Why most business website fail

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So you think online marketing is promising? Then think again because you might be included in the lists of business website failures. However, do not let worries conquer your aim to become successful in this kind of venture. Creating a business website does not guarantee profitable returns. Apparently, content marketing these days is the reason why some businesses maintain to increase leads. What is content marketing? This is a modernized marketing tool used over virtual practices for engagement. Most likely tips and advice are shared over social media websites and through blogging to get things done right.

 

How to get started on your content marketing

 

Jumble up ideas can be overwhelming there for find time to study content strategy. You need to organize the topics to write about and how to catch the interest of random online readers. Same topics written in one notion is definitely boring! Content marketing requires techniques to follow in order for it to become efficient.

  • In content creation it is wise to take keyword research. These are words and phrases that are likely researched in search engines. The higher its ranking is the better. Remember when doing keyword research it has to be best fitted to our business website and niche.

 

What you should you include in your content marketing

Contents like blogging is more appreciated if it is socially inclined. It has to be relevant and that it is essential to choose words that are easy to digest.

Tip in writing content or a blog: Big words and mind boggling ideas will only sound too impressive. No one would be interested to read on the entire content if they are off from a bad introduction.

 

* Costumer research – what does your customer need? Ask your clients; ask for a review on your services and products. How can you make it better and where should you focus more

* Competitor research – read learns and listens to your competitors failure and success

 

* Sharing is good – your business is your niche it is your treasure, but this treasure needs to be shared so it can grow.

 

Share your knowledge about your business that can be useful for your clients or potential clients

 

Small Business websites need a blog

 

 

Yes! Social media sites are not the only medium for content marketing! Content strategy is more pleasing and formal if you have a blog site. If you are active in blogging and you were able to analyze and make use of the conditions in content creation then it wouldn’t be hard to gain followers. From one interested reader comes referrals which make it easier for your main business website to be noticed.

 

 

 

 

 

 

 Why a business blog is important to have

 

The main goal why you use content marketing is to deliver your message in a more friendly tone (the image to the right indicates a sexy tone which is one of the most used for getting attention). That is the technique! Contents that are engaging and seem like concern with the reader can be done through striking tips and advice. Quality content is distinguished when you know you have captured the hearts of your readers.

 

 

 

 

 

When do you find the time and how often should you  write your posts?

 

 

To be able to generate leads you have to be consistent about sharing your posts. Writing at least one or two contents in a day is very important to let your followers be updated. Make sure that topics go in sequence and thoughts should not be repetitive.

 

 

 

 

 

 

So what if you do not have the time to blog?

 

 

 

If you are too busy doing what you do with your business, you can always outsource your content creation. Discuss with a writer what your content marketing is, and also get the writer to know your business inside out by providing some service and product info.

 

Also provide an admin access to your blog so your writer can easily access the posts and schedule posts as well. Make sure that your writer meets the content marketing plan that you have.

Outsourcing can be very efficient for you, but off course you still need to have your hands dirty with the contents that are delivered to you. This means that before your content creator publish them to your business blog you need to proof read the content and make the changes if necessary.

Ask your content creator to create a 1 week content plan that can be updated from both sides, the best thing about outsourcing your content is that most content creator do their research such as competitors content strategies, keyword research, meta tags and description. You save a lot of time but this by all means that you need to invest in a great content creator and you need to make sure that the contents are 100% unique.

 

We at Socratic SBC | Small Business Consulting, offer and guarantee you content creation with the best and most professional quality, as we only hire the most experienced writers from all over the world.

 

We can also offer package deal, which will be more efficient for you and your business budget. Let say you need marketing plan and business plan as well as content creation, we can make a package that will cover your needs.

