A beginner’s guide to Strategic Marketing on Social Media for small business

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Facts about small business owners on marketing are as follows. Too many small business owners such as plumbers, dentists, floorings etc does not connect with their clients on social networking sites. Most small business feels its too personal. But simple tags from satisfied customers can bring more costumers your way. (E.g. “My daughter got her braces today from Xxx dentist”. This is commonly term as involuntary referral wherein a prospect is convinced easily by others’ statement. Here are other key points that a beginner should execute for strategic marketing using social media for small business practice.


The disadvantages of not being socially connected with your loyal clients


There are series of disadvantages once you built a small business online and one of which is the inability to update. When we say socially connected this has to do with social networking sites like the popular once: Facebook,Twitter and Pinterest. If you cannot able to pull out good reputation within these sites then your small business progress will seem to push slower than the others. Here are other disadvantages:

  • Cannot relate to other built businesses with the same niche as yours.
  • Cannot update with what the trends would go after.
  • Would not be able to target your prospective consumers.


The ADVANTAGES of being socially connected


Taken from the above listed disadvantages your small business will gain popularity faster than any tools for advertising. Why so? Social media websites are the top reason why people nowadays are increasingly aware of random social involvements. Furthermore, most households and commercial establishments consider getting internet accessibility for their place just to be updated with these sites for as long as they want.



Common mistakes small business owners make when starting a business


Of course this one is unavoidable especially that you may take same strategic marketing as your competitors.


  • One is that they do not take content marketing seriously believing that the more posts are being published the better! It takes a lot of effort to feed oneself with what is in today’s content marketing strategy.
  • Without having a company website. It sure is useless to post contents and blogs without directing it to your company website. Interested buyers will leave clueless as to where you can be reached out.





No form of SEO in any way

Online marketing wouldn’t be a success if there are no SEO tools to execute.

What are these for? These are to optimized your company website by various actions so as it will be seen by consumers who would likely need your services.

  • Local SEO – LOCAL LISTINGS! LIST YOUR BUSINESS IN YOUR LOCAL AREA! GET SEEN ONLINE. Business forums and other business sites like Linkedin would help you achieve this.


 No marketing plan whatsoever


Great ideas are worthless without thorough studied and created marketing plan. Consulting professional marketer will help you get strategic marketing plan that brings more success your way.

This the surest and most convenient action that any beginner should consider.



So to sum it all, if you should need a strategic marketing plan the person to contact is here below

Feel free to call, email or visit the website for more info about business package!


Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689



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