Proper Usage of Twitter for Online Marketing

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Proper Usage of Twitter for Online Marketing

 

Twitter is a social media where you can explore a lot of things, may it be about fashion, current affairs and celebrity updates. However, Twitter nowadays has also emerged as a medium for online marketing. How? Then read on.

 

Twitter is a unique platform and very easy to use. It is basically a freedom wall where you can share whatever you want. This is an interesting venue for advertising and marketing because it only highlights the important details about your post; whether it be a simple update or a certain product you are selling. Each post or commonly known as tweet is limited to 140 characters hence each post will be direct to the point. These tweets will publicly seen by users when posted. People may even interact on the post you have posted through posting a comment and tagging another user. Other social media platforms such as Instagram, Youtube and other google sites could be linked to Twitter hence your reach will be doubled.

 

This platform also popularize the feature “hashtag”. Hashtag is the pound or number sign followed by any word. The beauty of the hashtag is that your posts; whether a photo, plain text tweet, or a video or blog link could easily be searched and followed. Thus it is ideal to promote your company with a unique and retain-able hashtag; in this way it will make a mark with the users on what they need search on to get updated with the latest information about your products and services. Note that hashtags is viewable worldwide and that the more people use a certain hashtag the more chances your company be noticed, remembered and the next day you know you are in the trend and you would get remarkable marketing results. You may also follow or view other hashtags that could help you improve your products and service and even use it to search for another supplier and the like.  To make you more familiar with hashtag; here’s some examples and short guideline on the do’s and dont’s of making one:

 

– it has to be unique but poses high memory retention

-no special characters must be used apart from the pound/number sign

-no spaces

 

i.e

#onlinemarketing

#crazylifestyleevent

#101waystotweet

 

Moreover, another useful feature of twitter is that you may answer query straight to the person concern without the need to log- on to your e-mail since Twitter has the private messaging feature called direct message or DM.  Just like other social media platforms, twitter direct messaging could be used in sending plain text message and even with pictures. However, it is again limited to 140 characters and does not have group chat.

 

These are just a few of what Twitter offers. It is in general a very helpful tool in communicating, learning and promoting either for personal and business use, current event updates, entertainment of other tons of useful information.

 

 

For more info about Social media marketing for small business

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

Local SEO – Everything you need to know

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Local SEO is a great way for small business owners to boost their online visibility. Nowadays it is essential that your business can be found on local listings and directories. Google has been increasingly hard and expensive for website owners to optimize their rankings. This is the one of the many reasons why small business owners do not invest much on online marketing because they cannot afford it. Here are some simple ways on how you can improve your ranking through Local SEO.

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How to get started with your Local SEO

Local SEO is pretty similar to traditional SEO, where you optimize your website for your main keywords but for Local SEO your main focus is your business name, address and phone number. This is a good way to tell Google about your contact details by using tags.

How to build your online brand popularity

From some aspects Local SEO looks like traditional SEO the idea behind it is to increase the popularity of your local business not only in Google but in various websites and services. Like for instance Yelp is the most popular website, which generates over 100 million visitors monthly only in US, getting your business ranked and reviewed on Yelp can be one of the ways you can increase your brand popularity.

The best part of Local SEO is that there are millions of websites similar to Yelp, some covering nationwide area and while other websites are targeted against particular cities or states. Getting listed on Local listings or Local directories sites will increase your online visibility.

How to start building listings

Starting with your own blog is always the best way to go for many reasons, some which are; producing fresh contents, engaging visitors and ability to establish yourself as an authority and lots of new qualified leads. You need to continue building your authority through local communities, blogs, newspaper, and pretty much every other place you can think about. Another great way to establish brand visibility is to engage your brand on social media and generate strong presence online. You can get started with your social media less than an hour and complete your online profile with the detailed information about your business which you can use later on for your Local SEO as well.

 

Local SEO tools that are very helpful

Although Local SEO can be done yourself, it is essential that you have a tool for it as there are millions of Local listing sites and getting your business information there might take a while. Here are some tools that could be useful.

BrightLocal – BrightLocal is a company based in UK however their major clients are from US, from small to large businesses. Their tools are very affordable and this can a complete solution for your Local SEO and can help you analyze and optimize your website, your Google+ account, track your Local rankings and also find opportunities based on competitor research. BrightLocal has every Local listing site on their list and they can bring your business on Google search page.

WhiteSpark.ca – which also offer advance tool for finding business listings, and again based on researching the top competitors for the provided keywords.

Yext.com- You can run a free search with your business details where you are listed and also Yext can give you lists of other new site.

