topics written in one notion is definitely boring! Content marketing requires techniques to follow in order for it to become efficient.

  • In content creation it is wise to take keyword research. These are words and phrases that are likely researched in search engines. The higher its ranking is the better. Remember when doing keyword research it has to be best fitted to our business website and niche.

 

What you should you include in your content marketing

Contents like blogging is more appreciated if it is socially inclined. It has to be relevant and that it is essential to choose words that are easy to digest.

Tip in writing content or a blog: Big words and mind boggling ideas will only sound too impressive. No one would be interested to read on the entire content if they are off from a bad introduction.

 

* Costumer research – what does your customer need? Ask your clients; ask for a review on your services and products. How can you make it better and where should you focus more

* Competitor research – read learns and listens to your competitors failure and success

 

* Sharing is good – your business is your niche it is your treasure, but this treasure needs to be shared so it can grow.

 

Share your knowledge about your business that can be useful for your clients or potential clients

 

Small Business websites need a blog

 

 

Yes! Social media sites are not the only medium for content marketing! Content strategy is more pleasing and formal if you have a blog site. If you are active in blogging and you were able to analyze and make use of the conditions in content creation then it wouldn’t be hard to gain followers. From one interested reader comes referrals which make it easier for your main business website to be noticed.

 

 

 

 

 

 

 Why a business blog is important to have

 

The main goal why you use content marketing is to deliver your message in a more friendly tone (the image to the right indicates a sexy tone which is one of the most used for getting attention). That is the technique! Contents that are engaging and seem like concern with the reader can be done through striking tips and advice. Quality content is distinguished when you know you have captured the hearts of your readers.

 

 

 

 

 

When do you find the time and how often should you  write your posts?

 

 

To be able to generate leads you have to be consistent about sharing your posts. Writing at least one or two contents in a day is very important to let your followers be updated. Make sure that topics go in sequence and thoughts should not be repetitive.

 

 

 

 

 

 

So what if you do not have the time to blog?

 

 

 

If you are too busy doing what you do with your business, you can always outsource your content creation. Discuss with a writer what your content marketing is, and also get the writer to know your business inside out by providing some service and product info.

 

Also provide an admin access to your blog so your writer can easily access the posts and schedule posts as well. Make sure that your writer meets the content marketing plan that you have.

Outsourcing can be very efficient for you, but off course you still need to have your hands dirty with the contents that are delivered to you. This means that before your content creator publish them to your business blog you need to proof read the content and make the changes if necessary.

Ask your content creator to create a 1 week content plan that can be updated from both sides, the best thing about outsourcing your content is that most content creator do their research such as competitors content strategies, keyword research, meta tags and description. You save a lot of time but this by all means that you need to invest in a great content creator and you need to make sure that the contents are 100% unique.

 

We at Socratic SBC | Small Business Consulting, offer and guarantee you content creation with the best and most professional quality, as we only hire the most experienced writers from all over the world.

 

We can also offer package deal, which will be more efficient for you and your business budget. Let say you need marketing plan and business plan as well as content creation, we can make a package that will cover your needs.

Talk to us about your business desire and lets make a successful plan together and bring to action

 

Strategic Marketing Plan – get your brand to stand out from the crowd

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

A lot of aspiring businessmen thought that branding is for big companies only. But no matter how small a business may seem to be as long as you wish for it to be established well then branding must be prioritized. It is essential as it captures potential customers’ interest. It is a part of strategic marketing that without even trying on the products yet there is a sense of amazement. Establishing an identity that is recognizable will further help you increase crowd –curious crowds! So how can you get your brand to stand out from the crowd?

Strategic marketing: The best definition for your brand

Prior to any finalized plan, always see to it that your target should be your prospects. Part of your strategic marketing is to determine what you want your customers to think about your offers. Also, your brand stands out if in first place you clearly understand what it should be known for. How it differs to your probable competitors, these questions are your foundation in conveying message for your brand.

 

The message you want to partake regarding your brand

 

It must be understood that your graphical representation for branding might be hard to understand for some. In short, any branding featured whether as logo, theme and web pages look must already convey message without saying so. Remember that for most cases opening a business assures that you will offer convenience to your prospects. Therefore, it must be written in your marketing plan that branding must be simple and yet relevant.

 

Brand voice for social media marketing must be consistent!

 

Since that social media marketing is larger than it was before because of the increasing usage of such like Facebook and twitter then at least be consistent. You cannot expect a recognizable or remarkable business if you will not make use of brand voice. Whether you share it through photos, videos or even blogs there should be consistency. It must not have messages differ from your other posts to avoid confusions to your followers.

 

 

 

Updating is good and healthy for your branding

 

Lastly, strategic marketing will never be possible without consistent updates. Never assume that random customers and audience would automatically remember your business services and products. Updating can be done too in social media marketing by creating official accounts to these media sites. Company name and slogan are just the famous tools to use for when updating. Widely known companies even with new brands introduced still manage to be on top because of how well they go along with updating.