Talk to us about your business desire and lets make a successful plan together and bring to action

 

How important it is for your business to have marketing calendar

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Setting a strong marketing plan can mean a lot for a successful business. It is important since that you can attract new customers and at the same time hitting a plateau during the course taking. This is why a complete marketing plan would have to include a marketing calendar. This will help your business set apart sales and promos that you are going to offer for your prospects. Furthermore, this will develop other marketing strategies associated with this kind of promotion. Your vital role here upon creating a marketing calendar in your plan is to produce smart, well-researched and relevant ideas to put in.

 

 

Do you have a marketing plan already?

 

This should start your objective, depending on your goals – marketing plan should be flexible and updated every month. Why is it that it has to be updated monthly whereas before businesses used to do it only once a year? This is because the world rapidly changes and so does marketing strategy. Internet accessibility is the reason why the business world seems to move a little faster than it was yesterday.

 

 

How marketing calendar can help you organize your marketing strategies better

 

 

This is my own content marketing plan

 

 

 

 

 

 

 

 

Marketing calendar gives out best results in terms of organizing your business objectives including financial management. When there is a given time frame from a specific business goal then you will have spare time to be used for your strategic marketing plan. This will serve as your guidelines for the company so you won’t miss out any idea that might contribute to success. Before starting putting together in your marketing calendar check on it whenever you have time so that if there are necessary changes while reviewing it then you can align all other ideas.

 

 

Be up to date, share your ideas, read others blogs about same niche as yours, and create effective and reliable marketing strategies

 

 

This is termed as B2B or Business to Business marketing wherein you relate from other businesses. It is a part of competitive analysis wherein there is the presence of healthy competition. You get to learn from others through both their success and failures. Reading blogs can open up insightful contents that can be used for your marketing strategies. Update by keying search tools so that you get the freshest and relevant topics for your niche. Here is where you do not necessarily copy but you can be able to think outside the box!

 

 

Your marketing should always include content marketing, tell your success and failure stories and from time to time tell people why your products and services is what they really need

 

 

 

Not only that this serves as a sincere strategy but audiences would read the full context of your offers. So you will be delivering the right message to the right audiences. Keyword enriched contents will even organize your marketing goals in your marketing calendar.

 

 

Do you want to have reliable marketing plan package? Lets talk click here for more info

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

Social media as your marketing tool

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Social media plan

– listen

 

Locate your consumers, access their activities online, this strategy is called Customer research. Listening to your consumers needs is one important factor that you should include in your marketing plan.

 

– Define your business objectives

 

How can you handle your brand online, that it will not be overseen by other brands that are exactly like yours?

 

This is called the competitive analysis. And what is exactly competitive analysis?

 

It is when you look at your competitor’s behavior online and take note where they fail and where they succeed in their marketing strategies.

 

You have to take note what to avoid and what to do on social media for your own small business marketing plan.

 

 

 

Social media marketing is cost effective, free and easy access for you and your clients.

 

Lots of newly started small business owners do not necessarily have the budget yet to market their business, this is why social media marketing is one of the easiest way to market your business without causing too much action from your bank account.

 

Social media sites are easy to sign up, which means it does not take much time and effort make an account online, you just have to make sure that picking your username online should also be done with precaution as some social medias do not allow changes on usernames later on.

 

 

 

Social media serves as your virtual assistant or customer service tool too

 

The top social media sites that business owners should have presence in include:

 

Facebook

Twitter

Tumbler

Pinterest

YouTube

Foursquare

LinkedIn

Instagram

Google+

Digg

 

 

Social media marketing tools

 

 

Tools that can help you manage your posts, schedule posts and answer queries

 

 

1. HootSuite

2.TweetDeck

3. SproutSocial

 

Other important tools for you brand

 

1. Google alerts

2. Socialmention

3. TalkWalker

 

Pros and cons of social media management tools

 

 

 

 

Social media management tools are great to use. It makes it easier for marketers to do your social media campaigns, post to multiple social media accounts at once. The best part is when you are away on the weekends or on a vacation you can schedule your posts, but these features should not be used far ahead in the future as your posts can no longer is relevant to the trending topic.

