Search Engine Optimization – How to rank higher on search engine pages

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local seo socratic sbc

 

SEO or Search Engine Optimization refers to optimizing ones website to rank highly on search engines, for users to easily find a certain business. Local SEO is for optimizing local business for local searches. For example if you focus on South Beach Miami means that whenever a user search for particular business in South Beach Miami, your business’ website will be on the top page of search engines pages.

 

Content marketing and Search engine optimization

Content marketing on the other hand, is one of the most essential part of Search Engine Optimization or SEO, it is essential to create valuable content that will lead back to your website and business niche, content that is designed and attract users ultimately generate leads and sales.

Blogging is important

Keeping a blog is very important for business to be found and for users to engage. Most businesses have a strong online presence on a regular or even daily basis. Search engines identify unique and valuable contents and blog is the weapon to get seen online and even be a trend on social media. Keeping a blog and regularly update the contents will optimize your website for search engines.

Create a quality video and image

Content is not just words, instead content should be about everything that is written and posted or even displayed about a business or website. Image and videos are also an important part of content but most businesses tend to forget about this or at least prioritize it. However with the new technology, video and image tends to attract more readers and a larger audience along with a great title tag, Meta tags and description. Remember great keywords and local focus, both can improve search engine rankings.

Local business needs to cultivate online reviews

If you want to focus on attracting local clients, you need to focus on cultivating online (local) reviews. You can either hire SEO companies to handle your submission on local listings sites such as Yelp, Google Local, Yahoo Local and many more. You can add your business to these sites and ask your current clients to add a review on your business listing. The reviews you garner, the higher your business will rank when users search for your products and services in your area.

Social media is a must

When a business have a blog with great and valuable contents, the greatest way to promote your content is through social media sites, if your business is not on social media or active on social media sites, you are already losing 70 % of your potential customers to your competitors. Social media is a great tool to connect and engage with your potential clients or social media can be the key to building a brand and enhancing your local SEO effort.

According to Forbes magazine published in January 2015 written by Jason Demens, the biggest problem with local SEO efforts is inconsistency. This article is not referring to inconsistency of posting schedule or branding, rather the inconsistency of your business down on terms of local SEO is inconsistency of your NAP, Name, Address, Phone. Search engines such as Google are very detailed and accurate with it comes to the business’ NAP to categorize business, in which helps the Search Engines find its similar products, services or business name is searched. When there is inconsistency in Business NAP, the ranking can dramatically decrease. 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

Local SEO – Everything you need to know

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Local SEO is a great way for small business owners to boost their online visibility. Nowadays it is essential that your business can be found on local listings and directories. Google has been increasingly hard and expensive for website owners to optimize their rankings. This is the one of the many reasons why small business owners do not invest much on online marketing because they cannot afford it. Here are some simple ways on how you can improve your ranking through Local SEO.

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How to get started with your Local SEO

Local SEO is pretty similar to traditional SEO, where you optimize your website for your main keywords but for Local SEO your main focus is your business name, address and phone number. This is a good way to tell Google about your contact details by using tags.

How to build your online brand popularity

From some aspects Local SEO looks like traditional SEO the idea behind it is to increase the popularity of your local business not only in Google but in various websites and services. Like for instance Yelp is the most popular website, which generates over 100 million visitors monthly only in US, getting your business ranked and reviewed on Yelp can be one of the ways you can increase your brand popularity.

The best part of Local SEO is that there are millions of websites similar to Yelp, some covering nationwide area and while other websites are targeted against particular cities or states. Getting listed on Local listings or Local directories sites will increase your online visibility.

How to start building listings

Starting with your own blog is always the best way to go for many reasons, some which are; producing fresh contents, engaging visitors and ability to establish yourself as an authority and lots of new qualified leads. You need to continue building your authority through local communities, blogs, newspaper, and pretty much every other place you can think about. Another great way to establish brand visibility is to engage your brand on social media and generate strong presence online. You can get started with your social media less than an hour and complete your online profile with the detailed information about your business which you can use later on for your Local SEO as well.

 

Local SEO tools that are very helpful

Although Local SEO can be done yourself, it is essential that you have a tool for it as there are millions of Local listing sites and getting your business information there might take a while. Here are some tools that could be useful.