Local SEO is a great way for small and medium businesses to boost their online visibility and also get the opportunity to be known by locals.

 

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

 

Business growth – The Impact of communication

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Customer satisfaction is essential to maintaining the revenue and growth of a business, when a company has a poor customer communication methods, the company can be missing out on consumer feedback. The better the business owner and employees the importance of customer communication the more likely the company will able to assist the customers and repair the negative customer communication policies or practices.

Proactive customer communication

There are several stages to customer communication; those stages include initial purchase, retention and marketing existing clients. To get proactive communication in place that follows up after initial purchase to ensure customer satisfaction and to maintain contact with clients. Poor customer service after a purchase cannot lead to repeat purchase or recommendation.

Retention

Customer retention means that when customers call your company prompt and courteous service must be in place. Poor customer service and communication system where customers does allow to speak with a person will get frustrated and buy their products elsewhere.

Source of your revenue

Your customers are your source of revenue, if you do not ask your customers for opinion you cannot make your products better or get improvements or upgrades so you can you can increase sales. Poor communication does not allow the customers to input feedback.

Brand message of your company

In the mind of your customers, you get only to be one thing! That one matters the most in your company, that one thing is not found on your website, your online presence nor your employees, but your way on handling your customers questions and feedback. Your customers can help you with your business branding by spreading the good experience they have had with your company from products to customer service.

Rewarding your customers

Offering free goods, discounts and buying opportunities to regular customers shows that you value them and welcomes them. Giving out discounts on their next purchase is also a great way to make your customers come for more products. You can reward your customers in the most creative ways you can think of to make it more exciting for your customers.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

SEO: Every Small business should know

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Internet marketing including SEO is ways to attract people who are already looking for their products and services.  Internet marketing is for optimal exposure for brand awareness and this should be done creatively and thoroughly. Here are some SEO tips every small business should know.

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User experience

SEO is ultimately about providing the user with the friendliest and fastest and best experience for their customers. Your goal in SEO is to give your customers the best and optimal experience, because a happy customer is a returning customer.

Exposure for brand awareness

Internet marketing is about giving your clients what they are looking for, including SEO. You need to present your company on Search engines, so your potential clients can find you. You might have invested on lots of advertisements online and offline for you company to be visible to the public, however without a marketing plan your campaign would not succeed.

You must also first take a good look at your website if it is optimized, which will automatically increase visibility, credibility and usability all of which increases the traffic to your website. Every small business website should take the opportunity Google Analytics presents; it is a tool that can ultimately track valuable information about your visitors.

Find out which browsers they use, which keywords are being typed, their geographical locations etc. this information will help you discover your target market and determine strategies based on facts.

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In additional to advertising what else can you do to build strong brand awareness? The following can lead to repeated exposure:

  1. Extensive distribution
  2. Brand related articles
  3. Product placements in all area of advertising both online and offline
  4. Direct Marketing
  5. Web presence ( especially on social media)
  6. Online and viral marketing online
  7. Business card distributing
  8. Brand related contests
  9. Customer referrals
  10. Word of mouth marketing

Brand awareness, SEO and social media

A while ago SEM and SEO strategies are enough to rank a website on the top of search engines, today this is no longer enough. The internet marketing is about integration, which involves SEO, social media marketing, content marketing and digital or media marketing. Exposure continues to come up in conversation because it is the goal of every business.

 

Social media strategy: Word of mouth worthy

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The best marketing for a brand is word of mouth marketing, once you have established your business online and have gotten a good reputation. You still need to go thoroughly with your posts, tweets and branding strategy. Word of mouth marketing can spread faster than any marketing techniques in social media. Which means that word of mouth marketing can either break or make your business?

What is word of mouth marketing

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Word of mouth marketing is using your happy customers to promote your business, the aim in word of mouth marketing is to provide customers with such amazing and life affirming products and services that they can’t help but share with their friends, family and co-workers. Imagine how it will boost your visibility is one client share your brand to their friends and their friends share it to their friends and so the cycle goes on. Word of mouth marketing can be found in:

  • Facebook
  • Twitter
  • Online reviews
  • Blog posts
  • Brand mentions
  • Forums
  • Old school Chatter

Word of mouth marketing statistics

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These numbers are pretty solid case for word of mouth marketing and it’s kind of cornerstone of every marketing strategies out there.