 

 

 

These tools are made to make your social media marketing easy, but a tool is as god as its user, regardless the options and useful features that these tools can assist your marketing campaign. Proper and consistent use of those features is still the key toward a successful marketing

 

 

Important note when using social media management tools

These tools cannot be stand alone tools; you need to connect these tools with your CRM systems. If you already have a marketing plan package which you have purchased for your marketing purpose or any solid marketing plan by other means these tools are not the used for company branding, or anyway connected to your public relation problems.

 

 

Easy steps for small business marketing plan

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Have you ever struggle to get that best marketing ideas for your small business? Does it seem hard to compete in the online and offline competition? Marketing becomes broader as time lapses and that goes out to all built businesses and about to establish ones. Writing down your marketing plan is a vital key towards that chance of keeping up in this face business taking. Here is where you need to list down objectives, tools to use, marketing campaign, branding ideas, competitive analysis and even problem solving. All marketers have to get the best help guard with regards to completing marketing plan. One can simply research on for ideas, but strategies may vary and it often depends on your chosen niche. Here are some easy steps for small business marketing plan.

 

First level of connection matter

 

 

If you are going to do online business exposure this marketing plan is crucial in increasing leads. How is this possible? First up you will be able to introduce your products and services to people close to your heart. This includes family, friends, colleagues and even acquaintances. This is your first level connection or the ones you have to prioritize first. It is achievable through these easy to follow steps:

  1. For online marketing tips: create official social network accounts from Facebook, Twitter, Linkedin and Pinterest.
  2. Add your friends, relatives and common friends to such accounts.
  3. Post updates and do tagging if possible.

 

Social Media Facts – Why it’s important for your small business

 

After successfully creating accounts from popular social media accounts, you need to understand the importance of doing so. Firstly, social networks ever increase and there is no way that number of active users from these could lower down. It simply means that if your small business is active then there are more chances of interacting to your potential clients. Although this is a common strategic marketing but social networks will live for as long as we could imagine. When you have established good online reputation then your online marketing plan is considered effective.

 

Local listings – Get found locally by getting listed on local search

 

For beginners, this could sound too complicated. This is why most online business starters go for professional consulting services specifically those who render SEO or Search Engine Optimization. They are the ones who are capable of putting your online small business in its ideal ranking. Local business listings enable your small business to be seen by potential local clients.

 

  • When doing free ad for your business stating its products and services including complete business address and contact information.

 

Content Marketing –  reach out to your costumers through sharing ideas, tips and content

 

 

Lastly, you wouldn’t want to forget content marketing in your marketing plan. This is a way to reach out to your costumers through sharing ideas, tips and content. Why is it called content marketing even if it simply means writing down an article or a blog? Because there should still be executed marketing strategies so you know potential clients will read it out. It starts from choosing the keywords to be added in your contents. This is based on the most research keywords within your niche. Create a title that is complete enough to let readers become aware of what the content is all about.

 

 

Are you interested in marketing plan package you may contact us below

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

http://www.socraticsbc.com

 

Mix your marketing campaign with the latest marketing ideas

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For business creativeness there are process that requires inventing for your marketing campaign. It can be tough as it may sound but worth it once you are able to get the support from your targeted market. But then again once a businessman has the perfect marketing ideas the fun begins and the more there should be fresh ideas to come. Marketing campaign is usually launched for the evaluation of your business status. Some marketing ideas are necessary while some should be studied more because it might not contribute at all in the future. Here is where you need to mix your marketing campaign with the latest marketing ideas. This will enable your business to be recognized at all times even when  the niche is ever changing.

 

How to build relationship through social media

Social media sites nowadays create loud buzz as to compare with the old ways of advertising. Why so? It is simple, more and more people tend to create accounts from these websites leading to the chance of increasing prospective clients too!