BrightLocal – BrightLocal is a company based in UK however their major clients are from US, from small to large businesses. Their tools are very affordable and this can a complete solution for your Local SEO and can help you analyze and optimize your website, your Google+ account, track your Local rankings and also find opportunities based on competitor research. BrightLocal has every Local listing site on their list and they can bring your business on Google search page.

WhiteSpark.ca – which also offer advance tool for finding business listings, and again based on researching the top competitors for the provided keywords.

Yext.com- You can run a free search with your business details where you are listed and also Yext can give you lists of other new site.

Local SEO is a great way for small and medium businesses to boost their online visibility and also get the opportunity to be known by locals.

 

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

 

Business growth – The Impact of communication

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Customer satisfaction is essential to maintaining the revenue and growth of a business, when a company has a poor customer communication methods, the company can be missing out on consumer feedback. The better the business owner and employees the importance of customer communication the more likely the company will able to assist the customers and repair the negative customer communication policies or practices.

Proactive customer communication

There are several stages to customer communication; those stages include initial purchase, retention and marketing existing clients. To get proactive communication in place that follows up after initial purchase to ensure customer satisfaction and to maintain contact with clients. Poor customer service after a purchase cannot lead to repeat purchase or recommendation.

Retention

Customer retention means that when customers call your company prompt and courteous service must be in place. Poor customer service and communication system where customers does allow to speak with a person will get frustrated and buy their products elsewhere.

Source of your revenue

Your customers are your source of revenue, if you do not ask your customers for opinion you cannot make your products better or get improvements or upgrades so you can you can increase sales. Poor communication does not allow the customers to input feedback.

Brand message of your company

In the mind of your customers, you get only to be one thing! That one matters the most in your company, that one thing is not found on your website, your online presence nor your employees, but your way on handling your customers questions and feedback. Your customers can help you with your business branding by spreading the good experience they have had with your company from products to customer service.

Rewarding your customers

Offering free goods, discounts and buying opportunities to regular customers shows that you value them and welcomes them. Giving out discounts on their next purchase is also a great way to make your customers come for more products. You can reward your customers in the most creative ways you can think of to make it more exciting for your customers.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

SEO: Every Small business should know

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Internet marketing including SEO is ways to attract people who are already looking for their products and services.  Internet marketing is for optimal exposure for brand awareness and this should be done creatively and thoroughly. Here are some SEO tips every small business should know.

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User experience

SEO is ultimately about providing the user with the friendliest and fastest and best experience for their customers. Your goal in SEO is to give your customers the best and optimal experience, because a happy customer is a returning customer.

Exposure for brand awareness

Internet marketing is about giving your clients what they are looking for, including SEO. You need to present your company on Search engines, so your potential clients can find you. You might have invested on lots of advertisements online and offline for you company to be visible to the public, however without a marketing plan your campaign would not succeed.

You must also first take a good look at your website if it is optimized, which will automatically increase visibility, credibility and usability all of which increases the traffic to your website. Every small business website should take the opportunity Google Analytics presents; it is a tool that can ultimately track valuable information about your visitors.

Find out which browsers they use, which keywords are being typed, their geographical locations etc. this information will help you discover your target market and determine strategies based on facts.

Strong identity requires strong icon

In additional to advertising what else can you do to build strong brand awareness? The following can lead to repeated exposure:

  1. Extensive distribution
  2. Brand related articles
  3. Product placements in all area of advertising both online and offline
  4. Direct Marketing
  5. Web presence ( especially on social media)
  6. Online and viral marketing online
  7. Business card distributing
  8. Brand related contests
  9. Customer referrals
  10. Word of mouth marketing

Brand awareness, SEO and social media

A while ago SEM and SEO strategies are enough to rank a website on the top of search engines, today this is no longer enough. The internet marketing is about integration, which involves SEO, social media marketing, content marketing and digital or media marketing. Exposure continues to come up in conversation because it is the goal of every business.

 

Social media marketing: Stand out with these marketing tips

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One of the most used marketing strategy to gain online visibility and brand awareness is social media marketing. But not everyone is making most of their social marketing strategy, this article will help you make the most out of your social media marketing if you just got started.