  • 20 to 50% are results of word of mouth marketing
  • 92% of consumers trust recommendations from friends, family and co-workers
  • Only 10% of consumers trusts brands without reviews
  • 70% of consumers read reviews online
  • 80% of consumers are influenced by friends social share about a brand

5 steps to improve your word of mouth marketing

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Word of mouth marketing isn’t magic, begin your journey with these simple 5 steps to improve your word of mouth marketing.

  1. Give people reasons to brag about your service and friendly staff

Word of mouth is about customers promoting your business to their set of social network, which means that you need to give your customers something interesting to share, might it be an informative article that you write on your blog or simply a product that that have changed their lives. With this obviously your products needs to be strong, and it is important that your staff interacting with your customers and clients is on top-notch.

  1. Be unique

One way to generate word of mouth marketing is to be unique and different from your competitors, you can do this in such a number of ways, and here are some examples:

–          One of a kind product

–          Happy staff

–          Unique company culture

–          Creative marketing ideas

People appreciate what is out of ordinary, if you have a bizarre brand identity you need to be proud of it.

  1. Be an industry expert

It is important for people to trust is you first establish yourself as industry expert through articles, podcasts, webinars and video tutorials. Being an expert requires a lot of effort from you as the business owner.

  1. Create a good name for yourself and your brand

People appreciate a business that is honest and fair, grow your reputation by being respectful of your customers and treating them right.

  1. Be active and engage on social media

Your business, brand, products and services may be well known on social media, but what people really appreciate is having the owner of the company to be seen on social media as well. You can develop a community by:

–          Encourage dialogue

–          Host contents

–          Host webinars

–          Organize events offline and online

–          Loyalty programs

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Marketing plan for Small Business start-up

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Promotion seem to be a struggle for every Small business start-up, you are competing with a tons of others including major corporations. There are few things you need to do before you start your big promotion either online or offline. Here are some few tips on how to get you started on your marketing plan.

Know your products and services first

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Off course you know your business well and you products and services. But there is more into knowing your product and how you can deliver the best marketing strategy to gain more clients your way. A big part of promotional campaign needs a big preparation. Lots of business owners plan and prepare their field before they even start their campaign.  Know your products by delivering the best images, description and keywords, you cannot jump right ahead on your campaign without preparing the tools to get the job done.

  1. Prepare your text and product image
  2. Test out your images on different browsers or ad campaigns
  3. Gather at least 3 testimonials from your current clients

Narrow down your target client and find your niche

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Know your brand and know what makes you different and special from the rest, you should have an official website with professional photos, image and design. You also need to narrow down your target clients and find your niche, think of all the options that you could offer them that they do not get from your competitors.

By each marketing campaign you need to define your target clients, for each product you promote your need to find your target clients. When creating content for promotion you also need to define your target audience and stick to your niche.

Make sure to have a consistent branding point

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Consistent branding means that you need to dress up for your brand, not physically but with your website, image, color scheme etc. You need to be consistent to claim the brand that you promote. You will make more impact on your target client if you are consistent with your brand color, fonts and images. Consistent branding also means, updating your website, have professional photos on your site, biography, current events, social media info, mailing list and blog. These are the basic of consistent branding, it makes you look professional and your target clients need to have a place to bring traffic back to you.

Create goals and budget for your marketing

It is very important that you create goals and budget for your marketing campaign, how many clients do you want to reach within a month? How many products do you want to sell in a month? The next thing you might want to look at is how much is your budget for your marketing. Here are some  few questions you need to ask yourself before starting your big promotion:

  1. Number of sales
  2. Number of new clients
  3. Material costs
  4. Budget promo services
  5. Research budget
  6. Website and logo budget
  7. Offline advertising budget
  8. Budget on PR ( Press Release)
  9. Budget on Marketing or SEO outsourcing
  10. Budget on Digital distribution

Conclusion

These are the most important part of starting marketing for your small business, the key is to plan ahead and define your goals. You need more than just campaign for your small business and more than just branding tools, you need to always set goal on every marketing campaign you want to run.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Social media marketing: Stand out with these marketing tips

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One of the most used marketing strategy to gain online visibility and brand awareness is social media marketing. But not everyone is making most of their social marketing strategy, this article will help you make the most out of your social media marketing if you just got started.

 

Promote your business on social media: The tricks

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Twitter – use twitter to promote your business, products and services. Develop an effective twitter-based strategy, you could gain hundreds of potential customers. Determine your keywords, hashtag and learn how these can work you gain more visibility on twitter.

Next is add Twitter button and follow us box on your website or blog, you may also want to have a retweet button on the top of your blog post.

Tricks: If you are using a blog to promote your brand tweet number would be a great idea, so you can monitor how many shares you have on your certain blog post. The more shares the readers see the more likely they want to retweet your post.

