Customer relation management – how to connect with your customers

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Successful companies are the ones who connect with their customers. Getting the right connection with your clients needs a better understanding of your clients needs. Focus on your value proposition and expressing as well as delivering your value to your client will get you more happy client and more referral to grow your network.

Client Focus

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Focus hard on your clients needs and interest like creating more helpful tools or giving more alternatives. Customer need to be exposed to more world class customer service, there are more technologies to help you connect with your client better.

Your brand should not be focus on what you can deliver and what your values are, but rather what it means to your customers. Later on your brand is going to change, it will be about what you do, what you can do, how you do it, how you deliver, your pricing, your competitor and most importantly how you your client define your business.

Understanding and communicating with your customers

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Your customers are always right, even if they are not. It is important that every business know their customers inside out, to build a strong and long term relationship with them which will increase loyalty and revenue.

When you are engaged with your customers:

  1. 300% more likely to recommend you to others
  2. More likely to become repeat customer
  3. Most likely to check your website frequently for updates
  4. Are not price sensitive towards your products and services

Companies with great customer relationship most likely to outperform their biggest competitors, because 90% of buyers will pay more to ensure superior customer service experience. 80% of consumers quit doing business with a company due to poor customer service.

Customer research is critical for every Small Business, but this do not need to be a painful experience for small business owners. Understanding your customer’s value and what they want to accomplish will give you an idea on how you can best create a value proposition.

 

Meaningful expressions

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Some people say communication is not a hard thing, but effective communication is. The more you understand your customers and their needs as well as their interest, it will be easier for you to assist them and build a proper communication with them. So what is your brand trying to say to them? How are you going to say it? How do you know your customers understand you?

You need to be creative with your communication ideas, communication travel far physical or digital. You have 3 options on how you can communicate with your customers, and you will need to prepare your company with these 3 ways. Personal, Physical and digital!

Physical Expressions comes through products, services, stores, showroom and other selling environment that speak volumes.

Personal expressions are your foundation of brand experience, means that the people who have used your products or services will have a personal attachment to you, this is the part where you need to focus on. What is the best and what is less attractive about your products.

Digital Expressions are important, customer service on screen are serious efforts to interact with your customers. Investing digital customer systems for every type of screens mobile, desktop and social media will maintain the connection you have with your customers.

 

Conclusion

If you are alone in your Small business, you need to align tools and team you cannot do everything at once.  As for every small business, there is always a good investment and waste investments. When you invest on your customers they will 300% invest on you as well? That is called return of investment and which every small business owner is most interested in.

So wait no more! Create a perfect website for your Small business and gain those clients, give them the website and customer service they have not gotten from your competitors. Win them with a great customer service experience. Contact us today for more info about Website creation, logo creation, Graphic Design package with free mobile website.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

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