 

Promote your business on social media: The tricks

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Twitter – use twitter to promote your business, products and services. Develop an effective twitter-based strategy, you could gain hundreds of potential customers. Determine your keywords, hashtag and learn how these can work you gain more visibility on twitter.

Next is add Twitter button and follow us box on your website or blog, you may also want to have a retweet button on the top of your blog post.

Tricks: If you are using a blog to promote your brand tweet number would be a great idea, so you can monitor how many shares you have on your certain blog post. The more shares the readers see the more likely they want to retweet your post.

Facebook – it is another thing that you have a facebook profile, but you must have a like page as well, where you are able to advertise your products and services and Facebook also has a great feature regarding targeting your niche market and your target audience, it is called Facebook Advert. Pretty easy slick to use as well, you can promote your business and get certain number of likes per day. Remember as well to have your Facebook page available on your blog.

Google+ and Page – One of the most popular social media channel these days is Google+, you must have one and learn to use it as this is a great way to have your place on the first page of Google when your potential look for your products and services. Make sure to personalize your Google+ profile and add the necessary information that could be useful for your target clients. You can also add your other Social media accounts under the tab ABOUT.

Tricks: make sure that you have your business information such as address, email, phone number and location on your Google+ page, the more detailed the  better. If you have a blog make sure that the images and blog post page can easily be shared to Google+.

 

Things to avoid

Do not go too half cocked and start Facebooking and twittering like mad, this will not lead you to more fans or more visibility. Establish a social media marketing plan and follow that, you need deadline when creating social media marketing campaign if you want to accomplish anything with your social media. Make sure to stick to your plan firmly.

Improvements

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Social media is to improve your website rank and gain more online visibility and later on gain more clients. Avoid the hard sell of your products and services instead focus on giving your target audience resources to great tips and great values. Engage with your social media network and encourage them to voice out. The more interaction the better, you will sooner or later learn what your clients needs and you can easily deliver, so it is important that you learn to listen to discussion.

Tricks: To successfully market your products on social media, you need to draw others until you locate your own voice. Have a look at your competitors social media field until you figure out what works best for you.

 

Conclusion

Do not expect an overnight success with social media marketing, it takes time to develop a strategy that will work both for you and your clients. You will need to keep working on getting more followers before you can think of launching a strong social media campaign. You also need to take time to evaluate your progress.

 

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

SocraticSBC is 100% committed to creating solutions, and delivering quality content that improves the way you do business. We want to hear from loyal customers like you. Follow me on Twitter at @rwhunni or email me at rwhunni@socraticsbc.com and let me know what you think about our services. Your feedback makes us better.

What does the new Panda means for your marketing?

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What does the new Google Panda means for the marketers? The new Google Panda 4.0 is a major update to the algorithm against date refresh. The new Panda 4.0 is changing how Panda identify sites. So the question is how will that affect you and your business website page rank? What are the ways or new strategies to implement on your marketing campaign?

Panda and SEO industry

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With the new Panda 4.0 worries the SEO industry, how it will affect their sites and their clients sites, with panda affecting  7.5% of English search queries and 0.2% of English searches, what are some of the more permanent strategies that SEO can begin to implement.

View from the experts:

The same strategies still is recommended and it still holds true even with the new Panda update, the focus on content which provides value for the searcher and the user friendly sites are still top priority to rank higher on search engines.

You need to look at your site with an objective eye, part of your SEO strategy should include audit. Get rid of duplicate or thin content and review your back link profile and bad links.

Panda update and mix of 2 components

The most interesting about Panda 4.0 is the mix of 2 components:

  1. Content – Panda 4.0 has improved finding thin contents online and reports said many sites has been hit.
  2. Site performance – The site with low performance has panda made a move to lessen and or decrease traffic back to the site.

Creating unique site experience is going to be a challenge for SEO and business owners, Panda are focused on increasing website rank for Website with great unique and high quality website. If you have not updated your website yet, this is the time to do so.

 

Clutter free web

One of first observation with the new Panda 4.0, is a clustering effect. This means lower ranked site of similar domain IP block. Panda updates reducing the value of quality content.  It takes days for Panda 4.0 to hit of all the data, it may take weeks before the valid analysis to come through.