Facebook – it is another thing that you have a facebook profile, but you must have a like page as well, where you are able to advertise your products and services and Facebook also has a great feature regarding targeting your niche market and your target audience, it is called Facebook Advert. Pretty easy slick to use as well, you can promote your business and get certain number of likes per day. Remember as well to have your Facebook page available on your blog.

Google+ and Page – One of the most popular social media channel these days is Google+, you must have one and learn to use it as this is a great way to have your place on the first page of Google when your potential look for your products and services. Make sure to personalize your Google+ profile and add the necessary information that could be useful for your target clients. You can also add your other Social media accounts under the tab ABOUT.

Tricks: make sure that you have your business information such as address, email, phone number and location on your Google+ page, the more detailed the  better. If you have a blog make sure that the images and blog post page can easily be shared to Google+.

 

Things to avoid

Do not go too half cocked and start Facebooking and twittering like mad, this will not lead you to more fans or more visibility. Establish a social media marketing plan and follow that, you need deadline when creating social media marketing campaign if you want to accomplish anything with your social media. Make sure to stick to your plan firmly.

Improvements

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Social media is to improve your website rank and gain more online visibility and later on gain more clients. Avoid the hard sell of your products and services instead focus on giving your target audience resources to great tips and great values. Engage with your social media network and encourage them to voice out. The more interaction the better, you will sooner or later learn what your clients needs and you can easily deliver, so it is important that you learn to listen to discussion.

Tricks: To successfully market your products on social media, you need to draw others until you locate your own voice. Have a look at your competitors social media field until you figure out what works best for you.

 

Conclusion

Do not expect an overnight success with social media marketing, it takes time to develop a strategy that will work both for you and your clients. You will need to keep working on getting more followers before you can think of launching a strong social media campaign. You also need to take time to evaluate your progress.

 

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

SocraticSBC is 100% committed to creating solutions, and delivering quality content that improves the way you do business. We want to hear from loyal customers like you. Follow me on Twitter at @rwhunni or email me at rwhunni@socraticsbc.com and let me know what you think about our services. Your feedback makes us better.

What does the new Panda means for your marketing?

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What does the new Google Panda means for the marketers? The new Google Panda 4.0 is a major update to the algorithm against date refresh. The new Panda 4.0 is changing how Panda identify sites. So the question is how will that affect you and your business website page rank? What are the ways or new strategies to implement on your marketing campaign?

Panda and SEO industry

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With the new Panda 4.0 worries the SEO industry, how it will affect their sites and their clients sites, with panda affecting  7.5% of English search queries and 0.2% of English searches, what are some of the more permanent strategies that SEO can begin to implement.

View from the experts:

The same strategies still is recommended and it still holds true even with the new Panda update, the focus on content which provides value for the searcher and the user friendly sites are still top priority to rank higher on search engines.

You need to look at your site with an objective eye, part of your SEO strategy should include audit. Get rid of duplicate or thin content and review your back link profile and bad links.

Panda update and mix of 2 components

The most interesting about Panda 4.0 is the mix of 2 components:

  1. Content – Panda 4.0 has improved finding thin contents online and reports said many sites has been hit.
  2. Site performance – The site with low performance has panda made a move to lessen and or decrease traffic back to the site.

Creating unique site experience is going to be a challenge for SEO and business owners, Panda are focused on increasing website rank for Website with great unique and high quality website. If you have not updated your website yet, this is the time to do so.

 

Clutter free web

One of first observation with the new Panda 4.0, is a clustering effect. This means lower ranked site of similar domain IP block. Panda updates reducing the value of quality content.  It takes days for Panda 4.0 to hit of all the data, it may take weeks before the valid analysis to come through.

 

Conclusion

With the new Google Panda update, it is time for marketers and business owners to be really creative with their marketing strategies to only give quality sites and contents to searchers.  This is a new innovation for most businesses where they can start up new with their marketing strategies that did not work before might come with greater and more unique way to market their products and services.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Our Goal
SocraticSBC’s staff provides quality business building solutions to individuals who are trying to start a new business or are just updating an existing one. We provide you and your business with a great selection of online services that will help you streamline your startup time, budget, and take your business to the next level. You may not have the time or expertise to perform all of the one off task that are needed to get your business up and running. SocraticSBC is here to help you. We have a number of affordable services that are designed to help you start or grow your business, depending on your specific needs. You can see a few of our services on the right

Customer relation management – how to connect with your customers

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Successful companies are the ones who connect with their customers. Getting the right connection with your clients needs a better understanding of your clients needs. Focus on your value proposition and expressing as well as delivering your value to your client will get you more happy client and more referral to grow your network.

