Christmas means family gathering, exchanging gifts, sending greetings cards to your far away loved ones. This is the common meaning of Christmas, for small business owner Christmas means a lot of dollar signs coming in their business current account. But business owners are human too and handling business during Christmas can be tough, but if you only as a business owner tap into the Christmas spirit like a human and set aside your professionalism, you will attract more sales into your business.
Holiday Season begins and ends
It is tough to know when another Holiday ends and begins with other new holidays again, but as a business owner Holidays are great way to market your promotions. And it is essential that you know when to end a certain Holiday campaign.
We are already at the end of November and December is about to begin, some have already started their Christmas marketing campaign, if you have not yet started your marketing campaign you better start today and up to the end of the December month to get the sales that you are looking for.
Last minute marketing tips
Most large companies start their Christmas marketing tips are lot earlier than other businesses, this is a sign that small business should already start with their marketing, most of the times everybody does it as early as November or even October, but of course they do not forget all the other Holidays before the Christmas month begins. SO what should you do it’s almost December and you have not started your marketing campaign yet.
1. Create Marketing Calendar for month of December
Try to build your marketing campaign around big shopping days like:
- Black Friday
- Cyber Monday
- Small biz Saturday
- 12 days before Christmas
- Christmas day
2. Update your SEO
You can create a list of keywords put together with your current keywords and a list of titles for your products that are relevant with Christmas such as, Gift ideas, Christmas sale, 12 days before Christmas sale, etc. Help your website to be found on Search engines while you run your holiday marketing campaign.
3. Create Holiday contents
Christmas shoppers will appreciate if you share some Christmas tips or ideas to improve your audience shopping experience online. Create contents that is unique and engaging but most of all shareable.
Pimp up your website and logo
The most important part of Christmas marketing campaign is to really tap into the Christmas Spirit and drag along your target audience with you. Festive Christmas website design is one of the most important assets of your marketing campaign.
Check this blog for more info about Website redesigning for Christmas season.
What you need:
- Christmas Business Logo
- Christmas Template/Background
- Christmas images of your products
- Christmas package deals
- Christmas Social media icons
- Christmas Graphics
Engage and promote
This is the best time of the year to truly build relationship with your social media followers, learn the basic promotional features on your social media account and be interactive with your followers to gain more visibility through Christmas Season.
Read more about Social media on Christmas season from this blog: How to use social media for your Christmas marketing campaign
If you need website redesign , logo redesign or a complete Website make over, contact Socratic SBC | Small Business consulting, we offer up to 10% on all our packages. Contact us for more info
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Office: (410) 929-6395