Small Business Branding means having a marketing campaign that can at least run for 12 months, seeking the needed market to aid your small business, the most common marketing strategy today is having a website and a blog and lots of social media accounts across the internet world.
So how do you create your website to attract targeted audience?
Creating a website is a tough task, even for larger corporations. You need to create a website that suits your audience, and that is easy to remember. Nevertheless you need to decide on countless things, such as color combination, HTML, tags, descriptions etc. Small businesses do not have the time to waste; they need to have a website as soon as their business started running, or even the grand opening of the business.
To be successful when building your business brand, you need to implement these simple steps given below.
Aim and target
Like in traditional media you need to focus on your target audience, and like in traditional media you need to market your business through, advertisement on local newspapers, business card, radio and TV.
You need to give your target audience a clear message of what you can offer, that can make their easier. And you need to get your message to your target audience consistently; some people need to see an ad too many times to finally understand that they need the product or service.
Even when you have your audience gathered together, if you cannot communicate with them and build up relationship with them, slowly your small business will have clear view of failure in the long.
Avoid bad website NOW! Go with Professional Web Designer
If you think that hiring a professional costs a fortune, wait till you hire an amateur, how devastating the expenses are for a poor website design.
A good website has these simple features for the benefit of your audience:
- Up to date features such as social media icon, where they can add you to their social media network. Clear contact form or contact information with email, address, phone number and possibly address to your office.
- Portfolio – personal information of you and your business, a clear description on how you started your small business and your goals.
- Avoid clutter, Splash page and most of all popup windows – these types really irritate the visitors when there are too many affiliate advertisements, splash page or anything alike, get yourself a separate page for your advertisement.
- Page color combination – colors and contrasts are really important for the readers eyes, your designer might think it’s cool, but some color combination is really irritating for the eyes here are some samples
It is important that you also review your competitor’s website, and do a consistent health check on your website. Like a car your business page needs website maintenance every now and then. Do website statistics reports, where you can you can have a clear of view your website page rank and performance