  • After setting your marketing campaign export metrics to assess if it works well against competitors.
  • Join online forums from these social media sites. This will even increase your business offers to be seen by others.
  • Pick the popular sites such as Facebook,Twitter, Pinterest and Linkedin because there are larger cases that there are many businesses of your same niche.

 

Humor can change the whole marketing strategies

 

If your brand is the only thing to put in your marketing campaign then there will be less buzz. Create a marketing plan that would suggest humor for some time.

  • Humor is very much interesting for many people. Posts with twists of humor can create a big impact to your audience. They will see your business as something worth trying for since that they develop a sense of friendly approach using humor.

 

List of social media and how to use it properly

Twitter – most business owners use social media for their blogshare and personal business affairs

Pinterst – is mostly used to give the followers a more visual ideas on your business

Linkedin – linked is mostly used for b2b meaning business to business attraction, here you can find your possible business partner through skill search, etc

Facebook – facebook is one of the most known social media used today and here you have the opportunity to gain more clients or enter your info such services you offer products to use, here you can easily share ideas, and the best part is people are always on facebook no matter what time of the day

 

  • Top posts on your social media profiles should go hand in hand with publishing content to your social networks. Look into each post and find out which of these had most success or applause. This can be determined through LIKES, Re-Tweets, comments and shares.

 

Analyzing your target audience their needs and their wants

 

When the above mentioned marketing campaign was done it will be a lot easier to offer for your audience without even conducting surveys. The impact resulted from the marketing strategies will describe your business progress over online marketing.

 

 

 

 

 

So are you in need of all these above? Let’s create your marketing plan together and take it into action.

Contact us now!

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

 

Marketing Plan – What to do next after setting up your legal business

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So you have done all the legal duties for your small business, what are the next steps to take for your business grow and known offline and online? One knows well that it does not end there in fact getting into any business type requires persistence. This further means that you have to go beyond what are the basics. Here are some good lists on what to do next after setting up your legal business through plotting it down in your marketing plan

 

Legal establishment, localize your business by means of local listings as part of your marketing plan

 

This step is usually done over online practices such that your prospects will find it easier to locate your company. Local listing websites require sign up before posting your ad there. It has to be specific where your company is and the company website you have. This ensures your business to be seen by your targeted audience.

 

 

Strategic marketing, where does it start?

We could have thought of simply creating a marketing plan because we have good ideas in stored. But then we sometimes get stranded on the first phase or how to start this all up. Establishing of business legally is a concept itself and whatever you have set for the legal matters including branding then it should be your basis. All other things follow like themes, the probable sales and marketing strategies as it relevantly connect to your business type and offers.

 

 

 

 

What is social media marketing?

 

Why such gives importance in today’s business taking? Social networking sites play an important role to reach out to everyone. By using these sites with thousands of new subscribers each day it would be easier for you to grasp an edge in the industry.

 

 

 

 

 

 

 

What is content marketing?

 

How will this contribute to the goals in your marketing plan? Marketing as it always means to produce offers that are relatable to your market for the hope of getting return on investment. Content marketing enables to catch readers’ interest making them believe in such product. The more good contents to post all the more readers will be directed to your main site.

 

 

 

 

What is b2b marketing?

Business to Business marketing or B2B marketing is newly introduced in the world of ecommerce. This is to particularly get advancements on what your prospective clients expect from your products and services. Relating to other built businesses within your niche help you decide on further marketing strategies.

 

 

 

 

 

 

 

 

 

What is b2c marketing

On the other hand, Business to Community or B2C differs from B2B marketing as it has particular approach to marketing. This may or may not effective to a certain business type.

 

 

 

 

 

 

 

 

 

 

Learning what is email marketing

This concept although predictable by its name email marketing has opened doors of opportunity for online marketers who have tried their luck on this. The idea is to send out valuable email message to people and organization. Oftentimes the entire content is overpowered by the subject line so it is important to get the first phase on this or else everything will be gone to waste.