 

Conclusion

With the new Google Panda update, it is time for marketers and business owners to be really creative with their marketing strategies to only give quality sites and contents to searchers.  This is a new innovation for most businesses where they can start up new with their marketing strategies that did not work before might come with greater and more unique way to market their products and services.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Our Goal
SocraticSBC’s staff provides quality business building solutions to individuals who are trying to start a new business or are just updating an existing one. We provide you and your business with a great selection of online services that will help you streamline your startup time, budget, and take your business to the next level. You may not have the time or expertise to perform all of the one off task that are needed to get your business up and running. SocraticSBC is here to help you. We have a number of affordable services that are designed to help you start or grow your business, depending on your specific needs. You can see a few of our services on the right

Website content – How to create effective keywords to get a proper place in Google

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sbc blog

 

To get the most out of your website, creating list of relevant keywords are essential. There is nothing better to use than Google External keywords tool for your SEO. Place your keywords on the right places and you will create high ranking results for website. Here are few tips on how you can create effective keywords.

Apply proper keyword research:

 

One of the best SEO tool for starters is Google External Keyword tool, which is considered the best tool for marketers. You have to be wise when using keywords for your article or website content, always choose the low competition keywords.

The reason you should choose low competition keywords, is that the high competition keywords have already generated traffic back to their blog or website. Which means if you choose these high competition keywords, chances are you will get buried down by the others who have already placed their website or blog with those keyword and you will hardly get any traffic.

Long tail keywords

 

The beauty of long tail keyword is that you can get a good place on Google, which will generate enough traffic for a very long time. But you need to think twice as using these long tail keywords as readers or searchers usually just type 2 to 3 words when they search for something online. To get noticed or get the right amount of traffic to your website, you should also consider the repeated short keywords to use.

Learn to use Google keyword tool and do not use the keywords that are not worth or irrelevant to your website.

Other Google tools that is useful

 

Google provides lots of tools to best market your website or company,  you might want to learn more about these tools:

  • Google trends – These tools provides you the latest trend of words used online,
  • Google Insight – This tool is similar to Google trend, just with some extra useful features, which is the visual representation of regional interests.

Both of these tools will give you a clear idea of trending topic and words.

 

Conclusion

Before building your website content, you should give time to proper research on words and description to use for your website content. What are the common tools and other useful software that Business owners or marketers use. You try to search more about Google adwords, Cost per click and other useful advertising method so you can create the rank your corporate website needs. Overall you might want to outsource your marketing and content creation need to get outmost results.

 

 

 

 

Why Content and social media marketing go hand in hand

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The virtual age for business taking give importance to true social media engagement by using credible contents. This step enables target audiences to be hooked with your post and make them feel your post is relevant to their lives. For instance, those who are fond of buying shoes and most likely they have a favorite store to do shopping for it. The place where they feel comfortable and well suits their needs. But despite buying the shoes there is something about the brand or its place why they frequently go there. Just as though, readers have websites bookmarked because they want to be updated in such blog site. This is why through the years, content marketing and strategies evolve and it became a social influencer. Let us get to know more details why content marketing go hand in hand with social media marketing.

 

Secures Online Presence

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Successful contents brought the crowd in to its base as they see such posts as worthy to read about. Online companies focus on its presence to either catch up with long term businesses or outperform them. Big social media accounts are your contents other spot to be seen by target clients. People nowadays want something that is fresh, with real kick and informative.

  • Providing strong media presence through content marketing enables your online business a talk about most especially if your readers are dying to know more about its offers.

 

Social Media Matters!

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Although most users are actively involve with socializing over social media accounts and not totally in to an important matter still it’s a crucial tool for online success. .For that alone old and new techniques are being used by social media influencers to help pull out large number of audience.

  • Write down in your marketing plan to who, where, when and how you can publicize your contents. This means to say that you need to undergo target client research from which you’d be sure as a marketer that you give your thoughts to the right persons.
  • Now decide where you should post the created content. Research on top visited blog or content sites and orient yourself on how things go with each site.
  • There is always a perfect timing to post and share your contents to improve online presence. Of course timings vary upon the place so go back to target client research and post on time when your target clients can view it.