Client Focus

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Focus hard on your clients needs and interest like creating more helpful tools or giving more alternatives. Customer need to be exposed to more world class customer service, there are more technologies to help you connect with your client better.

Your brand should not be focus on what you can deliver and what your values are, but rather what it means to your customers. Later on your brand is going to change, it will be about what you do, what you can do, how you do it, how you deliver, your pricing, your competitor and most importantly how you your client define your business.

Understanding and communicating with your customers

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Your customers are always right, even if they are not. It is important that every business know their customers inside out, to build a strong and long term relationship with them which will increase loyalty and revenue.

When you are engaged with your customers:

  1. 300% more likely to recommend you to others
  2. More likely to become repeat customer
  3. Most likely to check your website frequently for updates
  4. Are not price sensitive towards your products and services

Companies with great customer relationship most likely to outperform their biggest competitors, because 90% of buyers will pay more to ensure superior customer service experience. 80% of consumers quit doing business with a company due to poor customer service.

Customer research is critical for every Small Business, but this do not need to be a painful experience for small business owners. Understanding your customer’s value and what they want to accomplish will give you an idea on how you can best create a value proposition.

 

Meaningful expressions

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Some people say communication is not a hard thing, but effective communication is. The more you understand your customers and their needs as well as their interest, it will be easier for you to assist them and build a proper communication with them. So what is your brand trying to say to them? How are you going to say it? How do you know your customers understand you?

You need to be creative with your communication ideas, communication travel far physical or digital. You have 3 options on how you can communicate with your customers, and you will need to prepare your company with these 3 ways. Personal, Physical and digital!

Physical Expressions comes through products, services, stores, showroom and other selling environment that speak volumes.

Personal expressions are your foundation of brand experience, means that the people who have used your products or services will have a personal attachment to you, this is the part where you need to focus on. What is the best and what is less attractive about your products.

Digital Expressions are important, customer service on screen are serious efforts to interact with your customers. Investing digital customer systems for every type of screens mobile, desktop and social media will maintain the connection you have with your customers.

 

Conclusion

If you are alone in your Small business, you need to align tools and team you cannot do everything at once.  As for every small business, there is always a good investment and waste investments. When you invest on your customers they will 300% invest on you as well? That is called return of investment and which every small business owner is most interested in.

So wait no more! Create a perfect website for your Small business and gain those clients, give them the website and customer service they have not gotten from your competitors. Win them with a great customer service experience. Contact us today for more info about Website creation, logo creation, Graphic Design package with free mobile website.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Why Content and social media marketing go hand in hand

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The virtual age for business taking give importance to true social media engagement by using credible contents. This step enables target audiences to be hooked with your post and make them feel your post is relevant to their lives. For instance, those who are fond of buying shoes and most likely they have a favorite store to do shopping for it. The place where they feel comfortable and well suits their needs. But despite buying the shoes there is something about the brand or its place why they frequently go there. Just as though, readers have websites bookmarked because they want to be updated in such blog site. This is why through the years, content marketing and strategies evolve and it became a social influencer. Let us get to know more details why content marketing go hand in hand with social media marketing.

 

Secures Online Presence

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Successful contents brought the crowd in to its base as they see such posts as worthy to read about. Online companies focus on its presence to either catch up with long term businesses or outperform them. Big social media accounts are your contents other spot to be seen by target clients. People nowadays want something that is fresh, with real kick and informative.

  • Providing strong media presence through content marketing enables your online business a talk about most especially if your readers are dying to know more about its offers.

 

Social Media Matters!

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Although most users are actively involve with socializing over social media accounts and not totally in to an important matter still it’s a crucial tool for online success. .For that alone old and new techniques are being used by social media influencers to help pull out large number of audience.

  • Write down in your marketing plan to who, where, when and how you can publicize your contents. This means to say that you need to undergo target client research from which you’d be sure as a marketer that you give your thoughts to the right persons.
  • Now decide where you should post the created content. Research on top visited blog or content sites and orient yourself on how things go with each site.
  • There is always a perfect timing to post and share your contents to improve online presence. Of course timings vary upon the place so go back to target client research and post on time when your target clients can view it.

 

Include Brand Awareness

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Lastly, remember that your blacks must be related to your offers – both products and services. Content marketing is valuable once it is done according to research-focused approach. You aim to educate your readers and at the same time linger their interest. Visual representations can add colors, value and excitement towards your readers.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com