Each year a new hardware, new software, new companies and new preferences host sweeping changes which either get adopted or ignored by businesses. Early adopters get a leg up on the competition, appealing to the markets reputation as industry leaders. Therefore it is highly important that your business is up to date with what is trending when it comes to marketing your business. 2016 should be looking great for online marketing, here some 7 trends which will definitely be shaking up in 2016.
Video ads will dominate
Video ads are certainly nothing new when it comes to marketing your brand. YouTube dedicated to hosting billions of videos and advertising platforms like Facebook and Bing are already offering video ads options. It is a sign that users are more likely to accept video ads online popping up in the most unexpected places. And with Google’s ownership of YouTube, the possibilities are limitless.
Explosion of Apps
Google has offered app indexing for a while, but the ranking possibilities for apps become complex, 2016 will be a year where business owners realize the online visibility advantage of a dedicated app. A mobile optimized website works wonders for mobile users, but soon mobile apps will soon replace them. Apps can do everything a website can except in a more accessible, convenient and intuitive way.
Mobile will dominate desktop
2015 was a huge breakthrough for mobile, not only did Google announce that mobile traffic finally took over desktop traffic in 10 different countries. 2015 is also the year where Mobilegeddon algorithm was released to phase out sites that was not mobile optimized. It is also a year where mobile-only sites with no desktop site was acceptable.
These are the short version of what is trending for the upcoming year. If you need to implement new marketing plan for the upcoming year and be ahead of your competitors, contact us below.
Socratic SBC / Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase,
Office: (410) 344-7874
Fax: (202) 318-0689