 

 

 

 

 

 

 

Contact Professional Business consultant -If you think it is expensive to hire a professional wait till you hire an amateur!

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

 

Why is it important to trademark your business through business name and logo

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Guest post by:
Leon A. Carr II
COO / Director of Security & Investigations
Opsec International,LLC
carrla@opsecintl.com | www.opsecintl.com
Office: 704-930-6778
Cell:    704-281-6583
Fax:    704-573-9628

 

If you want to become successful in your chosen career then it takes a lot of hard work and in fact even when choosing for a business name and logo requires thorough study too. In most cases a business success is an effect from a good business name and logo.

While picking the right name and logo can make your business popular easier, you might bump into some wrong prospects too. So it is important to plan this well and if this is not your thing then perhaps expert advice can help. There are two major options when choosing a business name it is whether you go for a descriptive name or you go for a creative name. Whatever you choose it is still best to know why it is important to trademark your business through business name and logo.

 

How to choose a name for your business 

 

It is not easy to name a business most especially if you are the owner because it excites you more than anyone. The name should convey close to perfection message that would generate the interest of the many. Trademark issues are considered to be an important ingredient towards success. One has to firstly need to develop the right marketing strategies for this task. If it seems hard for you to accomplish then work with experts such as a branding consultant.

 

Why is it important to have a business name?

As mentioned this is important since that this is a long term effect in your business identity. Choosing a lengthy and difficult to remember name should be avoided. Remember that you want a name that will fit the mood of your target audience. When you do this right then your business will be noted easier and new clients would want to try it because they have overheard it from someone.

How can you create business logo that will fit your business?

After you have successfully chosen the best business name for your firm the next thing to do is get a professional business logo. Just like creating a business name, your logo must be remarkable or easy to remember. The best possible way to do this is to have a logo that perfectly describes your business purpose. These purposes include the services and product you are offering.

 

How can you attract more customers through your logo

Everything boils down to the fact that you have to choose a logo that informs people about your business. This logo is capable enough to generate people’s interest making them want to find out more to your business. And again, picking the right combination of designs and colors that relevantly represent your firm is what makes a logo perfect.

 

 

 

How can you register your business name and logo legally

 

For your business name always check first the availability of the chosen name. Although registering your name has not yet been established by law the main advantage here is to be able to get the rights for that name. It is an important trademark aspect you should not fail to remember. Just as though, your logo has to be checked before officially taking it as part of your business branding. Established businesses and competitors might have some features similar to your logo, so be cautious about it.

 

 

 

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

 

 

How to establish your small business legally

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Whether you are in a present business or would want to start it out it is very important to take a step back twice to see if you have taken the proper legal business steps. Many beginners to a business find it dreadful to deal with the legal aspects there are when managing even a small business.

 

This is because they fear of so many things like the consequences down the road once it is not established well. Now is the time to know how to establish your small business legally.

 

How to choose the correct business? online/offline business?

 

This is the part of any business taking for an individual and at times those with years of experience still struggle to get this right. The idea is to put something that you are passionate about without thinking off too much personal interest.

This means to say that you have to be in a legal business that the market would appreciate. It is like give and take relationship, you are able to get your dream career and at the same time you help people by means of offering for their needs.

 

Seek Professional Consulting that offers Consulting package including legal package for best convenience

If you worry so much about how you can pull out all the legal entity there is when starting a business then perhaps consulting package is your best guidance. They can absolutely give you details with regards to establishment of business legally. These service provider companies are expert in small business start up plans including

package with legal help for business.


On making your business plan and financial plan

While you are in the adrenaline on pushing to that big day to launch your business be mindful of other very important things including your business plan and financial plan. These two works hand in hand with each as there are business plan that wouldn’t be possible if there is no exact weighing of your financial

capabilities. It is therefore important to plan this well and in as much as possible seek for professional consulting services.

 

 

 

 

 

Considerations when it comes to Business location and Insurance

 

Your location is a contributing factor when determining your sales impact. Location wherein there is presence of busy market like nearby schools, offices and other establishments. These are ideal spots to where you can effortlessly increase clients since that your business location is convenient for them.

 

However, a downtown establishment of business legally needs insurance options. There is good possibility of accidents that may occur like fire and other natural disasters. So it is best to apply for property insurance.

 

 

 

 

 

Do you have a business idea, but don’t know how to start? Have you always dreamed of starting a business, but don’t have any idea? Do you have a business that needs informative guidelines for further development? Then Socratic Investments is here to help you. We’ve been in the business from brainstorming ideas to implementation for quite some time now, and we can exactly help you get the right information you need.

 

Contact us NOW

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

 

 

 

Image source

http://www.sba.gov/content/advertising-basics
http://www.howtobefound.co.uk/
http://blog.supermedia.com/8-things-small-business-website-2012/
http://mondaysorchids.wordpress.com/page/5/
http://www.mnmentors.com/
http://www.gethow.org/financial-planning-for-your-business-success/