 

 

 

 

 

 

 

 

Just as the above mentioned, it justifies that creating marketing plan extends even to the extremes. Although the key terms being mentioned are just an overview, still a successful business is products of persistence which means you have to update time to time.

 

 

For getting an affordable Marketing Plan for your small business

You can talk to us

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Marketing Plan – tips on how to increase your brand through online marketing

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Business would be business no matter what and without thorough planning it will be harder to accomplish your goals. When it comes to the thought of wanting to increase revenue then there is no greater than considering marketing plan. There are various ways to perform marketing plan and it can be done through both online and offline businesses. This article will help you get through the modern dilemmas by these tips on how to increase your brand through online marketing.

 

How to make a marketing plan that will fit your business niche?

 

There are ways to perform marketing strategies and that is one thing being discussed in a marketing plan. The quest though is to pull out all good ideas and boil those down into a marketing plan that best fit a niche. For this, you have to firstly identify the business type you are in and the probable branches that either divide it or complete it. For instance, you are into a small business like a dress shop. Focus on what to offer in the general market and for those who go for trends setting. If you focus on a specific market make sure that you have studied the best styles that they will mostly like to have.

 

Succeeding through online engagement: b2b marketing, b2c marketing, content marketing and social marketing

 

Since you are in online marketing, you know well how broad it is to compete. Therefore, it is a top edge to be engaged in B2B marketing that stand for Business to Business marketing wherein you relate to various businesses in your industry to get potentials from it. Next B2C marketing or Business to Community Marketing wherein you get involve with online communities and share your offers and get some insights from other established businesses.

 

Not only that B2C marketing can increase your business knowledge but more importantly be heard about your good deals. And then here is where content marketing should follow where you need to study the flow of the business industry you are under and create contents that will represent your brand and make the market believe in your offers. Lastly, being engaged with social marketing wherein social media sites are the best place to visit and execute this marketing strategy.

 

How to make your blog interesting and share-able to social media how will this benefit you and your website rank

Blogging as one of the top online marketing strategies help many aspiring businesses know how to interact with people through sharing what the company is all about. Another advantage of this is that it is shareable to social media sites which therefore make it easier to obtain website ranking.

 

Secret to a successful online marketing is to fully focus on your resources, network, and social engagement.

As aforementioned, there is no secret formula you have to grab on in order to execute an effective online marketing just as though you make it sure that you do it with persistence. A good project will never be successful without consistent studying of online marketing. The marketing strategies are not like the offline or traditional built businesses. When you mean online you are dealing with global cost here and it is in constant change. So you have to focus in all there resources to get an absolute result.

 

 

 

 

 

 

For Business Consulting, Marketing Plan and other Small Business concerns Please Contact

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

What is real time B2B marketing and how does it affect your business

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If you ever get into business taking just recently you might have found B2B marketing to be a top option when it comes to efficiency. However there are too many things needed to be considered prior to actually make use of B2B marketing advantage. The said advantage is to put your business into globally competitive. As B2B marketing has the ability to get a business type into its leads whether small or large-size enterprise you have. So what is real time B2B marketing and how does it affect your business?

 

Defining B2B Marketing

Curious enough to know what B2B marketing actually means, it is a practice of an individual or owners of a firm. This is to develop good working relationship on firms of same niche. Thus, approaches that will be used for B2B marketing may vary depending on the business needs and requirements.  Also, business types, location and trends should contribute to the tools in achieving this.

 

 

 

The Difference between B2B Marketing and B2C

 

Although without doubt, these two are actually different by approach which business package is all about and the name itself can be identifiable. B2B marketing which stands for Business to Business Marketing while B2C stands for Business to Community. B2B marketing covers larger and more complicate sales cycle.

This is because it can be done for both online and offline servicing while B2C focuses on traditional firms of those businesses requiring location and perhaps close contact with the market. B2B marketing include social media options to which they can post and interact through social networking sites for another way to be heard and to market. It is important to generate more leads as this will offer success and stability for a business. This is the core reason why B2B marketing and B2C are used in different ways.