 

Include Brand Awareness

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Lastly, remember that your blacks must be related to your offers – both products and services. Content marketing is valuable once it is done according to research-focused approach. You aim to educate your readers and at the same time linger their interest. Visual representations can add colors, value and excitement towards your readers.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Do you want to start your Business today? Quick tips to Follow

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Each passing day, the world becomes even more competitive and that people tend to jump into business taking. Getting into a business makes us feel that soon enough profits would come pouring in large. There are so many forms of business; some are for sole proprietorship while others go for corporation. Embracing entrepreneurship is like going to school, it is both exciting but at the same time difficult. Know the benefits and all sorts of understanding why starting a business today is ideal.

 

A Long Term Job Security

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Passed generations note business taking as a large company wherein you can expect large salary. Another is that having your own business will give you a chance to be the boss of the company. Although risky, businesses nowadays are easy to manage since internet availability was introduced for marketing.

  • Becoming a businessman drives you to become a master of your destiny. Turn to a reliable company that offers small business basic package for guidelines and legal establishment.

 

Holding your Own Time

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Perhaps this is a personal satisfaction and a core reason why some people would want to be involved in business taking the soonest possible. One can hold their time and no superiors would scold you up if you ever enter in an office late. It gives the benefit of choosing when to work, who to work with and when to start working.

  • Consulting and legal services will help you view the upfront tasks in terms of legal establishment. Professional consultants are the ones to turn to if you want a strong business foundation.

 

The Advantage of Flexibility

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As mentioned, you hold your own time and so are the tasks you need to perform and assign to. Therefore you have the power to take and add task for your best convenience. This is not to be taken literally because there are of course tasks that you must work for as an owner and not solely depend to someone.

  • You can check on business progress and updates via online and it can be done even in the comfort of your own home.
  • Business expansion is also possible through creating official company website wherein tabs represent your business’ missions, goals, services, products and contact information.

Double up your Savings

Lastly, unlike working under a company with fixed monthly salary, having a business can double up your savings. A profitable firm would of course open more opportunity to earn. This is so promising as you seem to write your own legacy, plus you will work with heart because this is something you love doing.

  • Before a long term successful business, be sure to settle legal establishment following the policies in the law of commerce.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Graphic Design – How Important is it?

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Strong visual balance is a gift that maybe few could actually have in their lifetime. Some of us would leave with great awe as to how graphic designers can able to pull out perfect harmony of contrast, theme, emphasis and communication towards their subject. However not all artists can be efficient when it comes to the best visual representation to ones business. Graphic design package is one of the most in demand outsourcing job today and to further understand why here are some reasons below.

 

Business Owners are not Designers

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This is definitely an obvious reason and that hiring graphic designers will make things easier to achieve. Business owners will be given enough time to focus on their personal errands especially if they have hired credible designers.

 

Graphic Designers understand Visual Balance

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As mentioned, there should be visual balance as it will contribute to viewer’s eyes and perception. The best image is the ones that speak for it and that is a prime goal why hiring professional graphic design team will help on your business trademark.

  • Distributing the elements of design and maintain good harmony on it would make a light appeal to viewers. This means to say that just by looking on your visual representations they know then that your company is worthy of trust.

 

On Trademark Use – Be on the safe side!

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Starting up a business whether for local and online base requires permits that should be strictly followed. One of the known requirements is the trademark use. There are so many points that would best fit in good trademark such as:

  • The uniqueness of your company logo. This does not have to be overly designed logo but meant that it has to be yours and yours only. Businesses of the same niche often have similar company logo but all of which are unique because if not then it could lead to violating trademark policies.

 

Low Cost Services when Outsourcing

Graphic design package can be outsourced these days which help a business owner to save good amount of fee for the services.

  • First, you do not have to provide an office for your graphic design team and let them work on a limited timing. This will further save you for general billing such as light, water and other office expenses.
  • Outsourcing benefits you in a way that they could meet your needs the soonest possible.
  • Graphic design have deadline and you do not have to keep your employees long enough and let them be paid even without projects.

 

Graphic design plays vital role in a successful business but it does not have to owe you mounting fees. Double checking the background of a company will ensure how credible and reliable they are for your business’ graphical needs.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com