SEO – Google’s new algorithm RankBrain

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Yesterday Google announced their new artificial intelligence system called RankBrain. RankBrain helps sort through its search result.


RankBrain is Google’s name for machine-learning artificial intelligence system that’s used to help process its search result that is used to help process its results. It has been confirmed by Google itself.

Machine Learning

Machine learning is where a computer teaching itself how to do something, rather than being taught by humans.

Artificial Intelligence

True Artificial Intelligence or AI, is where a computer can be as smart as human being, in the sense of acquiring knowledge from both being taught and building on what it know and making new connections.

AI exists only in Science Fiction novels or movies for instance the movie I. Robot. AI is used to refer to computer systems, that are designed to learn and make connections.

RankBrain and Google Ranks Search Results

The question most of you probably have in mind is; So RankBrain is the new way Google ranks search results?

The answer is No, RankBrain is part of Google’s overall search Algorithm, a computer program that is used to sort through billions of pages and it knows about and find the ones deemed most relevant.

Google’s Search Algorithm – The HummingBird

Over the years this search algorithm did not have a formal name, now it is called Hummingbird. Hummingbird is the overall algorithm, just like a car has an overall engine- The engine itself is made of various parts, such as, oil filter, fuel pump, radiator and so on. In the same way Hummingbird emcompasses various parts. RankBrain is one of the newest. As we know there are other parts such as Panda, Penguin, PayDay, Pigeon and Mobile Friendly. Each part plays a role for the overall Algorithm hummingbird.

You can read more about Google’s Ranking on SearcEngineLand




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