Link building has been off since Google turned on the Google panda and Google penguin, where panda take actions over poor content generations such as spun article, poor press release and so on. Where Google penguin takes note of the links inside the articles and basically and immediately put it in their spam folder. The owner of these links can either start over or delete the accounts. These two steps can somewhat solve the fast changing online marketing and that it for a marketer to find out which suits best.
So what good would it be doing link building now?
Well there are still some link building strategies that even Matt Cutts advice the internet marketing to still continue doing. Why? Because linking in keywords to direct into your website from a well written content still works to gain website advantage.
Here below are some few advices from the experts. This article is based on facts from the most experienced and expert marketers online.
Quality and relevance – quality over quantity
Do you sometimes feel this way?
Let us get direct to the point spammy links are now dead! This means to say that Google Panda do not recognize low quality works like these which active marketers nowadays are trying to battle over it every day. Links will only count into ranking if there is quality not just quantity! No matter how many links you send out if it is made out of spam still it will be gone to waste. This action avoids amateurs who tend to work too little effort will not be recognized as much as webmasters are. These webmasters who constantly research on link building updates and what Google would want to have so everyone works hard for it. Internet marketing apart from its broad world requires consistency for updating fresh techniques to obtain quality and again not just quantity.
If you can relate to the picture above and change the way you are doing your content marketing and relate to this picture below! How awesome would that feel?
Invest in content marketing – one blog or 2 is good but it should also be updated
It used to be all link building and that generating links are easier before through putting it in even for spun articles which can be hardly read. Gone are the days when this action is very efficient. Today, content marketing is considered by all those who wanted to be efficient in SEO tools execution. For this publishing a blog or two is not an issue but how well the content is written.
How is this possible?
Simply by composing articles that are not just relevant to your offers but with topics that are up to date. This means getting the freshest information there are about your chosen topic that will linger active readers’ interest. And again this is achievable if you research constantly with the latest published contents about your topic.
- Make use of Google search tools and choose the most recent posts and key in the perfect keywords of topic you want to write about. That is content marketing these days!
Get social – expose yourself out there
After executing the above mentioned link building executions now comes to the point where you need to voice it all out! Sharing your contents over social media sites popular these days will make your job a lot easier to progress. Not only requiring you to post still there are techniques need to be considered. These techniques include time frame, recent topics, interaction to your audiences through questions and surveys, relating to other businesses and many more.