Business Branding: Choosing the Right Color to Create Impact

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Did you know that colors play vital role to stimulate one’s brain quicker than figures and words? This is why it contributes roughly around 85% of the initial reaction in business branding. Logically, every businessman would strive to give out the best for their prospects and through visual representation they see this as an opportunity. Most buyers purchase things out of triggered emotion and when you put rational effort to this you would know how to capture their hearts just by the impact brought about by business branding. The decision will fall easily, so here are some tips on choosing the right color to create business branding impact. Let us know the effects of these, the tone and combination that will attract potential customers.



Use emotions to convey visual messages using Analysis Plan



Remember one thing and that is to engage with market’s emotion to make a sale! Colors won’t guarantee sales but the entire branding does which colors largely contribute. Most companies use colors to its advantage in creating emotion with which can encourage someone to buy or close a deal with.  For instance think of your target buyers base it on their age and most likely preferences and if you target no age requirements then go for bright colors. The initial response to colors elicits within us like the bright red logo which can make you feel energized and optimistic. Some of the widely known brands include red color specifically the bright shade to engage power building. You see there are countless of business branding like of professional logos that has generous amount of red color to it and even if they consider changing the company logo design still would want to keep the red. Knowing how to get emotion from the market is part of the analysis plan.




How to build trust in business branding?


The law of life can help us get into the most efficient business branding. Building trust is a step forward towards long and steady business success just like in any human relationship. How can this be possible? Choosing the same color to all other visual approaches for your business will help your customers feel that your business is worthy of trust and loyalty.  When you see any business that doesn’t have consistency with colors in their signage then it seems to be of different company and could result to unreliability impression. Professional logos must be your base in deciding for your finalized colors and then other necessary signage must be similar to those.




Lastly let your business branding easily recognizable, so for this too much colors are a big NO! Simplicity is beauty and we often recognize someone with something distinctive to them. Just like choosing a color make it limited by numbers but specific in shade.

 Are you on a tight budget but need to get a lot done in your Small business for it to bloom in 2014? There is nothing to worry about as Socratic SBC | Small Business Consulting can help you achieve your goals by making a remarkable marketing and business plan for your small business. Grab our 30% to 40% off on all our Packages suited for every type of small business.


Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689




6 thoughts on “Business Branding: Choosing the Right Color to Create Impact

  1. First, critics contend which they charge ridiculous finance charges in exchange for fast and quick money my website here,
    you have arrived on the right online destination to gain access to quick funds via fast
    pay day loans no appraisal of creditworthiness.

  2. Pingback: Trackback

  3. Pingback: Trackback

  4. Pingback: Trackback

Leave a Reply

Your email address will not be published. Required fields are marked *