Mobile marketing strategy for Small Business

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Now that you have a mobile optimized website, the next you should do is to plan your mobile marketing strategies. You should have all your digital marketing strategy adjusted accordingly; here are few tips on how you can get started.

Your Mobile optimized website


Your visitors expect everything to be mobile optimized from page to images and forms. Poor navigation and improperly sized images can make a different from leads to sales.

Check your mobile optimized website

  1. Easy navigation
  2. Easy to find the products
  3. Click to action button works well
  4. Loading time
  5. Image should fit the any mobile device screen

Your Mobile ads

A call to action that is appropriate for mobile should be paired with your mobile ads or mobile landing pages. Use this check list to make sure you have your mobile ads right.

Check your online ads

  1. Short and direct
  2. Designed for mobile
  3. Include mobile interactions
  4. Mobile features (click to action)
  5. Mobile optimized pages

Your content should be mobile optimized too


You cannot expect someone to share your content if this is not optimized for mobile users, a proper mobile strategy will consider their audience in every aspect.


Check your online contents

  1. Viewable on small screen
  2. Image fit in
  3. Forms are optimized
  4. Avoid lengthy content
  5. Loading time


Define the mobile apps your target audience use


Although apps is not an options for every business, understanding the apps that your clients use can give you an idea on what to include on your website, such as Pinterest button, Instagram sharing feature, Snapchat, Wechat and Yelp.

Check your mobile apps

  1. Apps may be useful for customers
  2. Identify the apps that your clients use
  3. Consider partnership with app
  4. In-app advertising
  5. Only build an app if this is useful for your small business

Mobile friendly emails

Huge emails and over formatting images can be hard to read from a mobile device and one of the reasons emails get deleted instantly. Review your email formatting and test all your emails on a mobile device before you send them out.

Check your email

  1. Optimize your email
  2. Simple and streamlined
  3. Mobile optimized page
  4. Avoid inserting large images
  5. Minimal formatting

Bottom line evaluates all your content and images so it will fit any mobile devices.


Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689


SocraticSBC is 100% committed to creating solutions, and delivering quality content that improves the way you do business. We want to hear from loyal customers like you. Follow me on Twitter at @rwhunni or email me at and let me know what you think about our services. Your feedback makes us better.

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