Managing B2B marketing and which should be done first

There are various companies offering consulting services and one of the said services they have is to smoothly manage B2B marketing. B2B marketing actually focuses on answering the question of What do customers really need and want? This is to provide them ahead of time by relating to other similar business without copying their strategies. It is being discussed in business plan consulting and professional consultants know exactly how to manage this.  This should be done first so as to provide other options you need to take for a business in the days to come.

 

Professional consultant can help you out with the common to complex marketing ideas for your niche. They are important especially on term of beating against online competition more importantly if you do not have enough knowledge for B2B online marketing.

 

 

For all of this professional business consulting

will help you solve marketing start ups without hassles at all.

They are the people to turn to if you need to spare more time with

other important things like for completion of legal requirements.

For more info you can visit our webpage Socratic SBC

 

 

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http://websuccessteam.com/WSTblog/2012/07/b2b-companies-leverage-social-media-marketing/

http://www.marketingprofs.com/chirp/2013/10924/the-state-of-b2b-content-marketing-infographic

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Get Advance with your Business Competitors

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In the world we are living today having a business is a good choice to combat financial difficulties and to settle our future. However not all established businesses were able to survive necessary obstacles along the way one of which is having plenty of business competitors. Indeed, we cannot hide this normal situation but they are everywhere and the challenge is to offer quality services and products to the market in order to gain more trust. This article will give you further information on how to get advance with your business competitors.

 

 

Firstly, having a company website can assure a faster business expansion since your business can now be viewed limitlessly even assures worldwide access. Aside from this, your customers and prospects could be updated with your future products through exchanging thoughts and giving them quick view on the ways around your venture. In this way you will be able to set excitement for them which they might also like to consider.  This is a huge factor to outperform business competitors if by chance you have more convincing visions.

 

 

Another effective tool in the virtual industry is if you have signed up to multiple accounts for instance social media. Make sure to have a legitimate profile on each account that therefore identifies all in one. Creating a company logo as your profile or identification image will prevent audience doubts. Your company logo should as well be your present and future business identification image. This means that you need to study the relevance and market impact of such logo from its color scheme down to the tag lines because it must be lasting and unforgettable.

 

 

When it comes to promoting your business services and products, your basis must relate to how popular your created site had turned out. In other words, make it popular by exerting effort on checking on it daily. Posting present business progress and offers time to time will drive popularity to your pages so your attack must be with convincing yet sincere words. This will be a good edge against business competitors most especially that almost all people these days are actively involved in popular social media accounts.

 

Dealing with Business Competitors

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The modern world we are living in today with the obvious difficult economy then competitive factors are quite hard to achieve. In this matter, competitive analysis is very important to be created if you are planning to enter in any business venture so as you can strategically maneuver other similar companies to yours. There can be a lot of analysis to consider but the quest starts when you are able to designate the effective ones. Since businesses nowadays require consistent marketing updates then establishing your business can either be a risk or an opportunity. This article will focus mainly on dealing with business competitors; read further before taking the first step to possibly rise above all others.

 

Create an assessment of your business performance like when you classify if it is capable for commission products or you can consider dramatic sales. To do so, seek from other avenues to sell out your services and products to your ever loyal customers to make them your sales medium to refer your company to their friends. Offer discounts to them or else when they can successfully refer to three or more friends that they can get freebies or some free services. In that way you can increase well trusted customers which may double or even triple your profits. This step will surely outperform your business competitors and go beyond your expected sales and profits.

 

When opting to fend off your business competitors, make sure to develop and apply attributes and skills within your workplace. Ideal personality matters around here and the functional areas of your venture will be executed well. Numerous innovative business features are introduced yearly to avoid fed up business ideas especially the common concepts. To gain market trust, you have to see to it that you go along with the trends without setting aside quality. Dealing with business competitors takes a lot of experiences because these will determine how your probable market would support your services and products.